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build-a-squad/data/assets.json
michael f4e4412bf2 Initial commit: Build-A-Squad staffing calculator 
React 19 + TypeScript client-side app for creative agency staffing projections,
powered by Google Gemini for AI scope analysis. Includes asset catalog, staffing
routes, three-tab workflow (scoping, configurator, squad projection), scenario
management, and CSV/PDF export.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-21 09:49:16 -06:00

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[
{
"uniques": "Asset101 - Brand Communication Idea (BCI) - Simple",
"catalogId": "Asset101",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Communication Idea (BCI)",
"complexityLevel": "Simple",
"description": "Development of an over-arching  Brand Communication Idea which drives multi-channel communications over a minimum of 5 years. It is Omni-channel approach. (Online, offline, BTL, ATL, POS, PR) . Activity: The BCI must be based on an agreed Brand Purpose as part of the Brand Love Key BCI will be expressed across multiple channels as a proof-of-concept, but not -- necessarily -- all channels. Process not to exceed three rounds of presentation with feedback and one final presentation. Assumes No more than 2 ideas tested in no more than 3 markets. Output: Presentation",
"complexityDescription": "Simple: Development of a Brand Communication Idea for a Local Jewel (1x Country) across all channels. Requires testing in market.",
"studioCaveats": "Assumptions:\n- Testing will be handed over to testing partner of Client's choice.\n- Agency providing oversight only during testing process.\n- Idea and asset visualisation.\n- No final creative assets produced.",
"isMaster": true
},
{
"uniques": "Asset101_Pencil Pro - Brand Communication Idea (BCI) - Simple",
"catalogId": "Asset101_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Communication Idea (BCI)",
"complexityLevel": "Simple",
"description": "Development of an over-arching  Brand Communication Idea which drives multi-channel communications over a minimum of 5 years. It is Omni-channel approach. (Online, offline, BTL, ATL, POS, PR) .\nActivity: The BCI must be based on an agreed Brand Purpose as part of the Brand Love Key\nBCI will be expressed across multiple channels as a proof-of-concept, but not -- necessarily -- all channels. This includes the use of GenAi to generate brand communication ideas and non-final visuals for presentation purposes of BCI to brand. Process not to exceed three rounds of presentation with feedback and one final presentation. Assumes No more than 2 ideas tested in no more than 3 markets.\nOutput: Presentation",
"complexityDescription": "Simple: Development of a Brand Communication Idea for a Local Jewel (1x Country) across all channels. Requires testing in market.",
"studioCaveats": "Assumptions:\n- Testing will be handed over to testing partner of Client's choice.\n- Agency providing oversight only during testing process.\n- Idea and asset visualisation.\n- No final creative assets produced.",
"isMaster": true
},
{
"uniques": "Asset102 - Brand Communication Idea (BCI) - Medium",
"catalogId": "Asset102",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Communication Idea (BCI)",
"complexityLevel": "Medium",
"description": "Development of an over-arching  Brand Communication Idea which drives multi-channel communications over a minimum of 5 years. It is Omni-channel approach. (Online, offline, BTL, ATL, POS, PR) . Activity: The BCI must be based on an agreed Brand Purpose as part of the Brand Love Key BCI will be expressed across multiple channels as a proof-of-concept, but not -- necessarily -- all channels. Process not to exceed three rounds of presentation with feedback and one final presentation. Assumes No more than 2 ideas tested in no more than 3 markets. Output: Presentation",
"complexityDescription": "Medium: Development of a Brand Communication Idea for a Regional Brand. Requires testing in market up to 3 locations.",
"studioCaveats": "Assumptions:\n- Testing will be handed over to testing partner of Client's choice.\n- Agency providing oversight only during testing process.\n- Idea and asset visualisation.\n- No final creative assets produced.",
"isMaster": true
},
{
"uniques": "Asset102_Pencil Pro - Brand Communication Idea (BCI) - Medium",
"catalogId": "Asset102_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Communication Idea (BCI)",
"complexityLevel": "Medium",
"description": "Development of an over-arching  Brand Communication Idea which drives multi-channel communications over a minimum of 5 years. It is Omni-channel approach. (Online, offline, BTL, ATL, POS, PR) .\nActivity: The BCI must be based on an agreed Brand Purpose as part of the Brand Love Key\nBCI will be expressed across multiple channels as a proof-of-concept, but not -- necessarily -- all channels. This includes the use of GenAi to generate brand communication ideas and non-final visuals for presentation purposes of BCI to brand. Process not to exceed three rounds of presentation with feedback and one final presentation. Assumes No more than 2 ideas tested in no more than 3 markets.\nOutput: Presentation",
"complexityDescription": "Medium: Development of a Brand Communication Idea for a Regional Brand. Requires testing in market up to 3 locations.",
"studioCaveats": "Assumptions:\n- Testing will be handed over to testing partner of Client's choice.\n- Agency providing oversight only during testing process.\n- Idea and asset visualisation.\n- No final creative assets produced.",
"isMaster": true
},
{
"uniques": "Asset103 - Brand Communication Idea (BCI) - Complex",
"catalogId": "Asset103",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Communication Idea (BCI)",
"complexityLevel": "Complex",
"description": "Development of an over-arching  Brand Communication Idea which drives multi-channel communications over a minimum of 5 years. It is Omni-channel approach. (Online, offline, BTL, ATL, POS, PR) . Activity: The BCI must be based on an agreed Brand Purpose as part of the Brand Love Key BCI will be expressed across multiple channels as a proof-of-concept, but not -- necessarily -- all channels. Process not to exceed three rounds of presentation with feedback and one final presentation. Assumes No more than 2 ideas tested in no more than 3 markets. Output: Presentation",
"complexityDescription": "Complex: Development of a Brand Communication Idea for a Global Brand across all channels. Requires testing in market up to 3 locations across multiple regions.",
"studioCaveats": "Assumptions:\n- Testing will be handed over to testing partner of Client's choice.\n- Agency providing oversight only during testing process.\n- Idea and asset visualisation.\n- No final creative assets produced.",
"isMaster": true
},
{
"uniques": "Asset103_Pencil Pro - Brand Communication Idea (BCI) - Complex",
"catalogId": "Asset103_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Communication Idea (BCI)",
"complexityLevel": "Complex",
"description": "Development of an over-arching  Brand Communication Idea which drives multi-channel communications over a minimum of 5 years. It is Omni-channel approach. (Online, offline, BTL, ATL, POS, PR) .\nActivity: The BCI must be based on an agreed Brand Purpose as part of the Brand Love Key\nBCI will be expressed across multiple channels as a proof-of-concept, but not -- necessarily -- all channels. This includes the use of GenAi to generate brand communication ideas and non-final visuals for presentation purposes of BCI to brand. Process not to exceed three rounds of presentation with feedback and one final presentation. Assumes No more than 2 ideas tested in no more than 3 markets.\nOutput: Presentation",
"complexityDescription": "Complex: Development of a Brand Communication Idea for a Global Brand across all channels. Requires testing in market up to 3 locations across multiple regions.",
"studioCaveats": "Assumptions:\n- Testing will be handed over to testing partner of Client's choice.\n- Agency providing oversight only during testing process.\n- Idea and asset visualisation.\n- No final creative assets produced.",
"isMaster": true
},
{
"uniques": "Asset104 - Brand Love Key - Simple",
"catalogId": "Asset104",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Love Key",
"complexityLevel": "Simple",
"description": "Development of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions",
"complexityDescription": "Simple: Development of a Brand Love Key for a Local Brand (1x Local Market).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset104_Pencil Pro - Brand Love Key - Simple",
"catalogId": "Asset104_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Love Key",
"complexityLevel": "Simple",
"description": "Development of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. This includes the use of GenAi for consumer insights, generating storytelling ideas, for ideation and generating non-final visuals for presentation purposes. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions",
"complexityDescription": "Simple: Development of a Brand Love Key for a Local Brand (1x Local Market).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset105 - Brand Love Key - Medium",
"catalogId": "Asset105",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Love Key",
"complexityLevel": "Medium",
"description": "Development of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions",
"complexityDescription": "Medium: Development of a Brand Love Key for a Regional Brand (1x Region).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset105_Pencil Pro - Brand Love Key - Medium",
"catalogId": "Asset105_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Love Key",
"complexityLevel": "Medium",
"description": "Development of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. This includes the use of GenAi for consumer insights, generating storytelling ideas, for ideation and generating non-final visuals for presentation purposes. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions",
"complexityDescription": "Medium: Development of a Brand Love Key for a Regional Brand (1x Region).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset106 - Brand Love Key - Complex",
"catalogId": "Asset106",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Love Key",
"complexityLevel": "Complex",
"description": "Development of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions",
"complexityDescription": "Complex: Development of a Brand Love Key for a Global Brand (1x Global).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset106_Pencil Pro - Brand Love Key - Complex",
"catalogId": "Asset106_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Love Key",
"complexityLevel": "Complex",
"description": "Development of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. This includes the use of GenAi for consumer insights, generating storytelling ideas, for ideation and generating non-final visuals for presentation purposes. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions",
"complexityDescription": "Complex: Development of a Brand Love Key for a Global Brand (1x Global).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset107 - Brand Love Key - Refresh - Simple",
"catalogId": "Asset107",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Love Key - Refresh",
"complexityLevel": "Simple",
"description": "Refreshment of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions",
"complexityDescription": "Simple: Refreshment of a Brand Love Key for a Local Brand (1x Local Market).",
"studioCaveats": "Assumptions:\n- No more than 4 elements of the Key to be adapted.\n- From existing strategic vision.",
"isMaster": true
},
{
"uniques": "Asset107_Pencil Pro - Brand Love Key - Refresh - Simple",
"catalogId": "Asset107_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Love Key - Refresh",
"complexityLevel": "Simple",
"description": "Refreshment of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. This includes the use of GenAi for consumer insights, generating storytelling ideas, for ideation and generating non-final visuals for presentation purposes. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions",
"complexityDescription": "Simple: Refreshment of a Brand Love Key for a Local Brand (1x Local Market).",
"studioCaveats": "Assumptions:\n- No more than 4 elements of the Key to be adapted.\n- From existing strategic vision.",
"isMaster": true
},
{
"uniques": "Asset108 - Brand Love Key - Refresh - Medium",
"catalogId": "Asset108",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Love Key - Refresh",
"complexityLevel": "Medium",
"description": "Refreshment of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions",
"complexityDescription": "Medium: Refreshment of a Brand Love Key for a Regional Brand (1x Region).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset108_Pencil Pro - Brand Love Key - Refresh - Medium",
"catalogId": "Asset108_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Love Key - Refresh",
"complexityLevel": "Medium",
"description": "Refreshment of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. This includes the use of GenAi for consumer insights, generating storytelling ideas, for ideation and generating non-final visuals for presentation purposes. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions",
"complexityDescription": "Medium: Refreshment of a Brand Love Key for a Regional Brand (1x Region).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset109 - Brand Love Key - Refresh - Complex",
"catalogId": "Asset109",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Love Key - Refresh",
"complexityLevel": "Complex",
"description": "Refreshment of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions",
"complexityDescription": "Complex: Refreshment of a Brand Love Key for a Global Brand (1x Global).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset109_Pencil Pro - Brand Love Key - Refresh - Complex",
"catalogId": "Asset109_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Love Key - Refresh",
"complexityLevel": "Complex",
"description": "Refreshment of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. This includes the use of GenAi for consumer insights, generating storytelling ideas, for ideation and generating non-final visuals for presentation purposes. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions",
"complexityDescription": "Complex: Refreshment of a Brand Love Key for a Global Brand (1x Global).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset110 - Brand Book - Simple",
"catalogId": "Asset110",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Book",
"complexityLevel": "Simple",
"description": "Development of a Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples",
"complexityDescription": "Simple: Development of a Brand Book for a Local Brand (1x Local market).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset110_Pencil Pro - Brand Book - Simple",
"catalogId": "Asset110_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Book",
"complexityLevel": "Simple",
"description": "Development of a Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). This includes the use of GenAi for Brand Positioning, for creative ideation including language and potential Equity areas, and generating non-final visuals for presentation purposes. Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples",
"complexityDescription": "Simple: Development of a Brand Book for a Local Brand (1x Local market).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset111 - Brand Book - Medium",
"catalogId": "Asset111",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Book",
"complexityLevel": "Medium",
"description": "Development of a Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples",
"complexityDescription": "Medium: Development of a Brand Book for a Regional Brand (1x Region).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset111_Pencil Pro - Brand Book - Medium",
"catalogId": "Asset111_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Book",
"complexityLevel": "Medium",
"description": "Development of a Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). This includes the use of GenAi for Brand Positioning, for creative ideation including language and potential Equity areas, and generating non-final visuals for presentation purposes. Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples",
"complexityDescription": "Medium: Development of a Brand Book for a Regional Brand (1x Region).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset112 - Brand Book - Complex",
"catalogId": "Asset112",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Book",
"complexityLevel": "Complex",
"description": "Development of a Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples",
"complexityDescription": "Complex: Development of a Brand Book for a Global Brand (1x Global).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset112_Pencil Pro - Brand Book - Complex",
"catalogId": "Asset112_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Book",
"complexityLevel": "Complex",
"description": "Development of a Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). This includes the use of GenAi for Brand Positioning, for creative ideation including language and potential Equity areas, and generating non-final visuals for presentation purposes. Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples",
"complexityDescription": "Complex: Development of a Brand Book for a Global Brand (1x Global).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset113 - Brand Book - Refresh - Simple",
"catalogId": "Asset113",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Book - Refresh",
"complexityLevel": "Simple",
"description": "Refreshment of an existing Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples",
"complexityDescription": "Simple: Refreshment of a Brand Book for a Local Brand (1x Local market).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset113_Pencil Pro - Brand Book - Refresh - Simple",
"catalogId": "Asset113_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Book - Refresh",
"complexityLevel": "Simple",
"description": "Refreshment of an existing Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). This includes the use of GenAi for Brand Positioning, for creative ideation including language and potential Equity areas, and generating non-final visuals for presentation purposes. Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples",
"complexityDescription": "Simple: Refreshment of a Brand Book for a Local Brand (1x Local market).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset114 - Brand Book - Refresh - Medium",
"catalogId": "Asset114",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Book - Refresh",
"complexityLevel": "Medium",
"description": "Refreshment of an existing Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples",
"complexityDescription": "Medium: Refreshment of a Brand Book for a Regional Brand (1x Region).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset114_Pencil Pro - Brand Book - Refresh - Medium",
"catalogId": "Asset114_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Book - Refresh",
"complexityLevel": "Medium",
"description": "Refreshment of an existing Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). This includes the use of GenAi for Brand Positioning, for creative ideation including language and potential Equity areas, and generating non-final visuals for presentation purposes. Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples",
"complexityDescription": "Medium: Refreshment of a Brand Book for a Regional Brand (1x Region).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset115 - Brand Book - Refresh - Complex",
"catalogId": "Asset115",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Brand Book - Refresh",
"complexityLevel": "Complex",
"description": "Refreshment of an existing Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples",
"complexityDescription": "Complex: Refreshment of a Brand Book for a Global Brand (1x Global).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset115_Pencil Pro - Brand Book - Refresh - Complex",
"catalogId": "Asset115_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Brand Book - Refresh",
"complexityLevel": "Complex",
"description": "Refreshment of an existing Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). This includes the use of GenAi for Brand Positioning, for creative ideation including language and potential Equity areas, and generating non-final visuals for presentation purposes. Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples",
"complexityDescription": "Complex: Refreshment of a Brand Book for a Global Brand (1x Global).",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset116 - Playbook - Simple",
"catalogId": "Asset116",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Playbook",
"complexityLevel": "Simple",
"description": "Development of a Playbook that provides a specific set of guidelines (can be internal, external or both). Activity: A Playbook should consist of an introduction to the subject, shared recent research, a frameworks or guidance around ways of working i.e. how to brief, plan and activate in that area and key takeaways. Playbooks may be channel specific i.e. working with single provider such as YouTube, twitter, Facebook or for a specific digital discipline such across multiple providers i.e. Mobile or Search. Output: Presentation",
"complexityDescription": "Simple: Development of a Playbook for a Local Brand (1x Local Market) OR ONE discipline or ONE Channel.",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset116_Pencil Pro - Playbook - Simple",
"catalogId": "Asset116_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Playbook",
"complexityLevel": "Simple",
"description": "Development of a Playbook that provides a specific set of guidelines (can be internal, external or both). This includes the use of GenAi for guidlines and research, and generating non-final visuals for presentation purposes. Activity: A Playbook should consist of an introduction to the subject, shared recent research, a frameworks or guidance around ways of working i.e. how to brief, plan and activate in that area and key takeaways. Playbooks may be channel specific i.e. working with single provider such as YouTube, twitter, Facebook or for a specific digital discipline such across multiple providers i.e. Mobile or Search. Output: Presentation",
"complexityDescription": "Simple: Development of a Playbook for a Local Brand (1x Local Market) OR ONE discipline or ONE Channel.",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset117 - Playbook - Medium",
"catalogId": "Asset117",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Playbook",
"complexityLevel": "Medium",
"description": "Development of a Playbook that provides a specific set of guidelines (can be internal, external or both). Activity: A Playbook should consist of an introduction to the subject, shared recent research, a frameworks or guidance around ways of working i.e. how to brief, plan and activate in that area and key takeaways. Playbooks may be channel specific i.e. working with single provider such as YouTube, twitter, Facebook or for a specific digital discipline such across multiple providers i.e. Mobile or Search. Output: Presentation",
"complexityDescription": "Medium: Development of a Playbook for a Regional Brand (1x Region) OR ONE discipline or ONE Channel.",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset117_Pencil Pro - Playbook - Medium",
"catalogId": "Asset117_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Playbook",
"complexityLevel": "Medium",
"description": "Development of a Playbook that provides a specific set of guidelines (can be internal, external or both). This includes the use of GenAi for guidlines and research, and generating non-final visuals for presentation purposes. Activity: A Playbook should consist of an introduction to the subject, shared recent research, a frameworks or guidance around ways of working i.e. how to brief, plan and activate in that area and key takeaways. Playbooks may be channel specific i.e. working with single provider such as YouTube, twitter, Facebook or for a specific digital discipline such across multiple providers i.e. Mobile or Search. Output: Presentation",
"complexityDescription": "Medium: Development of a Playbook for a Regional Brand (1x Region) OR ONE discipline or ONE Channel.",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset118 - Playbook - Complex",
"catalogId": "Asset118",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Playbook",
"complexityLevel": "Complex",
"description": "Development of a Playbook that provides a specific set of guidelines (can be internal, external or both). Activity: A Playbook should consist of an introduction to the subject, shared recent research, a frameworks or guidance around ways of working i.e. how to brief, plan and activate in that area and key takeaways. Playbooks may be channel specific i.e. working with single provider such as YouTube, twitter, Facebook or for a specific digital discipline such across multiple providers i.e. Mobile or Search. Output: Presentation",
"complexityDescription": "Complex: Development of a Playbook for a Global Brand (1x Global) OR ONE discipline or ONE Channel.",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset118_Pencil Pro - Playbook - Complex",
"catalogId": "Asset118_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Brand (by Pencil Pro)",
"assetName": "Playbook",
"complexityLevel": "Complex",
"description": "Development of a Playbook that provides a specific set of guidelines (can be internal, external or both). This includes the use of GenAi for guidlines and research, and generating non-final visuals for presentation purposes. Activity: A Playbook should consist of an introduction to the subject, shared recent research, a frameworks or guidance around ways of working i.e. how to brief, plan and activate in that area and key takeaways. Playbooks may be channel specific i.e. working with single provider such as YouTube, twitter, Facebook or for a specific digital discipline such across multiple providers i.e. Mobile or Search. Output: Presentation",
"complexityDescription": "Complex: Development of a Playbook for a Global Brand (1x Global) OR ONE discipline or ONE Channel.",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset119 - Social Strategy - Simple",
"catalogId": "Asset119",
"category": "Strategy & Leadership",
"subCategory": "Strategy",
"assetName": "Social Strategy",
"complexityLevel": "Simple",
"description": "Development of Social Media Strategy for 1 Brand. Activity: Include analysis on challenges and opportunities for local Social communication, sentiment analysis, reach (organic and paid) analysis, competitor Social presence perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored. Assumes an agreed BCI for the brand. Process not to exceed two rounds of presentation with feedback and one final presentation. Includes competitor analysis, Message guidance incudes overarching 'dos and don'ts' . Output: Full length document; executive summary & cascade-ready document. Assumption: Content Strategy should fall from the 5C framework. Exclusions: Breakdown of activation plan.",
"complexityDescription": "Simple: Brand Social Media Strategy for 2 Social Platforms. Overall the strategy covers up to two social media platforms; Competitor analysis for no more than 3 competitor brands - not categories in no more than one market/competitor; Message guidance incudes overarching 'dos and don'ts' includes up to 5 sample social media assets.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- Sample assets will be lightly scamped.",
"isMaster": true
},
{
"uniques": "Asset119_Pencil Pro - Social Strategy - Simple",
"catalogId": "Asset119_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Strategy (by Pencil Pro)",
"assetName": "Social Strategy",
"complexityLevel": "Simple",
"description": "Development of Social Media Strategy for 1 Brand.\nActivity: Include analysis on challenges and opportunities for local Social communication, sentiment analysis, reach (organic and paid) analysis, competitor Social presence perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored. Assumes an agreed BCI for the brand. Process not to exceed two rounds of presentation with feedback and one final presentation. Includes competitor analysis, Message guidance incudes overarching 'dos and don'ts'. GenAI used in message guidance for creative work, content strategy and key themes to be explored.\nOutput: Full length document; executive summary & cascade-ready document.\nAssumption: Content Strategy should fall from the 5C framework.\nExclusions: Breakdown of activation plan.",
"complexityDescription": "Simple: Brand Social Media Strategy for 2 Social Platforms. Overall the strategy covers up to two social media platforms; Competitor analysis for no more than 3 competitor brands - not categories in no more than one market/competitor; Message guidance incudes overarching 'dos and don'ts' includes up to 5 sample social media assets.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- Sample assets will be lightly scamped.",
"isMaster": true
},
{
"uniques": "Asset120 - Social Strategy - Medium",
"catalogId": "Asset120",
"category": "Strategy & Leadership",
"subCategory": "Strategy",
"assetName": "Social Strategy",
"complexityLevel": "Medium",
"description": "Development of Social Media Strategy for 1 Brand. Activity: Include analysis on challenges and opportunities for local Social communication, sentiment analysis, reach (organic and paid) analysis, competitor Social presence perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored. Assumes an agreed BCI for the brand. Process not to exceed two rounds of presentation with feedback and one final presentation. Includes competitor analysis, Message guidance incudes overarching 'dos and don'ts' . Output: Full length document; executive summary & cascade-ready document. Assumption: Content Strategy should fall from the 5C framework. Exclusions: Breakdown of activation plan.",
"complexityDescription": "Medium: Brand Social Media Strategy for 4 Social Platforms. Overall the strategy covers up to four social media platforms; Competitor analysis for no more than 3 competitor brands - not categories in no more than one market/competitor. Message guidance incudes overarching 'dos and don'ts' includes up to 10 sample social media assets.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- Sample assets will be lightly scamped",
"isMaster": true
},
{
"uniques": "Asset120_Pencil Pro - Social Strategy - Medium",
"catalogId": "Asset120_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Strategy (by Pencil Pro)",
"assetName": "Social Strategy",
"complexityLevel": "Medium",
"description": "Development of Social Media Strategy for 1 Brand.\nActivity: Include analysis on challenges and opportunities for local Social communication, sentiment analysis, reach (organic and paid) analysis, competitor Social presence perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored. Assumes an agreed BCI for the brand. Process not to exceed two rounds of presentation with feedback and one final presentation. Includes competitor analysis, Message guidance incudes overarching 'dos and don'ts'. GenAI used in message guidance for creative work, content strategy and key themes to be explored.\nOutput: Full length document; executive summary & cascade-ready document.\nAssumption: Content Strategy should fall from the 5C framework.\nExclusions: Breakdown of activation plan.",
"complexityDescription": "Medium: Brand Social Media Strategy for 4 Social Platforms. Overall the strategy covers up to four social media platforms; Competitor analysis for no more than 3 competitor brands - not categories in no more than one market/competitor. Message guidance incudes overarching 'dos and don'ts' includes up to 10 sample social media assets.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- Sample assets will be lightly scamped",
"isMaster": true
},
{
"uniques": "Asset121 - Social Strategy - Complex",
"catalogId": "Asset121",
"category": "Strategy & Leadership",
"subCategory": "Strategy",
"assetName": "Social Strategy",
"complexityLevel": "Complex",
"description": "Development of Social Media Strategy for 1 Brand. Activity: Include analysis on challenges and opportunities for local Social communication, sentiment analysis, reach (organic and paid) analysis, competitor Social presence perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored. Assumes an agreed BCI for the brand. Process not to exceed two rounds of presentation with feedback and one final presentation. Includes competitor analysis, Message guidance incudes overarching 'dos and don'ts' . Output: Full length document; executive summary & cascade-ready document. Assumption: Content Strategy should fall from the 5C framework. Exclusions: Breakdown of activation plan.",
"complexityDescription": "Complex: Brand Social Media Strategy for 5 Social Platforms. Overall the strategy covers up to five social media platforms; Competitor analysis for no more than 3 competitor brands - not categories in no more than one market/competitor. Message guidance incudes overarching 'dos and don'ts' includes up to 15 sample social media assets.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- Sample assets will be lightly scamped",
"isMaster": true
},
{
"uniques": "Asset121_Pencil Pro - Social Strategy - Complex",
"catalogId": "Asset121_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Strategy (by Pencil Pro)",
"assetName": "Social Strategy",
"complexityLevel": "Complex",
"description": "Development of Social Media Strategy for 1 Brand.\nActivity: Include analysis on challenges and opportunities for local Social communication, sentiment analysis, reach (organic and paid) analysis, competitor Social presence perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored. Assumes an agreed BCI for the brand. Process not to exceed two rounds of presentation with feedback and one final presentation. Includes competitor analysis, Message guidance incudes overarching 'dos and don'ts'. GenAI used in message guidance for creative work, content strategy and key themes to be explored.\nOutput: Full length document; executive summary & cascade-ready document.\nAssumption: Content Strategy should fall from the 5C framework.\nExclusions: Breakdown of activation plan.",
"complexityDescription": "Complex: Brand Social Media Strategy for 5 Social Platforms. Overall the strategy covers up to five social media platforms; Competitor analysis for no more than 3 competitor brands - not categories in no more than one market/competitor. Message guidance incudes overarching 'dos and don'ts' includes up to 15 sample social media assets.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- Sample assets will be lightly scamped",
"isMaster": true
},
{
"uniques": "Asset182 - New Campaign Idea Local - Simple",
"catalogId": "Asset182",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "New Campaign Idea Local",
"complexityLevel": "Simple",
"description": "Development of a new Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed, including addressing research findings if required. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Simple: Development of a new local campaign idea across a SINGLE channel.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset182_Pencil Pro - New Campaign Idea Local - Simple",
"catalogId": "Asset182_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "New Campaign Idea Local",
"complexityLevel": "Simple",
"description": "Development of a new Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR).\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed, including addressing research findings if required. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.\nOutput: Presentation\nAssumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Simple: Development of a new local campaign idea across a SINGLE channel.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset183 - New Campaign Idea Local - Medium",
"catalogId": "Asset183",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "New Campaign Idea Local",
"complexityLevel": "Medium",
"description": "Development of a new Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed, including addressing research findings if required. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Medium: Development of a new local campaign idea for 2-3 channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset183_Pencil Pro - New Campaign Idea Local - Medium",
"catalogId": "Asset183_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "New Campaign Idea Local",
"complexityLevel": "Medium",
"description": "Development of a new Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR).\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed, including addressing research findings if required. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.\nOutput: Presentation\nAssumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Medium: Development of a new local campaign idea for 2-3 channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset184 - New Campaign Idea Local - Complex",
"catalogId": "Asset184",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "New Campaign Idea Local",
"complexityLevel": "Complex",
"description": "Development of a new Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed, including addressing research findings if required. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Complex: Development of a new local campaign idea for 3+ channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- No more than 5 channels",
"isMaster": true
},
{
"uniques": "Asset184_Pencil Pro - New Campaign Idea Local - Complex",
"catalogId": "Asset184_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "New Campaign Idea Local",
"complexityLevel": "Complex",
"description": "Development of a new Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR).\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed, including addressing research findings if required. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.\nOutput: Presentation\nAssumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Complex: Development of a new local campaign idea for 3+ channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- No more than 5 channels",
"isMaster": true
},
{
"uniques": "Asset185 - New Campaign Idea Regional - Simple",
"catalogId": "Asset185",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "New Campaign Idea Regional",
"complexityLevel": "Simple",
"description": "Development of a new Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR) Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + 2 animatic language adapts is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Simple: Development of a new Regional campaign idea across a SINGLE channel.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset185_Pencil Pro - New Campaign Idea Regional - Simple",
"catalogId": "Asset185_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "New Campaign Idea Regional",
"complexityLevel": "Simple",
"description": "Development of a new Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR)\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.\nOutput: Presentation\nAssumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Simple: Development of a new Regional campaign idea across a SINGLE channel.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset186 - New Campaign Idea Regional - Medium",
"catalogId": "Asset186",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "New Campaign Idea Regional",
"complexityLevel": "Medium",
"description": "Development of a new Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR) Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + 2 animatic language adapts is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Medium: Development of a new Regional campaign idea for 2-3 channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset186_Pencil Pro - New Campaign Idea Regional - Medium",
"catalogId": "Asset186_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "New Campaign Idea Regional",
"complexityLevel": "Medium",
"description": "Development of a new Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR)\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.\nOutput: Presentation\nAssumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Medium: Development of a new Regional campaign idea for 2-3 channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset187 - New Campaign Idea Regional - Complex",
"catalogId": "Asset187",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "New Campaign Idea Regional",
"complexityLevel": "Complex",
"description": "Development of a new Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR) Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + 2 animatic language adapts is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Complex: Development of a new Regional campaign idea for 3+ channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- No more than 4 channels.",
"isMaster": true
},
{
"uniques": "Asset187_Pencil Pro - New Campaign Idea Regional - Complex",
"catalogId": "Asset187_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "New Campaign Idea Regional",
"complexityLevel": "Complex",
"description": "Development of a new Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR)\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.\nOutput: Presentation\nAssumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Complex: Development of a new Regional campaign idea for 3+ channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- No more than 4 channels.",
"isMaster": true
},
{
"uniques": "Asset188 - New Campaign Idea Global - Simple",
"catalogId": "Asset188",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "New Campaign Idea Global",
"complexityLevel": "Simple",
"description": "Development of a new Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + Simple 1 animatic re-edit/re-purpose + 1 animatic language adapt is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Simple: Development of a new Global campaign idea across a SINGLE channel.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset188_Pencil Pro - New Campaign Idea Global - Simple",
"catalogId": "Asset188_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "New Campaign Idea Global",
"complexityLevel": "Simple",
"description": "Development of a new Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR).\n\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.\n\nOutput: Presentation\n\nAssumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\n\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Simple: Development of a new Global campaign idea across a SINGLE channel.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset189 - New Campaign Idea Global - Medium",
"catalogId": "Asset189",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "New Campaign Idea Global",
"complexityLevel": "Medium",
"description": "Development of a new Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + Simple 1 animatic re-edit/re-purpose + 1 animatic language adapt is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Medium: Development of a new Global campaign idea for 2-3 channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset189_Pencil Pro - New Campaign Idea Global - Medium",
"catalogId": "Asset189_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "New Campaign Idea Global",
"complexityLevel": "Medium",
"description": "Development of a new Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR).\n\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.\n\nOutput: Presentation\n\nAssumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\n\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Medium: Development of a new Global campaign idea for 2-3 channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset190 - New Campaign Idea Global - Complex",
"catalogId": "Asset190",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "New Campaign Idea Global",
"complexityLevel": "Complex",
"description": "Development of a new Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + Simple 1 animatic re-edit/re-purpose + 1 animatic language adapt is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Complex: Development of a new Global campaign idea for 3+ channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- No more than 4 channels.",
"isMaster": true
},
{
"uniques": "Asset190_Pencil Pro - New Campaign Idea Global - Complex",
"catalogId": "Asset190_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "New Campaign Idea Global",
"complexityLevel": "Complex",
"description": "Development of a new Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR).\n\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.\n\nOutput: Presentation\n\nAssumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\n\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Complex: Development of a new Global campaign idea for 3+ channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- No more than 4 channels.",
"isMaster": true
},
{
"uniques": "Asset191 - Refresh Existing Campaign Idea Local - Simple",
"catalogId": "Asset191",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "Refresh Existing Campaign Idea Local",
"complexityLevel": "Simple",
"description": "Refresh of an existing Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in market. The CI refresh will cover a defined period of time and must be objective led. The CI refresh must include a concise summary of a project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Simple: Refresh of an existing Local Campaign Idea across a single channel.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset191_Pencil Pro - Refresh Existing Campaign Idea Local - Simple",
"catalogId": "Asset191_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "Refresh Existing Campaign Idea Local",
"complexityLevel": "Simple",
"description": "Refresh of an existing Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).\n\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in market. The CI refresh will cover a defined period of time and must be objective led. The CI refresh must include a concise summary of a project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation and creative routes.\n\nOutput: Presentation\n\nAssumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\n\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Simple: Refresh of an existing Local Campaign Idea across a single channel.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset192 - Refresh Existing Campaign Idea Local - Medium",
"catalogId": "Asset192",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "Refresh Existing Campaign Idea Local",
"complexityLevel": "Medium",
"description": "Refresh of an existing Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in market. The CI refresh will cover a defined period of time and must be objective led. The CI refresh must include a concise summary of a project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Medium: Refresh of an existing Local Campaign Idea across two or three channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset192_Pencil Pro - Refresh Existing Campaign Idea Local - Medium",
"catalogId": "Asset192_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "Refresh Existing Campaign Idea Local",
"complexityLevel": "Medium",
"description": "Refresh of an existing Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).\n\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in market. The CI refresh will cover a defined period of time and must be objective led. The CI refresh must include a concise summary of a project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation and creative routes.\n\nOutput: Presentation\n\nAssumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\n\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Medium: Refresh of an existing Local Campaign Idea across two or three channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset193 - Refresh Existing Campaign Idea Local - Complex",
"catalogId": "Asset193",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "Refresh Existing Campaign Idea Local",
"complexityLevel": "Complex",
"description": "Refresh of an existing Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in market. The CI refresh will cover a defined period of time and must be objective led. The CI refresh must include a concise summary of a project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Complex: Refresh of an existing Local Campaign Idea for more than three channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- No more than 5 channels.",
"isMaster": true
},
{
"uniques": "Asset193_Pencil Pro - Refresh Existing Campaign Idea Local - Complex",
"catalogId": "Asset193_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "Refresh Existing Campaign Idea Local",
"complexityLevel": "Complex",
"description": "Refresh of an existing Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).\n\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in market. The CI refresh will cover a defined period of time and must be objective led. The CI refresh must include a concise summary of a project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation and creative routes.\n\nOutput: Presentation\n\nAssumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\n\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Complex: Refresh of an existing Local Campaign Idea for more than three channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- No more than 5 channels.",
"isMaster": true
},
{
"uniques": "Asset194 - Refresh Existing Campaign Idea Regional - Simple",
"catalogId": "Asset194",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "Refresh Existing Campaign Idea Regional",
"complexityLevel": "Simple",
"description": "Refresh of an existing Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + 2 animatic language adapts is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Simple: Refresh of an existing Regional Campaign Idea across a single channel.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset194_Pencil Pro - Refresh Existing Campaign Idea Regional - Simple",
"catalogId": "Asset194_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "Refresh Existing Campaign Idea Regional",
"complexityLevel": "Simple",
"description": "Refresh of an existing Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).\n\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation and creative routes.\n\nOutput: Presentation\n\nAssumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\n\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Simple: Refresh of an existing Regional Campaign Idea across a single channel.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset195 - Refresh Existing Campaign Idea Regional - Medium",
"catalogId": "Asset195",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "Refresh Existing Campaign Idea Regional",
"complexityLevel": "Medium",
"description": "Refresh of an existing Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + 2 animatic language adapts is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Medium: Refresh of an existing Regional Campaign Idea across two or three channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset195_Pencil Pro - Refresh Existing Campaign Idea Regional - Medium",
"catalogId": "Asset195_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "Refresh Existing Campaign Idea Regional",
"complexityLevel": "Medium",
"description": "Refresh of an existing Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).\n\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation and creative routes.\n\nOutput: Presentation\n\nAssumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\n\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Medium: Refresh of an existing Regional Campaign Idea across two or three channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset196 - Refresh Existing Campaign Idea Regional - Complex",
"catalogId": "Asset196",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "Refresh Existing Campaign Idea Regional",
"complexityLevel": "Complex",
"description": "Refresh of an existing Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + 2 animatic language adapts is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Complex: Refresh of an existing Regional Campaign Idea for more than three channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- No more than 4 channels.",
"isMaster": true
},
{
"uniques": "Asset196_Pencil Pro - Refresh Existing Campaign Idea Regional - Complex",
"catalogId": "Asset196_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "Refresh Existing Campaign Idea Regional",
"complexityLevel": "Complex",
"description": "Refresh of an existing Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).\n\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation and creative routes.\n\nOutput: Presentation\n\nAssumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\n\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Complex: Refresh of an existing Regional Campaign Idea for more than three channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- No more than 4 channels.",
"isMaster": true
},
{
"uniques": "Asset197 - Refresh Existing Campaign Idea Global - Simple",
"catalogId": "Asset197",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "Refresh Existing Campaign Idea Global",
"complexityLevel": "Simple",
"description": "Refresh of an existing Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + Simple 1 animatic re-edit/re-purpose + 1 animatic language adapt is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Simple: Refresh of an existing Global Campaign Idea across a single channel.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset197_Pencil Pro - Refresh Existing Campaign Idea Global - Simple",
"catalogId": "Asset197_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "Refresh Existing Campaign Idea Global",
"complexityLevel": "Simple",
"description": "Refresh of an existing Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).\n\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation.\n\nOutput: Presentation\n\nAssumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\n\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Simple: Refresh of an existing Global Campaign Idea across a single channel.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset198 - Refresh Existing Campaign Idea Global - Medium",
"catalogId": "Asset198",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "Refresh Existing Campaign Idea Global",
"complexityLevel": "Medium",
"description": "Refresh of an existing Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + Simple 1 animatic re-edit/re-purpose + 1 animatic language adapt is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Medium: Refresh of an existing Global Campaign Idea across two or three channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset198_Pencil Pro - Refresh Existing Campaign Idea Global - Medium",
"catalogId": "Asset198_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "Refresh Existing Campaign Idea Global",
"complexityLevel": "Medium",
"description": "Refresh of an existing Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).\n\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation.\n\nOutput: Presentation\n\nAssumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\n\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Medium: Refresh of an existing Global Campaign Idea across two or three channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.",
"isMaster": true
},
{
"uniques": "Asset199 - Refresh Existing Campaign Idea Global - Complex",
"catalogId": "Asset199",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "Refresh Existing Campaign Idea Global",
"complexityLevel": "Complex",
"description": "Refresh of an existing Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + Simple 1 animatic re-edit/re-purpose + 1 animatic language adapt is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.",
"complexityDescription": "Complex: Refresh of an existing Global Campaign Idea for more than three channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- No more than 4 channels.",
"isMaster": true
},
{
"uniques": "Asset199_Pencil Pro - Refresh Existing Campaign Idea Global - Complex",
"catalogId": "Asset199_Pencil Pro",
"category": "Campaign Ideation (by Pencil Pro)",
"subCategory": "Campaign (by Pencil Pro)",
"assetName": "Refresh Existing Campaign Idea Global",
"complexityLevel": "Complex",
"description": "Refresh of an existing Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).\n\nActivity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea [creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation.\n\nOutput: Presentation\n\nAssumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.\n\nExclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs",
"complexityDescription": "Complex: Refresh of an existing Global Campaign Idea for more than three channels.",
"studioCaveats": "Assumptions:\n- Testing of assets not included.\n- Will be handed over to testing partner.\n- No more than 4 channels.",
"isMaster": true
},
{
"uniques": "Asset200 - BET - Brand Experience Toolkit Design - Simple",
"catalogId": "Asset200",
"category": "Campaign Ideation",
"subCategory": "Campaign",
"assetName": "BET - Brand Experience Toolkit Design",
"complexityLevel": "Simple",
"description": "BET is a concise summary of a Multimarket brand engagement (campaign or projects) that covers more than 4 markets Activity: Includes the following 6 sections: The Opportunity, Something People want, Engages People with our Brand, Unlock customer support, Drives growth in priority channels, Our commitment Output: Presentation Creative Design Assumptions: BCI and CI in place already.",
"complexityDescription": "One Complexity: Brand engagement of >4 Markets",
"studioCaveats": "Assumptions:\n- Output Creative Design Presentation.\n- 2 rounds of revisions.",
"isMaster": true
},
{
"uniques": "Asset201B - Digital Master Film - Simple",
"catalogId": "Asset201B",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Digital Master Film",
"complexityLevel": "Simple",
"description": "Creative development and production oversight of a Moving Image master (TVC, Cinema, Digital etc) expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: Creative development and oversight of scripts, storyboard and animatic or any other stimulus (if an animatic is not being made) with inspirations to bring alive the thought, visual references for look and feel, music references, etc. The oversight is inclusive of all 3 stages Pre production, Production and Post production. Liaison with Client relevant areas RAP, CMI, etc. (Animatic includes up to 3 round of revisions each between the brands and agencies). Output: Scripts, storyboard and Final editable moving image master and animatic (if applicable) Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, music search, usage rights contracting, post production, allowing for 3 sets of post production at each stage (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. The research findings will be utilised by the campaign approver who is responsible for authorising the gateway to execution to proceed with TVC, Cinema, Digital production. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team",
"complexityDescription": "Simple: Unique film for ONE COUNTRY which includes up to 1 animatic or 1 other stimulus (if an animatic is not being made)",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Includes light producer oversight to provide consClient'station on viability of creative route into production.\n\nExcludes:\n- Excludes TVC productions\n- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement\n- Excludes all video edits (Creative development only)\n- Includes light producer oversight to provide consClient'station on viability of creative route into production.",
"isMaster": true
},
{
"uniques": "Asset202B - Digital Master Film - Medium",
"catalogId": "Asset202B",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Digital Master Film",
"complexityLevel": "Medium",
"description": "Creative development and production oversight of a Moving Image master (TVC, Cinema, Digital etc) expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: Creative development and oversight of scripts, storyboard and animatic or any other stimulus (if an animatic is not being made) with inspirations to bring alive the thought, visual references for look and feel, music references, etc. The oversight is inclusive of all 3 stages Pre production, Production and Post production. Liaison with Client relevant areas RAP, CMI, etc. (Animatic includes up to 3 round of revisions each between the brands and agencies). Output: Scripts, storyboard and Final editable moving image master and animatic (if applicable) Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, music search, usage rights contracting, post production, allowing for 3 sets of post production at each stage (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. The research findings will be utilised by the campaign approver who is responsible for authorising the gateway to execution to proceed with TVC, Cinema, Digital production. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team",
"complexityDescription": "Medium: Unique film for REGIONAL rollout which includes up to 1 animatic + 2 animatic language adapts (if an animatic is not being made the same applies to other Stimulus)",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Includes light producer oversight to provide consClient'station on viability of creative route into production.\n\nExcludes:\n- Excludes TVC productions\n- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement\n- Excludes all video edits (Creative development only)",
"isMaster": true
},
{
"uniques": "Asset203B - Digital Master Film - Complex",
"catalogId": "Asset203B",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Digital Master Film",
"complexityLevel": "Complex",
"description": "Creative development and production oversight of a Moving Image master (TVC, Cinema, Digital etc) expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: Creative development and oversight of scripts, storyboard and animatic or any other stimulus (if an animatic is not being made) with inspirations to bring alive the thought, visual references for look and feel, music references, etc. The oversight is inclusive of all 3 stages Pre production, Production and Post production. Liaison with Client relevant areas RAP, CMI, etc. (Animatic includes up to 3 round of revisions each between the brands and agencies). Output: Scripts, storyboard and Final editable moving image master and animatic (if applicable) Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, music search, usage rights contracting, post production, allowing for 3 sets of post production at each stage (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. The research findings will be utilised by the campaign approver who is responsible for authorising the gateway to execution to proceed with TVC, Cinema, Digital production. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team",
"complexityDescription": "Complex: Unique film for GLOBAL rollout which includes up to 1 animatic + 1 Simple animatic re-edit/re-purpose + 1 animatic language adapt (if an animatic is not being made the same applies to other Stimulus)",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Includes light producer oversight to provide consClient'station on viability of creative route into production.\n\nExcludes:\n- Excludes TVC productions\n- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement\n- Excludes all video edits (Creative development only)",
"isMaster": true
},
{
"uniques": "Asset204B - Digital Master Film - only production oversight - Simple",
"catalogId": "Asset204B",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Digital Master Film - only production oversight",
"complexityLevel": "Simple",
"description": "Creative production oversight of a Moving Image Master expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production Liaison with Client relevant areas RAP, CMI, etc. Output: Final editable moving image master Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, music search, usage rights contracting, post production, allowing for 3 sets of post production at each stage (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team",
"complexityDescription": "Simple: Unique film for ONE COUNTRY.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Includes light producer oversight to provide consClient'station on viability of creative route into production.\n\nExcludes:\n- Excludes TVC productions\n- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement\n- Excludes all video edits (Creative development only)",
"isMaster": true
},
{
"uniques": "Asset205B - Digital Master Film - only production oversight - Medium",
"catalogId": "Asset205B",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Digital Master Film - only production oversight",
"complexityLevel": "Medium",
"description": "Creative production oversight of a Moving Image Master expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production Liaison with Client relevant areas RAP, CMI, etc. Output: Final editable moving image master Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, music search, usage rights contracting, post production, allowing for 3 sets of post production at each stage (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team",
"complexityDescription": "Medium: Unique film for REGIONAL rollout.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Includes light producer oversight to provide consClient'station on viability of creative route into production.\n\nExcludes:\n- Excludes TVC productions\n- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement\n- Excludes all video edits (Creative development only)",
"isMaster": true
},
{
"uniques": "Asset206B - Digital Master Film - only production oversight - Complex",
"catalogId": "Asset206B",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Digital Master Film - only production oversight",
"complexityLevel": "Complex",
"description": "Creative production oversight of a Moving Image Master expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production Liaison with Client relevant areas RAP, CMI, etc. Output: Final editable moving image master Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, music search, usage rights contracting, post production, allowing for 3 sets of post production at each stage (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team",
"complexityDescription": "Complex: Unique film for GLOBAL rollout.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Includes light producer oversight to provide consClient'station on viability of creative route into production.\n\nExcludes:\n- Excludes TVC productions\n- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement\n- Excludes all video edits (Creative development only)",
"isMaster": true
},
{
"uniques": "Asset207B - Digital Master Film - excludes production oversight - Simple",
"catalogId": "Asset207B",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Digital Master Film - excludes production oversight",
"complexityLevel": "Simple",
"description": "Creative development ONLY (excludes production oversight) of a Moving Image master (TVC, Cinema, Digital etc) expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: Creative development of 3 scripts, storyboard and animatic or any other stimulus (if an animatic is not being made) with inspirations to bring alive the thought, visual references for look and feel, music references, etc. Liaison with Client relevant areas RAP, CMI, etc. (Animatic includes up to 3 round of revisions each between the brands and agencies) Output: Scripts, storyboard and final editable animatic master Assumptions: Includes creative development, and organisation & management of preview stimulus material. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team",
"complexityDescription": "Simple: Unique film for ONE COUNTRY which includes up to 1 animatic or 1 other stimulus (if an animatic is not being made)",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Organisation & management of preview stimClient'sus material.\n\nExcludes:\n- Excludes TVC productions\n- All third-party production costs, usage costs, translation/transcreation\n- Preview stimClient'sus costs.\n- All production to be managed through Agency team",
"isMaster": true
},
{
"uniques": "Asset208B - Digital Master Film - excludes production oversight - Medium",
"catalogId": "Asset208B",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Digital Master Film - excludes production oversight",
"complexityLevel": "Medium",
"description": "Creative development ONLY (excludes production oversight) of a Moving Image master (TVC, Cinema, Digital etc) expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: Creative development of 3 scripts, storyboard and animatic or any other stimulus (if an animatic is not being made) with inspirations to bring alive the thought, visual references for look and feel, music references, etc. Liaison with Client relevant areas RAP, CMI, etc. (Animatic includes up to 3 round of revisions each between the brands and agencies) Output: Scripts, storyboard and final editable animatic master Assumptions: Includes creative development, and organisation & management of preview stimulus material. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team",
"complexityDescription": "Medium: Unique film for REGIONAL rollout which includes up to 1 animatic + 2 animatic language adapts (if an animatic is not being made the same applies to other Stimulus)",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Organisation & management of preview stimClient'sus material.\n\nExcludes:\n- Excludes TVC productions\n- All third-party production costs, usage costs, translation/transcreation\n- Preview stimClient'sus costs.\n- All production to be managed through Agency team",
"isMaster": true
},
{
"uniques": "Asset209B - Digital Master Film - excludes production oversight - Complex",
"catalogId": "Asset209B",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Digital Master Film - excludes production oversight",
"complexityLevel": "Complex",
"description": "Creative development ONLY (excludes production oversight) of a Moving Image master (TVC, Cinema, Digital etc) expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: Creative development of 3 scripts, storyboard and animatic or any other stimulus (if an animatic is not being made) with inspirations to bring alive the thought, visual references for look and feel, music references, etc. Liaison with Client relevant areas RAP, CMI, etc. (Animatic includes up to 3 round of revisions each between the brands and agencies) Output: Scripts, storyboard and final editable animatic master Assumptions: Includes creative development, and organisation & management of preview stimulus material. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team",
"complexityDescription": "Complex: Unique film for GLOBAL rollout which includes up to 1 animatic + 1 Simple animatic re-edit/re-purpose + 1 animatic language adapt (if an animatic is not being made the same applies to other Stimulus)",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Organisation & management of preview stimClient'sus material.\n\nExcludes:\n- Excludes TVC productions\n- All third-party production costs, usage costs, translation/transcreation\n- Preview stimClient'sus costs.\n- All production to be managed through Agency team",
"isMaster": true
},
{
"uniques": "Asset210A - Digital Film Adapt - Language/country - Simple",
"catalogId": "Asset210A",
"category": "Audio Visual",
"subCategory": "Adaptations & Reedits",
"assetName": "Digital Film Adapt - Language/country",
"complexityLevel": "Simple",
"description": "Adaptation of one master moving image for another language / country Activity: Management of adaptation of one master moving image file including required editing and VO, and language adaptation. Output: Final file ready for distribution Assumptions: Sound recording, mixing, overlay and output. Supers versioning and transcreation Including local country clearances. Includes 2 revision rounds and 1 upload to required platform. Exclusions: All third-party production and usage costs. Production to be priced through Agency team.",
"complexityDescription": "Simple: Adaptation of one master moving image for one language / country",
"studioCaveats": "Assumptions:\n- Simple edit changes for titles and supers to localise\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Includes simple titles changes\n- Includes sound overlay for audio, if supplied\n\nExcludes:\n- Excludes creative changes to script, editing in other footage/new content sequences\n- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)",
"isMaster": false
},
{
"uniques": "Asset210A_Pencil Pro - Digital Film Adapt - Language/country - Simple",
"catalogId": "Asset210A_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Adaptations & Reedits (by Pencil Pro)",
"assetName": "Digital Film Adapt - Language/country",
"complexityLevel": "Simple",
"description": "Adaptation of one master moving image for another language / country\n\nActivity: Management of adaptation of one master moving image file including required editing and VO, and language adaptation.\n\nOutput: Final file ready for distribution\n\nAssumptions: Original Master Template for the video exists within Pencil Pro. Sound recording, mixing, overlay and output. Supers versioning and transcreation Including local country clearances. Includes 2 revision rounds and 1 upload to required platform.\n\nExclusions: All third-party production and usage costs. Production to be priced through Agency team. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.",
"complexityDescription": "Simple: Adaptation of one master moving image for one language / country",
"studioCaveats": "Assumptions:\n- Simple edit changes for titles and supers to localise\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Includes simple titles changes\n- Includes sound overlay for audio, if supplied\n\nExcludes:\n- Excludes creative changes to script, editing in other footage/new content sequences\n- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)",
"isMaster": false
},
{
"uniques": "Asset213B - Digital Film Re-Edit/Repurpose - Simple",
"catalogId": "Asset213B",
"category": "Audio Visual",
"subCategory": "Adaptations & Reedits",
"assetName": "Digital Film Re-Edit/Repurpose",
"complexityLevel": "Simple",
"description": "Development of a re-edit/repurpose of existing master to create a revised edit or new master script for new language. Activity: Creative development and paper edit (e.g. taking still images from existing assets to create new storyboard) of existing assets to supply a new script, or new storyboard and new script plus additional 'pick up' shoot. Supplying final edit & delivery of 1 master film. Output: Final file ready for distribution Assumptions: Includes production oversight of editing of footage from existing assets, or of a small additional shoot, music (if applicable) & VO, post production including sound mix. Usage right contracting, post production, allowing for 3 sets of post production (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Includes management of clearances, 3 sets of post production rounds (e.g. offline/online) for client revisions. Exclusions: Any new footage and all third party costs to be managed through Agency team.",
"complexityDescription": "Simple: Editing of same storyline eg reshuffling scenes or cutting scenes.",
"studioCaveats": "Assumptions:\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Includes simple edit changes for titles and supers\n- Includes sound overlay for audio, if supplied\n- Includes editing in other footage/new content sequences, assuming new footage is fit for purpose\n\nExcludes:\n- Excludes creative changes to script\n- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)",
"isMaster": false
},
{
"uniques": "Asset213B_Pencil Pro - Digital Film Re-Edit/Repurpose - Simple",
"catalogId": "Asset213B_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Adaptations & Reedits (by Pencil Pro)",
"assetName": "Digital Film Re-Edit/Repurpose",
"complexityLevel": "Simple",
"description": "Development of a re-edit/repurpose of existing master to create a revised edit or new master script for new language.\n\nActivity: Creative development and paper edit (e.g. taking still images from existing assets to create new storyboard) of existing assets to supply a new script, or new storyboard and new script plus additional 'pick up' shoot. Supplying final edit & delivery of 1 master film.\n\nOutput: Final file ready for distribution\n\nAssumptions: Original Master Template for the video exists within Pencil Pro. Includes production oversight of editing of footage from existing assets, or of a small additional shoot, music (if applicable) & VO, post production including sound mix. Usage right contracting, post production, allowing for 3 sets of post production (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Includes management of clearances, 3 sets of post production rounds (e.g. offline/online) for client revisions.\n\nExclusions: Any new footage and all third party costs to be managed through Agency team. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.",
"complexityDescription": "Simple: Editing of same storyline eg reshuffling scenes or cutting scenes.",
"studioCaveats": "Assumptions:\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Includes simple edit changes for titles and supers\n- Includes sound overlay for audio, if supplied\n- Includes editing in other footage/new content sequences, assuming new footage is fit for purpose\n\nExcludes:\n- Excludes creative changes to script\n- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)",
"isMaster": false
},
{
"uniques": "Asset214B - Digital Film Re-Edit/Repurpose - Medium",
"catalogId": "Asset214B",
"category": "Audio Visual",
"subCategory": "Adaptations & Reedits",
"assetName": "Digital Film Re-Edit/Repurpose",
"complexityLevel": "Medium",
"description": "Development of a re-edit/repurpose of existing master to create a revised edit or new master script for new language. Activity: Creative development and paper edit (e.g. taking still images from existing assets to create new storyboard) of existing assets to supply a new script, or new storyboard and new script plus additional 'pick up' shoot. Supplying final edit & delivery of 1 master film. Output: Final file ready for distribution Assumptions: Includes production oversight of editing of footage from existing assets, or of a small additional shoot, music (if applicable) & VO, post production including sound mix. Usage right contracting, post production, allowing for 3 sets of post production (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Includes management of clearances, 3 sets of post production rounds (eg. offline/online) for client revisions. Exclusions: Any new footage and all third party costs to be managed through Agency team.",
"complexityDescription": "Medium: Editing to create new messaging including script using multiple assets and new VO recording (if required)",
"studioCaveats": "Assumptions:\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Includes simple edit changes for titles and supers\n- Includes sound overlay for audio, if supplied\n- Includes editing in other footage/new content sequences, assuming new footage is fit for purpose\n\nExcludes:\n- Excludes creative changes to script\n- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)",
"isMaster": false
},
{
"uniques": "Asset214B_Pencil Pro - Digital Film Re-Edit/Repurpose - Medium",
"catalogId": "Asset214B_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Adaptations & Reedits (by Pencil Pro)",
"assetName": "Digital Film Re-Edit/Repurpose",
"complexityLevel": "Medium",
"description": "Development of a re-edit/repurpose of existing master to create a revised edit or new master script for new language.\n\nActivity: Creative development and paper edit (e.g. taking still images from existing assets to create new storyboard) of existing assets to supply a new script, or new storyboard and new script plus additional 'pick up' shoot. Supplying final edit & delivery of 1 master film.\n\nOutput: Final file ready for distribution\n\nAssumptions: Original Master Template for the video exists within Pencil Pro. Includes production oversight of editing of footage from existing assets, or of a small additional shoot, music (if applicable) & VO, post production including sound mix. Usage right contracting, post production, allowing for 3 sets of post production (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Includes management of clearances, 3 sets of post production rounds (e.g. offline/online) for client revisions.\n\nExclusions: Any new footage and all third party costs to be managed through Agency team. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.",
"complexityDescription": "Medium: Editing to create new messaging including script using multiple assets and new VO recording (if required)",
"studioCaveats": "Assumptions:\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Includes simple edit changes for titles and supers\n- Includes sound overlay for audio, if supplied\n- Includes editing in other footage/new content sequences, assuming new footage is fit for purpose\n\nExcludes:\n- Excludes creative changes to script\n- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)",
"isMaster": false
},
{
"uniques": "Asset215B - Digital Film Re-Edit/Repurpose - Complex",
"catalogId": "Asset215B",
"category": "Audio Visual",
"subCategory": "Adaptations & Reedits",
"assetName": "Digital Film Re-Edit/Repurpose",
"complexityLevel": "Complex",
"description": "Development of a re-edit/repurpose of existing master to create a revised edit or new master script for new language. Activity: Creative development and paper edit (e.g. taking still images from existing assets to create new storyboard) of existing assets to supply a new script, or new storyboard and new script plus additional 'pick up' shoot. Supplying final edit & delivery of 1 master film. Output: Final file ready for distribution Assumptions: Includes production oversight of editing of footage from existing assets, or of a small additional shoot, music (if applicable) & VO, post production including sound mix. Usage right contracting, post production, allowing for 3 sets of post production (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Includes management of clearances, 3 sets of post production rounds (eg. offline/online) for client revisions. Exclusions: Any new footage and all third party costs to be managed through Agency team.",
"complexityDescription": "Complex: Re-edit new for new language is required, new storyboards/ to create new messaging/script and small pick up shoot is required and new VO recording. Includes: organisation & management of small \"pick up\" eg. additional shots shoot including 1 x PPM, and production oversight for shoot requirements",
"studioCaveats": "Assumptions:\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Includes simple edit changes for titles and supers\n- Includes sound overlay for audio, if supplied\n- Includes editing in other footage/new content sequences, assuming new footage is fit for purpose\n\nExcludes:\n- Excludes creative changes to script\n- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)",
"isMaster": false
},
{
"uniques": "Asset215B_Pencil Pro - Digital Film Re-Edit/Repurpose - Complex",
"catalogId": "Asset215B_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Adaptations & Reedits (by Pencil Pro)",
"assetName": "Digital Film Re-Edit/Repurpose",
"complexityLevel": "Complex",
"description": "Development of a re-edit/repurpose of existing master to create a revised edit or new master script for new language.\n\nActivity: Creative development and paper edit (e.g. taking still images from existing assets to create new storyboard) of existing assets to supply a new script, or new storyboard and new script plus additional 'pick up' shoot. Supplying final edit & delivery of 1 master film.\n\nOutput: Final file ready for distribution\n\nAssumptions: Original Master Template for the video exists within Pencil Pro. Includes production oversight of editing of footage from existing assets, or of a small additional shoot, music (if applicable) & VO, post production including sound mix. Usage right contracting, post production, allowing for 3 sets of post production (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Includes management of clearances, 3 sets of post production rounds (e.g. offline/online) for client revisions.\n\nExclusions: Any new footage and all third party costs to be managed through Agency team. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.",
"complexityDescription": "Complex: Re-edit new for new language is required, new storyboards/ to create new messaging/script and small pick up shoot is required and new VO recording. Includes: organisation & management of small \"pick up\" eg. additional shots shoot including 1 x PPM, and production oversight for shoot requirements",
"studioCaveats": "Assumptions:\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Includes simple edit changes for titles and supers\n- Includes sound overlay for audio, if supplied\n- Includes editing in other footage/new content sequences, assuming new footage is fit for purpose\n\nExcludes:\n- Excludes creative changes to script\n- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)",
"isMaster": false
},
{
"uniques": "Asset216 - How to Video with Production - Simple",
"catalogId": "Asset216",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "How to Video with Production",
"complexityLevel": "Simple",
"description": "Creation of moving image video including actual production Activity: Creation, storyboard, scripts, casting, production, all usage rights and upload to Client Digital Asset Database. Output: 1 X 120 second video, Tips and tricks, Recipes of up to 120 seconds in length and final delivery master file including all project files and components inclusive of split audio tracks and super less submaster. Assumptions: Talent being an agency pre-negotiated talent / VO artist with all usage rights included. Products, ingredients/final samples are supplied. Exclusions: Specialist Wardrobe or probs Specialist Talent or resulting usage Specialist Crew (i.e. Food Stylist, Set designer or modeller). All third party costs.",
"complexityDescription": "Simple: Script is provided. Includes: A single camera set up with standard studio lighting, no distinguishable on screen talent (i.e. Hand Only), addition of Client logos and simple text graphics in post production, scamped storyboard, In camera audio, VO artist, one library music track and basic clean up retouching, shot in a small in-house studio environment and with all usage rights. Adaptation of text or localization of on-screen text and replacement of supplied pack shots in a post. Excludes: Research, Colour grading, Translation/transcreation, location, bespoke Usage.",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Only minimal and simple titles included\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n\nExcludes:\n- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes all video edits (Creative development only)",
"isMaster": true
},
{
"uniques": "Asset216_Pencil Pro - How to Video with Production - Simple",
"catalogId": "Asset216_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "How to Video with Production",
"complexityLevel": "Simple",
"description": "Creation of moving image video including actual production\n\nActivity: Creation, storyboard, scripts, casting, production, all usage rights and upload to Client Digital Asset Database. This includes the use of GenAi for concepting, storyboarding and copy/scripting.\n\nOutput: 1 X 120 second video, Tips and tricks, Recipes of up to 120 seconds in length and final delivery master file including all project files and components inclusive of split audio tracks and super less submaster.\n\nAssumptions: Talent being an agency pre-negotiated talent / VO artist with all usage rights included. Products, ingredients/final samples are supplied.\n\nExclusions: Specialist Wardrobe or probs Specialist Talent or resulting usage Specialist Crew (i.e. Food Stylist, Set designer or modeller). All third party costs. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.",
"complexityDescription": "Simple: Script is provided. Includes: A single camera set up with standard studio lighting, no distinguishable on screen talent (i.e. Hand Only), addition of Client logos and simple text graphics in post production, scamped storyboard, In camera audio, VO artist, one library music track and basic clean up retouching, shot in a small in-house studio environment and with all usage rights. Adaptation of text or localization of on-screen text and replacement of supplied pack shots in a post. Excludes: Research, Colour grading, Translation/transcreation, location, bespoke Usage.",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Only minimal and simple titles included\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n\nExcludes:\n- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes all video edits (Creative development only)",
"isMaster": true
},
{
"uniques": "Asset217 - How to Video with Production - Medium",
"catalogId": "Asset217",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "How to Video with Production",
"complexityLevel": "Medium",
"description": "Creation of moving image video including actual production Activity: Creation, storyboard, scripts, casting, production, all usage rights and upload to Client Digital Asset Database. Output: 1 X 120 second video, Tips and tricks, Recipes of up to 120 seconds in length and final delivery master file including all project files and components inclusive of split audio tracks and super less submaster. Assumptions: Talent being an agency pre-negotiated talent / VO artist with all usage rights included. Products, ingredients/final samples are supplied. Exclusions: Specialist Wardrobe or probs Specialist Talent or resulting usage Specialist Crew (i.e. Food Stylist, Set designer or modeller). All third party costs.",
"complexityDescription": "Medium: Script is provided. Includes: A single camera set up with standard studio lighting, one on screen talent from an agency pre-negotiated talent, props, addition of Client logos, simple text graphics and 2D after effects motion graphics animation in post production, scamped storyboard, In camera audio, one library music track, basic clean up retouching when shot in a single location and with all usage rights. Adaptation of text or localization of on-screen text and replacement of supplied pack shots in a post. Excludes: Research, Colour grading, Translation/transcreation, location, bespoke Usage.",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Only minimal and simple titles included\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n\nExcludes:\n- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes all video edits (Creative development only)",
"isMaster": true
},
{
"uniques": "Asset217_Pencil Pro - How to Video with Production - Medium",
"catalogId": "Asset217_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "How to Video with Production",
"complexityLevel": "Medium",
"description": "Creation of moving image video including actual production\n\nActivity: Creation, storyboard, scripts, casting, production, all usage rights and upload to Client Digital Asset Database. This includes the use of GenAi for concepting, storyboarding and copy/scripting.\n\nOutput: 1 X 120 second video, Tips and tricks, Recipes of up to 120 seconds in length and final delivery master file including all project files and components inclusive of split audio tracks and super less submaster.\n\nAssumptions: Talent being an agency pre-negotiated talent / VO artist with all usage rights included. Products, ingredients/final samples are supplied.\n\nExclusions: Specialist Wardrobe or probs Specialist Talent or resulting usage Specialist Crew (i.e. Food Stylist, Set designer or modeller). All third party costs. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.",
"complexityDescription": "Medium: Script is provided. Includes: A single camera set up with standard studio lighting, one on screen talent from an agency pre-negotiated talent, props, addition of Client logos, simple text graphics and 2D after effects motion graphics animation in post production, scamped storyboard, In camera audio, one library music track, basic clean up retouching when shot in a single location and with all usage rights. Adaptation of text or localization of on-screen text and replacement of supplied pack shots in a post. Excludes: Research, Colour grading, Translation/transcreation, location, bespoke Usage.",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Only minimal and simple titles included\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n\nExcludes:\n- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes all video edits (Creative development only)",
"isMaster": true
},
{
"uniques": "Asset218 - How to Video with Production - Complex",
"catalogId": "Asset218",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "How to Video with Production",
"complexityLevel": "Complex",
"description": "Creation of moving image video including actual production Activity: Creation, storyboard, scripts, casting, production, all usage rights and upload to Client Digital Asset Database. Output: 1 X 120 second video, Tips and tricks, Recipes of up to 120 seconds in length and final delivery master file including all project files and components inclusive of split audio tracks and super less submaster. Assumptions: Talent being an agency pre-negotiated talent / VO artist with all usage rights included. Products, ingredients/final samples are supplied. Exclusions: Specialist Wardrobe or probs Specialist Talent or resulting usage Specialist Crew (i.e. Food Stylist, Set designer or modeller). All third party costs.",
"complexityDescription": "Complex: Script is not provided. Includes: A single camera set up with standard studio lighting, one on screen talent, VO artist, basic make-up and props, addition of Client logos, simple text graphics and 2D After Effects Motion Graphics Animation in post production, script creation, scamped storyboard, In camera audio, one library music track, basic colour grade when shot in a single location and with all usage rights. Adaptation of text or localization of on-screen text and replacement of supplied pack shots in a post. Excludes: Research, Colour grading, Translation/transcreation, location, bespoke Usage.",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Only minimal and simple titles included\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n\nExcludes:\n- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes all video edits (Creative development only)",
"isMaster": true
},
{
"uniques": "Asset218_Pencil Pro - How to Video with Production - Complex",
"catalogId": "Asset218_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "How to Video with Production",
"complexityLevel": "Complex",
"description": "Creation of moving image video including actual production\n\nActivity: Creation, storyboard, scripts, casting, production, all usage rights and upload to Client Digital Asset Database. This includes the use of GenAi for concepting, storyboarding and copy/scripting.\n\nOutput: 1 X 120 second video, Tips and tricks, Recipes of up to 120 seconds in length and final delivery master file including all project files and components inclusive of split audio tracks and super less submaster.\n\nAssumptions: Talent being an agency pre-negotiated talent / VO artist with all usage rights included. Products, ingredients/final samples are supplied.\n\nExclusions: Specialist Wardrobe or probs Specialist Talent or resulting usage Specialist Crew (i.e. Food Stylist, Set designer or modeller). All third party costs. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.",
"complexityDescription": "Complex: Script is not provided. Includes: A single camera set up with standard studio lighting, one on screen talent, VO artist, basic make-up and props, addition of Client logos, simple text graphics and 2D After Effects Motion Graphics Animation in post production, script creation, scamped storyboard, In camera audio, one library music track, basic colour grade when shot in a single location and with all usage rights. Adaptation of text or localization of on-screen text and replacement of supplied pack shots in a post. Excludes: Research, Colour grading, Translation/transcreation, location, bespoke Usage.",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Only minimal and simple titles included\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n\nExcludes:\n- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.\n- Excludes all video edits (Creative development only)",
"isMaster": true
},
{
"uniques": "Asset219 - Internal Promo Video - Simple",
"catalogId": "Asset219",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Internal Promo Video",
"complexityLevel": "Simple",
"description": "Creation of a Promotional Video (showreel) for internal use of up to 90 seconds Activity: 2D Motion Graphics driven showreel or sizzle reel style internal comms video Output: Final video file ready for distribution Assumptions: Includes script and storyboard generation (if required), generation of assets, build in 2D motion graphics, approvals and one library music track. Exclusions: All third-party production and usage costs.",
"complexityDescription": "Simple: Script, storyboards and assets are supplied.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)\n- To create 1 x master ad\n- Excludes sound design, VO, audio mixing\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- All assets provided must be layered, editable and fit for purposes\n\nExcludes:\n- Excludes all third party fees (if needed)\n- Excludes 3D and specialist skills\n- Excludes sound design, VO, audio mixing\n- Excludes retouching, grading, colour correction etc.\n- Excludes Character animation",
"isMaster": true
},
{
"uniques": "Asset219_Pencil Pro - Internal Promo Video - Simple",
"catalogId": "Asset219_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Internal Promo Video",
"complexityLevel": "Simple",
"description": "Creation of a Promotional Video (showreel) for internal use of up to 90 seconds Activity: 2D Motion Graphics driven showreel or sizzle reel style internal comms video Output: Final video file ready for distribution Assumptions Includes script and storyboard generation (if required), generation of assets, build in 2D motion graphics, approvals and one library music track. Exclusions: All third-party production and usage costs beyond libarry track.",
"complexityDescription": "Simple: Script, storyboards and assets are supplied.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)\n- To create 1 x master ad\n- Excludes sound design, VO, audio mixing\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- All assets provided must be layered, editable and fit for purposes\n\nExcludes:\n- Excludes all third party fees (if needed)\n- Excludes 3D and specialist skills\n- Excludes sound design, VO, audio mixing\n- Excludes retouching, grading, colour correction etc.\n- Excludes Character animation",
"isMaster": true
},
{
"uniques": "Asset220 - Internal Promo Video - Medium",
"catalogId": "Asset220",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Internal Promo Video",
"complexityLevel": "Medium",
"description": "Creation of a Promotional Video (showreel) for internal use of up to 90 seconds Activity: 2D Motion Graphics driven showreel or sizzle reel style internal comms video Output: Final video file ready for distribution Assumptions: Includes script and storyboard generation (if required), generation of assets, build in 2D motion graphics, approvals and one library music track. Exclusions: All third-party production and usage costs.",
"complexityDescription": "Medium: Script and assets are supplied, storyboard is not supplied.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)\n- To create 1 x master ad\n- Excludes sound design, VO, audio mixing\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- All assets provided must be layered, editable and fit for purposes\n- Can include simple character animation for 1 or 2 characters\n\nExcludes:\n- Excludes all third party fees (if needed)\n- Excludes 3D and specialist skills\n- Excludes sound design, VO, audio mixing\n- Excludes retouching, grading, colour correction etc.",
"isMaster": true
},
{
"uniques": "Asset220_Pencil Pro - Internal Promo Video - Medium",
"catalogId": "Asset220_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Internal Promo Video",
"complexityLevel": "Medium",
"description": "Creation of a Promotional Video (showreel) for internal use of up to 90 seconds Activity: 2D Motion Graphics driven showreel or sizzle reel style internal comms video Output: Final video file ready for distribution Assumptions Includes script and storyboard generation (if required), generation of assets, build in 2D motion graphics, approvals and one library music track. Exclusions: All third-party production and usage costs beyond libarry track.",
"complexityDescription": "Medium: Script and assets are supplied, storyboard is not supplied.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)\n- To create 1 x master ad\n- Excludes sound design, VO, audio mixing\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- All assets provided must be layered, editable and fit for purposes\n- Can include simple character animation for 1 or 2 characters\n\nExcludes:\n- Excludes all third party fees (if needed)\n- Excludes 3D and specialist skills\n- Excludes sound design, VO, audio mixing\n- Excludes retouching, grading, colour correction etc.",
"isMaster": true
},
{
"uniques": "Asset221 - Internal Promo Video - Complex",
"catalogId": "Asset221",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Internal Promo Video",
"complexityLevel": "Complex",
"description": "Creation of a Promotional Video (showreel) for internal use of up to 90 seconds Activity: 2D Motion Graphics driven showreel or sizzle reel style internal comms video Output: Final video file ready for distribution Assumptions Includes script and storyboard generation (if required), generation of assets, build in 2D motion graphics, approvals and one library music track. Exclusions: All third-party production and usage costs beyond libarry track.",
"complexityDescription": "Complex: Script, storyboards and assets are not supplied.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)\n- To create 1 x master ad\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- All assets provided must be layered, editable and fit for purposes\n- Can include some character animation\n\nExcludes:\n- Excludes sound design, VO, audio mixing\n- Excludes all third party fees (if needed)\n- Excludes 3D and specialist skills\n- Excludes retouching, grading, colour correction etc.",
"isMaster": true
},
{
"uniques": "Asset221_Pencil Pro - Internal Promo Video - Complex",
"catalogId": "Asset221_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Internal Promo Video",
"complexityLevel": "Complex",
"description": "Creation of a Promotional Video (showreel) for internal use of up to 90 seconds Activity: 2D Motion Graphics driven showreel or sizzle reel style internal comms video Output: Final video file ready for distribution Assumptions Includes script and storyboard generation (if required), generation of assets, build in 2D motion graphics, approvals and one library music track. Exclusions: All third-party production and usage costs beyond libarry track.",
"complexityDescription": "Complex: Script, storyboards and assets are not supplied.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)\n- To create 1 x master ad\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- All assets provided must be layered, editable and fit for purposes\n- Can include some character animation\n\nExcludes:\n- Excludes sound design, VO, audio mixing\n- Excludes all third party fees (if needed)\n- Excludes 3D and specialist skills\n- Excludes retouching, grading, colour correction etc.",
"isMaster": true
},
{
"uniques": "Asset222B - Bumper Ad - Simple",
"catalogId": "Asset222B",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Bumper Ad",
"complexityLevel": "Simple",
"description": "Creation of a Bumper Video utilizing existing material and content i.e. supplied product and master assets. Activity: Concepting, storyboard, copy/script, production management, build and final version publishing/ upload to relevant platform. Output: Final video file ready for distribution Assumptions: Edit existing footage, music & VO (if applicable), post production including sound mix (if required). Allows for up to three rounds of client revisions. Exclusions: All third-party production and usage costs.",
"complexityDescription": "Simple: Creative development and production management of up to 3-6 second Bumper",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Production fees, if needed, including talent, priced through Agency Production\n- New footage is sourced from a stock library\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n--Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": true
},
{
"uniques": "Asset222B_Pencil Pro - Bumper Ad - Simple",
"catalogId": "Asset222B_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Bumper Ad",
"complexityLevel": "Simple",
"description": "Creation of a Bumper Video utilizing existing material and content i.e. supplied product and master assets.\n\nActivity: Concepting, storyboard, copy/script, production management, build and final version publishing/ upload to relevant platform. This includes the use of GenAi for concepting, storyboarding and copy/scripting.\n\nOutput: Final video file ready for distribution\n\nAssumptions: Edit existing footage, music & VO (if applicable), post production including sound mix (if required). Allows for up to three rounds of client revisions.\n\nExclusions: All third-party production and usage costs. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.",
"complexityDescription": "Simple: Creative development and production management of up to 3-6 second Bumper",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Production fees, if needed, including talent, priced through Agency Production\n- New footage is sourced from a stock library\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n--Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": true
},
{
"uniques": "Asset223 - Pre-roll Video - Medium",
"catalogId": "Asset223",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Pre-roll Video",
"complexityLevel": "Medium",
"description": "Creation of a Bumper / Pre-Roll Video utilizing existing material and content i.e. supplied product and master assets. Activity: Concepting, storyboard, copy/script, production management, build and final version publishing/ upload to relevant platform. Output: Final video file ready for distribution Assumptions: Edit existing footage, music & VO (if applicable), post production including sound mix (if required). Allows for up to three rounds of client revisions. Exclusions: All third-party production and usage costs.",
"complexityDescription": "Medium: Creative development and production management of up to 6-15 second Pre-roll video.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Production fees, if needed, including talent, priced through Agency Production\n- New footage is sourced from a stock library\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n--Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": true
},
{
"uniques": "Asset223_Pencil Pro - Pre-roll Video - Medium",
"catalogId": "Asset223_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Pre-roll Video",
"complexityLevel": "Medium",
"description": "Creation of a Bumper / Pre-Roll Video utilizing existing material and content i.e. supplied product and master assets.\n\nActivity: Concepting, storyboard, copy/script, production management, build and final version publishing/ upload to relevant platform. This includes the use of GenAi for concepting, storyboarding and copy/scripting.\n\nOutput: Final video file ready for distribution\n\nAssumptions: Edit existing footage, music & VO (if applicable), post production including sound mix (if required). Allows for up to three rounds of client revisions.\n\nExclusions: All third-party production and usage costs. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.",
"complexityDescription": "Medium: Creative development and production management of up to 6-15 second Pre-roll video.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Production fees, if needed, including talent, priced through Agency Production\n- New footage is sourced from a stock library\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n--Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": true
},
{
"uniques": "Asset224 - Pre-roll Video - Complex",
"catalogId": "Asset224",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Pre-roll Video",
"complexityLevel": "Complex",
"description": "Creation of a Bumper / Pre-Roll Video utilizing existing material and content i.e. supplied product and master assets. Activity: Concepting, storyboard, copy/script, production management, build and final version publishing/ upload to relevant platform. Output: Final video file ready for distribution Assumptions: Edit existing footage, music & VO (if applicable), post production including sound mix (if required). Allows for up to three rounds of client revisions. Exclusions: All third-party production and usage costs.",
"complexityDescription": "Medium: Creative development and production management of up to 6-15 second Pre-roll video.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Production fees, if needed, including talent, priced through Agency Production\n- New footage is sourced from a stock library\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n--Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": true
},
{
"uniques": "Asset224_Pencil Pro - Pre-roll Video - Complex",
"catalogId": "Asset224_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Pre-roll Video",
"complexityLevel": "Complex",
"description": "Creation of a Bumper / Pre-Roll Video utilizing existing material and content i.e. supplied product and master assets.\n\nActivity: Concepting, storyboard, copy/script, production management, build and final version publishing/ upload to relevant platform. This includes the use of GenAi for concepting, storyboarding and copy/scripting.\n\nOutput: Final video file ready for distribution\n\nAssumptions: Edit existing footage, music & VO (if applicable), post production including sound mix (if required). Allows for up to three rounds of client revisions.\n\nExclusions: All third-party production and usage costs. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.",
"complexityDescription": "Complex: Creative development and production management of 15-30 seconds Pre-video.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Production fees, if needed, including talent, priced through Agency Production\n- New footage is sourced from a stock library\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n--Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": true
},
{
"uniques": "Asset228 - Product Demo Video - Simple",
"catalogId": "Asset228",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Product Demo Video",
"complexityLevel": "Simple",
"description": "Creation of a Product Demo Video. Activity: Creative ideation and production oversight and management of a Product Demo Video, CGI components and animated text. Output: Final video file ready for distribution Assumptions: Script, storyboards and product assets are supplied. Exclusions: All third-party production and usage costs managed through Agency team..",
"complexityDescription": "Simple: Use of existing product/pack assets, some 2D text animation.",
"studioCaveats": "Assumptions:\n- Costs dependant on storyboard and concept\n\nExcludes:\n- Excludes new VO, sound design, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes colour grading, retouching, complex 3D and/or 2D and specialist skills like liquid animation",
"isMaster": true
},
{
"uniques": "Asset228_Pencil Pro - Product Demo Video - Simple",
"catalogId": "Asset228_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Product Demo Video",
"complexityLevel": "Simple",
"description": "Creation of a Product Demo Video.\n\nActivity: Creative ideation and production oversight and management of a Product Demo Video, CGI components and animated text. This includes the use of GenAi for concepting, storyboarding and copy/scripting.\n\nOutput: Final video file ready for distribution Assumptions: Script, storyboards and product assets are supplied.\n\nExclusions: All third-party production and usage costs managed through Agency team. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.",
"complexityDescription": "Simple: Use of existing product/pack assets, some 2D text animation.",
"studioCaveats": "Assumptions:\n- Costs dependant on storyboard and concept\n\nExcludes:\n- Excludes new VO, sound design, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes colour grading, retouching, complex 3D and/or 2D and specialist skills like liquid animation",
"isMaster": true
},
{
"uniques": "Asset229 - Product Demo Video - Medium",
"catalogId": "Asset229",
"category": "Audio Visual",
"subCategory": "Origination",
"assetName": "Product Demo Video",
"complexityLevel": "Medium",
"description": "Creation of a Product Demo Video. Activity: Creative ideation and production oversight and management of a Product Demo Video, CGI components and animated text. Output: Final video file ready for distribution Assumptions: Script, storyboards and product assets are supplied. Exclusions: All third-party production and usage costs managed through Agency team.",
"complexityDescription": "Complex: 3D, CGI production demo video using exsiting assets pack/products and or creating new, complex 3D text animation.",
"studioCaveats": "Assumptions:\n- Costs dependant on storyboard and concept\n\nExcludes:\n- Excludes new VO, sound design, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes colour grading, retouching, complex 3D and/or 2D and specialist skills like liquid animation",
"isMaster": true
},
{
"uniques": "Asset230 - Tag-on - Simple",
"catalogId": "Asset230",
"category": "Audio Visual",
"subCategory": "Cutdowns & Tags",
"assetName": "Tag-on",
"complexityLevel": "Simple",
"description": "Creative development of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required. Activity: Adapted visual and audio edit, organisation & management of production, final edit & delivery of one file in one language. Output: Final master file ready for distribution Assumptions: 2 rounds of client revisions Exclusions: All third-party production and usage costs. Production to be priced through Agency team.",
"complexityDescription": "Simple: Creation of Audio only for Radio.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)\n- To create 1 x master ad\n- Creative Development only for a single recording session, of up to 1hr max and 10\" cut down\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes sound design, Audio Mixing, Distribution, Clearance and Rotations\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes all Production fees, inlcuding talent. Priced through Agency Production",
"isMaster": true
},
{
"uniques": "Asset230_Pencil Pro - Tag-on - Simple",
"catalogId": "Asset230_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Cutdowns & Tags (by Pencil Pro)",
"assetName": "Tag-on",
"complexityLevel": "Simple",
"description": "Creative development of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required. This includes the use of GenAi for new script ideas.\n\nActivity: Adapted visual and audio edit, organisation & management of production, final edit & delivery of one file in one language.\n\nOutput: Final master file ready for distribution Assumptions: 2 rounds of client revisions\n\nExclusions: No GenAI video. All third-party production and usage costs. Production to be priced through Agency team.",
"complexityDescription": "Simple: Creation of Audio only for Radio.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)\n- To create 1 x master ad\n- Creative Development only for a single recording session, of up to 1hr max and 10\" cut down\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes sound design, Audio Mixing, Distribution, Clearance and Rotations\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes all Production fees, inlcuding talent. Priced through Agency Production",
"isMaster": true
},
{
"uniques": "Asset231 - Tag-on - Medium",
"catalogId": "Asset231",
"category": "Audio Visual",
"subCategory": "Cutdowns & Tags",
"assetName": "Tag-on",
"complexityLevel": "Medium",
"description": "Creative development of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required. Activity: Adapted visual and audio edit, organisation & management of production, final edit & delivery of one file in one language. Output: Final master file ready for distribution Assumptions: 2 rounds of client revisions Exclusions: All third-party production and usage costs. Production to be priced through Agency team.",
"complexityDescription": "Medium: Creation of Moving Image through re-purposing of existing Moving Image Master.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- New footage is sourced from a stock library\n- Production fees, if needed, including talent, priced through Agency Production\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": true
},
{
"uniques": "Asset231_Pencil Pro - Tag-on - Medium",
"catalogId": "Asset231_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Cutdowns & Tags (by Pencil Pro)",
"assetName": "Tag-on",
"complexityLevel": "Medium",
"description": "Creative development of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required. This includes the use of GenAi for new script ideas.\n\nActivity: Adapted visual and audio edit, organisation & management of production, final edit & delivery of one file in one language.\n\nOutput: Final master file ready for distribution Assumptions: 2 rounds of client revisions\n\nExclusions: No GenAI video. All third-party production and usage costs. Production to be priced through Agency team.",
"complexityDescription": "Medium: Creation of Moving Image through re-purposing of existing Moving Image Master.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- New footage is sourced from a stock library\n- Production fees, if needed, including talent, priced through Agency Production\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": true
},
{
"uniques": "Asset232 - Tag-on - Complex",
"catalogId": "Asset232",
"category": "Audio Visual",
"subCategory": "Cutdowns & Tags",
"assetName": "Tag-on",
"complexityLevel": "Complex",
"description": "Creative development of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required. Activity: Adapted visual and audio edit, organisation & management of production, final edit & delivery of one file in one language. Output: Final master file ready for distribution Assumptions: 2 rounds of client revisions Exclusions: All third-party production and usage costs. Production to be priced through Agency team.",
"complexityDescription": "Complex: Creation of Moving Image requiring new original footage.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- New footage is sourced from a stock library\n- Production fees, if needed, including talent, priced through Agency Production\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": true
},
{
"uniques": "Asset232_Pencil Pro - Tag-on - Complex",
"catalogId": "Asset232_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Cutdowns & Tags (by Pencil Pro)",
"assetName": "Tag-on",
"complexityLevel": "Complex",
"description": "Creative development of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required. This includes the use of GenAi for new script ideas.\n\nActivity: Adapted visual and audio edit, organisation & management of production, final edit & delivery of one file in one language.\n\nOutput: Final master file ready for distribution Assumptions: 2 rounds of client revisions\n\nExclusions: No GenAI video. All third-party production and usage costs. Production to be priced through Agency team.",
"complexityDescription": "Complex: Creation of Moving Image requiring new original footage.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- New footage is sourced from a stock library\n- Production fees, if needed, including talent, priced through Agency Production\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": true
},
{
"uniques": "Asset233 - Tag-on Adapt - Simple",
"catalogId": "Asset233",
"category": "Audio Visual",
"subCategory": "Adaptations & Reedits",
"assetName": "Tag-on Adapt",
"complexityLevel": "Simple",
"description": "Adaptation of a new script for a 3-5 seconds opening tag , end frame (or audio tag) where no new footage is required. Activity: Adapted visual and audio edit, organisation & management of adaptation, pre?bid document, final edit & delivery of one file in one language. Output: Final file ready for distribution Assumptions: 1 x PPM, edit of existing recorded VO, revision of supers or computer graphics. Messaging focus may vary from among price related news, promotion, range announcement, tie-ups to name a few. 2 rounds of client revisions. Exclusions: All third-party production and usage costs.",
"complexityDescription": "One Complexity: Adaptation or localization of a 3-5 seconds tag on where no new footage is required.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- New footage is sourced from a stock library\n- Production fees, if needed, including talent, priced through Agency Production\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": false
},
{
"uniques": "Asset233_Pencil Pro - Tag-on Adapt - Simple",
"catalogId": "Asset233_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Adaptations & Reedits (by Pencil Pro)",
"assetName": "Tag-on Adapt",
"complexityLevel": "Simple",
"description": "Adaptation of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required.\n\nActivity: Adapted visual and audio edit, organisation & management of adaptation, pre?bid document, final edit & delivery of one file in one language.\n\nOutput: Final file ready for distribution\n\nAssumptions: Original Master Template for the video exists within Pencil Pro. 1 x PPM, edit of existing recorded VO, revision of supers or computer graphics. Messaging focus may vary from among price related news, promotion, range announcement, tie-ups to name a few. 2 rounds of client revisions.\n\nExclusions: No GenAI video. All third-party production and usage costs.",
"complexityDescription": "One Complexity: Adaptation or localization of a 3-5 seconds tag on where no new footage is required.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- New footage is sourced from a stock library\n- Production fees, if needed, including talent, priced through Agency Production\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": false
},
{
"uniques": "Asset234 - Cut Down - Simple",
"catalogId": "Asset234",
"category": "Audio Visual",
"subCategory": "Cutdowns & Tags",
"assetName": "Cut Down",
"complexityLevel": "Simple",
"description": "Development of a cut down of a master film i.e. 30 sec to 15 sec in the original language. Activity: Cut the master length script & storyboard, organisation & management of production, supplying final edit & delivery of 1 master film in the same language as the original. Output: Final master ready for distribution Assumptions: Edit existing footage, music (if applicable) & VO, post production including sound mix. Allows for up to three rounds of revisions to offline and online edit/storyboard and supply of one cut down version only. Exclusions: Any new footage and all third-party production and usage costs. Production to be priced through Agency team.",
"complexityDescription": "One Complexity: Development of a cut down of a master film e.g. 30 sec to 15 sec in the original language.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- New footage is sourced from a stock library\n- Production fees, if needed, including talent, priced through Agency Production\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": true
},
{
"uniques": "Asset234_Pencil Pro - Cut Down - Simple",
"catalogId": "Asset234_Pencil Pro",
"category": "Audio Visual (by Pencil Pro)",
"subCategory": "Cutdowns & Tags (by Pencil Pro)",
"assetName": "Cut Down",
"complexityLevel": "Simple",
"description": "Development of a cut down of a master film i.e. 30 sec to 15 sec in the original language.\n\nActivity: Cut the master length script & storyboard, organisation & management of production, supplying final edit & delivery of 1 master film in the same language as the original.\n\nOutput: Final master ready for distribution Assumptions: Edit existing footage, music (if applicable) & VO, post production including sound mix. Allows for up to three rounds of revisions to offline and online edit/storyboard and supply of one cut down version only.\n\nExclusions: announcement, tie-ups to name a few. 2 rounds of client revisions.\nExclusions: No GenAI video. Any new footage and all third-party production and usage costs. Production to be priced through Agency team. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.",
"complexityDescription": "One Complexity: Development of a cut down of a master film e.g. 30 sec to 15 sec in the original language.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- New footage is sourced from a stock library\n- Production fees, if needed, including talent, priced through Agency Production\n\nExcludes:\n- Excludes all third party fees, e.g. Studio, equipment, travel, etc.\n- Excludes shoot and production of new content\n- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)\n- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts\n- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d\n- Excludes costs for stock footage",
"isMaster": true
},
{
"uniques": "Asset237 - Product Photography - Simple",
"catalogId": "Asset237",
"category": "Static Imagery",
"subCategory": "Origination",
"assetName": "Product Photography",
"complexityLevel": "Simple",
"description": "Creative ideation and production oversight of Product photography shoot. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production. Output: Final post produced photography with required usage rights Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files. Exclusions: All third-party production / photography costs and usage costs. All production to be priced through Agency team",
"complexityDescription": "Simple: Single Product photogrpahy shoot",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Creative Ideation and development only based on a one day shoot with a maximum of 8 images and 1 camera angle\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n\nExcludes:\n- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.",
"isMaster": true
},
{
"uniques": "Asset237_Pencil Pro - Product Photography - Simple",
"catalogId": "Asset237_Pencil Pro",
"category": "Static Imagery (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Product Photography",
"complexityLevel": "Simple",
"description": "Creative ideation and production oversight of Product photography shoot.\nActivity: The oversight is inclusive of all 3 stages Pre production, Production, and using GenAi to generate background imagery for product shots in Post Production stage.\nOutput: Final post produced photography with required usage rights\nAssumptions: Includes organisation & management of full production shoot including 1 x Pre – PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files.\nExclusions: All third-party production / photography costs and usage costs. All production to be priced through Agency team",
"complexityDescription": "Simple: Single Product photogrpahy shoot",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Creative Ideation and development only based on a one day shoot with a maximum of 8 images and 1 camera angle\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n\nExcludes:\n- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.",
"isMaster": true
},
{
"uniques": "Asset238 - Product Photography - Medium",
"catalogId": "Asset238",
"category": "Static Imagery",
"subCategory": "Origination",
"assetName": "Product Photography",
"complexityLevel": "Medium",
"description": "Creative ideation and production oversight of Product photography shoot. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production. Output: Final post produced photography with required usage rights Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files. Exclusions: All third-party production / photography costs and usage costs. All production to be priced through Agency team",
"complexityDescription": "Medium: Product range photography shoot",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Creative Ideation and development only based on a one day shoot with a maximum of 8 images and 1 camera angle\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n\nExcludes:\n- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.",
"isMaster": true
},
{
"uniques": "Asset238_Pencil Pro - Product Photography - Medium",
"catalogId": "Asset238_Pencil Pro",
"category": "Static Imagery (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Product Photography",
"complexityLevel": "Medium",
"description": "Creative ideation and production oversight of Product photography shoot.\nActivity: The oversight is inclusive of all 3 stages Pre production, Production, and using GenAi to generate background imagery for product shots in Post Production stage.\nOutput: Final post produced photography with required usage rights\nAssumptions: Includes organisation & management of full production shoot including 1 x Pre – PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files.\nExclusions: All third-party production / photography costs and usage costs. All production to be priced through Agency team",
"complexityDescription": "Medium: Product range photography shoot",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Creative Ideation and development only based on a one day shoot with a maximum of 8 images and 1 camera angle\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n\nExcludes:\n- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.",
"isMaster": true
},
{
"uniques": "Asset239 - Product Photography - Complex",
"catalogId": "Asset239",
"category": "Static Imagery",
"subCategory": "Origination",
"assetName": "Product Photography",
"complexityLevel": "Complex",
"description": "Creative ideation and production oversight of Product photography shoot. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production. Output: Final post produced photography with required usage rights Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files. Exclusions: All third-party production / photography costs and usage costs. All production to be priced through Agency team",
"complexityDescription": "Complex: Product or range photogprahy shoot including capture of elements and components in camera or in post (e.g. textures, ingredients, special effects such as liquid)",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Creative Ideation and development only based on a one day shoot with a maximum of 8 images and 1 camera angle\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n\nExcludes:\n- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.",
"isMaster": true
},
{
"uniques": "Asset239_Pencil Pro - Product Photography - Complex",
"catalogId": "Asset239_Pencil Pro",
"category": "Static Imagery (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Product Photography",
"complexityLevel": "Complex",
"description": "Creative ideation and production oversight of Product photography shoot.\nActivity: The oversight is inclusive of all 3 stages Pre production, Production, and using GenAi to generate background imagery for product shots in Post Production stage.\nOutput: Final post produced photography with required usage rights\nAssumptions: Includes organisation & management of full production shoot including 1 x Pre – PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files.\nExclusions: All third-party production / photography costs and usage costs. All production to be priced through Agency team",
"complexityDescription": "Complex: Product or range photogprahy shoot including capture of elements and components in camera or in post (e.g. textures, ingredients, special effects such as liquid)",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Creative Ideation and development only based on a one day shoot with a maximum of 8 images and 1 camera angle\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n\nExcludes:\n- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.",
"isMaster": true
},
{
"uniques": "Asset240 - Talent Photogrpahy - Shoot Mgmt - Simple",
"catalogId": "Asset240",
"category": "Static Imagery",
"subCategory": "Origination",
"assetName": "Talent Photogrpahy - Shoot Mgmt",
"complexityLevel": "Simple",
"description": "Creative ideation and production oversight of Talent photography shoot. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production. Output: Final post produced photography with required usage rights Assumptions: Includes creative ideation and organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files. Exclusions: All third-party production and usage costs. All production to be priced through Agency team.",
"complexityDescription": "Simple: Photography for ONE COUNTRY.",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Creative Ideation and development only based on a one day shoot with a maximum of 4 images, 1 camera angle, 1 location\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n- Limited to 1 talent cClient'stural group for one country\n\nExcludes:\n- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.",
"isMaster": true
},
{
"uniques": "Asset240_Pencil Pro - Talent Photogrpahy - Shoot Mgmt - Simple",
"catalogId": "Asset240_Pencil Pro",
"category": "Static Imagery (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Talent Photogrpahy - Shoot Mgmt",
"complexityLevel": "Simple",
"description": "Creative ideation and production oversight of Talent photography shoot.\nActivity: The oversight is inclusive of all 3 stages Pre production, Production and Post production and using GenAi to generate background imagery for Talent shots in Post Production stage.\nOutput: Final post produced photography with required usage rights\nAssumptions: Includes creative ideation and organisation & management of full production shoot including 1 x Pre – PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files.\nExclusions: All third-party production and usage costs. All production to be priced through Agency team.",
"complexityDescription": "Simple: Photography for ONE COUNTRY.",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Creative Ideation and development only based on a one day shoot with a maximum of 4 images, 1 camera angle, 1 location\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n- Limited to 1 talent cClient'stural group for one country\n\nExcludes:\n- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.",
"isMaster": true
},
{
"uniques": "Asset241 - Talent Photogrpahy - Shoot Mgmt - Medium",
"catalogId": "Asset241",
"category": "Static Imagery",
"subCategory": "Origination",
"assetName": "Talent Photogrpahy - Shoot Mgmt",
"complexityLevel": "Medium",
"description": "Creative ideation and production oversight of Talent photography shoot. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production. Output: Final post produced photography with required usage rights Assumptions: Includes creative ideation and organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files. Exclusions: All third-party production and usage costs. All production to be priced through Agency team.",
"complexityDescription": "Medium: Photography for REGIONAL rollout.",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Creative Ideation and development only based on a one day shoot with a maximum of 4 images, 1 camera angle, 1 location\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n- Limited to 3 talent cClient'stural groups for one country\n\nExcludes:\n- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.",
"isMaster": true
},
{
"uniques": "Asset241_Pencil Pro - Talent Photogrpahy - Shoot Mgmt - Medium",
"catalogId": "Asset241_Pencil Pro",
"category": "Static Imagery (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Talent Photogrpahy - Shoot Mgmt",
"complexityLevel": "Medium",
"description": "Creative ideation and production oversight of Talent photography shoot.\nActivity: The oversight is inclusive of all 3 stages Pre production, Production and Post production and using GenAi to generate background imagery for Talent shots in Post Production stage.\nOutput: Final post produced photography with required usage rights\nAssumptions: Includes creative ideation and organisation & management of full production shoot including 1 x Pre – PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files.\nExclusions: All third-party production and usage costs. All production to be priced through Agency team.",
"complexityDescription": "Medium: Photography for REGIONAL rollout.",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Creative Ideation and development only based on a one day shoot with a maximum of 4 images, 1 camera angle, 1 location\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n- Limited to 3 talent cClient'stural groups for one country\n\nExcludes:\n- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.",
"isMaster": true
},
{
"uniques": "Asset242 - Talent Photogrpahy - Shoot Mgmt - Complex",
"catalogId": "Asset242",
"category": "Static Imagery",
"subCategory": "Origination",
"assetName": "Talent Photogrpahy - Shoot Mgmt",
"complexityLevel": "Complex",
"description": "Creative ideation and production oversight of Talent photography shoot. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production. Output: Final post produced photography with required usage rights Assumptions: Includes creative ideation and organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files. Exclusions: All third-party production and usage costs. All production to be priced through Agency team.",
"complexityDescription": "Complex: Photography for GLOBAL rollout.",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Creative Ideation and development only based on a one day shoot with a maximum of 4 images, 1 camera angle, 1 location\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n- Limited to 5 talent cClient'stural groups for one country\n\nExcludes:\n- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.",
"isMaster": true
},
{
"uniques": "Asset242_Pencil Pro - Talent Photogrpahy - Shoot Mgmt - Complex",
"catalogId": "Asset242_Pencil Pro",
"category": "Static Imagery (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Talent Photogrpahy - Shoot Mgmt",
"complexityLevel": "Complex",
"description": "Creative ideation and production oversight of Talent photography shoot.\nActivity: The oversight is inclusive of all 3 stages Pre production, Production and Post production and using GenAi to generate background imagery for Talent shots in Post Production stage.\nOutput: Final post produced photography with required usage rights\nAssumptions: Includes creative ideation and organisation & management of full production shoot including 1 x Pre – PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files.\nExclusions: All third-party production and usage costs. All production to be priced through Agency team.",
"complexityDescription": "Complex: Photography for GLOBAL rollout.",
"studioCaveats": "Assumptions:\n- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements\n- Creative Ideation and development only based on a one day shoot with a maximum of 4 images, 1 camera angle, 1 location\n- Includes light producer oversight to provide consClient'station on viability of creative route into production\n- Limited to 5 talent cClient'stural groups for one country\n\nExcludes:\n- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)\n- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.",
"isMaster": true
},
{
"uniques": "Asset243 - Key Visual - Simple",
"catalogId": "Asset243",
"category": "Static Imagery",
"subCategory": "Origination",
"assetName": "Key Visual",
"complexityLevel": "Simple",
"description": "Creative development of a Key Visual (consists of: Copy - headline that embodies the campaign idea; Visual articulation of the campaign idea Activity: Tagline, copy and visual ideation and presentation, application for different formats (pos, ooh, digital). Includes creative research and client management. Output: Final Key Visuals in layered editable format Assumptions: Creative idea and creative guidance references provided. Includes 3 rounds of client revisions. Exclusions: Production of finished Media Specific Files, Strategy, Proposition Development, Photography, Usage and Talent Fees. Font or Image Purchase.",
"complexityDescription": "Simple: Presentation of up to TWO visual routes to scamp stage and design to final layout of one chosen visual route. Assumption: High resolution Imagery is supplied.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Assumes supplied imagery is high resolution and fit for purpose\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes any specialist illustration\n- Excludes extensive retouching, CGI, 3D modelling, high end composition work",
"isMaster": true
},
{
"uniques": "Asset243_Pencil Pro - Key Visual - Simple",
"catalogId": "Asset243_Pencil Pro",
"category": "Static Imagery (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Key Visual",
"complexityLevel": "Simple",
"description": "Creative development of a Key Visual (consists of: Copy - headline that embodies the campaign idea; Visual articulation of the campaign idea\n\nActivity: Tagline, copy and visual ideation and presentation, application for digital different formats (pos, ooh, digital). Includes creative research and client management. This includes the use of GenAi for concepting and copy.\n\nOutput: Final Key Visuals in layered editable format\n\nAssumptions: Creative idea and creative guidance references provided. Includes 3 rounds of client revisions.\n\nExclusions: Production of finished Media Specific Files, Strategy, Proposition Development, Photography, Usage and Talent Fees. Font or Image Purchase.",
"complexityDescription": "Simple: Presentation of up to TWO visual routes to scamp stage and design to final layout of one chosen visual route. Assumption: High resolution Imagery is supplied.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Assumes supplied imagery is high resolution and fit for purpose\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes any specialist illustration\n- Excludes extensive retouching, CGI, 3D modelling, high end composition work",
"isMaster": true
},
{
"uniques": "Asset244 - Key Visual - Medium",
"catalogId": "Asset244",
"category": "Static Imagery",
"subCategory": "Origination",
"assetName": "Key Visual",
"complexityLevel": "Medium",
"description": "Creative development of a Key Visual (consists of: Copy - headline that embodies the campaign idea; Visual articulation of the campaign idea Activity: Tagline, copy and visual ideation and presentation, application for different formats (pos, ooh, digital). Includes creative research and client management. Output: Final Key Visuals in layered editable format Assumptions: Creative idea and creative guidance references provided. Includes 3 rounds of client revisions. Exclusions: Production of finished Media Specific Files, Strategy, Proposition Development, Photography, Usage and Talent Fees. Font or Image Purchase.",
"complexityDescription": "Medium: Presentation of up to THREE visual routes to scamp stage and design to final layout of one chosen visual route. Assumption: High resolution Imagery is supplied.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Assumes supplied imagery is high resolution and fit for purpose\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes any specialist illustration\n- Excludes extensive retouching, CGI, 3D modelling, high end composition work",
"isMaster": true
},
{
"uniques": "Asset244_Pencil Pro - Key Visual - Medium",
"catalogId": "Asset244_Pencil Pro",
"category": "Static Imagery (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Key Visual",
"complexityLevel": "Medium",
"description": "Creative development of a Key Visual (consists of: Copy - headline that embodies the campaign idea; Visual articulation of the campaign idea\n\nActivity: Tagline, copy and visual ideation and presentation, application for digital different formats (pos, ooh, digital). Includes creative research and client management. This includes the use of GenAi for concepting and copy.\n\nOutput: Final Key Visuals in layered editable format\n\nAssumptions: Creative idea and creative guidance references provided. Includes 3 rounds of client revisions.\n\nExclusions: Production of finished Media Specific Files, Strategy, Proposition Development, Photography, Usage and Talent Fees. Font or Image Purchase.",
"complexityDescription": "Medium: Presentation of up to THREE visual routes to scamp stage and design to final layout of one chosen visual route. Assumption: High resolution Imagery is supplied.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Assumes supplied imagery is high resolution and fit for purpose\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes any specialist illustration\n- Excludes extensive retouching, CGI, 3D modelling, high end composition work",
"isMaster": true
},
{
"uniques": "Asset245 - Key Visual - Complex",
"catalogId": "Asset245",
"category": "Static Imagery",
"subCategory": "Origination",
"assetName": "Key Visual",
"complexityLevel": "Complex",
"description": "Creative development of a Key Visual (consists of: Copy - headline that embodies the campaign idea; Visual articulation of the campaign idea Activity: Tagline, copy and visual ideation and presentation, application for different formats (pos, ooh, digital). Includes creative research and client management. Output: Final Key Visuals in layered editable format Assumptions: Creative idea and creative guidance references provided. Includes 3 rounds of client revisions. Exclusions: Production of finished Media Specific Files, Strategy, Proposition Development, Photography, Usage and Talent Fees. Font or Image Purchase.",
"complexityDescription": "Complex: Presentation of up to THREE visual routes to scamp stage and design to final layout of one chosen visual route AND SOURCING and purchase of required images is required. Assumption: High resolution imagery is NOT supplied",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Assumes supplied imagery is high resolution and fit for purpose\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes any specialist illustration\n- Excludes extensive retouching, CGI, 3D modelling, high end composition work",
"isMaster": true
},
{
"uniques": "Asset245_Pencil Pro - Key Visual - Complex",
"catalogId": "Asset245_Pencil Pro",
"category": "Static Imagery (by Pencil Pro)",
"subCategory": "Origination (by Pencil Pro)",
"assetName": "Key Visual",
"complexityLevel": "Complex",
"description": "Creative development of a Key Visual (consists of: Copy - headline that embodies the campaign idea; Visual articulation of the campaign idea\n\nActivity: Tagline, copy and visual ideation and presentation, application for digital different formats (pos, ooh, digital). Includes creative research and client management. This includes the use of GenAi for concepting and copy.\n\nOutput: Final Key Visuals in layered editable format\n\nAssumptions: Creative idea and creative guidance references provided. Includes 3 rounds of client revisions.\n\nExclusions: Production of finished Media Specific Files, Strategy, Proposition Development, Photography, Usage and Talent Fees. Font or Image Purchase.",
"complexityDescription": "Complex: Presentation of up to THREE visual routes to scamp stage and design to final layout of one chosen visual route AND SOURCING and purchase of required images is required. Assumption: High resolution imagery is NOT supplied",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Assumes supplied imagery is high resolution and fit for purpose\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes any specialist illustration\n- Excludes extensive retouching, CGI, 3D modelling, high end composition work",
"isMaster": true
},
{
"uniques": "Asset249 - Key Visual Adapt - Simple",
"catalogId": "Asset249",
"category": "Static Imagery",
"subCategory": "Adaptation",
"assetName": "Key Visual Adapt",
"complexityLevel": "Simple",
"description": "Adaptation or localisation (static idea) of an approved Key Visual master for 1 channel and 1 language when the new pack shot/product shot is supplied. Activity: Copy & layout change, adaptation of design & headlines, presentation of revised visual. Output: Final file uploaded to required destination. Assumptions: Existing Key Visual Master provided, strategic proposition and creative guidance references provided. 3 rounds of revisions only in 1 language Exclusions: Production of finished Media Specific Files Strategy, Research or Proposition Development Photography, Usage and Talent Fees. Font or Image Purchase.",
"complexityDescription": "One Complexity: A key visual adapt or localisation (static idea) of an approved Key Visual master for 1 channel and 1 language when the new pack shot/product shot is supplied.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Assumes supplied master KV is fClient'sly layered, editable and fit for purpose of adaption\n\nExcludes:\n- Excludes retouching, CGI, 3D modelling, high end composition work\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": false
},
{
"uniques": "Asset249_Pencil Pro - Key Visual Adapt - Simple",
"catalogId": "Asset249_Pencil Pro",
"category": "Static Imagery (by Pencil Pro)",
"subCategory": "Adaptation (by Pencil Pro)",
"assetName": "Key Visual Adapt",
"complexityLevel": "Simple",
"description": "Adaptation or localisation (static idea) of an approved Key Visual master for 1 channel and 1 language when the new pack shot/product shot is supplied.\n\nActivity: Copy & layout change, adaptation of design & headlines, presentation of revised visual. This includes the use of GenAi for concepting and copy.\n\nOutput: Final file uploaded to required destination.\n\nAssumptions: Original Master Template for Key Visual exists within Pencil Pro. Existing Key Visual Master provided, strategic proposition and creative guidance references provided. 3 rounds of revisions only in 1 language\n\nExclusions: Production of finished Media Specific Files Strategy, Research or Proposition Development Photography, Usage and Talent Fees. Font or Image Purchase.",
"complexityDescription": "One Complexity: A key visual adapt or localisation (static idea) of an approved Key Visual master for 1 channel and 1 language when the new pack shot/product shot is supplied.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Assumes supplied master KV is fClient'sly layered, editable and fit for purpose of adaption\n\nExcludes:\n- Excludes retouching, CGI, 3D modelling, high end composition work\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": false
},
{
"uniques": "Asset262 - eCommerce Hero - Simple",
"catalogId": "Asset262",
"category": "Digital",
"subCategory": "eCommerce",
"assetName": "eCommerce Hero",
"complexityLevel": "Simple",
"description": "Creation of a new finished Hero Image for eCommerce, using a supplied pack imagery. Activity: Supply of final file with layout & all technical spec's / guidelines supplied. Output: Final eCommerce hero image Assumptions: 2 rounds of revisions Exclusions: All third party costs, provision for additional photography.",
"complexityDescription": "Simple: Product Pack shots are supplied as layered PSDs and product information is displayed off pack. Includes: cropping of a supplied High Resolution layered Product Pack shot PSD to guidelines, increase in size and movement of the Brand Lockup, increase in size and movement of the variant (product name), display of off pack volume and format and enhancement and enlargement of the packaging's background Imagery. Exclude - Any creative development, photography, sourcing of product or images. All third party costs",
"studioCaveats": "Assumptions:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Exclude colour correction/lighting on product packshot\n- Excludes retouching, CGI, 3D modelling, high end composition work",
"isMaster": true
},
{
"uniques": "Asset262_Pencil Pro - eCommerce Hero - Simple",
"catalogId": "Asset262_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "E-commerce (by Pencil Pro)",
"assetName": "eCommerce Hero",
"complexityLevel": "Simple",
"description": "Creation of a new finished Hero Image for eCommerce, using a supplied pack imagery.\n\nActivity: Supply of final file with layout & all technical spec's / guidelines supplied.\n\nOutput: Final eCommerce hero image Assumptions: 2 rounds of revisions\n\nExclusions: All third party costs, provision for additional photography. Provided images/packshots cannot be adapted or amended using GenAI.",
"complexityDescription": "Simple: Product Pack shots are supplied as layered PSDs and product information is displayed off pack. Includes: cropping of a supplied High Resolution layered Product Pack shot PSD to guidelines, increase in size and movement of the Brand Lockup, increase in size and movement of the variant (product name), display of off pack volume and format and enhancement and enlargement of the packaging's background Imagery. Exclude - Any creative development, photography, sourcing of product or images. All third party costs",
"studioCaveats": "Assumptions:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Exclude colour correction/lighting on product packshot\n- Excludes retouching, CGI, 3D modelling, high end composition work",
"isMaster": true
},
{
"uniques": "Asset263 - eCommerce Hero - Medium",
"catalogId": "Asset263",
"category": "Digital",
"subCategory": "eCommerce",
"assetName": "eCommerce Hero",
"complexityLevel": "Medium",
"description": "Creation of a new finished Hero Image for eCommerce, using a supplied pack imagery. Activity: Supply of final file with layout & all technical spec's / guidelines supplied. Output: Final eCommerce hero image Assumptions: 2 rounds of revisions Exclusions: All third party costs, provision for additional photography.",
"complexityDescription": "Medium: Product Pack shots are supplied as layered PSDs or require sourcing and product information is displayed as a mixture of on or off pack. Includes: Cropping of a supplied/sourced High Resolution layered PSD to guidelines, increase in size and movement of the Brand Lockup, increase in size and movement of the variant (product name), display of on pack volume/format or a mixture of on/off pack volume and format and enhancement/enlargement of the packaging's background Imagery. Excludes: Any creative development, photography. All third party costs.",
"studioCaveats": "Assumptions:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Exclude colour correction/lighting on product packshot\n- Excludes retouching, CGI, 3D modelling, high end composition work",
"isMaster": true
},
{
"uniques": "Asset263_Pencil Pro - eCommerce Hero - Medium",
"catalogId": "Asset263_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "E-commerce (by Pencil Pro)",
"assetName": "eCommerce Hero",
"complexityLevel": "Medium",
"description": "Creation of a new finished Hero Image for eCommerce, using a supplied pack imagery.\n\nActivity: Supply of final file with layout & all technical spec's / guidelines supplied.\n\nOutput: Final eCommerce hero image Assumptions: 2 rounds of revisions\n\nExclusions: All third party costs, provision for additional photography. Provided images/packshots cannot be adapted or amended using GenAI.",
"complexityDescription": "Medium: Product Pack shots are supplied as layered PSDs or require sourcing and product information is displayed as a mixture of on or off pack. Includes: Cropping of a supplied/sourced High Resolution layered PSD to guidelines, increase in size and movement of the Brand Lockup, increase in size and movement of the variant (product name), display of on pack volume/format or a mixture of on/off pack volume and format and enhancement/enlargement of the packaging's background Imagery. Excludes: Any creative development, photography. All third party costs.",
"studioCaveats": "Assumptions:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Exclude colour correction/lighting on product packshot\n- Excludes retouching, CGI, 3D modelling, high end composition work",
"isMaster": true
},
{
"uniques": "Asset264 - eCommerce Hero - Complex",
"catalogId": "Asset264",
"category": "Digital",
"subCategory": "eCommerce",
"assetName": "eCommerce Hero",
"complexityLevel": "Complex",
"description": "Creation of a new finished Hero Image for eCommerce, using a supplied pack imagery. Activity: Supply of final file with layout & all technical spec's / guidelines supplied. Output: Final eCommerce hero image Assumptions: 2 rounds of revisions Exclusions: All third party costs, provision for additional photography.",
"complexityDescription": "Complex: Product Pack shots are supplied as layered PSDs or require sourcing, product information is displayed as a mixture of on or off pack and retouching to change the composition or colour of an image is required. Includes: High Cropping of a supplied/sourced High Resolution layered PSD to guidelines, increase in size and movement of the Brand Lockup, increase in size and movement of the variant (product name), display of on pack volume/format and enhancement/enlargement of the packaging's background Imagery which can include a change in composition or colour of the Packaging's background imagery which will take less than one hour of retouching to complete. Intense or bespoke retouching will be quoted separately.",
"studioCaveats": "Assumptions:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Exclude colour correction/lighting on product packshot\n- Excludes retouching, CGI, 3D modelling, high end composition work",
"isMaster": true
},
{
"uniques": "Asset264_Pencil Pro - eCommerce Hero - Complex",
"catalogId": "Asset264_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "E-commerce (by Pencil Pro)",
"assetName": "eCommerce Hero",
"complexityLevel": "Complex",
"description": "Creation of a new finished Hero Image for eCommerce, using a supplied pack imagery.\n\nActivity: Supply of final file with layout & all technical spec's / guidelines supplied.\n\nOutput: Final eCommerce hero image Assumptions: 2 rounds of revisions\n\nExclusions: All third party costs, provision for additional photography. Provided images/packshots cannot be adapted or amended using GenAI.",
"complexityDescription": "Complex: Product Pack shots are supplied as layered PSDs or require sourcing, product information is displayed as a mixture of on or off pack and retouching to change the composition or colour of an image is required. Includes: High Cropping of a supplied/sourced High Resolution layered PSD to guidelines, increase in size and movement of the Brand Lockup, increase in size and movement of the variant (product name), display of on pack volume/format and enhancement/enlargement of the packaging's background Imagery which can include a change in composition or colour of the Packaging's background imagery which will take less than one hour of retouching to complete. Intense or bespoke retouching will be quoted separately.",
"studioCaveats": "Assumptions:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Exclude colour correction/lighting on product packshot\n- Excludes retouching, CGI, 3D modelling, high end composition work",
"isMaster": true
},
{
"uniques": "Asset265 - eCommerce Hero Adapt/Edit - Simple",
"catalogId": "Asset265",
"category": "Digital",
"subCategory": "eCommerce",
"assetName": "eCommerce Hero Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation, amendment or modification of an existing eCommerce Hero Image to create a new variant. Activity: Language adaptation or amend to on or off pack volume and format information, a change in size and position to the Packaging's background imagery. Output: Final eCommerce hero image Assumptions: 2 rounds of revisions Exclusions: All third party costs, provision for additional photography.",
"complexityDescription": "Simple: Adaptation and translation including supply of final PSD file where the product's volume, format are to be updated.",
"studioCaveats": "Assumptions:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Exclude colour correction/lighting on product packshot\n- Excludes retouching, CGI, 3D modelling, high end composition work",
"isMaster": false
},
{
"uniques": "Asset265_Pencil Pro - eCommerce Hero Adapt/Edit - Simple",
"catalogId": "Asset265_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "E-commerce (by Pencil Pro)",
"assetName": "eCommerce Hero Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation, amendment or modification of an existing eCommerce Hero Image to create a new variant.\n\nActivity: Language adaptation or amend to on or off pack volume and format information, a change in size and position to the Packaging's background imagery.\n\nAssumptions: Original Master Template exists within Pencil Pro.\n\nOutput: Final eCommerce hero image\n\nAssumptions: 2 rounds of revisions\n\nExclusions: All third party costs, provision for additional photography. Provided images/packshots cannot be adapted or amended using GenAI.",
"complexityDescription": "Simple: Adaptation and translation including supply of final PSD file where the product's volume, format are to be updated.",
"studioCaveats": "Assumptions:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Exclude colour correction/lighting on product packshot\n- Excludes retouching, CGI, 3D modelling, high end composition work",
"isMaster": false
},
{
"uniques": "Asset266 - eCommerce Hero Adapt/Edit - Medium",
"catalogId": "Asset266",
"category": "Digital",
"subCategory": "eCommerce",
"assetName": "eCommerce Hero Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation, amendment or modification of an existing eCommerce Hero Image to create a new variant. Activity: Language adaptation or amend to on or off pack volume and format information, a change in size and position to the Packaging's background imagery. Output: Final eCommerce hero image Assumptions: 2 rounds of revisions Exclusions: All third party costs, provision for additional photography.",
"complexityDescription": "Medium: Adaptation and amendment of image with supply of final PSD file where the product's volume, format, brand lockup, variant information are to be updated.",
"studioCaveats": "Assumptions:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Exclude colour correction/lighting on product packshot\n- Excludes retouching, CGI, 3D modelling, high end composition work",
"isMaster": false
},
{
"uniques": "Asset266_Pencil Pro - eCommerce Hero Adapt/Edit - Medium",
"catalogId": "Asset266_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "E-commerce (by Pencil Pro)",
"assetName": "eCommerce Hero Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation, amendment or modification of an existing eCommerce Hero Image to create a new variant.\n\nActivity: Language adaptation or amend to on or off pack volume and format information, a change in size and position to the Packaging's background imagery.\n\nAssumptions: Original Master Template exists within Pencil Pro.\n\nOutput: Final eCommerce hero image\n\nAssumptions: 2 rounds of revisions\n\nExclusions: All third party costs, provision for additional photography. Provided images/packshots cannot be adapted or amended using GenAI.",
"complexityDescription": "Medium: Adaptation and amendment of image with supply of final PSD file where the product's volume, format, brand lockup, variant information are to be updated.",
"studioCaveats": "Assumptions:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Exclude colour correction/lighting on product packshot\n- Excludes retouching, CGI, 3D modelling, high end composition work",
"isMaster": false
},
{
"uniques": "Asset267 - eCommerce Hero Adapt/Edit - Complex",
"catalogId": "Asset267",
"category": "Digital",
"subCategory": "eCommerce",
"assetName": "eCommerce Hero Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation, amendment or modification of an existing eCommerce Hero Image to create a new variant. Activity: Language adaptation or amend to on or off pack volume and format information, a change in size and position to the Packaging's background imagery. Output: Final eCommerce hero image Assumptions: 2 rounds of revisions Exclusions: All third party costs, provision for additional photography.",
"complexityDescription": "Complex: Amendment of image with supply of final PSD file where the product's volume, format, brand lockup, variant information and size or position of background imagery are to be updated.",
"studioCaveats": "Assumptions:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Exclude colour correction/lighting on product packshot\n- Excludes retouching, CGI, 3D modelling, high end composition work",
"isMaster": false
},
{
"uniques": "Asset267_Pencil Pro - eCommerce Hero Adapt/Edit - Complex",
"catalogId": "Asset267_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "E-commerce (by Pencil Pro)",
"assetName": "eCommerce Hero Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation, amendment or modification of an existing eCommerce Hero Image to create a new variant.\n\nActivity: Language adaptation or amend to on or off pack volume and format information, a change in size and position to the Packaging's background imagery.\n\nAssumptions: Original Master Template exists within Pencil Pro.\n\nOutput: Final eCommerce hero image\n\nAssumptions: 2 rounds of revisions\n\nExclusions: All third party costs, provision for additional photography. Provided images/packshots cannot be adapted or amended using GenAI.",
"complexityDescription": "Complex: Amendment of image with supply of final PSD file where the product's volume, format, brand lockup, variant information and size or position of background imagery are to be updated.",
"studioCaveats": "Assumptions:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Exclude colour correction/lighting on product packshot\n- Excludes retouching, CGI, 3D modelling, high end composition work",
"isMaster": false
},
{
"uniques": "Asset268 - New Web page Design - Simple",
"catalogId": "Asset268",
"category": "Digital",
"subCategory": "Website",
"assetName": "New Web page Design",
"complexityLevel": "Simple",
"description": "Creation of design and layout for a new web page template. Activity: new design of all required fonts, video and other content. Includes copy creation and content sourcing and purchase of one royalty free image from shutterstock or equivalent level stock library if required. Must demonstrate how this fits into site map and navigation and provide related SEO guidelines and guidelines for development, content authoring, publishing handled by others partners or UL and tagging utilizing existing research. Ensure that the web page template is compliant with site speed benchmark. Platform limitations to be considered. Output: Final responsive design files and layouts. Assumptions: Existing style guide and high resolution still images and/ or moving images supplied. Exclusions: Web Build, Photography, Usage and Talent Fees.",
"complexityDescription": "Simple: Examples of simple pages are About Us and Product pages.",
"studioCaveats": "Assumptions:\n- Existing style guide and high resolution still images and/or moving images supplied.\n- SEO Metadata and Keyword Research supplied by other vendors.\n- Based on AEM Classic only - all other CMS will be quoted for separately\n\nExcludes::\n- Web Build\n- Photography\n- Excludes usage, talent and 3rd party imagery or fonts\n- TAB Uploads, Content Matrix Completion, PIM Sheet Completion and PIM Sheet Ingestion, UX/UI",
"isMaster": true
},
{
"uniques": "Asset268_Pencil Pro - New Web page Design - Simple",
"catalogId": "Asset268_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "New Web page Design",
"complexityLevel": "Simple",
"description": "Creation of design and layout for a new web page template.\nActivity: new design of all required fonts, video and other content. Includes copy creation and content sourcing and purchase of one royalty free image from shutterstock or equivalent level stock library/AI generated image if required. Must demonstrate how this fits into site map and navigation and provide related SEO guidelines and guidelines for development, content authoring, publishing handled by others partners or UL and tagging utilizing existing research. Ensure that the web page template is compliant with site speed benchmark. Platform limitations to be considered.\nOutput: Final responsive design files and layouts.\nAssumptions: Existing style guide and high resolution still images and/ or moving images supplied.\nExclusions: Web Build, Photography, Usage and Talent Fees.",
"complexityDescription": "Simple: Examples of simple pages are About Us and Product pages.",
"studioCaveats": "Assumptions:\n- Existing style guide and high resolution still images and/or moving images supplied.\n- SEO Metadata and Keyword Research supplied by other vendors.\n- Based on AEM Classic only - all other CMS will be quoted for separately\n\nExcludes::\n- Web Build\n- Photography\n- Excludes usage, talent and 3rd party imagery or fonts\n- TAB Uploads, Content Matrix Completion, PIM Sheet Completion and PIM Sheet Ingestion, UX/UI",
"isMaster": true
},
{
"uniques": "Asset269 - New Web page Design - Medium",
"catalogId": "Asset269",
"category": "Digital",
"subCategory": "Website",
"assetName": "New Web page Design",
"complexityLevel": "Medium",
"description": "Creation of design and layout for a new web page template. Activity: new design of all required fonts, video and other content. Includes copy creation and content sourcing and purchase of one royalty free image from shutterstock or equivalent level stock library if required. Must demonstrate how this fits into site map and navigation and provide related SEO guidelines and guidelines for development, content authoring, publishing handled by others partners or UL and tagging utilizing existing research. Ensure that the web page template is compliant with site speed benchmark. Platform limitations to be considered. Output: Final responsive design files and layouts. Assumptions: Existing style guide and high resolution still images and/ or moving images supplied. Exclusions: Web Build, Photography, Usage and Talent Fees.",
"complexityDescription": "Medium: Examples of mid complexity pages are: Landing Page, Campaign Page, Home Page or Story Pages.",
"studioCaveats": "Assumptions:\n- Existing style guide and high resolution still images and/or moving images supplied.\n- SEO Metadata and Keyword Research supplied by other vendors.\n- Based on AEM Classic only - all other CMS will be quoted for separately\n\nExcludes::\n- Web Build\n- Photography\n- Excludes usage, talent and 3rd party imagery or fonts\n- TAB Uploads, Content Matrix Completion, PIM Sheet Completion and PIM Sheet Ingestion, UX/UI",
"isMaster": true
},
{
"uniques": "Asset269_Pencil Pro - New Web page Design - Medium",
"catalogId": "Asset269_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "New Web page Design",
"complexityLevel": "Medium",
"description": "Creation of design and layout for a new web page template.\nActivity: new design of all required fonts, video and other content. Includes copy creation and content sourcing and purchase of one royalty free image from shutterstock or equivalent level stock library/AI generated image if required. Must demonstrate how this fits into site map and navigation and provide related SEO guidelines and guidelines for development, content authoring, publishing handled by others partners or UL and tagging utilizing existing research. Ensure that the web page template is compliant with site speed benchmark. Platform limitations to be considered.\nOutput: Final responsive design files and layouts.\nAssumptions: Existing style guide and high resolution still images and/ or moving images supplied.\nExclusions: Web Build, Photography, Usage and Talent Fees.",
"complexityDescription": "Medium: Examples of mid complexity pages are: Landing Page, Campaign Page, Home Page or Story Pages.",
"studioCaveats": "Assumptions:\n- Existing style guide and high resolution still images and/or moving images supplied.\n- SEO Metadata and Keyword Research supplied by other vendors.\n- Based on AEM Classic only - all other CMS will be quoted for separately\n\nExcludes::\n- Web Build\n- Photography\n- Excludes usage, talent and 3rd party imagery or fonts\n- TAB Uploads, Content Matrix Completion, PIM Sheet Completion and PIM Sheet Ingestion, UX/UI",
"isMaster": true
},
{
"uniques": "Asset270 - New Web page Design - Complex",
"catalogId": "Asset270",
"category": "Digital",
"subCategory": "Website",
"assetName": "New Web page Design",
"complexityLevel": "Complex",
"description": "Creation of design and layout for a new web page template. Activity: new design of all required fonts, video and other content. Includes copy creation and content sourcing and purchase of one royalty free image from shutterstock or equivalent level stock library if required. Must demonstrate how this fits into site map and navigation and provide related SEO guidelines and guidelines for development, content authoring, publishing handled by others partners or UL and tagging utilizing existing research. Ensure that the web page template is compliant with site speed benchmark. Platform limitations to be considered. Output: Final responsive design files and layouts. Assumptions: Existing style guide and high resolution still images and/ or moving images supplied. Exclusions: Web Build, Photography, Usage and Talent Fees.",
"complexityDescription": "Complex: Examples of high complexity pages are: Complex Headers / Sub- Pages with hierarchy / listings / widgets and social integration e.g. product listing with ratings and reviews / Where to buy / How-to or Recipe Finder. Must include page linking and SEO guidelines.",
"studioCaveats": "Assumptions:\n- Existing style guide and high resolution still images and/or moving images supplied.\n- SEO Metadata and Keyword Research supplied by other vendors.\n- Based on AEM Classic only - all other CMS will be quoted for separately\n\nExcludes::\n- Web Build\n- Photography\n- Excludes usage, talent and 3rd party imagery or fonts\n- TAB Uploads, Content Matrix Completion, PIM Sheet Completion and PIM Sheet Ingestion, UX/UI",
"isMaster": true
},
{
"uniques": "Asset270_Pencil Pro - New Web page Design - Complex",
"catalogId": "Asset270_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "New Web page Design",
"complexityLevel": "Complex",
"description": "Creation of design and layout for a new web page template.\nActivity: new design of all required fonts, video and other content. Includes copy creation and content sourcing and purchase of one royalty free image from shutterstock or equivalent level stock library/AI generated image if required. Must demonstrate how this fits into site map and navigation and provide related SEO guidelines and guidelines for development, content authoring, publishing handled by others partners or UL and tagging utilizing existing research. Ensure that the web page template is compliant with site speed benchmark. Platform limitations to be considered.\nOutput: Final responsive design files and layouts.\nAssumptions: Existing style guide and high resolution still images and/ or moving images supplied.\nExclusions: Web Build, Photography, Usage and Talent Fees.",
"complexityDescription": "Complex: Examples of high complexity pages are: Complex Headers / Sub- Pages with hierarchy / listings / widgets and social integration e.g. product listing with ratings and reviews / Where to buy / How-to or Recipe Finder. Must include page linking and SEO guidelines.",
"studioCaveats": "Assumptions:\n- Existing style guide and high resolution still images and/or moving images supplied.\n- SEO Metadata and Keyword Research supplied by other vendors.\n- Based on AEM Classic only - all other CMS will be quoted for separately\n\nExcludes::\n- Web Build\n- Photography\n- Excludes usage, talent and 3rd party imagery or fonts\n- TAB Uploads, Content Matrix Completion, PIM Sheet Completion and PIM Sheet Ingestion, UX/UI",
"isMaster": true
},
{
"uniques": "Asset271 - Web Page Design - Adapt/Edit - Simple",
"catalogId": "Asset271",
"category": "Digital",
"subCategory": "Website",
"assetName": "Web Page Design - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Web page adaptation or edit utilizing existing template. Assumptions: Output is in same language as source, source in local language. SEO and development/content authoring/publishing handled by other partners or UL. Will require team working on project to have understanding of CMS capabilities and limitations before work commences. Approved copy and High resolutions assets (imagery/videos) will be supplied. Includes: Basic content amends to any web-page regardless of complexity: image or video replacement, copy, logo, article or key visual update. Design and copy, asset resize (static images or videos), supply of final assets, review of built page in CMS preview. Page linking and QA including documentation, tagging and publishing Amends: 2 x copy, 2 x design, 1 review/feedback of CMS preview (minor copy/design updates if required following CMS review) Output: layered PSD or similar, cropped assets as JPGs/MP4, word doc or Excel for copy Complexity guide: any existing web-page within CMS used by UL. Exclusions: Meta data/url/alt tags creation, development, web-build, QA, publishing, localisation, translation, usage and talent fees, retouching",
"complexityDescription": "One Complexity: Adaptation/localisation of copy, visuals and design to an existing page using an existing template.",
"studioCaveats": "Assumptions:\n- No website design requirement as this is an adapt/edit to an existing page\n- Adapting/editing an existing page in AEM no replace content, links or images only - all other - CMS will be quoted for separately\n- This is for one page adapt/edit only\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- PIM Updates and PIM Sheet Ingestion.\n- All content creation (copy and images)",
"isMaster": false
},
{
"uniques": "Asset272 - Short Article content - Simple",
"catalogId": "Asset272",
"category": "Digital",
"subCategory": "Website",
"assetName": "Short Article content",
"complexityLevel": "Simple",
"description": "The creation a written article of up to 250 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final copy in editable format Exclusions: Design or non copy related content generation.",
"complexityDescription": "Simple: No research is required. Comprehensive information pack, copy deck or technical information pack is supplied.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.",
"isMaster": true
},
{
"uniques": "Asset272_Pencil Pro - Short Article content - Simple",
"catalogId": "Asset272_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "Short Article content",
"complexityLevel": "Simple",
"description": "The creation a written article of up to 250 words.\nActivity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.\nOutput: Final copy in editable format\nExclusions: Design or non copy related content generation. No AI generated Images/Video",
"complexityDescription": "Simple: No research is required. Comprehensive information pack, copy deck or technical information pack is supplied.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.",
"isMaster": true
},
{
"uniques": "Asset273 - Short Article content - Medium",
"catalogId": "Asset273",
"category": "Digital",
"subCategory": "Website",
"assetName": "Short Article content",
"complexityLevel": "Medium",
"description": "The creation a written article of up to 250 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final copy in editable format Exclusions: Design or non copy related content generation.",
"complexityDescription": "Medium: Research is required in part. Comprehensive information pack, copy deck or technical information pack is supplied but 50% of the article will need to be generated via supplier self sourced research.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.",
"isMaster": true
},
{
"uniques": "Asset273_Pencil Pro - Short Article content - Medium",
"catalogId": "Asset273_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "Short Article content",
"complexityLevel": "Medium",
"description": "The creation a written article of up to 250 words.\nActivity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.\nOutput: Final copy in editable format\nExclusions: Design or non copy related content generation. No AI generated Images/Video",
"complexityDescription": "Medium: Research is required in part. Comprehensive information pack, copy deck or technical information pack is supplied but 50% of the article will need to be generated via supplier self sourced research.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.",
"isMaster": true
},
{
"uniques": "Asset274 - Short Article content - Complex",
"catalogId": "Asset274",
"category": "Digital",
"subCategory": "Website",
"assetName": "Short Article content",
"complexityLevel": "Complex",
"description": "The creation a written article of up to 250 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final copy in editable format Exclusions: Design or non copy related content generation.",
"complexityDescription": "Complex: Research is required in full. No Information Pack or copy deck is available, the article requires specific technical knowledge to complete.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.",
"isMaster": true
},
{
"uniques": "Asset274_Pencil Pro - Short Article content - Complex",
"catalogId": "Asset274_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "Short Article content",
"complexityLevel": "Complex",
"description": "The creation a written article of up to 250 words.\nActivity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.\nOutput: Final copy in editable format\nExclusions: Design or non copy related content generation. No AI generated Images/Video",
"complexityDescription": "Complex: Research is required in full. No Information Pack or copy deck is available, the article requires specific technical knowledge to complete.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.",
"isMaster": true
},
{
"uniques": "Asset275 - Mid-Length Article Content - Simple",
"catalogId": "Asset275",
"category": "Digital",
"subCategory": "Website",
"assetName": "Mid-Length Article Content",
"complexityLevel": "Simple",
"description": "The creation a written article of up to 500 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final approved copy in editable format Exclusions: Design or non copy related content generation.",
"complexityDescription": "Simple: No research is required. Comprehensive information pack, copy deck or technical information pack is supplied.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.",
"isMaster": true
},
{
"uniques": "Asset275_Pencil Pro - Mid-Length Article Content - Simple",
"catalogId": "Asset275_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "Mid-Length Article Content",
"complexityLevel": "Simple",
"description": "The creation a written article of up to 500 words.\nActivity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.\nOutput: Final approved copy in editable format\nExclusions: Design or non copy related content generation. No AI generated Images/Video",
"complexityDescription": "Simple: No research is required. Comprehensive information pack, copy deck or technical information pack is supplied.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.",
"isMaster": true
},
{
"uniques": "Asset276 - Mid-Length Article Content - Medium",
"catalogId": "Asset276",
"category": "Digital",
"subCategory": "Website",
"assetName": "Mid-Length Article Content",
"complexityLevel": "Medium",
"description": "The creation a written article of up to 500 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final approved copy in editable format Exclusions: Design or non copy related content generation.",
"complexityDescription": "Medium: Research is required in part. Comprehensive information pack, copy deck or technical information pack is supplied but 50% of the article will need to be generated via supplier self sourced research.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.",
"isMaster": true
},
{
"uniques": "Asset276_Pencil Pro - Mid-Length Article Content - Medium",
"catalogId": "Asset276_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "Mid-Length Article Content",
"complexityLevel": "Medium",
"description": "The creation a written article of up to 500 words.\nActivity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.\nOutput: Final approved copy in editable format\nExclusions: Design or non copy related content generation. No AI generated Images/Video",
"complexityDescription": "Medium: Research is required in part. Comprehensive information pack, copy deck or technical information pack is supplied but 50% of the article will need to be generated via supplier self sourced research.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.",
"isMaster": true
},
{
"uniques": "Asset277 - Mid-Length Article Content - Complex",
"catalogId": "Asset277",
"category": "Digital",
"subCategory": "Website",
"assetName": "Mid-Length Article Content",
"complexityLevel": "Complex",
"description": "The creation a written article of up to 500 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final approved copy in editable format Exclusions: Design or non copy related content generation.",
"complexityDescription": "Complex: Research is required in full. No Information Pack or copy deck is available, the article requires specific technical knowledge to complete.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.",
"isMaster": true
},
{
"uniques": "Asset277_Pencil Pro - Mid-Length Article Content - Complex",
"catalogId": "Asset277_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "Mid-Length Article Content",
"complexityLevel": "Complex",
"description": "The creation a written article of up to 500 words.\nActivity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.\nOutput: Final approved copy in editable format\nExclusions: Design or non copy related content generation. No AI generated Images/Video",
"complexityDescription": "Complex: Research is required in full. No Information Pack or copy deck is available, the article requires specific technical knowledge to complete.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.",
"isMaster": true
},
{
"uniques": "Asset278 - Long Article Content - Simple",
"catalogId": "Asset278",
"category": "Digital",
"subCategory": "Website",
"assetName": "Long Article Content",
"complexityLevel": "Simple",
"description": "The creation a written article of up to 1000 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final copy in editable format Exclusions: Design or non copy related content generation.",
"complexityDescription": "Simple: No research is required. Comprehensive information pack, copy deck or technical information pack is supplied.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet",
"isMaster": true
},
{
"uniques": "Asset278_Pencil Pro - Long Article Content - Simple",
"catalogId": "Asset278_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "Long Article Content",
"complexityLevel": "Simple",
"description": "The creation a written article of up to 1000 words.\nActivity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.\nOutput: Final copy in editable format\nExclusions: Design or non copy related content generation. No AI generated Images/Video.",
"complexityDescription": "Simple: No research is required. Comprehensive information pack, copy deck or technical information pack is supplied.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet",
"isMaster": true
},
{
"uniques": "Asset279 - Long Article Content - Medium",
"catalogId": "Asset279",
"category": "Digital",
"subCategory": "Website",
"assetName": "Long Article Content",
"complexityLevel": "Medium",
"description": "The creation a written article of up to 1000 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final copy in editable format Exclusions: Design or non copy related content generation.",
"complexityDescription": "Medium: Research is required in part. Comprehensive information pack, copy deck or technical information pack is supplied but 50% of the article will need to be generated via supplier self sourced research.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet",
"isMaster": true
},
{
"uniques": "Asset279_Pencil Pro - Long Article Content - Medium",
"catalogId": "Asset279_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "Long Article Content",
"complexityLevel": "Medium",
"description": "The creation a written article of up to 1000 words.\nActivity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.\nOutput: Final copy in editable format\nExclusions: Design or non copy related content generation. No AI generated Images/Video.",
"complexityDescription": "Medium: Research is required in part. Comprehensive information pack, copy deck or technical information pack is supplied but 50% of the article will need to be generated via supplier self sourced research.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet",
"isMaster": true
},
{
"uniques": "Asset280 - Long Article Content - Complex",
"catalogId": "Asset280",
"category": "Digital",
"subCategory": "Website",
"assetName": "Long Article Content",
"complexityLevel": "Complex",
"description": "The creation a written article of up to 1000 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final copy in editable format Exclusions: Design or non copy related content generation.",
"complexityDescription": "Complex: Research is required in full. No Information Pack or copy deck is available, the article requires specific technical knowledge to complete.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet",
"isMaster": true
},
{
"uniques": "Asset280_Pencil Pro - Long Article Content - Complex",
"catalogId": "Asset280_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "Long Article Content",
"complexityLevel": "Complex",
"description": "The creation a written article of up to 1000 words.\nActivity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.\nOutput: Final copy in editable format\nExclusions: Design or non copy related content generation. No AI generated Images/Video.",
"complexityDescription": "Complex: Research is required in full. No Information Pack or copy deck is available, the article requires specific technical knowledge to complete.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet",
"isMaster": true
},
{
"uniques": "Asset281 - Article Content Edit - Simple",
"catalogId": "Asset281",
"category": "Digital",
"subCategory": "Website",
"assetName": "Article Content Edit",
"complexityLevel": "Simple",
"description": "Editing existing article content (supplied in plain text), where brief, source text and supporting materials provided. Activity: Amendment, basic rewrite or condensed article copy. The overall copy length is not increased. It Includes copywriting, inclusion of SEO keywords if supplied. Output: Final copy in editable format Assumptions: 2 rounds of revisions to copy Exclusions: Design or research for non copy related content generation; strategy",
"complexityDescription": "Simple: Amends/basic re-write of existing short article or condensing of copy to 250 words without losing meaning",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet",
"isMaster": false
},
{
"uniques": "Asset281_Pencil Pro - Article Content Edit - Simple",
"catalogId": "Asset281_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "Article Content Edit",
"complexityLevel": "Simple",
"description": "Editing existing article content (supplied in plain text), where brief, source text and supporting materials provided.\nActivity: Amendment, basic rewrite or condensed article copy. The overall copy length is not increased. It Includes copywriting, inclusion of SEO keywords if supplied.\nOutput: Final copy in editable format\nAssumptions: 2 rounds of revisions to copy\nExclusions: Design or research for non copy related content generation; strategy. No AI generated Images/Video.",
"complexityDescription": "Simple: Amends/basic re-write of existing short article or condensing of copy to 250 words without losing meaning",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet",
"isMaster": false
},
{
"uniques": "Asset282 - Article Content Edit - Medium",
"catalogId": "Asset282",
"category": "Digital",
"subCategory": "Website",
"assetName": "Article Content Edit",
"complexityLevel": "Medium",
"description": "Editing existing article content (supplied in plain text), where brief, source text and supporting materials provided. Activity: Amendment, basic rewrite or condensed article copy. The overall copy length is not increased. It Includes copywriting, inclusion of SEO keywords if supplied. Output: Final copy in editable format Assumptions: 2 rounds of revisions to copy Exclusions: Design or research for non copy related content generation; strategy",
"complexityDescription": "Medium: Amends/basic re-write of existing mid-length article or condensing of copy to 500 words without losing meaning.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet",
"isMaster": false
},
{
"uniques": "Asset282_Pencil Pro - Article Content Edit - Medium",
"catalogId": "Asset282_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "Article Content Edit",
"complexityLevel": "Medium",
"description": "Editing existing article content (supplied in plain text), where brief, source text and supporting materials provided.\nActivity: Amendment, basic rewrite or condensed article copy. The overall copy length is not increased. It Includes copywriting, inclusion of SEO keywords if supplied.\nOutput: Final copy in editable format\nAssumptions: 2 rounds of revisions to copy\nExclusions: Design or research for non copy related content generation; strategy. No AI generated Images/Video.",
"complexityDescription": "Medium: Amends/basic re-write of existing mid-length article or condensing of copy to 500 words without losing meaning.",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet",
"isMaster": false
},
{
"uniques": "Asset283 - Article Content Edit - Complex",
"catalogId": "Asset283",
"category": "Digital",
"subCategory": "Website",
"assetName": "Article Content Edit",
"complexityLevel": "Complex",
"description": "Editing existing article content (supplied in plain text), where brief, source text and supporting materials provided. Activity: Amendment, basic rewrite or condensed article copy. The overall copy length is not increased. It Includes copywriting, inclusion of SEO keywords if supplied. Output: Final copy in editable format Assumptions: 2 rounds of revisions to copy Exclusions: Design or research for non copy related content generation; strategy",
"complexityDescription": "Complex: Amends/basic re-write of existing long article or condensing of copy to 1,000 words without losing meaning",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet",
"isMaster": false
},
{
"uniques": "Asset283_Pencil Pro - Article Content Edit - Complex",
"catalogId": "Asset283_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Website (by Pencil Pro)",
"assetName": "Article Content Edit",
"complexityLevel": "Complex",
"description": "Editing existing article content (supplied in plain text), where brief, source text and supporting materials provided.\nActivity: Amendment, basic rewrite or condensed article copy. The overall copy length is not increased. It Includes copywriting, inclusion of SEO keywords if supplied.\nOutput: Final copy in editable format\nAssumptions: 2 rounds of revisions to copy\nExclusions: Design or research for non copy related content generation; strategy. No AI generated Images/Video.",
"complexityDescription": "Complex: Amends/basic re-write of existing long article or condensing of copy to 1,000 words without losing meaning",
"studioCaveats": "Assumptions:\n- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet",
"isMaster": false
},
{
"uniques": "Asset293 - Standard Banner HTML5/GIF - Simple",
"catalogId": "Asset293",
"category": "Digital",
"subCategory": "Display",
"assetName": "Standard Banner HTML5/GIF",
"complexityLevel": "Simple",
"description": "Creation of a finished standard static/animated HTML5/GIF master Banner Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server. Output: Final Banners ready for distribution Assumptions: Supplied key visual and high resolution images. Exclusions: Campaign Ideation, Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Simple: Requires Standard Static HTML5/GIF Banner up to two frames.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset293_Pencil Pro - Standard Banner HTML5/GIF - Simple",
"catalogId": "Asset293_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Standard Banner HTML5/GIF",
"complexityLevel": "Simple",
"description": "Creation of a finished standard static/animated HTML5/GIF master Banner\nActivity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server.\nOutput: Final Banners ready for distribution\nAssumptions: Supplied key visual and high resolution images.\nExclusions: Campaign Ideation, Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Simple: Requires Standard Static HTML5/GIF Banner up to two frames.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset294 - Standard Banner HTML5/GIF - Medium",
"catalogId": "Asset294",
"category": "Digital",
"subCategory": "Display",
"assetName": "Standard Banner HTML5/GIF",
"complexityLevel": "Medium",
"description": "Creation of a finished standard static/animated HTML5/GIF master Banner Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server. Output: Final Banners ready for distribution Assumptions: Supplied key visual and high resolution images. Exclusions: Campaign Ideation, Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Medium: Requires Standard Animated HTML5/GIF Banner of up to three frames.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset294_Pencil Pro - Standard Banner HTML5/GIF - Medium",
"catalogId": "Asset294_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Standard Banner HTML5/GIF",
"complexityLevel": "Medium",
"description": "Creation of a finished standard static/animated HTML5/GIF master Banner\nActivity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server.\nOutput: Final Banners ready for distribution\nAssumptions: Supplied key visual and high resolution images.\nExclusions: Campaign Ideation, Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Medium: Requires Standard Animated HTML5/GIF Banner of up to three frames.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset295 - Standard Banner HTML5/GIF - Complex",
"catalogId": "Asset295",
"category": "Digital",
"subCategory": "Display",
"assetName": "Standard Banner HTML5/GIF",
"complexityLevel": "Complex",
"description": "Creation of a finished standard static/animated HTML5/GIF master Banner Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server. Output: Final Banners ready for distribution Assumptions: Supplied key visual and high resolution images. Exclusions: Campaign Ideation, Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Complex: Requires Standard Animated (excl. Video) HTML5/GIF Banner of up to five frames.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset295_Pencil Pro - Standard Banner HTML5/GIF - Complex",
"catalogId": "Asset295_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Standard Banner HTML5/GIF",
"complexityLevel": "Complex",
"description": "Creation of a finished standard static/animated HTML5/GIF master Banner\nActivity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server.\nOutput: Final Banners ready for distribution\nAssumptions: Supplied key visual and high resolution images.\nExclusions: Campaign Ideation, Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Complex: Requires Standard Animated (excl. Video) HTML5/GIF Banner of up to five frames.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset296 - Standard Banner HTML5/GIF - Package (3) - Simple",
"catalogId": "Asset296",
"category": "Digital",
"subCategory": "Display",
"assetName": "Standard Banner HTML5/GIF - Package (3)",
"complexityLevel": "Simple",
"description": "Creation of a Package of three (3) standard static/animated HTML5/GIF master Banners. Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server. Output: Final Banners ready for distribution Assumptions: Supplied key visual and high resolution images. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Simple: Requires three Standard Static HTML5/GIF Banners of up to two frames (each) derived from a single storyboard.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset296_Pencil Pro - Standard Banner HTML5/GIF - Package (3) - Simple",
"catalogId": "Asset296_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Standard Banner HTML5/GIF - Package (3)",
"complexityLevel": "Simple",
"description": "Creation of a Package of three (3) standard static/animated HTML5/GIF master Banners.\nActivity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server.\nOutput: Final Banners ready for distribution\nAssumptions: Supplied key visual and high resolution images.\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Simple: Requires three Standard Static HTML5/GIF Banners of up to two frames (each) derived from a single storyboard.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset297 - Standard Banner HTML5/GIF - Package (3) - Medium",
"catalogId": "Asset297",
"category": "Digital",
"subCategory": "Display",
"assetName": "Standard Banner HTML5/GIF - Package (3)",
"complexityLevel": "Medium",
"description": "Creation of a Package of three (3) standard static/animated HTML5/GIF master Banners. Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server. Output: Final Banners ready for distribution Assumptions: Supplied key visual and high resolution images. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Medium: Requires three Standard Animated HTML5/GIF Banner of up to three frames (each) derived from a single storyboard.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset297_Pencil Pro - Standard Banner HTML5/GIF - Package (3) - Medium",
"catalogId": "Asset297_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Standard Banner HTML5/GIF - Package (3)",
"complexityLevel": "Medium",
"description": "Creation of a Package of three (3) standard static/animated HTML5/GIF master Banners.\nActivity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server.\nOutput: Final Banners ready for distribution\nAssumptions: Supplied key visual and high resolution images.\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Medium: Requires three Standard Animated HTML5/GIF Banner of up to three frames (each) derived from a single storyboard.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset298 - Standard Banner HTML5/GIF - Package (3) - Complex",
"catalogId": "Asset298",
"category": "Digital",
"subCategory": "Display",
"assetName": "Standard Banner HTML5/GIF - Package (3)",
"complexityLevel": "Complex",
"description": "Creation of a Package of three (3) standard static/animated HTML5/GIF master Banners. Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server. Output: Final Banners ready for distribution Assumptions: Supplied key visual and high resolution images. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Complex: Requires three Standard Animated (excl. Video) HTML5/GIF Banner of up to five frames (each) derived from a single storyboard.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset298_Pencil Pro - Standard Banner HTML5/GIF - Package (3) - Complex",
"catalogId": "Asset298_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Standard Banner HTML5/GIF - Package (3)",
"complexityLevel": "Complex",
"description": "Creation of a Package of three (3) standard static/animated HTML5/GIF master Banners.\nActivity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server.\nOutput: Final Banners ready for distribution\nAssumptions: Supplied key visual and high resolution images.\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Complex: Requires three Standard Animated (excl. Video) HTML5/GIF Banner of up to five frames (each) derived from a single storyboard.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset299 - Standard Banner HTML5/GIF - Adapt/Edit - Simple",
"catalogId": "Asset299",
"category": "Digital",
"subCategory": "Display",
"assetName": "Standard Banner HTML5/GIF - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of one HMTL5 banner with standard animation which doesn't include a video or any functionalities. Activity: Resize, content changes such as image, pack, copy localisation, where templates are used. Includes localization into a single language and upload to ad server platform. Output: Final Banners ready for distribution Assumptions: 2 rounds of revisions Exclusions: Ingest cost and any retouching.",
"complexityDescription": "Simple: Includes simple adaptation, transcreation, size changes within the same aspect ratio.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": false
},
{
"uniques": "Asset299_Pencil Pro - Standard Banner HTML5/GIF - Adapt/Edit - Simple",
"catalogId": "Asset299_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Standard Banner HTML5/GIF - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of one HMTL5 banner with standard animation which doesn't include a video or any functionalities.\nActivity: Resize, content changes such as image, pack, copy localisation, where templates are used. Includes localization into a single language and upload to ad server platform.\nOutput: Final Banners ready for distribution\nAssumptions: 2 rounds of revisions. Master must exist in Pencil Pro.\nExclusions: Ingest cost and any retouching. AI Generated images/video.",
"complexityDescription": "Simple: Includes simple adaptation, transcreation, size changes within the same aspect ratio.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": false
},
{
"uniques": "Asset300 - Standard Banner HTML5/GIF - Adapt/Edit - Medium",
"catalogId": "Asset300",
"category": "Digital",
"subCategory": "Display",
"assetName": "Standard Banner HTML5/GIF - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of one HMTL5 banner with standard animation which doesn't include a video or any functionalities. Activity: Resize, content changes such as image, pack, copy localisation, where templates are used. Includes localization into a single language and upload to ad server platform. Output: Final Banners ready for distribution Assumptions: 2 rounds of revisions Exclusions: Ingest cost and any retouching.",
"complexityDescription": "Medium: Includes medium complexity adaptation, size changes within a similar aspect ratio where some design input is needed.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": false
},
{
"uniques": "Asset300_Pencil Pro - Standard Banner HTML5/GIF - Adapt/Edit - Medium",
"catalogId": "Asset300_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Standard Banner HTML5/GIF - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of one HMTL5 banner with standard animation which doesn't include a video or any functionalities.\nActivity: Resize, content changes such as image, pack, copy localisation, where templates are used. Includes localization into a single language and upload to ad server platform.\nOutput: Final Banners ready for distribution\nAssumptions: 2 rounds of revisions. Master must exist in Pencil Pro.\nExclusions: Ingest cost and any retouching. AI Generated images/video.",
"complexityDescription": "Medium: Includes medium complexity adaptation, size changes within a similar aspect ratio where some design input is needed.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": false
},
{
"uniques": "Asset301 - Standard Banner HTML5/GIF - Adapt/Edit - Complex",
"catalogId": "Asset301",
"category": "Digital",
"subCategory": "Display",
"assetName": "Standard Banner HTML5/GIF - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of one HMTL5 banner with standard animation which doesn't include a video or any functionalities. Activity: Resize, content changes such as image, pack, copy localisation, where templates are used. Includes localization into a single language and upload to ad server platform. Output: Final Banners ready for distribution Assumptions: 2 rounds of revisions Exclusions: Ingest cost and any retouching.",
"complexityDescription": "Complex: Includes high complexity adaptation, transcreation, size changes within disproportionate aspect ratios where design and creative input is needed.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": false
},
{
"uniques": "Asset301_Pencil Pro - Standard Banner HTML5/GIF - Adapt/Edit - Complex",
"catalogId": "Asset301_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Standard Banner HTML5/GIF - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of one HMTL5 banner with standard animation which doesn't include a video or any functionalities.\nActivity: Resize, content changes such as image, pack, copy localisation, where templates are used. Includes localization into a single language and upload to ad server platform.\nOutput: Final Banners ready for distribution\nAssumptions: 2 rounds of revisions. Master must exist in Pencil Pro.\nExclusions: Ingest cost and any retouching. AI Generated images/video.",
"complexityDescription": "Complex: Includes high complexity adaptation, transcreation, size changes within disproportionate aspect ratios where design and creative input is needed.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n\nExcludes:\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes to imagery/video content provided\n- Excludes video, 3D modeling and CGI\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": false
},
{
"uniques": "Asset302 - Rich Media Banner with Video - Simple",
"catalogId": "Asset302",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner with Video",
"complexityLevel": "Simple",
"description": "Creation of new original commercial advertising Rich Media (HTML5) Banner with video and/or expandable. Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: Supplied KV and high resolution images with video provided. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Simple: Requires one supplied video in each banner",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": true
},
{
"uniques": "Asset302_Pencil Pro - Rich Media Banner with Video - Simple",
"catalogId": "Asset302_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner with Video",
"complexityLevel": "Simple",
"description": "Creation of new original commercial advertising Rich Media (HTML5) Banner with video and/or expandable.\nActivity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar.\nOutput: Final Banners ready for distribution\nAssumptions: Supplied KV and high resolution images with video provided.\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Simple: Requires one supplied video in each banner",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": true
},
{
"uniques": "Asset303 - Rich Media Banner with Video - Medium",
"catalogId": "Asset303",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner with Video",
"complexityLevel": "Medium",
"description": "Creation of new original commercial advertising Rich Media (HTML5) Banner with video and/or expandable. Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: Supplied KV and high resolution images with video provided. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Medium: Requires one supplied video and an expandable element.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": true
},
{
"uniques": "Asset303_Pencil Pro - Rich Media Banner with Video - Medium",
"catalogId": "Asset303_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner with Video",
"complexityLevel": "Medium",
"description": "Creation of new original commercial advertising Rich Media (HTML5) Banner with video and/or expandable.\nActivity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar.\nOutput: Final Banners ready for distribution\nAssumptions: Supplied KV and high resolution images with video provided.\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Medium: Requires one supplied video and an expandable element.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": true
},
{
"uniques": "Asset304 - Rich Media Banner with Video - Complex",
"catalogId": "Asset304",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner with Video",
"complexityLevel": "Complex",
"description": "Creation of new original commercial advertising Rich Media (HTML5) Banner with video and/or expandable. Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: Supplied KV and high resolution images with video provided. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Complex: Requires one video element, one expandable element and one interactive element.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": true
},
{
"uniques": "Asset304_Pencil Pro - Rich Media Banner with Video - Complex",
"catalogId": "Asset304_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner with Video",
"complexityLevel": "Complex",
"description": "Creation of new original commercial advertising Rich Media (HTML5) Banner with video and/or expandable.\nActivity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar.\nOutput: Final Banners ready for distribution\nAssumptions: Supplied KV and high resolution images with video provided.\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Complex: Requires one video element, one expandable element and one interactive element.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": true
},
{
"uniques": "Asset305 - Rich Media Banner with Video - Package (3) - Simple",
"catalogId": "Asset305",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner with Video - Package (3)",
"complexityLevel": "Simple",
"description": "Creation of 3 new original commercial advertising rich media (HTML5) banner package with video and/or expandable. Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: Supplied KV and high resolution images with video provided. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching",
"complexityDescription": "Simple: Package requires one supplied video in each banner.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": true
},
{
"uniques": "Asset305_Pencil Pro - Rich Media Banner with Video - Package (3) - Simple",
"catalogId": "Asset305_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner with Video - Package (3)",
"complexityLevel": "Simple",
"description": "Creation of 3 new original commercial advertising rich media (HTML5) banner package with video and/or expandable.\nActivity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar.\nOutput: Final Banners ready for distribution\nAssumptions: Supplied KV and high resolution images with video provided.\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Simple: Package requires one supplied video in each banner.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": true
},
{
"uniques": "Asset306 - Rich Media Banner with Video - Package (3) - Medium",
"catalogId": "Asset306",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner with Video - Package (3)",
"complexityLevel": "Medium",
"description": "Creation of 3 new original commercial advertising rich media (HTML5) banner package with video and/or expandable. Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: Supplied KV and high resolution images with video provided. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching",
"complexityDescription": "Medium: Package requires one supplied video and an expandable element (each).",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": true
},
{
"uniques": "Asset306_Pencil Pro - Rich Media Banner with Video - Package (3) - Medium",
"catalogId": "Asset306_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner with Video - Package (3)",
"complexityLevel": "Medium",
"description": "Creation of 3 new original commercial advertising rich media (HTML5) banner package with video and/or expandable.\nActivity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar.\nOutput: Final Banners ready for distribution\nAssumptions: Supplied KV and high resolution images with video provided.\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Medium: Package requires one supplied video and an expandable element (each).",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": true
},
{
"uniques": "Asset307 - Rich Media Banner with Video - Package (3) - Complex",
"catalogId": "Asset307",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner with Video - Package (3)",
"complexityLevel": "Complex",
"description": "Creation of 3 new original commercial advertising rich media (HTML5) banner package with video and/or expandable. Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: Supplied KV and high resolution images with video provided. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching",
"complexityDescription": "Complex: Package requires one video element, one expandable element and one interactive element (each).",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": true
},
{
"uniques": "Asset307_Pencil Pro - Rich Media Banner with Video - Package (3) - Complex",
"catalogId": "Asset307_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner with Video - Package (3)",
"complexityLevel": "Complex",
"description": "Creation of 3 new original commercial advertising rich media (HTML5) banner package with video and/or expandable.\nActivity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar.\nOutput: Final Banners ready for distribution\nAssumptions: Supplied KV and high resolution images with video provided.\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Complex: Package requires one video element, one expandable element and one interactive element (each).",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": true
},
{
"uniques": "Asset308 - Rich Media Banner - Adapt/Edit - Simple",
"catalogId": "Asset308",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of a single rich media (HTML5) banner containing video or additional functionality i.e. expansion. Activity: Copy and label changes (not in the video), size changes, transcreation, upload to ad server platform. Output: Final Banners ready for distribution Assumptions: 2 rounds of revisions Exclusions: Any ingest or editing of the video within a video banner. Aspect ratio changes. None / minimal design changes.",
"complexityDescription": "Simple: Includes simple adaptation, transcreation, size changes within the same aspect ratio, .",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": false
},
{
"uniques": "Asset308_Pencil Pro - Rich Media Banner - Adapt/Edit - Simple",
"catalogId": "Asset308_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of a single rich media (HTML5) banner containing video or additional functionality i.e. expansion.\nActivity: Copy and label changes (not in the video), size changes, transcreation, upload to ad server platform.\nOutput: Final Banners ready for distribution\nAssumptions: 2 rounds of revisions. Master must exist in Pencil Pro.\nExclusions: Any ingest or editing of the video within a video banner. Aspect ratio changes. None / minimal design changes. AI Generated images/video .",
"complexityDescription": "Simple: Includes simple adaptation, transcreation, size changes within the same aspect ratio, .",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": false
},
{
"uniques": "Asset309 - Rich Media Banner - Adapt/Edit - Medium",
"catalogId": "Asset309",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of a single rich media (HTML5) banner containing video or additional functionality i.e. expansion. Activity: Copy and label changes (not in the video), size changes, transcreation, upload to ad server platform. Output: Final Banners ready for distribution Assumptions: 2 rounds of revisions Exclusions: Any ingest or editing of the video within a video banner. Aspect ratio changes. None / minimal design changes.",
"complexityDescription": "Medium: Includes medium complexity adaptation, transcreation, size changes within a similar aspect ratio where some design input is needed.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": false
},
{
"uniques": "Asset309_Pencil Pro - Rich Media Banner - Adapt/Edit - Medium",
"catalogId": "Asset309_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of a single rich media (HTML5) banner containing video or additional functionality i.e. expansion.\nActivity: Copy and label changes (not in the video), size changes, transcreation, upload to ad server platform.\nOutput: Final Banners ready for distribution\nAssumptions: 2 rounds of revisions. Master must exist in Pencil Pro.\nExclusions: Any ingest or editing of the video within a video banner. Aspect ratio changes. None / minimal design changes. AI Generated images/video .",
"complexityDescription": "Medium: Includes medium complexity adaptation, transcreation, size changes within a similar aspect ratio where some design input is needed.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": false
},
{
"uniques": "Asset310 - Rich Media Banner - Adapt/Edit - Complex",
"catalogId": "Asset310",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of a single rich media (HTML5) banner containing video or additional functionality i.e. expansion. Activity: Copy and label changes (not in the video), size changes, transcreation, upload to ad server platform. Output: Final Banners ready for distribution Assumptions: 2 rounds of revisions Exclusions: Any ingest or editing of the video within a video banner. Aspect ratio changes. None / minimal design changes.",
"complexityDescription": "Complex: Includes high complexity adaptation, transcreation, size changes within disproportionate aspect ratios where design and creative input is needed.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": false
},
{
"uniques": "Asset310_Pencil Pro - Rich Media Banner - Adapt/Edit - Complex",
"catalogId": "Asset310_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of a single rich media (HTML5) banner containing video or additional functionality i.e. expansion.\nActivity: Copy and label changes (not in the video), size changes, transcreation, upload to ad server platform.\nOutput: Final Banners ready for distribution\nAssumptions: 2 rounds of revisions. Master must exist in Pencil Pro.\nExclusions: Any ingest or editing of the video within a video banner. Aspect ratio changes. None / minimal design changes. AI Generated images/video .",
"complexityDescription": "Complex: Includes high complexity adaptation, transcreation, size changes within disproportionate aspect ratios where design and creative input is needed.",
"studioCaveats": "Assumptions:\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only.\n- Based upon a provided pre-existing campaign idea and strategy.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n--Video source video file specifications:\n- Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes retouching\n- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided\n- Excludes video, 3D modeling and CGI",
"isMaster": false
},
{
"uniques": "Asset311 - Rich Media Banner with Application - Simple",
"catalogId": "Asset311",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner with Application",
"complexityLevel": "Simple",
"description": "Creation of a finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities. Activity: Concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with rich media HTML file and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: KV and finished high resolution images supplied and includes 2 rounds of client revisions Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Simple: Includes application programming that allows A/B Capability of one interaction and one result, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.",
"studioCaveats": "Assumptions:\n- Does not include CGI, 3D modelling\n- 3 Frame Maximum\n- Strategy Not Included\n- Upload/build in client-approved creative automation tool platform only\n- All design work to be done in Photoshop\n- Video source video file specifications:\n- Accepted video formats : MP4 (any other source format[MOV, AVI] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each uploadLength: Minimuim 3 seconds\n\nExcludes:\n- Excludes any changes to video content provided",
"isMaster": true
},
{
"uniques": "Asset311_Pencil Pro - Rich Media Banner with Application - Simple",
"catalogId": "Asset311_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner with Application",
"complexityLevel": "Simple",
"description": "Creation of a finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities.\nActivity: Concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with rich media HTML file and layered PSDs or similar.\nOutput: Final Banners ready for distribution\nAssumptions: KV and finished high resolution images supplied and includes 2 rounds of client revisions\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Simple: Includes application programming that allows A/B Capability of one interaction and one result, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.",
"studioCaveats": "Assumptions:\n- Does not include CGI, 3D modelling\n- 3 Frame Maximum\n- Strategy Not Included\n- Upload/build in client-approved creative automation tool platform only\n- All design work to be done in Photoshop\n- Video source video file specifications:\n- Accepted video formats : MP4 (any other source format[MOV, AVI] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each uploadLength: Minimuim 3 seconds\n\nExcludes:\n- Excludes any changes to video content provided",
"isMaster": true
},
{
"uniques": "Asset312 - Rich Media Banner with Application - Medium",
"catalogId": "Asset312",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner with Application",
"complexityLevel": "Medium",
"description": "Creation of a finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities. Activity: Concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with rich media HTML file and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: KV and finished high resolution images supplied. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Medium: Includes application programming that allows A/B capability of one interaction and up to three results, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.",
"studioCaveats": "Assumptions:\n- Does not include CGI, 3D modelling\n- 3 Frame Maximum\n- Strategy Not Included\n- Upload/build in client-approved creative automation tool platform only\n- All design work to be done in Photoshop\n- Video source video file specifications:\n- Accepted video formats : MP4 (any other source format[MOV, AVI] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each uploadLength: Minimuim 3 seconds\n\nExcludes:\n- Excludes any changes to video content provided",
"isMaster": true
},
{
"uniques": "Asset312_Pencil Pro - Rich Media Banner with Application - Medium",
"catalogId": "Asset312_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner with Application",
"complexityLevel": "Medium",
"description": "Creation of a finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities.\nActivity: Concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with rich media HTML file and layered PSDs or similar.\nOutput: Final Banners ready for distribution\nAssumptions: KV and finished high resolution images supplied and includes 2 rounds of client revisions\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Medium: Includes application programming that allows A/B capability of one interaction and up to three results, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.",
"studioCaveats": "Assumptions:\n- Does not include CGI, 3D modelling\n- 3 Frame Maximum\n- Strategy Not Included\n- Upload/build in client-approved creative automation tool platform only\n- All design work to be done in Photoshop\n- Video source video file specifications:\n- Accepted video formats : MP4 (any other source format[MOV, AVI] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each uploadLength: Minimuim 3 seconds\n\nExcludes:\n- Excludes any changes to video content provided",
"isMaster": true
},
{
"uniques": "Asset313 - Rich Media Banner with Application - Complex",
"catalogId": "Asset313",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner with Application",
"complexityLevel": "Complex",
"description": "Creation of a finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities. Activity: Concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with rich media HTML file and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: KV and finished high resolution images supplied. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Complex: Includes application programming that allows A/B Capability of multiple interactions and results including the creation of games, integration to a API, design, copy and storyboard creation and the inclusion of video. Please specify quantity of interactions and assumptions in comments. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.",
"studioCaveats": "Assumptions:\n- Up to 5 interactions and resClient'sts\n- Video must be supplied\n- Does not include CGI, 3D modelling\n- 3 Frame Maximum\n- Strategy Not Included\n- Upload/build in client-approved creative automation tool platform only\n- All design work to be done in Photoshop\n- Video source video file specifications:\n- Accepted video formats : MP4 (any other source format[MOV, AVI] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes any changes to video content provided",
"isMaster": true
},
{
"uniques": "Asset313_Pencil Pro - Rich Media Banner with Application - Complex",
"catalogId": "Asset313_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner with Application",
"complexityLevel": "Complex",
"description": "Creation of a finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities.\nActivity: Concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with rich media HTML file and layered PSDs or similar.\nOutput: Final Banners ready for distribution\nAssumptions: KV and finished high resolution images supplied and includes 2 rounds of client revisions\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Complex: Includes application programming that allows A/B Capability of multiple interactions and results including the creation of games, integration to a API, design, copy and storyboard creation and the inclusion of video. Please specify quantity of interactions and assumptions in comments. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.",
"studioCaveats": "Assumptions:\n- Up to 5 interactions and resClient'sts\n- Video must be supplied\n- Does not include CGI, 3D modelling\n- 3 Frame Maximum\n- Strategy Not Included\n- Upload/build in client-approved creative automation tool platform only\n- All design work to be done in Photoshop\n- Video source video file specifications:\n- Accepted video formats : MP4 (any other source format[MOV, AVI] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes any changes to video content provided",
"isMaster": true
},
{
"uniques": "Asset314 - Rich Media Banner with Application - Package (3) - Simple",
"catalogId": "Asset314",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner with Application - Package (3)",
"complexityLevel": "Simple",
"description": "Creation of a Package of three (3) finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities. Activity: Three different sizes derived from campaign Idea, concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: KV and finished high resolution images supplied. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Simple: Includes (per banner) application programming that allows A/B Capability of one interaction and one result, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.",
"studioCaveats": "Assumptions:\n- Does not include CGI, 3D modelling\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only\n- 3 Frame Maximum\n- Excludes any changes to video content provided\n- Exclusions: Campaign Ideation, Photography, 3rd party Images, Usage and Talent Fees, Retouching and fonts.\n- Video source video file specifications:\n- Accepted video formats : MP4 (any other source format[MOV, AVI] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each uploadLength: Minimuim 3 seconds",
"isMaster": true
},
{
"uniques": "Asset314_Pencil Pro - Rich Media Banner with Application - Package (3) - Simple",
"catalogId": "Asset314_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner with Application - Package (3)",
"complexityLevel": "Simple",
"description": "Creation of a Package of three (3) finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities.\nActivity: Three different sizes derived from campaign Idea, concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with 3 rich media HTML files and layered PSDs or similar.\nOutput: Final Banners ready for distribution\nAssumptions: KV and finished high resolution images supplied.\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Simple: Includes (per banner) application programming that allows A/B Capability of one interaction and one result, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.",
"studioCaveats": "Assumptions:\n- Does not include CGI, 3D modelling\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only\n- 3 Frame Maximum\n- Excludes any changes to video content provided\n- Exclusions: Campaign Ideation, Photography, 3rd party Images, Usage and Talent Fees, Retouching and fonts.\n- Video source video file specifications:\n- Accepted video formats : MP4 (any other source format[MOV, AVI] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each uploadLength: Minimuim 3 seconds",
"isMaster": true
},
{
"uniques": "Asset315 - Rich Media Banner with Application - Package (3) - Medium",
"catalogId": "Asset315",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner with Application - Package (3)",
"complexityLevel": "Medium",
"description": "Creation of a Package of three (3) finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities. Activity: Three different sizes derived from campaign Idea, concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: KV and finished high resolution images supplied. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Medium: Includes (per banner) application programming that allows A/B capability of one interaction and up to three results, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.",
"studioCaveats": "Assumptions:\n- Does not include CGI, 3D modelling\n- 3 Frame Maximum\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only\n- Video source video file specifications:\n- Accepted video formats : MP4 (any other source format[MOV, AVI] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes any changes to video content provided\n- Exclusions: Campaign Ideation, Photography, 3rd party Images, Usage and Talent Fees, Retouching and fonts.",
"isMaster": true
},
{
"uniques": "Asset315_Pencil Pro - Rich Media Banner with Application - Package (3) - Medium",
"catalogId": "Asset315_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner with Application - Package (3)",
"complexityLevel": "Medium",
"description": "Creation of a Package of three (3) finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities.\nActivity: Three different sizes derived from campaign Idea, concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with 3 rich media HTML files and layered PSDs or similar.\nOutput: Final Banners ready for distribution\nAssumptions: KV and finished high resolution images supplied.\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Medium: Includes (per banner) application programming that allows A/B capability of one interaction and up to three results, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.",
"studioCaveats": "Assumptions:\n- Does not include CGI, 3D modelling\n- 3 Frame Maximum\n- All design work to be done in Photoshop\n- Upload/build in client-approved creative automation tool platform only\n- Video source video file specifications:\n- Accepted video formats : MP4 (any other source format[MOV, AVI] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Excludes any changes to video content provided\n- Exclusions: Campaign Ideation, Photography, 3rd party Images, Usage and Talent Fees, Retouching and fonts.",
"isMaster": true
},
{
"uniques": "Asset316 - Rich Media Banner with Application - Package (3) - Complex",
"catalogId": "Asset316",
"category": "Digital",
"subCategory": "Display",
"assetName": "Rich Media Banner with Application - Package (3)",
"complexityLevel": "Complex",
"description": "Creation of a Package of three (3) finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities. Activity: Three different sizes derived from campaign Idea, concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: KV and finished high resolution images supplied. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.",
"complexityDescription": "Complex: Includes (per banner) application programming that allows A/B Capability of multiple interactions and results including the creation of games, integration to a API, design, copy and storyboard creation and the inclusion of video. Please specify quantity of interactions and assumptions in comments. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.",
"studioCaveats": "Assumptions:\n- Up to 5 interactions and resClient'sts\n- 3 Frame Maximum\n- Video must be supplied\n- Upload/build in client-approved creative automation tool platform only\n- Does not include CGI, 3D modelling\n- All design work to be done in Photoshop\n- Video source video file specifications:\n- Accepted video formats : MP4 (any other source format[MOV, AVI] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Exclusions: Campaign Ideation, Photography, 3rd party Images, Usage and Talent Fees, Retouching and fonts.",
"isMaster": true
},
{
"uniques": "Asset316_Pencil Pro - Rich Media Banner with Application - Package (3) - Complex",
"catalogId": "Asset316_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Display (by Pencil Pro)",
"assetName": "Rich Media Banner with Application - Package (3)",
"complexityLevel": "Complex",
"description": "Creation of a Package of three (3) finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities.\nActivity: Three different sizes derived from campaign Idea, concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with 3 rich media HTML files and layered PSDs or similar.\nOutput: Final Banners ready for distribution\nAssumptions: KV and finished high resolution images supplied.\nExclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.",
"complexityDescription": "Complex: Includes (per banner) application programming that allows A/B Capability of multiple interactions and results including the creation of games, integration to a API, design, copy and storyboard creation and the inclusion of video. Please specify quantity of interactions and assumptions in comments. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.",
"studioCaveats": "Assumptions:\n- Up to 5 interactions and resClient'sts\n- 3 Frame Maximum\n- Video must be supplied\n- Upload/build in client-approved creative automation tool platform only\n- Does not include CGI, 3D modelling\n- All design work to be done in Photoshop\n- Video source video file specifications:\n- Accepted video formats : MP4 (any other source format[MOV, AVI] will need to be converted at a bespoke cost\n- File size: Up to 60mb for each upload\n- Length: Minimuim 3 seconds\n\nExcludes:\n- Exclusions: Campaign Ideation, Photography, 3rd party Images, Usage and Talent Fees, Retouching and fonts.",
"isMaster": true
},
{
"uniques": "Asset323 - Social Post - Simple",
"catalogId": "Asset323",
"category": "Digital",
"subCategory": "Social",
"assetName": "Social Post",
"complexityLevel": "Simple",
"description": "Creation of a Social Post for any standard social platform that can either form a story/theme or be a set of individual posts Output: Finished Social Post, supply of the digital file and liaison with the media agency or publishing platform Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions. Exclusions: All third party and usage costs.",
"complexityDescription": "Simple: Imagery/video is provided. Includes creation of new copy. Excludes retouching",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- This cost is only for 1 static image post for copy change only and no layout/design/resize image.\n- Client to provide video exact size\n- Copy change to provided static image/video only\n\nExcludes:\n- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.\n- Excludes new content production, eg Shoot.\n- Excludes editing of video content",
"isMaster": true
},
{
"uniques": "Asset323_Pencil Pro - Social Post - Simple",
"catalogId": "Asset323_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Social (by Pencil Pro)",
"assetName": "Social Post",
"complexityLevel": "Simple",
"description": "Creation of a Social Post for any standard social platform that can either form a story/theme or be a set of individual posts\nOutput: Finished Social Post, supply of the digital file and liaison with the media agency or publishing platform\nAssumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions.\nExclusions: All third party and usage costs. AI Generated images/video.",
"complexityDescription": "Simple: Imagery/video is provided. Includes creation of new copy using GenAI. Excludes retouching for images/videos",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- This cost is only for 1 static image post for copy change only and no layout/design/resize image.\n- Client to provide video exact size\n- Copy change to provided static image/video only\n\nExcludes:\n- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.\n- Excludes new content production, eg Shoot.\n- Excludes editing of video content",
"isMaster": true
},
{
"uniques": "Asset324 - Social Post - Medium",
"catalogId": "Asset324",
"category": "Digital",
"subCategory": "Social",
"assetName": "Social Post",
"complexityLevel": "Medium",
"description": "Creation of a Social Post for any standard social platform that can either form a story/theme or be a set of individual posts Output: Finished Social Post, supply of the digital file and liaison with the media agency or publishing platform Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions. Exclusions: All third party and usage costs.",
"complexityDescription": "Medium: Imagery/video is provided, copy and design /retouching is required. Includes creation of new copy, adaptation or amendment of supplied visual when supplied in a layered format or retouching needed (does not exceed 3 hours)",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- 1 set = 1 image for social post (exclude carousel/stories type) provided key visual asset to adapt to social post\n- Basic video editing only\n\nExcludes:\n- Excludes new content production, eg Shoot.\n- Exclude the creation of the video for social post",
"isMaster": true
},
{
"uniques": "Asset324_Pencil Pro - Social Post - Medium",
"catalogId": "Asset324_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Social (by Pencil Pro)",
"assetName": "Social Post",
"complexityLevel": "Medium",
"description": "Creation of a Social Post for any standard social platform that can either form a story/theme or be a set of individual posts\nOutput: Finished Social Post, supply of the digital file and liaison with the media agency or publishing platform\nAssumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions.\nExclusions: All third party and usage costs. AI Generated images/video.",
"complexityDescription": "Medium: Imagery/video is provided, copy and design /retouching is required. Includes creation of new copy using GenAI, adaptation or amendment of supplied visual when supplied in a layered format or retouching needed (does not exceed 3 hours).\n\nVideo content must be of simple editing, eg cropping/masking/copy changes.\nProvided image content cannot be adapted or amended using GenAI.",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- 1 set = 1 image for social post (exclude carousel/stories type) provided key visual asset to adapt to social post\n- Basic video editing only\n\nExcludes:\n- Excludes new content production, eg Shoot.\n- Exclude the creation of the video for social post",
"isMaster": true
},
{
"uniques": "Asset325 - Social Post - Complex",
"catalogId": "Asset325",
"category": "Digital",
"subCategory": "Social",
"assetName": "Social Post",
"complexityLevel": "Complex",
"description": "Creation of a Social Post for any standard social platform that can either form a story/theme or be a set of individual posts Output: Finished Social Post, supply of the digital file and liaison with the media agency or publishing platform Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions. Exclusions: All third party and usage costs.",
"complexityDescription": "Complex: No imagery/video provided, design/retouching and sourcing/purchase of imagery/video is required. Includes creation of new copy, sourcing and/or purchase of content or one royalty free stock image using Shutterstock or similar library, creation of an accompanying visual layout where retouching need does not exceed 3 hours",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- 1 set = 1 image for social post (exclude carousel/stories type)\n- Client to provide reference / similar design / concept direction\n- To adapt similar design/concept provided by client\n- Basic video editing only\n\nExcludes:\n- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.\n- Excludes new content production, eg Shoot.\n- Excludes the creation of the video for social post",
"isMaster": true
},
{
"uniques": "Asset325_Pencil Pro - Social Post - Complex",
"catalogId": "Asset325_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Social (by Pencil Pro)",
"assetName": "Social Post",
"complexityLevel": "Complex",
"description": "Creation of a Social Post for any standard social platform that can either form a story/theme or be a set of individual posts\nOutput: Finished Social Post, supply of the digital file and liaison with the media agency or publishing platform\nAssumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions.\nExclusions: All third party and usage costs. AI Generated images/video.",
"complexityDescription": "Complex: No imagery/video provided, design/retouching and sourcing/purchase of imagery/video is required. Includes creation of new GenAI copy, sourcing and/or purchase of content or one royalty free stock image using Shutterstock or similar library or GenAi image creation/generation, creation of an accompanying visual layout where retouching need does not exceed 3 hours\n\nVideo content must be of simple editing, eg cropping/masking/copy changes.\nNew image generation can be made in GenAI, but excludes any imagery of talent or product packshot",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- 1 set = 1 image for social post (exclude carousel/stories type)\n- Client to provide reference / similar design / concept direction\n- To adapt similar design/concept provided by client\n- Basic video editing only\n\nExcludes:\n- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.\n- Excludes new content production, eg Shoot.\n- Excludes the creation of the video for social post",
"isMaster": true
},
{
"uniques": "Asset326 - Social Post - Package (3) - Simple",
"catalogId": "Asset326",
"category": "Digital",
"subCategory": "Social",
"assetName": "Social Post - Package (3)",
"complexityLevel": "Simple",
"description": "Creation of a Package of three (3) Social Posts for any standard social platform that can either form a story/theme or be a set of individual posts. Output: Finished Package of three (3) Social Posts, supply of the digital file and liaison with the media agency or publishing platform. Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions Exclusions: All third party and usage costs.",
"complexityDescription": "Simple: Imagery/video is provided. Includes creation of new copy. Excludes retouching",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- This cost is only for 1 static image post for copy change only and no layout/design/resize image.\n- Client to provide video exact size\n- Copy change to provided static image/video only\n\nExcludes:\n- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.\n- Excludes new content production, eg Shoot.\n- Excludes editing of video content",
"isMaster": true
},
{
"uniques": "Asset326_Pencil Pro - Social Post - Package (3) - Simple",
"catalogId": "Asset326_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Social (by Pencil Pro)",
"assetName": "Social Post - Package (3)",
"complexityLevel": "Simple",
"description": "Creation of a Package of three (3) Social Posts for any standard social platform that can either form a story/theme or be a set of individual posts.\nOutput: Finished Package of three (3) Social Posts, supply of the digital file and liaison with the media agency or publishing platform.\nAssumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions\nExclusions: All third party and usage costs. AI Generated images/video.",
"complexityDescription": "Simple: Imagery/video is provided. Includes creation of new copy. Excludes retouching",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- This cost is only for 1 static image post for copy change only and no layout/design/resize image.\n- Client to provide video exact size\n- Copy change to provided static image/video only\n\nExcludes:\n- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.\n- Excludes new content production, eg Shoot.\n- Excludes editing of video content",
"isMaster": true
},
{
"uniques": "Asset327 - Social Post - Package (3) - Medium",
"catalogId": "Asset327",
"category": "Digital",
"subCategory": "Social",
"assetName": "Social Post - Package (3)",
"complexityLevel": "Medium",
"description": "Creation of a Package of three (3) Social Posts for any standard social platform that can either form a story/theme or be a set of individual posts. Output: Finished Package of three (3) Social Posts, supply of the digital file and liaison with the media agency or publishing platform. Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions Exclusions: All third party and usage costs.",
"complexityDescription": "Medium: Imagery/video is provided, copy and design /retouching is required. Includes creation of new copy, adaptation or amendment of supplied visual when supplied in a layered format or retouching needed (does not exceed 3 hours)",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- 1 set = 1 image for social post (exclude carousel/stories type) provided key visual asset to adapt to social post\n- Basic video editing only\n\nExcludes:\n- Excludes new content production, eg Shoot.\n- Exclude the creation of the video for social post",
"isMaster": true
},
{
"uniques": "Asset327_Pencil Pro - Social Post - Package (3) - Medium",
"catalogId": "Asset327_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Social (by Pencil Pro)",
"assetName": "Social Post - Package (3)",
"complexityLevel": "Medium",
"description": "Creation of a Package of three (3) Social Posts for any standard social platform that can either form a story/theme or be a set of individual posts.\nOutput: Finished Package of three (3) Social Posts, supply of the digital file and liaison with the media agency or publishing platform.\nAssumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions\nExclusions: All third party and usage costs. AI Generated images/video.",
"complexityDescription": "Medium: Imagery/video is provided, copy and design /retouching is required. Includes creation of new copy, adaptation or amendment of supplied visual when supplied in a layered format or retouching needed (does not exceed 3 hours)",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- 1 set = 1 image for social post (exclude carousel/stories type) provided key visual asset to adapt to social post\n- Basic video editing only\n\nExcludes:\n- Excludes new content production, eg Shoot.\n- Exclude the creation of the video for social post",
"isMaster": true
},
{
"uniques": "Asset328 - Social Post - Package (3) - Complex",
"catalogId": "Asset328",
"category": "Digital",
"subCategory": "Social",
"assetName": "Social Post - Package (3)",
"complexityLevel": "Complex",
"description": "Creation of a Package of three (3) Social Posts for any standard social platform that can either form a story/theme or be a set of individual posts. Output: Finished Package of three (3) Social Posts, supply of the digital file and liaison with the media agency or publishing platform. Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions Exclusions: All third party and usage costs.",
"complexityDescription": "Complex: No imagery/video provided, design/retouching and sourcing/purchase of imagery/video is required. Includes creation of new copy, sourcing and/or purchase of content or one royalty free stock image using Shutterstock or similar library, creation of an accompanying visual layout where retouching need does not exceed 3 hours",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- 1 set = 1 image for social post (exclude carousel/stories type)\n- Client to provide reference / similar design / concept direction\n- To adapt similar design/concept provided by client\n- Basic video editing only\n\nExcludes:\n- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.\n- Excludes new content production, eg Shoot.\n- Excludes the creation of the video for social post",
"isMaster": true
},
{
"uniques": "Asset328_Pencil Pro - Social Post - Package (3) - Complex",
"catalogId": "Asset328_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Social (by Pencil Pro)",
"assetName": "Social Post - Package (3)",
"complexityLevel": "Complex",
"description": "Creation of a Package of three (3) Social Posts for any standard social platform that can either form a story/theme or be a set of individual posts.\nOutput: Finished Package of three (3) Social Posts, supply of the digital file and liaison with the media agency or publishing platform.\nAssumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions\nExclusions: All third party and usage costs. AI Generated images/video.",
"complexityDescription": "Complex: No imagery/video provided, design/retouching and sourcing/purchase of imagery/video is required. Includes creation of new GenAI copy, sourcing and/or purchase of content or one royalty free stock image using Shutterstock or similar library or GenAi image creation/generation, creation of an accompanying visual layout where retouching need does not exceed 3 hours\n\nVideo content must be of simple editing, eg cropping/masking/copy changes.\nNew image generation can be made in GenAI, but excludes any imagery of talent or product packshot",
"studioCaveats": "Assumptions:\n- Based upon a provided pre-existing campaign idea and strategy.\n- 1 set = 1 image for social post (exclude carousel/stories type)\n- Client to provide reference / similar design / concept direction\n- To adapt similar design/concept provided by client\n- Basic video editing only\n\nExcludes:\n- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.\n- Excludes new content production, eg Shoot.\n- Excludes the creation of the video for social post",
"isMaster": true
},
{
"uniques": "Asset335 - Social Post - Adapt/Edit - Simple",
"catalogId": "Asset335",
"category": "Digital",
"subCategory": "Social",
"assetName": "Social Post - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation, amendment or translated localisation of an existing Social Post Output: Content adaptation, supply of the digital file and liaison with the media agency or publishing platform. Exclusions: All third party and usage costs.",
"complexityDescription": "Simple: Includes adaptation or amendment to copy and resize to same aspect ratio.",
"studioCaveats": "Assumptions:\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Master asset provided and fit for purpose (layered)\n- Copy or resize only\n\nExcludes:\n- Excludes retouching\n- Exclude the creation/re-editing of the video for social post\n- Excludes design/layout changes",
"isMaster": false
},
{
"uniques": "Asset335_Pencil Pro - Social Post - Adapt/Edit - Simple",
"catalogId": "Asset335_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Social (by Pencil Pro)",
"assetName": "Social Post - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation, amendment or translated localisation of an existing Social Post\nOutput: Content adaptation, supply of the digital file and liaison with the media agency or publishing platform.\nAssumptions: Master must exist in Pencil Pro.\nExclusions: All third party and usage costs. AI image/Video generation.",
"complexityDescription": "Simple: Includes adaptation or amendment to copy and resize to same aspect ratio.",
"studioCaveats": "Assumptions:\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Master asset provided and fit for purpose (layered)\n- Copy or resize only\n\nExcludes:\n- Excludes retouching\n- Exclude the creation/re-editing of the video for social post\n- Excludes design/layout changes",
"isMaster": false
},
{
"uniques": "Asset336 - Social Post - Adapt/Edit - Medium",
"catalogId": "Asset336",
"category": "Digital",
"subCategory": "Social",
"assetName": "Social Post - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation, amendment or translated localisation of an existing Social Post Output: Content adaptation, supply of the digital file and liaison with the media agency or publishing platform. Exclusions: All third party and usage costs.",
"complexityDescription": "Medium: Includes adaptation or amendment to copy and visual or design change to disproporional aspect ratio.",
"studioCaveats": "Assumptions:\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Minimal changes on layout position and copy changes only\n- Master asset provided and fit for purpose (layered)\n\nExcludes:\n- Excludes retouching\n- Excludes the creation/re-editing of the video for social post",
"isMaster": false
},
{
"uniques": "Asset336_Pencil Pro - Social Post - Adapt/Edit - Medium",
"catalogId": "Asset336_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Social (by Pencil Pro)",
"assetName": "Social Post - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation, amendment or translated localisation of an existing Social Post\nOutput: Content adaptation, supply of the digital file and liaison with the media agency or publishing platform.\nAssumptions: Master must exist in Pencil Pro.\nExclusions: All third party and usage costs. AI image/Video generation.",
"complexityDescription": "Medium: Includes adaptation or amendment to copy and visual or design change to disproporional aspect ratio.",
"studioCaveats": "Assumptions:\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Minimal changes on layout position and copy changes only\n- Master asset provided and fit for purpose (layered)\n\nExcludes:\n- Excludes retouching\n- Excludes the creation/re-editing of the video for social post",
"isMaster": false
},
{
"uniques": "Asset337 - Social Post - Adapt/Edit - Complex",
"catalogId": "Asset337",
"category": "Digital",
"subCategory": "Social",
"assetName": "Social Post - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation, amendment or translated localisation of an existing Social Post Output: Content adaptation, supply of the digital file and liaison with the media agency or publishing platform. Exclusions: All third party and usage costs.",
"complexityDescription": "Complex: Includes adaptation or amendment to copy, visual and design change. Resize to disproportional aspect ratio.",
"studioCaveats": "Assumptions:\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Minimal changes on layout position and copy changes only\n- Master asset provided and fit for purpose (layered)\n\nExcludes:\n- Excludes retouching\n- Excludes the creation/re-editing of the video for social post",
"isMaster": false
},
{
"uniques": "Asset337_Pencil Pro - Social Post - Adapt/Edit - Complex",
"catalogId": "Asset337_Pencil Pro",
"category": "Digital (by Pencil Pro)",
"subCategory": "Social (by Pencil Pro)",
"assetName": "Social Post - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation, amendment or translated localisation of an existing Social Post\nOutput: Content adaptation, supply of the digital file and liaison with the media agency or publishing platform.\nAssumptions: Master must exist in Pencil Pro.\nExclusions: All third party and usage costs. AI image/Video generation.",
"complexityDescription": "Complex: Includes adaptation or amendment to copy, visual and design change. Resize to disproportional aspect ratio.",
"studioCaveats": "Assumptions:\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.\n- Minimal changes on layout position and copy changes only\n- Master asset provided and fit for purpose (layered)\n\nExcludes:\n- Excludes retouching\n- Excludes the creation/re-editing of the video for social post",
"isMaster": false
},
{
"uniques": "Asset437 - Creative Kit (Display & Social & Video) - Master - Simple",
"catalogId": "Asset437",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Display & Social & Video) - Master",
"complexityLevel": "Simple",
"description": "Creation of Templates, Master Creatives & Components for Digital Advertising (Display & Social & Video Bumper) Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative \"\"core\"\" and \"\"variable\"\" components, master creative asset built in Adobe CC or similar to format-specific ad specification standards. NOTE: Digital Advertising Master Creatives must only be built at Digital Advertising Format level, NOT audience-variation level. Variable Components such as photography and copy are designed ready to be used to vary the Master Creative in Adapt/Edit stage. Output: Final Templates and Master Creatives for key formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) and Core/Variable Components uploaded to a campaign-specific 'TAB Collection'' (on Client's \"\"The Asset bank\"\") and loaded into Creative Automation platform ready for automated adapt/edit. Assumptions: Asset Requirements (via media team), campaign creative KV and finished high resolution assets (for use in editing / build of modular digital advertising) supplied. Exclusions: Campaign Ideation, photography or video production (shoot/editing prior to use in asset design), usage fees.",
"complexityDescription": "Simple: Creation of Master Creative (x1 per Format), and Core / Variable Components for 1 Audience (e.g., Broad/Category Audience).Total 8 Creatives: 8 Masters: 4x Display Banners ; 2x Social Video Posts ; 1x Static Social Post ; 1x Video Bumper.",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset437_Pencil Pro - Creative Kit (Display & Social & Video) - Master - Simple",
"catalogId": "Asset437_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Display & Social & Video) - Master",
"complexityLevel": "Simple",
"description": "Creation of Templates, Master Creatives & Components for Digital Advertising (Display & Social & Video Bumper)\n\nActivity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative \"\"core\"\" and \"\"variable\"\" components, master creative asset built in Adobe CC or similar to format-specific ad specification standards.\n\nThis includes - where required - concepting, storyboard, wireframe, creation of required creative \"\"core\"\" and \"\"variable\"\" components. In cases where master design has been pre-built outside of the creative automation tool, then this must meet format-specific ad specification standards.\n\nNOTE: Digital Advertising Master Creatives must only be built at Digital Advertising Format level, NOT audience-variation level. Variable Components such as photography and copy are designed ready to be used to vary the Master Creative in Adapt/Edit stage.\n\nOutput: Final Templates and Master Creatives for key formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) and Core/Variable Components uploaded to a campaign-specific 'TAB Collection'' (on Client's \"\"The Asset bank\"\") and loaded into Creative Automation platform ready for automated adapt/edit.\n\nAssumptions: Asset Requirements (via media team), campaign creative KV and finished high resolution assets (for use in editing / build of modular digital advertising) supplied.\n\nExclusions: Campaign Ideation, photography or video production (shoot/editing prior to use in asset design), usage fees.",
"complexityDescription": "Simple: Creation of Master Creative (x1 per Format), and Core / Variable Components for 1 Audience (e.g., Broad/Category Audience).Total 8 Creatives: 8 Masters: 4x Display Banners ; 2x Social Video Posts ; 1x Static Social Post ; 1x Video Bumper.",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset438 - Creative Kit (Display & Social & Video) - Master - Medium",
"catalogId": "Asset438",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Display & Social & Video) - Master",
"complexityLevel": "Medium",
"description": "Creation of Templates, Master Creatives & Components for Digital Advertising (Display & Social & Video Bumper) Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative \"\"core\"\" and \"\"variable\"\" components, master creative asset built in Adobe CC or similar to format-specific ad specification standards. NOTE: Digital Advertising Master Creatives must only be built at Digital Advertising Format level, NOT audience-variation level. Variable Components such as photography and copy are designed ready to be used to vary the Master Creative in Adapt/Edit stage. Output: Final Templates and Master Creatives for key formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) and Core/Variable Components uploaded to a campaign-specific 'TAB Collection'' (on Client's \"\"The Asset bank\"\") and loaded into Creative Automation platform ready for automated adapt/edit. Assumptions: Asset Requirements (via media team), campaign creative KV and finished high resolution assets (for use in editing / build of modular digital advertising) supplied. Exclusions: Campaign Ideation, photography or video production (shoot/editing prior to use in asset design), usage fees.",
"complexityDescription": "Medium: Creation of Master Creative (x1 per Format), and Core / Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment).Total 16 Creatives: 8 Masters: 4x Display Banners; 2x Social Video Post; 1x Static Social Post; 1x Video Bumper.8 Adapts: 4x Display Banners; 2x Social Video Post; 1x Static Social Post; 1x Video Bumper.",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset438_Pencil Pro - Creative Kit (Display & Social & Video) - Master - Medium",
"catalogId": "Asset438_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Display & Social & Video) - Master",
"complexityLevel": "Medium",
"description": "Creation of Templates, Master Creatives & Components for Digital Advertising (Display & Social & Video Bumper)\n\nActivity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative \"\"core\"\" and \"\"variable\"\" components, master creative asset built in Adobe CC or similar to format-specific ad specification standards.\n\nThis includes - where required - concepting, storyboard, wireframe, creation of required creative \"\"core\"\" and \"\"variable\"\" components. In cases where master design has been pre-built outside of the creative automation tool, then this must meet format-specific ad specification standards.\n\nNOTE: Digital Advertising Master Creatives must only be built at Digital Advertising Format level, NOT audience-variation level. Variable Components such as photography and copy are designed ready to be used to vary the Master Creative in Adapt/Edit stage.\n\nOutput: Final Templates and Master Creatives for key formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) and Core/Variable Components uploaded to a campaign-specific 'TAB Collection'' (on Client's \"\"The Asset bank\"\") and loaded into Creative Automation platform ready for automated adapt/edit.\n\nAssumptions: Asset Requirements (via media team), campaign creative KV and finished high resolution assets (for use in editing / build of modular digital advertising) supplied.\n\nExclusions: Campaign Ideation, photography or video production (shoot/editing prior to use in asset design), usage fees.",
"complexityDescription": "Medium: Creation of Master Creative (x1 per Format), and Core / Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment).Total 16 Creatives: 8 Masters: 4x Display Banners; 2x Social Video Post; 1x Static Social Post; 1x Video Bumper.8 Adapts: 4x Display Banners; 2x Social Video Post; 1x Static Social Post; 1x Video Bumper.",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset439 - Creative Kit (Display & Social & Video) - Master - Complex",
"catalogId": "Asset439",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Display & Social & Video) - Master",
"complexityLevel": "Complex",
"description": "Creation of Templates, Master Creatives & Components for Digital Advertising (Display & Social & Video Bumper) Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative \"\"core\"\" and \"\"variable\"\" components, master creative asset built in Adobe CC or similar to format-specific ad specification standards. NOTE: Digital Advertising Master Creatives must only be built at Digital Advertising Format level, NOT audience-variation level. Variable Components such as photography and copy are designed ready to be used to vary the Master Creative in Adapt/Edit stage. Output: Final Templates and Master Creatives for key formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) and Core/Variable Components uploaded to a campaign-specific 'TAB Collection'' (on Client's \"\"The Asset bank\"\") and loaded into Creative Automation platform ready for automated adapt/edit. Assumptions: Asset Requirements (via media team), campaign creative KV and finished high resolution assets (for use in editing / build of modular digital advertising) supplied. Exclusions: Campaign Ideation, photography or video production (shoot/editing prior to use in asset design), usage fees.",
"complexityDescription": "Complex: Creation of Master Creative (key formats), and Core / Variable Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments).Total 32 Creatives: 8 Masters: 4x Display Banners; 2x Social Video Post; 1x Static Social Post; 1x Video Bumper. 24 Adapts: 12x Display Banners; 6x Social Video Post; 3x Static Social Post; 3x Video Bumper.",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset439_Pencil Pro - Creative Kit (Display & Social & Video) - Master - Complex",
"catalogId": "Asset439_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Display & Social & Video) - Master",
"complexityLevel": "Complex",
"description": "Creation of Templates, Master Creatives & Components for Digital Advertising (Display & Social & Video Bumper)\n\nActivity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative \"\"core\"\" and \"\"variable\"\" components, master creative asset built in Adobe CC or similar to format-specific ad specification standards.\n\nThis includes - where required - concepting, storyboard, wireframe, creation of required creative \"\"core\"\" and \"\"variable\"\" components. In cases where master design has been pre-built outside of the creative automation tool, then this must meet format-specific ad specification standards.\n\nNOTE: Digital Advertising Master Creatives must only be built at Digital Advertising Format level, NOT audience-variation level. Variable Components such as photography and copy are designed ready to be used to vary the Master Creative in Adapt/Edit stage.\n\nOutput: Final Templates and Master Creatives for key formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) and Core/Variable Components uploaded to a campaign-specific 'TAB Collection'' (on Client's \"\"The Asset bank\"\") and loaded into Creative Automation platform ready for automated adapt/edit.\n\nAssumptions: Asset Requirements (via media team), campaign creative KV and finished high resolution assets (for use in editing / build of modular digital advertising) supplied.\n\nExclusions: Campaign Ideation, photography or video production (shoot/editing prior to use in asset design), usage fees.",
"complexityDescription": "Complex: Creation of Master Creative (key formats), and Core / Variable Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments).Total 32 Creatives: 8 Masters: 4x Display Banners; 2x Social Video Post; 1x Static Social Post; 1x Video Bumper. 24 Adapts: 12x Display Banners; 6x Social Video Post; 3x Static Social Post; 3x Video Bumper.",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset440 - Creative Kit (Display & Social & Video) - Adapt/Edit - Simple",
"catalogId": "Asset440",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Display & Social & Video) - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Display & Social & Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.",
"complexityDescription": "Simple: Adaptation of Master Creative (per Format) using Variable Components for 1 Audience (e.g., Broad/Category Audience). Total 8 outputs: 4 Display Banners Broad Audience_2 Social Video Post Broad Audience_1 Static Social Image Post Broad Audience_1 Video 6s Bumper Broad Audience.",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset440_Pencil Pro - Creative Kit (Display & Social & Video) - Adapt/Edit - Simple",
"catalogId": "Asset440_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Display & Social & Video) - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Display & Social & Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool\n\nOutput: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper)\n\nAssumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Simple: Adaptation of Master Creative (per Format) using Variable Components for 1 Audience (e.g., Broad/Category Audience). Total 8 outputs: 4 Display Banners Broad Audience_2 Social Video Post Broad Audience_1 Static Social Image Post Broad Audience_1 Video 6s Bumper Broad Audience.",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset441 - Creative Kit (Display & Social & Video) - Adapt/Edit - Medium",
"catalogId": "Asset441",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Display & Social & Video) - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Display & Social & Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.",
"complexityDescription": "Medium: Creation of Master Creative (x1 per Format), and Core / Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment). Total 16 outputs: 4 Display Banners Broad Audience_4 Display Banners 1 x Category Audience_ 2 Social Video Post Broad Audience_2 Social Video Post 1 x Category Audience_1 Static Social Image Post Broad Audience_1 Static Social Image Post 1 x Category Audience_1 Video 6s Bumper Broad Audience_1 Video 6s Bumper 1 x Category Audience",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset441_Pencil Pro - Creative Kit (Display & Social & Video) - Adapt/Edit - Medium",
"catalogId": "Asset441_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Display & Social & Video) - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Display & Social & Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool\n\nOutput: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper)\n\nAssumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Medium: Creation of Master Creative (x1 per Format), and Core / Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment). Total 16 outputs: 4 Display Banners Broad Audience_4 Display Banners 1 x Category Audience_ 2 Social Video Post Broad Audience_2 Social Video Post 1 x Category Audience_1 Static Social Image Post Broad Audience_1 Static Social Image Post 1 x Category Audience_1 Video 6s Bumper Broad Audience_1 Video 6s Bumper 1 x Category Audience",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset442 - Creative Kit (Display & Social & Video) - Adapt/Edit - Complex",
"catalogId": "Asset442",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Display & Social & Video) - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Display & Social & Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.",
"complexityDescription": "Complex: Creation of Master Creative (key formats), and Core / Variable Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments).",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset442_Pencil Pro - Creative Kit (Display & Social & Video) - Adapt/Edit - Complex",
"catalogId": "Asset442_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Display & Social & Video) - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Display & Social & Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool\n\nOutput: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper)\n\nAssumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Complex: Creation of Master Creative (key formats), and Core / Variable Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments).",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset443 - Creative Kit (Display) - Master - Simple",
"catalogId": "Asset443",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Display) - Master",
"complexityLevel": "Simple",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Display) Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (MPU, Half Page, Skyscraper, Standard Banner) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.",
"complexityDescription": "Simple: Creation of Master Creative (x1 per Format), and Core / Variable Components for 1 Audience (e.g. Broad/Category Audience) Total 4 outputs. 4 Display Banners Broad Audience",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset443_Pencil Pro - Creative Kit (Display) - Master - Simple",
"catalogId": "Asset443_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Display) - Master",
"complexityLevel": "Simple",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Display)\n\nActivity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.\n\nOutput: Final Template for key formats (MPU, Half Page, Skyscraper, Standard Banner) and Components uploaded to required destination (TAB or tool)\n\nAssumptions: Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Campaign Ideation, photography / AI Image generation or video production (shoot/editing prior to use in asset design) / AI Video generation, usage fees.",
"complexityDescription": "Simple: Creation of Master Creative (x1 per Format), and Core / Variable Components for 1 Audience (e.g. Broad/Category Audience) Total 4 outputs. 4 Display Banners Broad Audience",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset444 - Creative Kit (Display) - Master - Medium",
"catalogId": "Asset444",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Display) - Master",
"complexityLevel": "Medium",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Display) Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (MPU, Half Page, Skyscraper, Standard Banner) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.",
"complexityDescription": "Medium: Creation of Master Creative (x1 per Format), and Core / Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment). Total 8 Outputs: 4 Display Banners Broad Audience_4 Display Banners Category Audience",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset444_Pencil Pro - Creative Kit (Display) - Master - Medium",
"catalogId": "Asset444_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Display) - Master",
"complexityLevel": "Medium",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Display)\n\nActivity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.\n\nOutput: Final Template for key formats (MPU, Half Page, Skyscraper, Standard Banner) and Components uploaded to required destination (TAB or tool)\n\nAssumptions: Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Campaign Ideation, photography / AI Image generation or video production (shoot/editing prior to use in asset design) / AI Video generation, usage fees.",
"complexityDescription": "Medium: Creation of Master Creative (x1 per Format), and Core / Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment). Total 8 Outputs: 4 Display Banners Broad Audience_4 Display Banners Category Audience",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset445 - Creative Kit (Display) - Master - Complex",
"catalogId": "Asset445",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Display) - Master",
"complexityLevel": "Complex",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Display) Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (MPU, Half Page, Skyscraper, Standard Banner) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.",
"complexityDescription": "Complex: Creation of Master Creative (x1 per Format), and Core / Variable Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset445_Pencil Pro - Creative Kit (Display) - Master - Complex",
"catalogId": "Asset445_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Display) - Master",
"complexityLevel": "Complex",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Display)\n\nActivity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.\n\nOutput: Final Template for key formats (MPU, Half Page, Skyscraper, Standard Banner) and Components uploaded to required destination (TAB or tool)\n\nAssumptions: Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Campaign Ideation, photography / AI Image generation or video production (shoot/editing prior to use in asset design) / AI Video generation, usage fees.",
"complexityDescription": "Complex: Creation of Master Creative (x1 per Format), and Core / Variable Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset446 - Creative Kit (Display) - Adapt/Edit - Simple",
"catalogId": "Asset446",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Display) - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Display) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool. Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.",
"complexityDescription": "Simple: Adaptation of Master Creative (per Format) using Variable Components for 1 Audience (e.g. Broad/Category Audience). Total 4 outputs: 4 Display Banners Broad Audience",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset446_Pencil Pro - Creative Kit (Display) - Adapt/Edit - Simple",
"catalogId": "Asset446_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Display) - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Display) for one country / language\n\nActivity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool.\n\nOutput: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner)\n\nAssumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Simple: Adaptation of Master Creative (per Format) using Variable Components for 1 Audience (e.g. Broad/Category Audience). Total 4 outputs: 4 Display Banners Broad Audience",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset447 - Creative Kit (Display) - Adapt/Edit - Medium",
"catalogId": "Asset447",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Display) - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Display) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool. Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.",
"complexityDescription": "Medium: Adaptation of Master Creative (per Format) using Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset447_Pencil Pro - Creative Kit (Display) - Adapt/Edit - Medium",
"catalogId": "Asset447_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Display) - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Display) for one country / language\n\nActivity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool.\n\nOutput: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner)\n\nAssumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Medium: Adaptation of Master Creative (per Format) using Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset448 - Creative Kit (Display) - Adapt/Edit - Complex",
"catalogId": "Asset448",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Display) - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Display) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool. Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.",
"complexityDescription": "Complex: Adaptation of Master Creative (per Format) using Variable Components (e.g. 1 Broad/Category Audience + 3 Audience Segments)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset448_Pencil Pro - Creative Kit (Display) - Adapt/Edit - Complex",
"catalogId": "Asset448_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Display) - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Display) for one country / language\n\nActivity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool.\n\nOutput: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner)\n\nAssumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Complex: Adaptation of Master Creative (per Format) using Variable Components (e.g. 1 Broad/Category Audience + 3 Audience Segments)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset449 - Creative Kit (Social) - Master - Simple",
"catalogId": "Asset449",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Social) - Master",
"complexityLevel": "Simple",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Social) Activity: Creation of a Master Creative for key Digital Advertising Formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.",
"complexityDescription": "Simple: Creation of Master Creative (key formats), and Core / Test Components for 1 Audience (e.g. Broad/Category Audience)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset449_Pencil Pro - Creative Kit (Social) - Master - Simple",
"catalogId": "Asset449_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Social) - Master",
"complexityLevel": "Simple",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Social)\n\nActivity: Creation of a Master Creative for key Digital Advertising Formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.\n\nOutput: Final Template for key formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) and Components uploaded to required destination (TAB or tool)\n\nAssumptions: Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.",
"complexityDescription": "Simple: Creation of Master Creative (key formats), and Core / Test Components for 1 Audience (e.g. Broad/Category Audience)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset450 - Creative Kit (Social) - Master - Medium",
"catalogId": "Asset450",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Social) - Master",
"complexityLevel": "Medium",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Social) Activity: Creation of a Master Creative for key Digital Advertising Formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.",
"complexityDescription": "Medium: Creation of Master Creative (key formats), and Core / Test Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset450_Pencil Pro - Creative Kit (Social) - Master - Medium",
"catalogId": "Asset450_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Social) - Master",
"complexityLevel": "Medium",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Social)\n\nActivity: Creation of a Master Creative for key Digital Advertising Formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.\n\nOutput: Final Template for key formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) and Components uploaded to required destination (TAB or tool)\n\nAssumptions: Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.",
"complexityDescription": "Medium: Creation of Master Creative (key formats), and Core / Test Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset451 - Creative Kit (Social) - Master - Complex",
"catalogId": "Asset451",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Social) - Master",
"complexityLevel": "Complex",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Social) Activity: Creation of a Master Creative for key Digital Advertising Formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.",
"complexityDescription": "Complex: Creation of Master Creative (key formats), and Core / Test Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset451_Pencil Pro - Creative Kit (Social) - Master - Complex",
"catalogId": "Asset451_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Social) - Master",
"complexityLevel": "Complex",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Social)\n\nActivity: Creation of a Master Creative for key Digital Advertising Formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.\n\nOutput: Final Template for key formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) and Components uploaded to required destination (TAB or tool)\n\nAssumptions: Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.",
"complexityDescription": "Complex: Creation of Master Creative (key formats), and Core / Test Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset452 - Creative Kit (Social) - Adapt/Edit - Simple",
"catalogId": "Asset452",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Social) - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Social) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.",
"complexityDescription": "Simple: Adaptation of Template (key formats), and Components for 1 Audience (e.g. Broad/Category Audience)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset452_Pencil Pro - Creative Kit (Social) - Adapt/Edit - Simple",
"catalogId": "Asset452_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Social) - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Social) for one country / language\n\nActivity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool\n\nOutput: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post)\n\nAssumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Simple: Adaptation of Template (key formats), and Components for 1 Audience (e.g. Broad/Category Audience)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset453 - Creative Kit (Social) - Adapt/Edit - Medium",
"catalogId": "Asset453",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Social) - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Social) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.",
"complexityDescription": "Medium: Adaptation of Template (key formats), and Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset453_Pencil Pro - Creative Kit (Social) - Adapt/Edit - Medium",
"catalogId": "Asset453_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Social) - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Social) for one country / language\n\nActivity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool\n\nOutput: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post)\n\nAssumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Medium: Adaptation of Template (key formats), and Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset454 - Creative Kit (Social) - Adapt/Edit - Complex",
"catalogId": "Asset454",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Social) - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Social) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.",
"complexityDescription": "Complex: Adaptation of Template (key formats), and Components for 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset454_Pencil Pro - Creative Kit (Social) - Adapt/Edit - Complex",
"catalogId": "Asset454_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Social) - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Social) for one country / language\n\nActivity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool\n\nOutput: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post)\n\nAssumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Complex: Adaptation of Template (key formats), and Components for 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset455 - Creative Kit (Video) - Master - Simple",
"catalogId": "Asset455",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Video) - Master",
"complexityLevel": "Simple",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Video) Activity: Creation of a Master Creative for key Digital Advertising Formats (16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (16:9 Video 6s Bumper) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.",
"complexityDescription": "Simple: Creation of Master Creative (key formats), and Core / Test Components for 1 Audience (e.g. Broad/Category Audience)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset455_Pencil Pro - Creative Kit (Video) - Master - Simple",
"catalogId": "Asset455_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Video) - Master",
"complexityLevel": "Simple",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Video)\n\nActivity: Creation of a Master Creative for key Digital Advertising Formats (16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.\n\nOutput: Final Template for key formats (16:9 Video 6s Bumper) and Components uploaded to required destination (TAB or tool)\n\nAssumptions: Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.",
"complexityDescription": "Simple: Creation of Master Creative (key formats), and Core / Test Components for 1 Audience (e.g. Broad/Category Audience)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset456 - Creative Kit (Video) - Master - Medium",
"catalogId": "Asset456",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Video) - Master",
"complexityLevel": "Medium",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Video) Activity: Creation of a Master Creative for key Digital Advertising Formats (16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (16:9 Video 6s Bumper) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.",
"complexityDescription": "Medium: Creation of Master Creative (key formats), and Core / Test Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset456_Pencil Pro - Creative Kit (Video) - Master - Medium",
"catalogId": "Asset456_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Video) - Master",
"complexityLevel": "Medium",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Video)\n\nActivity: Creation of a Master Creative for key Digital Advertising Formats (16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.\n\nOutput: Final Template for key formats (16:9 Video 6s Bumper) and Components uploaded to required destination (TAB or tool)\n\nAssumptions: Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.",
"complexityDescription": "Medium: Creation of Master Creative (key formats), and Core / Test Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset457 - Creative Kit (Video) - Master - Complex",
"catalogId": "Asset457",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Video) - Master",
"complexityLevel": "Complex",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Video) Activity: Creation of a Master Creative for key Digital Advertising Formats (16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (16:9 Video 6s Bumper) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.",
"complexityDescription": "Complex: Creation of Master Creative (key formats), and Core / Test Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset457_Pencil Pro - Creative Kit (Video) - Master - Complex",
"catalogId": "Asset457_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Video) - Master",
"complexityLevel": "Complex",
"description": "Creation of a Template, Master Creative & Components for Digital Advertising (Video)\n\nActivity: Creation of a Master Creative for key Digital Advertising Formats (16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.\n\nOutput: Final Template for key formats (16:9 Video 6s Bumper) and Components uploaded to required destination (TAB or tool)\n\nAssumptions: Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.",
"complexityDescription": "Complex: Creation of Master Creative (key formats), and Core / Test Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset458 - Creative Kit (Video) - Adapt/Edit - Simple",
"catalogId": "Asset458",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Video) - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (16:9 Video 6s Bumper) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.",
"complexityDescription": "Simple: Adaptation of Template (key formats), and Components for 1 Audience (e.g. Broad/Category Audience)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset458_Pencil Pro - Creative Kit (Video) - Adapt/Edit - Simple",
"catalogId": "Asset458_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Video) - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Video) for one country / language\n\nActivity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool\n\nOutput: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (16:9 Video 6s Bumper)\n\nAssumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Simple: Adaptation of Template (key formats), and Components for 1 Audience (e.g. Broad/Category Audience)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset459 - Creative Kit (Video) - Adapt/Edit - Medium",
"catalogId": "Asset459",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Video) - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (16:9 Video 6s Bumper) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.",
"complexityDescription": "Medium: Adaptation of Template (key formats), and Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset459_Pencil Pro - Creative Kit (Video) - Adapt/Edit - Medium",
"catalogId": "Asset459_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Video) - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Video) for one country / language\n\nActivity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool\n\nOutput: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (16:9 Video 6s Bumper)\n\nAssumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Medium: Adaptation of Template (key formats), and Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset460 - Creative Kit (Video) - Adapt/Edit - Complex",
"catalogId": "Asset460",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Video) - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (16:9 Video 6s Bumper) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.",
"complexityDescription": "Complex: Adaptation of Template (key formats), and Components for 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset460_Pencil Pro - Creative Kit (Video) - Adapt/Edit - Complex",
"catalogId": "Asset460_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Video) - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Video) for one country / language\n\nActivity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool\n\nOutput: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (16:9 Video 6s Bumper)\n\nAssumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Complex: Adaptation of Template (key formats), and Components for 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset461 - Workshop - Simple",
"catalogId": "Asset461",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Workshop",
"complexityLevel": "Simple",
"description": "e.g.Brand Strategy day, Planning Day, Category/Brand Innovation, Any other. Attendance of core team members to prepare, lead, and partake in a workshop - per day. Mid to senior team attendance responsible for brand strategy.",
"complexityDescription": "Simple: Attend/participate (attendance + pre-read) with 1-3 senior business, strategic and creative leads from agency. No pre-workshop consulting on agenda and formatand no content creation required.",
"studioCaveats": "Assumption:\n- Excludes any T&E",
"isMaster": true
},
{
"uniques": "Asset462 - Workshop - Medium",
"catalogId": "Asset462",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Workshop",
"complexityLevel": "Medium",
"description": "e.g.Brand Strategy day, Planning Day, Category/Brand Innovation, Any other. Attendance of core team members to prepare, lead, and partake in a workshop - per day. Mid to senior team attendance responsible for brand strategy.",
"complexityDescription": "Medium: Attend/participate/consult (attendance + pre-read) with 3-5 senior business, strategic and creative leads from agency. Also includes limited pre-workshop consulting on agenda and format (no content creation).",
"studioCaveats": "Assumption:\n- Excludes any T&E",
"isMaster": true
},
{
"uniques": "Asset463 - Workshop - Complex",
"catalogId": "Asset463",
"category": "Strategy & Leadership",
"subCategory": "Brand",
"assetName": "Workshop",
"complexityLevel": "Complex",
"description": "e.g.Brand Strategy day, Planning Day, Category/Brand Innovation, Any other. Attendance of core team members to prepare, lead, and partake in a workshop - per day. Mid to senior team attendance responsible for brand strategy.",
"complexityDescription": "Complex: Lead or Co-Lead (preparation, attendance + pre-read, follow-up/summarize) with 5+ senior business, strategic and creative leads from agency. Includes pre-workshop consulting on agenda, objectives, format and content creation and co-ownership of results/outcomes.",
"studioCaveats": "Assumption:\n- Excludes any T&E",
"isMaster": true
},
{
"uniques": "Asset509 - Chanel Strategy - Ecommerce - LOCAL ONLY - Simple",
"catalogId": "Asset509",
"category": "Strategy & Leadership",
"subCategory": "Strategy",
"assetName": "Chanel Strategy - Ecommerce - LOCAL ONLY",
"complexityLevel": "Simple",
"description": "Development of a market-specific eCommerce strategy to drive Brand growth with online shoppers with a specific Customer.",
"complexityDescription": "Simple: Development of a local eCommerce strategy for 1 eCommerce Customer. Includes strategic guidance for 1 brand on how to get the basics right to win. Includes strategic guidance on how to maximise availability and ease of discovery; optimising the digital shelf; increase conversion rates",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset509_Pencil Pro - Chanel Strategy - Ecommerce - LOCAL ONLY - Simple",
"catalogId": "Asset509_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Strategy (by Pencil Pro)",
"assetName": "Chanel Strategy - Ecommerce - LOCAL ONLY",
"complexityLevel": "Simple",
"description": "Development of a market-specific eCommerce strategy to drive Brand growth with online shoppers with a specific Customer. This includes the use of GenAi to help analyse data, competitior activity, help develop an Ecommerce stratgey and non-final visuals for presentation purpose.",
"complexityDescription": "Simple: Development of a local eCommerce strategy for 1 eCommerce Customer. Includes strategic guidance for 1 brand on how to get the basics right to win. Includes strategic guidance on how to maximise availability and ease of discovery; optimising the digital shelf; increase conversion rates",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset510 - Chanel Strategy - Ecommerce - LOCAL ONLY - Medium",
"catalogId": "Asset510",
"category": "Strategy & Leadership",
"subCategory": "Strategy",
"assetName": "Chanel Strategy - Ecommerce - LOCAL ONLY",
"complexityLevel": "Medium",
"description": "Development of a market-specific eCommerce strategy to drive Brand growth with online shoppers with a specific Customer.",
"complexityDescription": "Medium: Includes strategic guidance for 1 brand with 1 eCommerce Customer on how to accelerate performance and drive traffic & repeat sales. Guidances might include how to best deliver enhanced content for the Customer, Always on strategy, grow customer base and build closer retailer partnerships.",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset510_Pencil Pro - Chanel Strategy - Ecommerce - LOCAL ONLY - Medium",
"catalogId": "Asset510_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Strategy (by Pencil Pro)",
"assetName": "Chanel Strategy - Ecommerce - LOCAL ONLY",
"complexityLevel": "Medium",
"description": "Development of a market-specific eCommerce strategy to drive Brand growth with online shoppers with a specific Customer. This includes the use of GenAi to help analyse data, competitior activity, help develop an Ecommerce stratgey and non-final visuals for presentation purpose.",
"complexityDescription": "Medium: Includes strategic guidance for 1 brand with 1 eCommerce Customer on how to accelerate performance and drive traffic & repeat sales. Guidances might include how to best deliver enhanced content for the Customer, Always on strategy, grow customer base and build closer retailer partnerships.",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset511 - Chanel Strategy - Ecommerce - LOCAL ONLY - Complex",
"catalogId": "Asset511",
"category": "Strategy & Leadership",
"subCategory": "Strategy",
"assetName": "Chanel Strategy - Ecommerce - LOCAL ONLY",
"complexityLevel": "Complex",
"description": "Development of a market-specific eCommerce strategy to drive Brand growth with online shoppers with a specific Customer.",
"complexityDescription": "Complex: Includes strategic guidance for 1 brand on how to innovate and transform performance with 1 eCommerce Customer. Guidances might include how to leverage future technology to help shoppers buy your brand; ROI optimised and truly omni-channel content; as well as using eCommerce to inspire Customer specific NPD.",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset511_Pencil Pro - Chanel Strategy - Ecommerce - LOCAL ONLY - Complex",
"catalogId": "Asset511_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Strategy (by Pencil Pro)",
"assetName": "Chanel Strategy - Ecommerce - LOCAL ONLY",
"complexityLevel": "Complex",
"description": "Development of a market-specific eCommerce strategy to drive Brand growth with online shoppers with a specific Customer. This includes the use of GenAi to help analyse data, competitior activity, help develop an Ecommerce stratgey and non-final visuals for presentation purpose.",
"complexityDescription": "Complex: Includes strategic guidance for 1 brand on how to innovate and transform performance with 1 eCommerce Customer. Guidances might include how to leverage future technology to help shoppers buy your brand; ROI optimised and truly omni-channel content; as well as using eCommerce to inspire Customer specific NPD.",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset515 - CRM/PRM Strategy - Complex",
"catalogId": "Asset515",
"category": "Strategy & Leadership",
"subCategory": "Strategy",
"assetName": "CRM/PRM Strategy",
"complexityLevel": "Complex",
"description": "Development of eCRM Strategy for 1 Brand -Typically involves Account Services, Planning / BI and Content teams (Creative, Project Mgmt basis requirements) -Activities include analysis on challenges and opportunities for local CRM, competitor perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize",
"complexityDescription": "Complex: CRM Strategy for 3 or more Platforms -Involvement of Creative / Content resources for concept adaption to local reality and creative ideas for CRM activity -Breakdown of activation plan along with platform suggestions (incl. new platform suggestions if relevant)",
"studioCaveats": "Assumption:\n- No more than 5 platforms",
"isMaster": true
},
{
"uniques": "Asset515_Pencil Pro - CRM/PRM Strategy - Complex",
"catalogId": "Asset515_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Strategy (by Pencil Pro)",
"assetName": "CRM/PRM Strategy",
"complexityLevel": "Complex",
"description": "Development of eCRM Strategy for 1 Brand -Typically involves Account Services, Planning / BI and Content teams (Creative, Project Mgmt basis requirements) -Activities include analysis on challenges and opportunities for local CRM, competitor perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize. This includes the use of GenAi to help analyse data, competitior activity, help develop an eCRM stratgey and non-final visuals for presentation purpose.",
"complexityDescription": "Complex: CRM Strategy for 3 or more Platforms -Involvement of Creative / Content resources for concept adaption to local reality and creative ideas for CRM activity -Breakdown of activation plan along with platform suggestions (incl. new platform suggestions if relevant)",
"studioCaveats": "Assumption:\n- No more than 5 platforms",
"isMaster": true
},
{
"uniques": "Asset516 - CRM/PRM Strategy - Medium",
"catalogId": "Asset516",
"category": "Strategy & Leadership",
"subCategory": "Strategy",
"assetName": "CRM/PRM Strategy",
"complexityLevel": "Medium",
"description": "Development of eCRM Strategy for 1 Brand -Typically involves Account Services, Planning / BI and Content teams (Creative, Project Mgmt basis requirements) -Activities include analysis on challenges and opportunities for local CRM, competitor perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize",
"complexityDescription": "Medium: -CRM strategy for 2 platforms -Involvement of Creative / Content resources for concept adaption to local reality -No breakdown of activation plan",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset516_Pencil Pro - CRM/PRM Strategy - Medium",
"catalogId": "Asset516_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Strategy (by Pencil Pro)",
"assetName": "CRM/PRM Strategy",
"complexityLevel": "Medium",
"description": "Development of eCRM Strategy for 1 Brand -Typically involves Account Services, Planning / BI and Content teams (Creative, Project Mgmt basis requirements) -Activities include analysis on challenges and opportunities for local CRM, competitor perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize. This includes the use of GenAi to help analyse data, competitior activity, help develop an eCRM stratgey and non-final visuals for presentation purpose.",
"complexityDescription": "Medium: -CRM strategy for 2 platforms -Involvement of Creative / Content resources for concept adaption to local reality -No breakdown of activation plan",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset517 - CRM/PRM Strategy - Simple",
"catalogId": "Asset517",
"category": "Strategy & Leadership",
"subCategory": "Strategy",
"assetName": "CRM/PRM Strategy",
"complexityLevel": "Simple",
"description": "Development of eCRM Strategy for 1 Brand -Typically involves Account Services, Planning / BI and Content teams (Creative, Project Mgmt basis requirements) -Activities include analysis on challenges and opportunities for local CRM, competitor perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize",
"complexityDescription": "Simple: -CRM strategy for 1 platform only -No involvement of Creative resources needed -No breakdown of activation plan",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset517_Pencil Pro - CRM/PRM Strategy - Simple",
"catalogId": "Asset517_Pencil Pro",
"category": "Strategy & Leadership",
"subCategory": "Strategy (by Pencil Pro)",
"assetName": "CRM/PRM Strategy",
"complexityLevel": "Simple",
"description": "Development of eCRM Strategy for 1 Brand -Typically involves Account Services, Planning / BI and Content teams (Creative, Project Mgmt basis requirements) -Activities include analysis on challenges and opportunities for local CRM, competitor perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize. This includes the use of GenAi to help analyse data, competitior activity, help develop an eCRM stratgey and non-final visuals for presentation purpose.",
"complexityDescription": "Simple: -CRM strategy for 1 platform only -No involvement of Creative resources needed -No breakdown of activation plan",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset518 - Precision Marketing Objectives and Roadmap - Simple",
"catalogId": "Asset518",
"category": "Strategy & Leadership",
"subCategory": "Strategy",
"assetName": "Precision Marketing Objectives and Roadmap",
"complexityLevel": "Simple",
"description": "Development of data driven Precision Marketing Roadmap strategy for 1 Brand that enables the identification of core segments for a given brand /category and alignment on segment sizing and segment communications needs. Activities include analysis on challenges and opportunities for local data driven marketing, segmentation strategy, message guidance for creative work, contact strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize",
"complexityDescription": "Simple: Refresh/Revisit of existing data-driven strategy -Involvement of Creative / Content resources for concept adaption to local reality -No breakdown of activation plan",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset519 - Precision Marketing Objectives and Roadmap - Medium",
"catalogId": "Asset519",
"category": "Strategy & Leadership",
"subCategory": "Strategy",
"assetName": "Precision Marketing Objectives and Roadmap",
"complexityLevel": "Medium",
"description": "Development of data driven Precision Marketing Roadmap strategy for 1 Brand that enables the identification of core segments for a given brand /category and alignment on segment sizing and segment communications needs. Activities include analysis on challenges and opportunities for local data driven marketing, segmentation strategy, message guidance for creative work, contact strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize",
"complexityDescription": "Medium: Data driven strategy -Involvement of Creative / Content resources for concept adaption to local reality -No breakdown of activation plan",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset520 - Precision Marketing Objectives and Roadmap - Complex",
"catalogId": "Asset520",
"category": "Strategy & Leadership",
"subCategory": "Strategy",
"assetName": "Precision Marketing Objectives and Roadmap",
"complexityLevel": "Complex",
"description": "Development of data driven Precision Marketing Roadmap strategy for 1 Brand that enables the identification of core segments for a given brand /category and alignment on segment sizing and segment communications needs. Activities include analysis on challenges and opportunities for local data driven marketing, segmentation strategy, message guidance for creative work, contact strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize",
"complexityDescription": "Complex: Data driven strategy -Involvement of Creative / Content resources for concept adaption to local reality - Includes initial expressionsof activation plan for perspective. (Does not include development of creative assets to be costed separately according to asset list.)",
"studioCaveats": "",
"isMaster": true
},
{
"uniques": "Asset530 - Creative Kit (Static Social) - Master - Simple",
"catalogId": "Asset530",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Static Social) - Master",
"complexityLevel": "Simple",
"description": "Creation of Templates, Master Creatives & Components for Digital Advertising (Social Static Post)",
"complexityDescription": "Simple: Creation of Master Creative and Core / Test Components for 1 Audience (e.g. Broad/Category Audience) Output: Final Template for 1:1 or 4:5 Static Social Image Post and Components Total Outputs:3",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset530_Pencil Pro - Creative Kit (Static Social) - Master - Simple",
"catalogId": "Asset530_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Static Social) - Master",
"complexityLevel": "Simple",
"description": "Creation of Templates, Master Creatives & Components for Digital Advertising (Social Static Post)\n\nExclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.",
"complexityDescription": "Simple: Creation of Master Creative and Core / Test Components for 1 Audience (e.g. Broad/Category Audience) Output: Final Template for 1:1 or 4:5 Static Social Image Post and Components Total Outputs:3",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset531 - Creative Kit (Static Social) - Master - Medium",
"catalogId": "Asset531",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Static Social) - Master",
"complexityLevel": "Medium",
"description": "Creation of Templates, Master Creatives & Components for Digital Advertising (Social Static Post)",
"complexityDescription": "Medium: Creation of Master Creative and Core / Test Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment) Output: Final Template for 1:1 or 4:5 Static Social Image Post and Components Total Outputs:6",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset531_Pencil Pro - Creative Kit (Static Social) - Master - Medium",
"catalogId": "Asset531_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Static Social) - Master",
"complexityLevel": "Medium",
"description": "Creation of Templates, Master Creatives & Components for Digital Advertising (Social Static Post)\n\nExclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.",
"complexityDescription": "Medium: Creation of Master Creative and Core / Test Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment) Output: Final Template for 1:1 or 4:5 Static Social Image Post and Components Total Outputs:6",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset532 - Creative Kit (Static Social) - Master - Complex",
"catalogId": "Asset532",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Static Social) - Master",
"complexityLevel": "Complex",
"description": "Creation of Templates, Master Creatives & Components for Digital Advertising (Social Static Post)",
"complexityDescription": "Complex: Creation of Master Creative and Core / Test Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments) Output: Final Template for 1:1 or 4:5 Static Social Image Post and Components Total Outputs:12",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset532_Pencil Pro - Creative Kit (Static Social) - Master - Complex",
"catalogId": "Asset532_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Static Social) - Master",
"complexityLevel": "Complex",
"description": "Creation of Templates, Master Creatives & Components for Digital Advertising (Social Static Post)\n\nExclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.",
"complexityDescription": "Complex: Creation of Master Creative and Core / Test Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments) Output: Final Template for 1:1 or 4:5 Static Social Image Post and Components Total Outputs:12",
"studioCaveats": "Based on:\nFinal assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts",
"isMaster": true
},
{
"uniques": "Asset533 - Creative Kit (Static Social) - Adapt/Edit - Simple",
"catalogId": "Asset533",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Static Social) - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Static Social Post) for one country / language. Activity:  Copy and creative component content changes, size changes, transcreation and upload/build in relevant dynamic creative optimization tool.",
"complexityDescription": "Simple: Adaptation of Template and Components for 1 Audience (e.g. Broad/Category Audience) Output: All required Local Market variations of Digital Advertising Formats with any new/adapted variable Components uploaded to campaign-specific \"TAB Collection\" (1:1 or 4:5 Static Social Image Post). Final output: 3",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset533_Pencil Pro - Creative Kit (Static Social) - Adapt/Edit - Simple",
"catalogId": "Asset533_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Static Social) - Adapt/Edit",
"complexityLevel": "Simple",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Static Social Post) for one country / language. Activity:  Copy and creative component content changes, size changes, transcreation and upload/build in relevant dynamic creative optimization tool.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Simple: Adaptation of Template and Components for 1 Audience (e.g. Broad/Category Audience) Output: All required Local Market variations of Digital Advertising Formats with any new/adapted variable Components uploaded to campaign-specific \"TAB Collection\" (1:1 or 4:5 Static Social Image Post). Final output: 3",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset534 - Creative Kit (Static Social) - Adapt/Edit - Medium",
"catalogId": "Asset534",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Static Social) - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Static Social Post) for one country / language. Activity:  Copy and creative component content changes, size changes, transcreation and upload/build in relevant dynamic creative optimization tool.",
"complexityDescription": "Medium: Adaptation of Template and Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment) Output: All required Local Market variations of Digital Advertising Formats with any new/adapted variable Components uploaded to campaign-specific \"TAB Collection\" (1:1 or 4:5 Static Social Image Post). Final output: 6",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset534_Pencil Pro - Creative Kit (Static Social) - Adapt/Edit - Medium",
"catalogId": "Asset534_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Static Social) - Adapt/Edit",
"complexityLevel": "Medium",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Static Social Post) for one country / language. Activity:  Copy and creative component content changes, size changes, transcreation and upload/build in relevant dynamic creative optimization tool.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Medium: Adaptation of Template and Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment) Output: All required Local Market variations of Digital Advertising Formats with any new/adapted variable Components uploaded to campaign-specific \"TAB Collection\" (1:1 or 4:5 Static Social Image Post). Final output: 6",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset535 - Creative Kit (Static Social) - Adapt/Edit - Complex",
"catalogId": "Asset535",
"category": "Digital Modular",
"subCategory": "Modular Creative",
"assetName": "Creative Kit (Static Social) - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Static Social Post) for one country / language. Activity:  Copy and creative component content changes, size changes, transcreation and upload/build in relevant dynamic creative optimization tool.",
"complexityDescription": "Complex: Adaptation of Template and Components for 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments) Output: All required Local Market variations of Digital Advertising Formats with any new/adapted variable Components uploaded to campaign-specific \"TAB Collection\" (1:1 or 4:5 Static Social Image Post). Final output: 12",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
},
{
"uniques": "Asset535_Pencil Pro - Creative Kit (Static Social) - Adapt/Edit - Complex",
"catalogId": "Asset535_Pencil Pro",
"category": "Digital Modular (by Pencil Pro)",
"subCategory": "Modular Creative (by Pencil Pro)",
"assetName": "Creative Kit (Static Social) - Adapt/Edit",
"complexityLevel": "Complex",
"description": "Adaptation of a Modular Digital Advertising Creative Kit (Static Social Post) for one country / language. Activity:  Copy and creative component content changes, size changes, transcreation and upload/build in relevant dynamic creative optimization tool.\n\nExclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.",
"complexityDescription": "Complex: Adaptation of Template and Components for 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments) Output: All required Local Market variations of Digital Advertising Formats with any new/adapted variable Components uploaded to campaign-specific \"TAB Collection\" (1:1 or 4:5 Static Social Image Post). Final output: 12",
"studioCaveats": "Based on:\nFinal master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).\n\n- All source files provided, fClient'sly layered, editable and fit for purpose\n- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.\n- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)\n- Display and Social Assets: Up to 4 frame animations\n- Video: Accepted video formats : MP4 (any other source format [MOV, AVI, etc] will need to be converted at a bespoke cost\n- Video: Up to 6 seconds max length\n\nIncludes:\n- Up to 5 variable components\n- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable\n- One visual lock-up to be translated to all assets\n\nExcludes:\n- Illustrations\n- Data analysis\n- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.\n- Excludes usage, talent and 3rd party imagery or fonts\n- Excludes sourcing of any assets, or any changes to imagery/video content provided",
"isMaster": false
}
]
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