semblance-dev/backend/prompts/persona-basic-generation.md

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Generate basic profiles for multiple synthetic personas based on an audience brief.
Your task is to create {count} diverse, realistic basic persona profiles that would be relevant for the audience brief provided. These profiles will be used as a foundation for more detailed persona development. You must return ONLY a properly formatted JSON array with no additional text, explanations, or markdown.
Audience Brief:
{audience_brief}
Research Objective:
{research_objective}
Customer Data Context:
{customer_data_context}
For each persona, provide these basic demographic and personality details:
- Make sure personas are diverse and represent different segments of the population relevant to the audience brief
- If a research objective is provided, ensure personas would have different perspectives and experiences related to that specific research topic
- If customer data context is provided, use the information from the uploaded customer data to create more realistic and data-driven personas that reflect the actual customer base patterns, demographics, and behaviors described in the customer data
- Ensure demographic details are realistic and appropriate for the audience context
- Create distinct personalities that would respond differently to the audience topic and research objective
- Avoid stereotypes while still making personas feel authentic and relatable
- Ensure demographic attributes are believable and represented across varied ages, genders, ethnicities and social grades
- Ensure personalities are distinct enough to elicit varied reactions in subsequent studies.
- Obey Market Research Society guidelines
Example of the exact JSON format to return:
EXAMPLE_JSON_START
[
{{
"name": "John Smith",
"age": "35",
"gender": "Male",
"occupation": "Software Engineer",
"education": "Bachelor's Degree",
"location": "Seattle, USA",
"techSavviness": 85,
"personality": "Analytical and detail-oriented professional who values efficiency",
"interests": "Programming, hiking, craft beer"
}},
{{
"name": "Maria Garcia",
"age": "42",
"gender": "Female",
"occupation": "Marketing Manager",
"education": "Master's Degree",
"location": "Barcelona, Spain",
"techSavviness": 70,
"personality": "Creative and outgoing leader who enjoys collaboration",
"interests": "Photography, travel, cooking"
}}
]
EXAMPLE_JSON_END
CRITICAL AGE REQUIREMENT: The "age" field MUST contain a single, specific number (e.g., "35", "42") representing the persona's exact age. DO NOT use age ranges (e.g., "35-42", "30-35"). These are individual personas and each person has one specific age, not a range.
IMPORTANT:
- Return EXACTLY {count} personas in a JSON array format
- Do not include any comments (like "// Second persona") in the JSON
- Do not include any text before or after the JSON array
- Do not wrap the response in markdown code blocks
- Return the raw JSON array only
- Ensure diversity among the personas (different ages, genders, backgrounds, etc.)
- Make each persona relevant to both the audience brief AND research objective provided
- If no research objective is provided, focus solely on the audience brief