Initial commit: Build-A-Squad staffing calculator

React 19 + TypeScript client-side app for creative agency staffing projections,
powered by Google Gemini for AI scope analysis. Includes asset catalog, staffing
routes, three-tab workflow (scoping, configurator, squad projection), scenario
management, and CSV/PDF export.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

.gitignore

@@ -0,0 +1,29 @@
+# Dependencies
+node_modules/
+
+# Build output
+dist/
+
+# Environment variables
+.env
+.env.local
+.env.*.local
+
+# IDE / Editor
+.vscode/
+.idea/
+*.swp
+*.swo
+*~
+.DS_Store
+
+# OS files
+Thumbs.db
+
+# Debug logs
+npm-debug.log*
+yarn-debug.log*
+yarn-error.log*
+
+# TypeScript cache
+*.tsbuildinfo

App.tsx

@@ -0,0 +1,798 @@
+
+import React, { useState, useMemo, useCallback, useEffect, useRef } from 'react';
+import { 
+  Search, 
+  Users, 
+  Trash2, 
+  Plus, 
+  TrendingUp, 
+  Download, 
+  Info,
+  LayoutGrid,
+  Calculator,
+  CheckCircle2,
+  Filter,
+  Copy,
+  Check,
+  Settings,
+  ChevronRight,
+  RefreshCw,
+  RotateCcw,
+  FileSpreadsheet,
+  Save,
+  Layers,
+  X,
+  ArrowRightLeft,
+  AlertCircle,
+  Sparkles,
+  Image as ImageIcon,
+  Upload
+} from 'lucide-react';
+import { GoogleGenAI, Type } from "@google/genai";
+import { ASSETS_DATA, STAFFING_ROUTES, ROLE_DISCIPLINE_MAP, DISCIPLINES, ROLES, CATEGORIES } from './mockData';
+import { Asset, SelectedAsset, RoleProjection, ManualStaff, Scenario } from './types';
+
+type TabType = 'scoping' | 'configurator' | 'squad';
+
+interface ScopingResult {
+  scopeItem: string;
+  volume: number;
+  catalogId: string;
+  rationale: string;
+  asset?: Asset;
+}
+
+export default function App() {
+  const [activeTab, setActiveTab] = useState<TabType>('scoping');
+  const [scopingInput, setScopingInput] = useState('');
+  const [suggestedAssets, setSuggestedAssets] = useState<ScopingResult[]>([]);
+  const [addedRowIndices, setAddedRowIndices] = useState<Set<number>>(new Set());
+  const [selectedAssets, setSelectedAssets] = useState<SelectedAsset[]>([]);
+  const [draftVolumes, setDraftVolumes] = useState<Record<string, number>>({});
+  const [billableHoursTarget, setBillableHoursTarget] = useState(1600);
+  const [manualStaff, setManualStaff] = useState<ManualStaff[]>(Array.from({ length: 4 }, () => ({ discipline: '', roleTitle: '', quantity: 0 })));
+  const [overrides, setOverrides] = useState<Record<string, number>>({});
+  const [auditText, setAuditText] = useState<string>("");
+  const [isAuditing, setIsAuditing] = useState(false);
+  const [isAnalyzingImage, setIsAnalyzingImage] = useState(false);
+  const [isAnalysingScope, setIsAnalysingScope] = useState(false);
+  const [copySuccess, setCopySuccess] = useState(false);
+
+  const fileInputRef = useRef<HTMLInputElement>(null);
+
+  // Scenario Management
+  const [scenarios, setScenarios] = useState<Scenario[]>([]);
+  const [newScenarioName, setNewScenarioName] = useState('');
+  const [comparisonScenario, setComparisonScenario] = useState<Scenario | null>(null);
+
+  // Filters
+  const [filterCategories, setFilterCategories] = useState<string[]>(['All']);
+  const [filterType, setFilterType] = useState<'All' | 'Master' | 'Adapt'>('All');
+  const [isPencilProOnly, setIsPencilProOnly] = useState(false);
+
+  const handleResetAll = useCallback(() => {
+    if (window.confirm("Are you sure you want to reset the application? All scoped assets, scenarios, and manual staff inputs will be cleared.")) {
+      setScopingInput('');
+      setSuggestedAssets([]);
+      setAddedRowIndices(new Set());
+      setSelectedAssets([]);
+      setDraftVolumes({});
+      setBillableHoursTarget(1600);
+      setManualStaff(Array.from({ length: 4 }, () => ({ discipline: '', roleTitle: '', quantity: 0 })));
+      setOverrides({});
+      setAuditText("");
+      setScenarios([]);
+      setComparisonScenario(null);
+      setFilterCategories(['All']);
+      setFilterType('All');
+      setIsPencilProOnly(false);
+      setActiveTab('scoping');
+    }
+  }, []);
+
+  const toggleCategory = (cat: string) => {
+    if (cat === 'All') {
+      setFilterCategories(['All']);
+      return;
+    }
+    const newList = filterCategories.filter(item => item !== 'All');
+    if (newList.includes(cat)) {
+      const filtered = newList.filter(item => item !== cat);
+      setFilterCategories(filtered.length === 0 ? ['All'] : filtered);
+    } else {
+      setFilterCategories([...newList, cat]);
+    }
+  };
+
+  const handleAnalyseScope = async () => {
+    if (!scopingInput.trim()) {
+      setSuggestedAssets([]);
+      setAddedRowIndices(new Set());
+      return;
+    }
+
+    setIsAnalysingScope(true);
+    try {
+      const ai = new GoogleGenAI({ apiKey: process.env.API_KEY });
+      
+      const catalogSummary = ASSETS_DATA.map(a => 
+        `- Catalog ID: ${a.catalogId}, Name: ${a.assetName}, Category: ${a.category}, Complexity: ${a.complexityLevel}, Details: ${a.complexityDescription}`
+      ).join('\n');
+
+      const prompt = `
+        Act as a Creative Scoping Expert. Analyze the following project brief/text and identify discrete creative assets needed.
+        Map each identified item to the CLOSEST matching asset in our catalog provided below.
+
+        PROJECT BRIEF:
+        "${scopingInput}"
+
+        CATALOG DATA:
+        ${catalogSummary}
+
+        INSTRUCTIONS:
+        1. Identify the "Scope Item" text from the brief.
+        2. Extract or estimate the Volume (Vol.) for that item.
+        3. Match it to a "Catalog ID" from the list above.
+        4. Write a brief "Rationale" explaining why that specific Catalog ID and Complexity Level matches the brief (e.g., "Complexity 3 includes GenAI image generation where no imagery is provided").
+
+        Return the response as a valid JSON array of objects.
+      `;
+
+      const response = await ai.models.generateContent({
+        model: 'gemini-3-flash-preview',
+        contents: prompt,
+        config: {
+          responseMimeType: "application/json",
+          responseSchema: {
+            type: Type.ARRAY,
+            items: {
+              type: Type.OBJECT,
+              properties: {
+                scopeItem: { type: Type.STRING },
+                volume: { type: Type.NUMBER },
+                catalogId: { type: Type.STRING },
+                rationale: { type: Type.STRING }
+              },
+              required: ["scopeItem", "volume", "catalogId", "rationale"]
+            }
+          }
+        }
+      });
+
+      const results = JSON.parse(response.text || "[]") as ScopingResult[];
+      
+      const joinedResults = results.map(res => ({
+        ...res,
+        asset: ASSETS_DATA.find(a => a.catalogId === res.catalogId)
+      }));
+
+      setSuggestedAssets(joinedResults);
+      setAddedRowIndices(new Set());
+    } catch (error) {
+      console.error("Scope analysis failed:", error);
+    } finally {
+      setIsAnalysingScope(false);
+    }
+  };
+
+  const handleImageUpload = async (e: React.ChangeEvent<HTMLInputElement>) => {
+    const file = e.target.files?.[0];
+    if (!file) return;
+
+    setIsAnalyzingImage(true);
+    try {
+      const reader = new FileReader();
+      reader.readAsDataURL(file);
+      reader.onload = async () => {
+        const base64Data = (reader.result as string).split(',')[1];
+        const ai = new GoogleGenAI({ apiKey: process.env.API_KEY });
+        
+        const prompt = `Extract creative scope items and their quantities from this screenshot. 
+        Identify standard marketing assets like "Social Posts", "Banners", "Films", etc.
+        For each, output the text found. 
+        Format as a simple comma-separated list of items found.`;
+
+        const response = await ai.models.generateContent({
+          model: 'gemini-3-flash-preview',
+          contents: {
+            parts: [
+              { inlineData: { data: base64Data, mimeType: file.type } },
+              { text: prompt }
+            ]
+          }
+        });
+
+        const extractedText = response.text || "";
+        setScopingInput(extractedText);
+      };
+    } catch (error) {
+      console.error("OCR Analysis failed:", error);
+    } finally {
+      setIsAnalyzingImage(false);
+    }
+  };
+
+  const addAssetFromScoping = (result: ScopingResult, index: number) => {
+    if (!result.asset) return;
+    
+    const newIndices = new Set(addedRowIndices);
+    if (newIndices.has(index)) {
+      newIndices.delete(index);
+      removeAsset(result.asset.uniques);
+    } else {
+      newIndices.add(index);
+      const existing = selectedAssets.find(a => a.uniques === result.asset?.uniques);
+      if (existing) {
+          setSelectedAssets(selectedAssets.map(a => 
+              a.uniques === result.asset?.uniques ? { ...a, volume: a.volume + result.volume } : a
+          ));
+      } else {
+          setSelectedAssets([...selectedAssets, { ...result.asset, volume: result.volume }]);
+      }
+    }
+    setAddedRowIndices(newIndices);
+  };
+
+  const addAsset = (asset: Asset, vol: number = 1) => {
+    if (selectedAssets.find(a => a.uniques === asset.uniques)) return;
+    setSelectedAssets([...selectedAssets, { ...asset, volume: Math.max(1, vol) }]);
+  };
+
+  const removeAsset = (uniques: string) => {
+    setSelectedAssets(selectedAssets.filter(a => a.uniques !== uniques));
+  };
+
+  const updateVolume = (uniques: string, volume: number) => {
+    setSelectedAssets(selectedAssets.map(a => a.uniques === uniques ? { ...a, volume: Math.max(0, volume) } : a));
+  };
+
+  const updateManualStaff = (index: number, field: keyof ManualStaff, value: any) => {
+    const newStaff = [...manualStaff];
+    newStaff[index] = { ...newStaff[index], [field]: value };
+    setManualStaff(newStaff);
+  };
+
+  const updateOverride = (roleKey: string, value: string) => {
+    const numValue = parseFloat(value);
+    setOverrides(prev => ({
+      ...prev,
+      [roleKey]: isNaN(numValue) ? 0 : numValue
+    }));
+  };
+
+  const resetOverrides = () => {
+    setOverrides({});
+  };
+
+  const calculatedSquad = useMemo(() => {
+    const roleHoursMap: Record<string, number> = {};
+    selectedAssets.forEach(asset => {
+      const hoursSet = STAFFING_ROUTES[asset.uniques];
+      if (hoursSet) {
+        Object.entries(hoursSet).forEach(([role, hours]) => {
+          roleHoursMap[role] = (roleHoursMap[role] || 0) + (hours * asset.volume);
+        });
+      }
+    });
+
+    return Object.entries(roleHoursMap)
+      .filter(([_, total]) => total > 0)
+      .map(([role, totalHours]): RoleProjection => {
+        const roleKey = `${ROLE_DISCIPLINE_MAP[role]}-${role}`;
+        return {
+          roleTitle: role,
+          discipline: ROLE_DISCIPLINE_MAP[role] || 'Other',
+          totalHours,
+          calculatedFte: totalHours / billableHoursTarget,
+          manualOverride: overrides[roleKey]
+        };
+      }).sort((a, b) => a.discipline.localeCompare(b.discipline));
+  }, [selectedAssets, billableHoursTarget, overrides]);
+
+  const disciplineTotals = useMemo(() => {
+    const totals: Record<string, { fte: number, hours: number }> = {};
+    calculatedSquad.forEach(role => {
+      if (!totals[role.discipline]) totals[role.discipline] = { fte: 0, hours: 0 };
+      const effectiveFte = role.manualOverride !== undefined ? role.manualOverride : role.calculatedFte;
+      totals[role.discipline].fte += effectiveFte;
+      totals[role.discipline].hours += role.totalHours;
+    });
+    manualStaff.forEach(staff => {
+      if (staff.discipline && staff.quantity > 0) {
+        if (!totals[staff.discipline]) totals[staff.discipline] = { fte: 0, hours: 0 };
+        totals[staff.discipline].fte += staff.quantity;
+      }
+    });
+    return totals;
+  }, [calculatedSquad, manualStaff]);
+
+  const totalSquadFte = useMemo(() => Object.values(disciplineTotals).reduce((sum, val) => sum + val.fte, 0), [disciplineTotals]);
+  const totalHours = useMemo(() => Object.values(disciplineTotals).reduce((sum, val) => sum + val.hours, 0), [disciplineTotals]);
+
+  const runOperationalAudit = async () => {
+    if (selectedAssets.length === 0) return;
+    setIsAuditing(true);
+    try {
+      const ai = new GoogleGenAI({ apiKey: process.env.API_KEY });
+      const prompt = `
+        Act as a Strategic Partner for OLIVER APAC. Provide an Operational Audit for a team model presentation.
+        
+        Current Scope Data:
+        - Assets: ${selectedAssets.map(a => `${a.assetName} (${a.volume} units)`).join(', ')}
+        - Total FTE: ${totalSquadFte.toFixed(2)}
+        - Total Production Hours: ${totalHours.toLocaleString()}
+        - Discipline Breakdown: ${Object.entries(disciplineTotals).map(([d, data]) => `${d}: ${data.fte.toFixed(2)} FTE`).join(', ')}
+
+        Structure your response with:
+        1. **High-Impact Client Insights**: 2-3 strategic observations.
+        2. **Critical Questions for Success**: 2-3 provocative questions.
+        
+        IMPORTANT: 
+        - Do NOT include headers like "To:", "From:", or "Subject:". 
+        - Start directly with a brief summary statement.
+        - Tone: Professional, senior, strategic, everyday English.
+        - Formatting: Use Markdown.
+      `;
+      const response = await ai.models.generateContent({ model: 'gemini-3-flash-preview', contents: prompt });
+      setAuditText(response.text || "Audit unavailable.");
+    } catch (error) {
+      setAuditText("Error generating AI audit.");
+    } finally {
+      setIsAuditing(false);
+    }
+  };
+
+  const copyAuditToClipboard = () => {
+    if (!auditText) return;
+    navigator.clipboard.writeText(auditText).then(() => {
+      setCopySuccess(true);
+      setTimeout(() => setCopySuccess(false), 2000);
+    });
+  };
+
+  useEffect(() => {
+    if (activeTab === 'squad' && !auditText && selectedAssets.length > 0) {
+      runOperationalAudit();
+    }
+  }, [activeTab, selectedAssets.length, auditText, runOperationalAudit]);
+
+  const downloadCSV = useCallback((data: any[], fileName: string) => {
+    if (data.length === 0) return;
+    const headers = Object.keys(data[0]).join(',');
+    const rows = data.map(obj => Object.values(obj).map(v => `"${v}"`).join(','));
+    const csvContent = [headers, ...rows].join('\n');
+    const blob = new Blob([csvContent], { type: 'text/csv;charset=utf-8;' });
+    const url = URL.createObjectURL(blob);
+    const link = document.createElement('a');
+    link.setAttribute('href', url);
+    link.setAttribute('download', `${fileName}.csv`);
+    link.style.visibility = 'hidden';
+    document.body.appendChild(link);
+    link.click();
+    document.body.removeChild(link);
+  }, []);
+
+  const exportCurrentTabCsv = () => {
+    if (activeTab === 'scoping') {
+      const exportData = suggestedAssets.map(s => ({
+        Scope_Item: s.scopeItem,
+        Vol: s.volume,
+        Closest_Match: s.asset?.assetName || 'None',
+        Catalog_ID: s.catalogId,
+        Complexity: s.asset?.complexityLevel || 'None',
+        Rationale: s.rationale
+      }));
+      downloadCSV(exportData, 'matched_assets');
+    } else if (activeTab === 'configurator') {
+      const exportData = sortedCatalogAssets.map(a => {
+        const selected = selectedAssets.find(sa => sa.uniques === a.uniques);
+        return {
+          ID: a.catalogId,
+          Name: a.assetName,
+          Category: a.category,
+          Complexity: a.complexityLevel,
+          Complexity_Description: a.complexityDescription,
+          Description: a.description,
+          Is_Master: a.isMaster ? 'Yes' : 'No',
+          Selected: selected ? 'Yes' : 'No',
+          Volume: selected ? selected.volume : 0
+        };
+      });
+      downloadCSV(exportData, 'catalog_assets_full');
+    } else {
+      const exportData = calculatedSquad.map(r => ({
+        Discipline: r.discipline, Role: r.roleTitle, Calculated_Hours: r.totalHours.toFixed(1), Calculated_FTE: r.calculatedFte.toFixed(2), Manual_Override: r.manualOverride ?? ''
+      }));
+      downloadCSV(exportData, 'squad_projection');
+    }
+  };
+
+  const exportScenarioCsv = (s: Scenario) => {
+    const assetsData = s.selectedAssets.map(a => ({ Type: 'Asset', Name: a.assetName, Volume: a.volume, Description: a.complexityDescription, Hours: '', FTE: '' }));
+    const summaryData = [{ Type: 'SUMMARY', Name: s.name, Volume: '', Description: 'Total Projection', Hours: s.totalHours, FTE: s.totalFte }];
+    downloadCSV([...assetsData, ...summaryData], `Scenario_${s.name.replace(/\s+/g, '_')}`);
+  };
+
+  const saveScenario = () => {
+    if (!newScenarioName.trim()) return;
+    const scenario: Scenario = { id: crypto.randomUUID(), name: newScenarioName, selectedAssets: [...selectedAssets], overrides: { ...overrides }, manualStaff: [...manualStaff], totalFte: totalSquadFte, totalHours: totalHours, timestamp: Date.now() };
+    setScenarios([...scenarios, scenario]);
+    setNewScenarioName('');
+  };
+
+  const deleteScenario = (id: string) => {
+    setScenarios(scenarios.filter(s => s.id !== id));
+    if (comparisonScenario?.id === id) setComparisonScenario(null);
+  };
+
+  const compareWith = (scenario: Scenario | null) => setComparisonScenario(scenario);
+
+  const sortedCatalogAssets = useMemo(() => {
+    const filtered = ASSETS_DATA.filter(asset => {
+      const catMatch = filterCategories.includes('All') || filterCategories.includes(asset.category);
+      const typeMatch = filterType === 'All' || (filterType === 'Master' ? asset.isMaster : !asset.isMaster);
+      const pencilMatch = !isPencilProOnly || (asset.assetName.toLowerCase().includes('pencil pro') || asset.subCategory.toLowerCase().includes('pencil pro'));
+      return catMatch && typeMatch && pencilMatch;
+    });
+
+    return [...filtered].sort((a, b) => {
+      const aSelected = selectedAssets.some(sa => sa.uniques === a.uniques);
+      const bSelected = selectedAssets.some(sa => sa.uniques === b.uniques);
+      if (aSelected && !bSelected) return -1;
+      if (!aSelected && bSelected) return 1;
+      return 0;
+    });
+  }, [selectedAssets, filterCategories, filterType, isPencilProOnly]);
+
+  return (
+    <div className="min-h-screen p-4 md:p-8 max-w-[1600px] mx-auto space-y-6 bg-[#F3F3F3]">
+      <header className="flex flex-col md:flex-row justify-between items-start md:items-center gap-4 print:hidden">
+        <div>
+          <h1 className="text-4xl md:text-6xl font-black uppercase tracking-tighter leading-none mb-1 text-black">
+            Build-A-<span className="bg-[#F5C518] px-2 border-4 border-black inline-block transform rotate-1 text-black">Squad</span>
+          </h1>
+          <p className="text-lg font-bold text-gray-900 uppercase tracking-wide">Team Size Calculator</p>
+        </div>
+        <div className="flex flex-wrap gap-3">
+          <button 
+            type="button"
+            onClick={handleResetAll} 
+            className="neo-brutal-small bg-white text-black px-4 py-3 font-black flex items-center gap-2 neo-brutal-interactive uppercase text-xs border-4 border-black shadow-none cursor-pointer"
+          >
+            <RotateCcw size={18} className="text-red-500" /> <span className="text-black">Reset App</span>
+          </button>
+          <div className="neo-brutal-small bg-white p-1 px-3 flex items-center gap-3 border-black border-4">
+            <Settings size={18} className="text-gray-500" />
+            <div className="border-l-2 border-black pl-3">
+              <p className="text-[9px] font-black uppercase leading-tight text-gray-500">Annual Target</p>
+              <div className="flex items-center gap-1">
+                <input 
+                  type="number" 
+                  value={billableHoursTarget} 
+                  onChange={(e) => setBillableHoursTarget(Number(e.target.value))}
+                  className="w-16 font-black text-[10px] border-none !p-0 focus:shadow-none bg-transparent text-black"
+                />
+                <span className="font-black text-[10px] uppercase text-black">hrs</span>
+              </div>
+            </div>
+          </div>
+          <button onClick={() => window.print()} className="neo-brutal-small bg-[#F5C518] text-black px-4 py-3 font-black flex items-center gap-2 neo-brutal-interactive uppercase text-xs border-4 border-black shadow-none print:hidden">
+            <Download size={18} className="text-black" /> <span className="text-black">Export PDF</span>
+          </button>
+        </div>
+      </header>
+
+      <nav className="flex gap-2 border-b-4 border-black pb-0 print:hidden overflow-x-auto whitespace-nowrap scrollbar-hide">
+        {[
+          { id: 'scoping', label: '1. Scoping', icon: Search },
+          { id: 'configurator', label: '2. Catalog', icon: LayoutGrid },
+          { id: 'squad', label: '3. Projection', icon: Calculator }
+        ].map(tab => (
+          <button
+            key={tab.id}
+            onClick={() => setActiveTab(tab.id as TabType)}
+            className={`flex items-center gap-2 px-6 py-4 font-black uppercase tracking-tight text-base border-t-4 border-x-4 border-black transition-all ${
+              activeTab === tab.id ? 'bg-black text-[#F5C518] -translate-y-1' : 'bg-white text-black hover:bg-gray-100'
+            }`}
+          >
+            <tab.icon size={18} /> {tab.label}
+          </button>
+        ))}
+      </nav>
+
+      <main>
+        <div className="flex justify-end mb-3 print:hidden">
+           <button onClick={exportCurrentTabCsv} className="flex items-center gap-2 bg-white border-4 border-black px-3 py-1.5 font-black uppercase text-[10px] neo-brutal-interactive text-black">
+             <FileSpreadsheet size={14} className="text-black" /> <span className="text-black">Export Tab CSV</span>
+           </button>
+        </div>
+
+        {activeTab === 'scoping' && (
+          <div className="space-y-6 print:hidden">
+            <div className="grid grid-cols-1 lg:grid-cols-12 gap-6">
+              <div className="lg:col-span-4">
+                <section className="neo-brutal bg-white p-6 space-y-4 border-4 border-black h-full">
+                  <div className="flex justify-between items-center">
+                    <h2 className="text-2xl font-black uppercase text-black">Brief Analyzer</h2>
+                    <div className="flex items-center gap-2">
+                      <input type="file" accept="image/*" ref={fileInputRef} className="hidden" onChange={handleImageUpload} />
+                      <button onClick={() => fileInputRef.current?.click()} disabled={isAnalyzingImage} className="flex items-center gap-2 bg-[#F5C518] border-4 border-black px-3 py-1.5 font-black uppercase text-[10px] neo-brutal-interactive text-black">
+                        {isAnalyzingImage ? <RefreshCw size={14} className="animate-spin" /> : <Upload size={14} />}
+                        <span>Upload Screenshot</span>
+                      </button>
+                    </div>
+                  </div>
+                  <p className="text-sm font-bold text-gray-600 uppercase">Paste brief text or upload a screenshot for AI analysis.</p>
+                  <textarea value={scopingInput} onChange={(e) => setScopingInput(e.target.value)} className="w-full h-[400px] p-4 font-bold text-lg border-4 border-black bg-white text-black" placeholder="e.g. 5x Digital Films, 2x Social Posts..." />
+                  <button onClick={handleAnalyseScope} disabled={isAnalysingScope} className="w-full py-4 bg-black text-[#F5C518] font-black text-xl uppercase neo-brutal-interactive border-4 border-black flex items-center justify-center gap-2 disabled:opacity-50">
+                    {isAnalysingScope ? <RefreshCw size={22} className="animate-spin" /> : <Search size={22} />}
+                    <span>Analyse & Scope</span>
+                  </button>
+                </section>
+              </div>
+              <div className="lg:col-span-8">
+                <section className="neo-brutal bg-white border-4 border-black h-full flex flex-col">
+                    <div className="bg-black text-[#F5C518] p-4 flex justify-between items-center">
+                        <h3 className="text-xl font-black uppercase tracking-widest">Matched Assets</h3>
+                        {selectedAssets.length > 0 && (
+                            <button onClick={() => setActiveTab('configurator')} className="bg-[#F5C518] text-black px-3 py-1.5 text-[10px] font-black uppercase border-4 border-black neo-brutal-interactive flex items-center gap-2">Refine Squad <ChevronRight size={14} /></button>
+                        )}
+                    </div>
+                    <div className="flex-1 overflow-x-auto">
+                        <table className="w-full text-left border-collapse min-w-[900px]">
+                            <thead className="bg-[#444444] text-white font-black uppercase text-sm tracking-widest">
+                                <tr>
+                                    <th className="p-5 border-r border-gray-600">Scope Item</th>
+                                    <th className="p-5 border-r border-gray-600 text-center w-24">Vol.</th>
+                                    <th className="p-5 border-r border-gray-600">Closest Match Asset Name</th>
+                                    <th className="p-5 border-r border-gray-600">SWOP Catalog ID</th>
+                                    <th className="p-5 border-r border-gray-600">Complexity Level</th>
+                                    <th className="p-5 border-r border-gray-600">Rationale</th>
+                                    <th className="p-5 text-center">Action</th>
+                                </tr>
+                            </thead>
+                            <tbody className="text-lg font-bold divide-y divide-gray-200">
+                                {suggestedAssets.length > 0 ? suggestedAssets.map((result, idx) => {
+                                    const isAdded = addedRowIndices.has(idx);
+                                    return (
+                                        <tr key={idx} className="hover:bg-gray-50 transition-colors">
+                                            <td className="p-5 font-black text-black align-top">{result.scopeItem}</td>
+                                            <td className="p-5 text-center text-black align-top font-black">{result.volume}</td>
+                                            <td className="p-5 text-black align-top">{result.asset?.assetName || 'No Match'}</td>
+                                            <td className="p-5 text-black align-top font-mono text-sm">{result.catalogId}</td>
+                                            <td className="p-5 text-black align-top">{result.asset?.complexityLevel || 'N/A'}</td>
+                                            <td className="p-5 text-gray-800 leading-relaxed align-top text-base">{result.rationale}</td>
+                                            <td className="p-5 text-center align-top">
+                                                <button 
+                                                    onClick={() => addAssetFromScoping(result, idx)}
+                                                    className={`p-4 border-4 border-black transition-transform neo-brutal-interactive ${isAdded ? 'bg-green-500 text-white' : 'bg-[#F5C518] text-black'}`}
+                                                    title={isAdded ? "Added to Squad" : "Add to Squad"}
+                                                >
+                                                    {isAdded ? <Check size={26} strokeWidth={4} /> : <Plus size={26} strokeWidth={4} />}
+                                                </button>
+                                            </td>
+                                        </tr>
+                                    );
+                                }) : (
+                                    <tr>
+                                        <td colSpan={7} className="p-20 text-center text-gray-300 uppercase font-black text-3xl">
+                                            Run Scoping Analysis to See Matches
+                                        </td>
+                                    </tr>
+                                )}
+                            </tbody>
+                        </table>
+                    </div>
+                </section>
+              </div>
+            </div>
+          </div>
+        )}
+
+        {activeTab === 'configurator' && (
+          <div className="space-y-6 print:hidden">
+            <section className="neo-brutal bg-white p-4 border-4 border-black flex flex-wrap gap-6 items-end">
+              <div className="flex-1 min-w-[250px]"><label className="block text-[10px] font-black uppercase mb-2 text-gray-900 flex items-center gap-1.5"><Filter size={12}/> Categories</label><div className="flex flex-wrap gap-1.5">{['All', ...CATEGORIES].map(cat => (<button key={cat} onClick={() => toggleCategory(cat)} className={`px-3 py-1 text-[10px] font-black uppercase border-2 border-black transition-all ${filterCategories.includes(cat) ? 'bg-black text-[#F5C518]' : 'bg-white text-black hover:bg-gray-50'}`}>{cat}</button>))}</div></div>
+              <div className="w-48"><label className="block text-[10px] font-black uppercase mb-2 text-gray-900 flex items-center gap-1.5"><Layers size={12}/> Asset Type</label><div className="flex gap-1.5">{['All', 'Master', 'Adapt'].map(type => (<button key={type} onClick={() => setFilterType(type as any)} className={`flex-1 p-1.5 text-[10px] font-black uppercase border-2 border-black transition-all ${filterType === type ? 'bg-black text-[#F5C518]' : 'bg-white text-black'}`}>{type}</button>))}</div></div>
+              <div className="w-32"><label className="block text-[10px] font-black uppercase mb-2 text-gray-900 flex items-center gap-1.5"><Sparkles size={12}/> AI Filter</label><button onClick={() => setIsPencilProOnly(!isPencilProOnly)} className={`w-full p-1.5 text-[10px] font-black uppercase border-2 border-black transition-all ${isPencilProOnly ? 'bg-[#F5C518] text-black' : 'bg-white text-black hover:bg-gray-50'}`}>Pencil Pro</button></div>
+            </section>
+            <div className="grid grid-cols-1 sm:grid-cols-2 md:grid-cols-3 lg:grid-cols-4 gap-4">
+              {sortedCatalogAssets.map((asset, idx) => {
+                const selected = selectedAssets.find(a => a.uniques === asset.uniques);
+                const displayVolume = selected ? selected.volume : (draftVolumes[asset.uniques] || 0);
+
+                return (
+                  <div key={`${asset.catalogId}-${idx}`} className={`neo-brutal p-4 border-4 border-black flex flex-col justify-between min-h-[240px] transition-all group relative overflow-hidden ${selected ? 'bg-[#F5C518]/10' : 'bg-white hover:-translate-y-0.5'}`}>
+                    <div className="flex flex-col flex-1 h-full relative z-0">
+                      <div className="flex justify-between items-start mb-3 text-black">
+                        <span className="text-[8px] font-black uppercase bg-black text-white px-1.5 py-0.5">{asset.catalogId}</span>
+                        <span className={`text-[8px] font-black uppercase border-2 border-black px-1.5 py-0.5 ${asset.isMaster ? 'bg-blue-100' : 'bg-purple-100'} text-black`}>{asset.isMaster ? 'Master' : 'Adapt'}</span>
+                      </div>
+                      <div className="relative flex-1">
+                        <h4 className="font-black text-lg uppercase leading-none mb-1 text-black truncate" title={asset.assetName}>{asset.assetName}</h4>
+                        <p className="text-[9px] font-black text-gray-500 uppercase mb-3 truncate">{asset.category} — {asset.complexityLevel}</p>
+                        <p className="text-[10px] text-gray-600 line-clamp-2 leading-relaxed transition-opacity group-hover:opacity-0">
+                          {asset.complexityDescription}
+                        </p>
+                        <div className="absolute inset-x-0 top-0 bottom-0 opacity-0 group-hover:opacity-100 bg-white pointer-events-none transition-opacity duration-200 overflow-y-auto">
+                          <p className="text-[10px] font-black uppercase text-black mb-1 underline">Project Context:</p>
+                          <p className="text-[10px] text-black leading-tight mb-2">{asset.description}</p>
+                          <p className="text-[10px] font-black uppercase text-black mb-1 underline">Complexity Details:</p>
+                          <p className="text-[10px] text-black leading-tight">{asset.complexityDescription}</p>
+                        </div>
+                      </div>
+                    </div>
+                    <div className="flex gap-3 items-end pt-3 border-t-2 border-black border-dashed mt-2 relative z-10">
+                      <div className="flex-1">
+                        <label className="text-[8px] font-black uppercase text-gray-500 mb-1 block">Qty</label>
+                        <input 
+                          type="number" 
+                          value={displayVolume || ''} 
+                          placeholder="0"
+                          onChange={(e) => { 
+                            const val = parseInt(e.target.value) || 0; 
+                            if (selected) {
+                              updateVolume(asset.uniques, val);
+                            } else {
+                              setDraftVolumes(prev => ({ ...prev, [asset.uniques]: val }));
+                            }
+                          }} 
+                          className={`w-full p-2 text-center font-black text-xl border-4 border-black transition-colors ${selected ? 'bg-[#F5C518] text-black' : 'bg-gray-50 text-black'}`} 
+                        />
+                      </div>
+                      <button 
+                        onClick={() => {
+                          if (selected) {
+                            removeAsset(asset.uniques);
+                          } else {
+                            const vol = draftVolumes[asset.uniques] || 1;
+                            addAsset(asset, vol);
+                          }
+                        }} 
+                        className={`border-4 border-black p-2 neo-brutal-interactive text-black ${selected ? 'bg-red-500' : 'bg-[#F5C518]'} w-10 h-10 flex items-center justify-center`}
+                      >
+                        {selected ? <Trash2 size={18} strokeWidth={3} /> : <Plus size={18} strokeWidth={3} />}
+                      </button>
+                    </div>
+                  </div>
+                );
+              })}
+            </div>
+            <div className="flex justify-center pt-6 pb-10"><button onClick={() => setActiveTab('squad')} className="bg-black text-[#F5C518] px-12 py-6 font-black text-2xl uppercase border-4 border-black shadow-[8px_8px_0px_0px_rgba(0,0,0,0.2)] hover:shadow-[10px_10px_0px_0px_rgba(0,0,0,1)] hover:translate-x-0.5 hover:-translate-y-0.5 transition-all flex items-center gap-4">View Full Team Projection <ChevronRight size={32} strokeWidth={4} /></button></div>
+          </div>
+        )}
+
+        {activeTab === 'squad' && (
+          <div className="space-y-6 pb-10">
+            <section className="neo-brutal bg-white p-6 border-4 border-black">
+              <div className="flex items-center gap-3 mb-4">
+                <h3 className="font-black uppercase text-xl bg-black text-white px-3 py-1 inline-block tracking-widest">Active Scope</h3>
+                <p className="text-[10px] font-bold text-gray-500 uppercase">Edit volumes directly below.</p>
+              </div>
+              <div className="grid grid-cols-1 sm:grid-cols-2 md:grid-cols-3 lg:grid-cols-4 gap-3">
+                {selectedAssets.length > 0 ? selectedAssets.map((asset, i) => (
+                  <div key={i} className="flex justify-between items-center p-3 border-2 border-black bg-gray-50 hover:border-[#F5C518] transition-colors">
+                    <div className="flex flex-col flex-1 mr-2 min-w-0">
+                      <span className="font-black uppercase text-[10px] text-black truncate">{asset.assetName}</span>
+                      <span className="text-[8px] font-bold text-gray-400">{asset.catalogId}</span>
+                    </div>
+                    <div className="flex items-center gap-2">
+                      <input 
+                        type="number" 
+                        value={asset.volume} 
+                        onChange={(e) => updateVolume(asset.uniques, parseInt(e.target.value) || 0)}
+                        className="w-20 p-1 text-center font-black text-xs border-2 border-black bg-white text-black"
+                      />
+                      <button onClick={() => removeAsset(asset.uniques)} className="text-gray-400 hover:text-red-500"><X size={14}/></button>
+                    </div>
+                  </div>
+                )) : <div className="col-span-full p-8 text-center text-gray-300 uppercase font-black border-2 border-black border-dashed">No assets scoped.</div>}
+              </div>
+            </section>
+
+            <div className="neo-brutal bg-white p-4 border-4 border-black flex flex-col md:flex-row justify-between items-center gap-4 print:hidden">
+              <div className="flex items-center gap-3"><Layers size={24} className="text-black" /><div><h3 className="text-xl font-black uppercase text-black leading-none">Scenarios</h3><p className="text-[8px] font-bold uppercase text-gray-500 tracking-widest">Compare team versions</p></div></div>
+              <div className="flex gap-3 w-full md:w-auto">
+                <input type="text" placeholder="New Name..." value={newScenarioName} onChange={(e) => setNewScenarioName(e.target.value)} className="flex-1 md:w-48 p-2 border-4 border-black bg-[#F3F3F3] font-black uppercase text-[10px]" />
+                <button onClick={saveScenario} disabled={!newScenarioName.trim()} className="bg-black text-[#F5C518] px-4 py-2 font-black uppercase text-[10px] border-4 border-black neo-brutal-interactive flex items-center gap-1.5 disabled:opacity-50"><Save size={14} /> Save</button>
+              </div>
+            </div>
+
+            {scenarios.length > 0 && (
+              <div className="flex gap-3 overflow-x-auto pb-2 print:hidden">
+                {scenarios.map(s => (
+                  <div key={s.id} className={`neo-brutal-small min-w-[240px] p-3 flex flex-col justify-between transition-all ${comparisonScenario?.id === s.id ? 'bg-[#F5C518] border-black' : 'bg-white border-gray-400'}`}>
+                    <div>
+                      <div className="flex justify-between items-start mb-1.5"><span className="text-[8px] font-black uppercase bg-black text-white px-1.5 py-0.5">Scenario</span><div className="flex gap-2"><button onClick={() => exportScenarioCsv(s)} className="text-black hover:text-blue-600 transition-colors" title="Export CSV"><FileSpreadsheet size={12} /></button><button onClick={() => deleteScenario(s.id)} className="text-gray-400 hover:text-red-500 transition-colors"><Trash2 size={12} /></button></div></div>
+                      <h4 className="font-black uppercase text-base leading-tight mb-1.5 truncate">{s.name}</h4>
+                      <div className="flex justify-between text-[10px] font-bold uppercase text-gray-600 mb-3"><span>{s.totalFte.toFixed(2)} FTE</span><span>•</span><span>{s.totalHours.toLocaleString()}h</span></div>
+                    </div>
+                    <button onClick={() => compareWith(comparisonScenario?.id === s.id ? null : s)} className={`w-full py-1.5 font-black uppercase text-[9px] border-2 border-black transition-all ${comparisonScenario?.id === s.id ? 'bg-black text-white' : 'bg-white text-black hover:bg-gray-100'}`}>{comparisonScenario?.id === s.id ? 'Active' : 'Compare'}</button>
+                  </div>
+                ))}
+              </div>
+            )}
+
+            <div className="grid grid-cols-1 lg:grid-cols-12 gap-6">
+              <div className="lg:col-span-8 space-y-6 print:col-span-12">
+                <section className="neo-brutal bg-white border-4 border-black overflow-hidden">
+                  <div className="bg-black text-white p-6 flex flex-col md:flex-row justify-between items-start md:items-center gap-4">
+                    <div className="flex items-center gap-4"><div className="p-2 bg-[#F5C518] text-black border-2 border-white"><Users size={32} strokeWidth={3} /></div><div><h2 className="text-3xl font-black uppercase tracking-tighter leading-none mb-1">Squad Breakdown</h2><p className="text-[#F5C518] font-bold uppercase text-[9px] tracking-widest">Resource Matrix</p></div></div>
+                    <div className="flex flex-col items-end bg-[#F5C518] text-black p-3 border-4 border-white shadow-[6px_6px_0px_0px_rgba(255,255,255,0.2)]"><span className="text-[8px] font-black uppercase tracking-widest leading-none mb-1 opacity-70">Total Squad FTE</span><div className="flex items-baseline gap-2"><span className="text-5xl font-black leading-none tracking-tighter">{totalSquadFte.toFixed(2)}</span>{comparisonScenario && (<span className={`text-sm font-black mb-1 ${totalSquadFte > comparisonScenario.totalFte ? 'text-red-700' : 'text-green-700'}`}>{totalSquadFte > comparisonScenario.totalFte ? '↑' : '↓'} {(totalSquadFte - comparisonScenario.totalFte).toFixed(2)}</span>)}</div></div>
+                  </div>
+                  <div className="overflow-x-auto">
+                    <table className="w-full text-left border-collapse">
+                      <thead className="bg-black text-[#F5C518] font-black uppercase text-[10px] tracking-widest">
+                        <tr><th className="p-3 border-r-2 border-gray-800">Resource Role</th><th className="p-3 border-r-2 border-gray-800 text-center">Hours</th><th className="p-3 border-r-2 border-gray-800 text-center">FTE</th><th className="p-3 text-center bg-[#F5C518] text-black">Override</th></tr>
+                      </thead>
+                      <tbody className="font-bold text-black text-sm text-black">
+                        {calculatedSquad.length > 0 ? calculatedSquad.map(role => {
+                          const roleKey = `${role.discipline}-${role.roleTitle}`;
+                          return (
+                            <tr key={roleKey} className="border-b-2 border-black hover:bg-[#F5C518]/5 transition-colors">
+                              <td className="p-2.5 border-r-2 border-black"><div className="text-[8px] font-black uppercase text-gray-500 mb-0.5 leading-none">{role.discipline}</div><div className="uppercase tracking-tighter leading-tight text-xs">{role.roleTitle}</div></td>
+                              <td className="p-2.5 border-r-2 border-black text-center font-mono text-gray-400 text-xs">{role.totalHours.toLocaleString()}h</td>
+                              <td className="p-2.5 border-r-2 border-black text-center font-black text-lg">{role.calculatedFte.toFixed(2)}</td>
+                              <td className="p-2.5 bg-[#F5C518]/5 text-center"><div className="flex items-center gap-1.5 justify-center"><input type="number" step="0.05" value={role.manualOverride ?? ''} onChange={(e) => updateOverride(roleKey, e.target.value)} className="w-16 p-1 text-center font-black text-base border-2 border-black bg-white text-black" />{role.manualOverride !== undefined && (<button onClick={() => { const next = { ...overrides }; delete next[roleKey]; setOverrides(next); }} className="p-0.5 hover:text-red-500 text-gray-400" title="Clear"><RotateCcw size={12} /></button>)}</div></td>
+                            </tr>
+                          );
+                        }) : (<tr><td colSpan={4} className="p-10 text-center text-gray-300 uppercase font-black">Waiting for scope</td></tr>)}
+                        <tr className="bg-black text-[#F5C518] border-y-2 border-black"><td colSpan={4} className="p-2 text-[9px] font-black uppercase text-center tracking-[0.4em]">Bespoke Additions</td></tr>
+                        {manualStaff.map((staff, idx) => (
+                          <tr key={idx} className="border-b border-black bg-white">
+                            <td className="p-2 border-r-2 border-black"><div className="flex gap-2"><select className="flex-1 p-1 text-[9px] border-2 border-black bg-gray-50 font-black uppercase text-black" value={staff.discipline} onChange={(e) => updateManualStaff(idx, 'discipline', e.target.value)}><option value="">Discipline</option>{DISCIPLINES.map(d => <option key={d} value={d}>{d}</option>)}</select><select className="flex-1 p-1 text-[9px] border-2 border-black bg-gray-50 font-black uppercase text-black" value={staff.roleTitle} onChange={(e) => updateManualStaff(idx, 'roleTitle', e.target.value)}><option value="">Role</option>{ROLES.map(r => <option key={r} value={r}>{r}</option>)}</select></div></td>
+                            <td className="p-2 border-r-2 border-black text-center text-gray-300 font-mono text-[10px] uppercase">Manual</td><td className="p-2 border-r-2 border-black text-center text-gray-300">-</td><td className="p-2 bg-[#F5C518]/5 text-center"><input type="number" step="0.1" value={staff.quantity || ''} placeholder="0.0" onChange={(e) => updateManualStaff(idx, 'quantity', parseFloat(e.target.value) || 0)} className="w-16 p-1 text-center font-black text-base border-2 border-black bg-white text-black" /></td>
+                          </tr>
+                        ))}
+                      </tbody>
+                    </table>
+                  </div>
+                  {calculatedSquad.length > 0 && (<div className="bg-gray-50 p-2 text-right border-t border-black print:hidden"><button onClick={resetOverrides} className="flex items-center gap-1.5 bg-black text-[#F5C518] px-3 py-1 font-black uppercase text-[9px] ml-auto neo-brutal-interactive"><RotateCcw size={12} /> Reset Overrides</button></div>)}
+                </section>
+              </div>
+              <div className="lg:col-span-4 space-y-6 print:hidden">
+                <section className="neo-brutal bg-white p-6 space-y-6 border-4 border-black">
+                  <div className="flex items-center justify-between border-b-4 border-black pb-3">
+                    <div className="flex items-center gap-2"><Sparkles className="text-[#F5C518]" size={24} /><h2 className="text-2xl font-black uppercase text-black tracking-tight">Operational Audit</h2></div>
+                    <div className="flex gap-2">
+                      <button onClick={copyAuditToClipboard} disabled={!auditText} title="Copy Audit" className="p-2 border-4 border-black bg-white text-black hover:bg-black hover:text-white transition-all neo-brutal-interactive disabled:opacity-50">
+                        {copySuccess ? <Check size={18} className="text-green-500" /> : <Copy size={18} />}
+                      </button>
+                      <button onClick={runOperationalAudit} disabled={isAuditing || selectedAssets.length === 0} className="p-2 border-4 border-black bg-[#F5C518] text-black hover:bg-black hover:text-[#F5C518] transition-all neo-brutal-interactive disabled:opacity-50"><RefreshCw size={18} className={isAuditing ? 'animate-spin' : ''} /></button>
+                    </div>
+                  </div>
+                  <div className="space-y-4">
+                    <div className={`p-6 bg-white text-black border-4 border-black font-medium text-sm leading-relaxed shadow-[4px_4px_0px_0px_rgba(0,0,0,1)] relative min-h-[300px] overflow-y-auto max-h-[500px] custom-scrollbar ${isAuditing ? 'opacity-50' : ''}`}>
+                      {isAuditing ? (<div className="flex flex-col items-center justify-center h-full space-y-4 py-10"><RefreshCw size={32} className="animate-spin text-black" /><p className="font-black uppercase text-xs text-center">Consulting...</p></div>) : auditText ? (
+                        <div className="prose prose-sm max-w-none prose-p:mb-4 prose-headings:text-black prose-headings:font-black prose-headings:uppercase prose-headings:mt-6 prose-strong:font-black text-black">
+                          {auditText.split('\n').map((line, i) => {
+                            if (line.startsWith('#')) return <h4 key={i} className="text-black font-black uppercase mb-2 mt-4 text-base">{line.replace(/#+\s*/, '')}</h4>;
+                            if (line.startsWith('* **')) return <p key={i} className="mb-2 pl-4 border-l-2 border-[#F5C518] text-black">{line.replace(/^\*\s*/, '')}</p>;
+                            if (line.startsWith('**')) return <p key={i} className="font-black mb-1 text-black">{line}</p>;
+                            return <p key={i} className="mb-2 text-black">{line}</p>;
+                          })}
+                        </div>
+                      ) : (<div className="flex flex-col items-center justify-center h-full text-center space-y-4 opacity-50"><Calculator size={48} /><p className="font-black uppercase text-xs text-black">Define scope to trigger AI Audit</p></div>)}
+                    </div>
+                    <div className="space-y-3 pt-2 border-t-2 border-black border-dashed">
+                      <h3 className="font-black uppercase text-[10px] bg-red-600 text-white px-3 py-1 inline-block tracking-widest">Studio Caveats</h3>
+                      <div className="max-h-48 overflow-y-auto space-y-2 pr-1 custom-scrollbar">
+                        {selectedAssets.some(a => a.studioCaveats) ? selectedAssets.map((asset, i) => asset.studioCaveats ? (<div key={i} className="text-[9px] font-bold uppercase text-black border-l-4 border-red-600 pl-3 py-2 bg-red-50/50 flex flex-col gap-0.5"><span className="text-[7px] text-gray-400 font-black">{asset.catalogId} — {asset.assetName}</span><span className="leading-tight">{asset.studioCaveats}</span></div>) : null) : <p className="text-[10px] font-bold text-gray-400 uppercase">No specific caveats.</p>}
+                      </div>
+                    </div>
+                  </div>
+                </section>
+                <section className="neo-brutal bg-black text-white p-8 border-4 border-black shadow-[8px_8px_0px_0px_rgba(0,0,0,1)]">
+                  <div className="space-y-6 text-center">
+                    <TrendingUp className="mx-auto text-[#F5C518]" size={48} strokeWidth={3} />
+                    <div className="space-y-1"><p className="text-[9px] font-black uppercase tracking-[0.2em] text-gray-500">Resource Load</p><p className="text-5xl font-black text-[#F5C518] tracking-tighter leading-none">{totalHours.toLocaleString()}</p><p className="text-[10px] font-black uppercase tracking-widest text-gray-400">Projected Hours</p></div>
+                  </div>
+                </section>
+              </div>
+            </div>
+          </div>
+        )}
+      </main>
+    </div>
+  );
+}

CLAUDE.md

@@ -0,0 +1,46 @@
+# CLAUDE.md
+
+This file provides guidance to Claude Code (claude.ai/code) when working with code in this repository.
+
+## Build & Run Commands
+
+```bash
+npm install          # Install dependencies
+npm run dev          # Start Vite dev server on port 3000
+npm run build        # Production build (outputs to dist/)
+npm run preview      # Preview production build
+```
+
+Requires `GEMINI_API_KEY` set in `.env.local` for AI features (scope analysis, image OCR, operational audit).
+
+No test runner or linter is configured.
+
+## Architecture
+
+**Build-A-Squad** is a client-side React 19 + TypeScript staffing calculator for creative agencies. It uses Google Gemini for AI-powered scope analysis and team projection. No backend — everything runs in the browser.
+
+### Core Files
+
+- **`App.tsx`** — Monolithic component containing the entire application UI and logic. All state management uses React hooks (`useState`, `useMemo`). This is the primary file you'll edit for feature work.
+- **`types.ts`** — TypeScript interfaces: `Asset`, `SelectedAsset`, `RoleProjection`, `ManualStaff`, `Scenario`, `RoleHours`.
+- **`mockData.ts`** — Static data: `ASSETS_DATA` (30 creative assets), `STAFFING_ROUTES` (role-hour mappings per asset), `ROLE_DISCIPLINE_MAP` (40+ roles → 8 disciplines), plus derived `ROLES`, `CATEGORIES`, `DISCIPLINES` arrays.
+- **`index.html`** — Entry point with embedded neo-brutalist CSS (4px borders, 6px shadows, yellow focus states) and an import map for CDN-hosted ESM modules (lucide-react, react, react-dom, @google/genai).
+- **`vite.config.ts`** — Dev server on port 3000, injects `GEMINI_API_KEY` env var, path alias `@/*` → project root.
+
+### Three-Tab Workflow
+
+1. **Scoping** — Paste a project brief or upload a screenshot. Gemini analyzes it and suggests matching assets from the catalog. Bulk-add matched assets to the squad.
+2. **Configurator** — Browse/filter the full asset catalog by category, master/adapt type, and Pencil Pro flag. Add assets with volume (quantity) selection.
+3. **Squad Projection** — View calculated FTE breakdown by discipline/role. Supports manual FTE overrides, bespoke staff additions, scenario save/compare, AI operational audit, and CSV/PDF export.
+
+### Key Patterns
+
+- **FTE Calculation**: `STAFFING_ROUTES` maps each asset to roles with base hours → multiplied by asset volume → summed per role → divided by billable hours target (default 1600) to get FTE.
+- **AI Integration**: Uses `@google/genai` with Gemini 2.0 Flash. Three distinct AI calls: scope analysis (brief → asset matches), image OCR (screenshot → text), operational audit (squad → strategic insights). All use JSON schema-based structured output.
+- **Scenario Management**: Users save squad snapshots as `Scenario` objects with timestamps. Scenarios can be compared side-by-side with delta indicators.
+- **Styling**: Neo-brutalist aesthetic via Tailwind CSS (CDN) + custom CSS in `index.html`. Bold borders, offset shadows, yellow (#F5C518) accents. "Public Sans" font at 400/700/900 weights.
+- **Path aliases**: Use `@/` to import from the project root (e.g., `@/types`).
+
+### Reference Data
+
+The `documents/` directory contains the source asset catalog in CSV/MD/XLSX formats and example scope scenarios (XLSX) used during development.

README.md

@@ -0,0 +1,112 @@
+# Build-A-Squad
+
+A client-side staffing calculator for creative agencies. Paste a project brief, select deliverables from a catalog of 30+ creative assets, and get an instant FTE breakdown by discipline and role — powered by AI scope analysis via Google Gemini.
+
+Built with React 19, TypeScript, and Vite. No backend required — everything runs in the browser.
+
+## Features
+
+### Three-Tab Workflow
+
+1. **Scoping** — Paste a project brief or upload a screenshot. Gemini analyzes it and suggests matching assets from the catalog. Bulk-add matched assets to your squad.
+2. **Configurator** — Browse and filter the full asset catalog by category, master/adapt type, and Pencil Pro flag. Add assets with volume (quantity) selection.
+3. **Squad Projection** — View calculated FTE breakdown by discipline and role. Supports manual FTE overrides, bespoke staff additions, scenario save/compare, AI operational audit, and CSV/PDF export.
+
+### AI Integration
+
+Uses Google Gemini 2.0 Flash for three distinct capabilities:
+
+- **Scope Analysis** — Analyzes a project brief and matches it to assets in the catalog
+- **Image OCR** — Extracts text from uploaded screenshots of briefs
+- **Operational Audit** — Generates strategic insights from a completed squad projection
+
+All AI features use JSON schema-based structured output for reliable parsing.
+
+### FTE Calculation
+
+Each asset maps to a set of roles with base hours via staffing routes. Hours are multiplied by asset volume, summed per role, and divided by a configurable billable hours target (default: 1,600 hours/year) to produce FTE projections across 8 disciplines and 40+ roles.
+
+### Scenario Management
+
+Save squad snapshots as named scenarios with timestamps. Compare scenarios side-by-side with delta indicators to evaluate different staffing approaches.
+
+## Tech Stack
+
+- **React 19** — UI framework
+- **TypeScript 5.8** — Type safety
+- **Vite 6** — Dev server and bundler
+- **Tailwind CSS** (CDN) — Utility-first styling
+- **Google Gemini** (`@google/genai`) — AI-powered scope analysis
+- **Lucide React** — Icon library
+
+### Design
+
+Neo-brutalist aesthetic: bold 4px borders, 6px offset shadows, yellow (#F5C518) accents, Public Sans font at 400/700/900 weights.
+
+## Getting Started
+
+### Prerequisites
+
+- Node.js (v18+)
+- A [Google Gemini API key](https://aistudio.google.com/apikey) (required for AI features)
+
+### Installation
+
+```bash
+npm install
+```
+
+### Configuration
+
+Create a `.env.local` file in the project root:
+
+```
+GEMINI_API_KEY=your_api_key_here
+```
+
+### Development
+
+```bash
+npm run dev
+```
+
+Opens at [http://localhost:3000](http://localhost:3000).
+
+### Production Build
+
+```bash
+npm run build    # Output to dist/
+npm run preview  # Preview the build locally
+```
+
+## Project Structure
+
+```
+.
+├── App.tsx           # Main application component (UI + logic)
+├── types.ts          # TypeScript interfaces
+├── mockData.ts       # Asset catalog, staffing routes, role mappings
+├── index.html        # Entry point with embedded CSS
+├── index.tsx         # React root mount
+├── vite.config.ts    # Vite config (port 3000, env injection, path aliases)
+├── data/             # Parsed JSON data (assets, staffing routes, role map)
+├── scripts/          # Data parsing utilities
+└── documents/        # Source asset catalog (CSV/MD/XLSX) and scope samples
+```
+
+### Path Aliases
+
+Use `@/` to import from the project root:
+
+```ts
+import { Asset } from '@/types';
+```
+
+## Scripts
+
+| Command | Description |
+|---------|-------------|
+| `npm run dev` | Start Vite dev server on port 3000 |
+| `npm run build` | Production build to `dist/` |
+| `npm run preview` | Preview production build |
+| `npm run parse-catalog` | Parse source asset catalog into JSON |

data/roleDisciplineMap.json

@@ -0,0 +1,55 @@
+{
+  "Business Director": "Account Management",
+  "Account Director / Content Team Leader": "Account Management",
+  "Account Director": "Account Management",
+  "Account Manager": "Account Management",
+  "Senior Account Manager": "Account Management",
+  "Group Account Director": "Account Management",
+  "Programme Director": "Delivery",
+  "Senior Project Manager": "Delivery",
+  "Project Manager": "Delivery",
+  "Project Manager ": "Delivery",
+  "Strategy Director": "Strategy",
+  "Planning Director / Strategy Director": "Strategy",
+  "Senior Planner / Strategist": "Strategy",
+  "Planner / Strategist": "Strategy",
+  "Strategist": "Strategy",
+  "Strategist ": "Strategy",
+  "Executive Creative Director": "Creative",
+  "Senior Creative Director": "Creative",
+  "Creative Director": "Creative",
+  "Creative Director ": "Creative",
+  "Associate Creative Director": "Creative",
+  "Senior Designer / Lead Creator": "Creative",
+  "Senior Designer / Lead Creator ": "Creative",
+  "Designer / Creator": "Creative",
+  "Designer / Creator ": "Creative",
+  "Senior Art Director": "Creative",
+  "Art Director": "Creative",
+  "Senior Copywriter": "Editorial",
+  "Conceptual Copywriter": "Editorial",
+  "Copywriter / Brand Journalist": "Editorial",
+  "Copywriter / Brand Journalist ": "Editorial",
+  "Executive Producer": "Production",
+  "Producer": "Production",
+  "Producer ": "Production",
+  "Senior Producer": "Production",
+  "Senior Motion Design / Editor": "Production",
+  "Motion Designer / Editor": "Production",
+  "Motion Designer / Editor ": "Production",
+  "Web (Front-End) Developer": "Tech",
+  "Web (Front-End) Developer ": "Tech",
+  "Senior Web (Front-End) Developer": "Tech",
+  "Content Manager": "Tech",
+  "Content Manager ": "Tech",
+  "Web Designer": "Tech",
+  "Web Designer ": "Tech",
+  "CGI Operator (Medium)": "Tech",
+  "QA Manager": "QA",
+  "QA Manager ": "QA",
+  "Senior Motion Design / Editor ": "Production",
+  "Senior Producer ": "Production",
+  "CGI Operator (Medium) ": "Tech",
+  "Junior Designer / Artworker ": "Creative",
+  "Senior Web (Front-End) Developer ": "Tech"
+}

documents/Latest Asset List.md

@@ -0,0 +1,338 @@
+# GMAL Asset - Job Routes
+
+|SWOP Catalog ID|Category|Sub Category|Sub Category Description|Asset Name|Complexity Level|Asset Description|Complexity Description|Agency Caveats||Total Asset Hours||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs||Role|Role Location|Hrs|
+|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|-|
+|Asset101|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Communication Idea (BCI)|1|Development of an over-arching  Brand Communication Idea which drives multi-channel communications over a minimum of 5 years. It is Omni-channel approach. (Online, offline, BTL, ATL, POS, PR) . Activity: The BCI must be based on an agreed Brand Purpose as part of the Brand Love Key BCI will be expressed across multiple channels as a proof-of-concept, but not -- necessarily -- all channels. Process not to exceed three rounds of presentation with feedback and one final presentation. Assumes No more than 2 ideas tested in no more than 3 markets. Output: Presentation|Simple: Development of a Brand Communication Idea for a Local Jewel (1x Country) across all channels. Requires testing in market.|Assumptions:<br/>- Testing will be handed over to testing partner of Client's choice.<br/>- Agency providing oversight only during testing process.<br/>- Idea and asset visualisation.<br/>- No final creative assets produced.||209||Business Director|Local|10.0||Account Director|Local|20.0||Programme Director|Local|5.0||Senior Project Manager|Local|29.8||Strategy Director|Local|4.0||Senior Planner / Strategist|Local|30.0||Planner / Strategist|Local|10.0||Executive Creative Director|Local|3.0||Creative Director|Local|10.0||Senior Designer / Lead Creator|Local|50.0||Senior Copywriter|Local|32.0||QA Manager|Local|5.0|||||||||||||||||||||||||
+|Asset101\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Communication Idea (BCI)|1|Development of an over-arching  Brand Communication Idea which drives multi-channel communications over a minimum of 5 years. It is Omni-channel approach. (Online, offline, BTL, ATL, POS, PR) .<br/>Activity: The BCI must be based on an agreed Brand Purpose as part of the Brand Love Key<br/>BCI will be expressed across multiple channels as a proof-of-concept, but not -- necessarily -- all channels. This includes the use of GenAi to generate brand communication ideas and non-final visuals for presentation purposes of BCI to brand. Process not to exceed three rounds of presentation with feedback and one final presentation. Assumes No more than 2 ideas tested in no more than 3 markets.<br/>Output: Presentation|Simple: Development of a Brand Communication Idea for a Local Jewel (1x Country) across all channels. Requires testing in market.|Assumptions:<br/>- Testing will be handed over to testing partner of Client's choice.<br/>- Agency providing oversight only during testing process.<br/>- Idea and asset visualisation.<br/>- No final creative assets produced.||163||Business Director|Local|9.0||Account Director / Content Team Leader|Local|18.0||Programme Director|Local|4.5||Senior Project Manager|Local|26.8||Planning Director / Strategy Director|Local|3.6||Senior Planner / Strategist|Local|27.0||Strategist|Local|9.0||Senior Creative Director|Local|2.4||Creative Director|Local|9.0||Senior Designer / Lead Creator|Local|36.0||Senior Copywriter|Local|17.3|||||||||||||||||||||||||||||
+|Asset102|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Communication Idea (BCI)|2|Development of an over-arching  Brand Communication Idea which drives multi-channel communications over a minimum of 5 years. It is Omni-channel approach. (Online, offline, BTL, ATL, POS, PR) . Activity: The BCI must be based on an agreed Brand Purpose as part of the Brand Love Key BCI will be expressed across multiple channels as a proof-of-concept, but not -- necessarily -- all channels. Process not to exceed three rounds of presentation with feedback and one final presentation. Assumes No more than 2 ideas tested in no more than 3 markets. Output: Presentation|Medium: Development of a Brand Communication Idea for a Regional Brand. Requires testing in market up to 3 locations.|Assumptions:<br/>- Testing will be handed over to testing partner of Client's choice.<br/>- Agency providing oversight only during testing process.<br/>- Idea and asset visualisation.<br/>- No final creative assets produced.||309||Business Director|Local|13.0||Account Director / Content Team Leader|Local|30.0||Programme Director|Local|7.0||Senior Project Manager|Local|44.8||Project Manager|Local|5.0||Planning Director / Strategy Director|Local|8.0||Senior Planner / Strategist|Local|45.0||Strategist|Local|10.0||Senior Creative Director|Local|10.0||Creative Director|Local|20.0||Senior Designer / Lead Creator|Local|67.5||Senior Copywriter|Local|43.0||QA Manager|Local|6.0|||||||||||||||||||||
+|Asset102\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Communication Idea (BCI)|2|Development of an over-arching  Brand Communication Idea which drives multi-channel communications over a minimum of 5 years. It is Omni-channel approach. (Online, offline, BTL, ATL, POS, PR) .<br/>Activity: The BCI must be based on an agreed Brand Purpose as part of the Brand Love Key<br/>BCI will be expressed across multiple channels as a proof-of-concept, but not -- necessarily -- all channels. This includes the use of GenAi to generate brand communication ideas and non-final visuals for presentation purposes of BCI to brand. Process not to exceed three rounds of presentation with feedback and one final presentation. Assumes No more than 2 ideas tested in no more than 3 markets.<br/>Output: Presentation|Medium: Development of a Brand Communication Idea for a Regional Brand. Requires testing in market up to 3 locations.|Assumptions:<br/>- Testing will be handed over to testing partner of Client's choice.<br/>- Agency providing oversight only during testing process.<br/>- Idea and asset visualisation.<br/>- No final creative assets produced.||244||Business Director|Local|11.7||Account Director / Content Team Leader|Local|27.0||Programme Director|Local|6.3||Senior Project Manager|Local|40.3||Project Manager|Local|4.5||Planning Director / Strategy Director|Local|7.2||Senior Planner / Strategist|Local|40.5||Strategist|Local|9.0||Senior Creative Director|Local|8.0||Creative Director|Local|18.0||Senior Designer / Lead Creator|Local|48.6||Senior Copywriter|Local|23.2|||||||||||||||||||||||||
+|Asset103|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Communication Idea (BCI)|3|Development of an over-arching  Brand Communication Idea which drives multi-channel communications over a minimum of 5 years. It is Omni-channel approach. (Online, offline, BTL, ATL, POS, PR) . Activity: The BCI must be based on an agreed Brand Purpose as part of the Brand Love Key BCI will be expressed across multiple channels as a proof-of-concept, but not -- necessarily -- all channels. Process not to exceed three rounds of presentation with feedback and one final presentation. Assumes No more than 2 ideas tested in no more than 3 markets. Output: Presentation|Complex: Development of a Brand Communication Idea for a Global Brand across all channels. Requires testing in market up to 3 locations across multiple regions.|Assumptions:<br/>- Testing will be handed over to testing partner of Client's choice.<br/>- Agency providing oversight only during testing process.<br/>- Idea and asset visualisation.<br/>- No final creative assets produced.||455||Business Director|Local|21.0||Account Director / Content Team Leader|Local|50.0||Programme Director|Local|11.0||Senior Project Manager|Local|59.8||Project Manager|Local|7.0||Planning Director / Strategy Director|Local|12.0||Senior Planner / Strategist|Local|70.0||Strategist|Local|15.0||Senior Creative Director|Local|20.0||Creative Director|Local|36.0||Senior Designer / Lead Creator|Local|90.0||Senior Copywriter|Local|56.0||QA Manager|Local|7.0|||||||||||||||||||||
+|Asset103\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Communication Idea (BCI)|3|Development of an over-arching  Brand Communication Idea which drives multi-channel communications over a minimum of 5 years. It is Omni-channel approach. (Online, offline, BTL, ATL, POS, PR) .<br/>Activity: The BCI must be based on an agreed Brand Purpose as part of the Brand Love Key<br/>BCI will be expressed across multiple channels as a proof-of-concept, but not -- necessarily -- all channels. This includes the use of GenAi to generate brand communication ideas and non-final visuals for presentation purposes of BCI to brand. Process not to exceed three rounds of presentation with feedback and one final presentation. Assumes No more than 2 ideas tested in no more than 3 markets.<br/>Output: Presentation|Complex: Development of a Brand Communication Idea for a Global Brand across all channels. Requires testing in market up to 3 locations across multiple regions.|Assumptions:<br/>- Testing will be handed over to testing partner of Client's choice.<br/>- Agency providing oversight only during testing process.<br/>- Idea and asset visualisation.<br/>- No final creative assets produced.||365||Business Director|Local|18.9||Account Director / Content Team Leader|Local|45.0||Programme Director|Local|9.9||Senior Project Manager|Local|53.8||Project Manager|Local|6.3||Planning Director / Strategy Director|Local|10.8||Senior Planner / Strategist|Local|63.0||Strategist|Local|13.5||Senior Creative Director|Local|16.0||Creative Director|Local|32.4||Senior Designer / Lead Creator|Local|64.8||Senior Copywriter|Local|30.2|||||||||||||||||||||||||
+|Asset104|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Love Key|1|Development of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R\&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions|Simple: Development of a Brand Love Key for a Local Brand (1x Local Market).|None||128||Account Director|Local|14.0||Senior Account Manager|Local|3.0||Programme Director|Local|1.5||Senior Project Manager|Local|19.8||Strategy Director|Local|12.0||Senior Planner / Strategist|Local|35.0||Creative Director|Local|7.0||Senior Designer / Lead Creator|Local|24.0||Senior Copywriter|Local|10.0||QA Manager|Local|2.0|||||||||||||||||||||||||||||||||
+|Asset104\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Love Key|1|Development of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. This includes the use of GenAi for consumer insights, generating storytelling ideas, for ideation and generating non-final visuals for presentation purposes. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R\&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions|Simple: Development of a Brand Love Key for a Local Brand (1x Local Market).|None||108||Account Director / Content Team Leader|Local|12.6||Senior Account Manager|Local|2.7||Programme Director|Local|1.4||Senior Project Manager|Local|17.8||Planning Director / Strategy Director|Local|10.8||Senior Planner / Strategist|Local|31.5||Creative Director|Local|6.3||Senior Designer / Lead Creator|Local|17.3||Senior Copywriter|Local|5.4||QA Manager|Local|1.8|||||||||||||||||||||||||||||||||
+|Asset105|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Love Key|2|Development of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R\&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions|Medium: Development of a Brand Love Key for a Regional Brand (1x Region).|None||187||Group Account Director|Local|2.0||Account Director|Local|16.0||Senior Account Manager|Local|7.0||Programme Director|Local|2.0||Senior Project Manager|Local|25.8||Project Manager|Local|4.0||Strategy Director|Local|16.0||Senior Planner / Strategist|Local|55.0||Creative Director|Local|9.0||Senior Designer / Lead Creator|Local|30.0||Senior Copywriter|Local|16.0||QA Manager|Local|4.0|||||||||||||||||||||||||
+|Asset105\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Love Key|2|Development of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. This includes the use of GenAi for consumer insights, generating storytelling ideas, for ideation and generating non-final visuals for presentation purposes. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R\&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions|Medium: Development of a Brand Love Key for a Regional Brand (1x Region).|None||157||Group Account Director|Local|1.8||Account Director / Content Team Leader|Local|14.4||Senior Account Manager|Local|6.3||Programme Director|Local|1.8||Senior Project Manager|Local|23.2||Project Manager|Local|3.6||Planning Director / Strategy Director|Local|14.4||Senior Planner / Strategist|Local|49.5||Creative Director|Local|8.1||Senior Designer / Lead Creator|Local|21.6||Senior Copywriter|Local|8.6||QA Manager|Local|3.6|||||||||||||||||||||||||
+|Asset106|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Love Key|3|Development of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R\&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions|Complex: Development of a Brand Love Key for a Global Brand (1x Global).|None||251||Group Account Director|Local|3.0||Account Director / Content Team Leader|Local|25.0||Senior Account Manager|Local|12.0||Programme Director|Local|3.0||Senior Project Manager|Local|34.8||Project Manager|Local|5.0||Planning Director / Strategy Director|Local|20.0||Senior Planner / Strategist|Local|75.0||Creative Director|Local|12.0||Senior Designer / Lead Creator|Local|36.0||Senior Copywriter|Local|20.0||QA Manager|Local|5.0|||||||||||||||||||||||||
+|Asset106\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Love Key|3|Development of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. This includes the use of GenAi for consumer insights, generating storytelling ideas, for ideation and generating non-final visuals for presentation purposes. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R\&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions|Complex: Development of a Brand Love Key for a Global Brand (1x Global).|None||212||Group Account Director|Local|2.7||Account Director / Content Team Leader|Local|22.5||Senior Account Manager|Local|10.8||Programme Director|Local|2.7||Senior Project Manager|Local|31.3||Project Manager|Local|4.5||Planning Director / Strategy Director|Local|18.0||Senior Planner / Strategist|Local|67.5||Creative Director|Local|10.8||Senior Designer / Lead Creator|Local|25.9||Senior Copywriter|Local|10.8||QA Manager|Local|4.5|||||||||||||||||||||||||
+|Asset107|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Love Key - Refresh|1|Refreshment of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R\&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions|Simple: Refreshment of a Brand Love Key for a Local Brand (1x Local Market).|Assumptions:<br/>- No more than 4 elements of the Key to be adapted.<br/>- From existing strategic vision.||49||Account Director|Local|1.0||Senior Account Manager|Local|3.0||Programme Director|Local|0.5||Senior Project Manager|Local|7.8||Strategy Director|Local|6.0||Senior Planner / Strategist|Local|15.0||Creative Director|Local|0.5||Designer / Creator|Local|12.0||Senior Copywriter|Local|2.0||QA Manager|Local|1.0|||||||||||||||||||||||||||||||||
+|Asset107\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Love Key - Refresh|1|Refreshment of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. This includes the use of GenAi for consumer insights, generating storytelling ideas, for ideation and generating non-final visuals for presentation purposes. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R\&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions|Simple: Refreshment of a Brand Love Key for a Local Brand (1x Local Market).|Assumptions:<br/>- No more than 4 elements of the Key to be adapted.<br/>- From existing strategic vision.||40||Account Director / Content Team Leader|Local|0.9||Senior Account Manager|Local|2.7||Programme Director|Local|0.5||Senior Project Manager|Local|7.0||Planning Director / Strategy Director|Local|5.4||Senior Planner / Strategist|Local|13.5||Creative Director|Local|0.5||Designer / Creator|Local|7.2||Senior Copywriter|Local|1.1||QA Manager|Local|0.9|||||||||||||||||||||||||||||||||
+|Asset108|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Love Key - Refresh|2|Refreshment of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R\&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions|Medium: Refreshment of a Brand Love Key for a Regional Brand (1x Region).|None||69||Group Account Director|Local|0.5||Account Director|Local|2.0||Senior Account Manager|Local|5.0||Programme Director|Local|0.8||Senior Project Manager|Local|11.8||Strategy Director|Local|8.0||Senior Planner / Strategist|Local|20.0||Creative Director|Local|1.0||Designer / Creator|Local|16.0||Senior Copywriter|Local|3.0||QA Manager|Local|1.3|||||||||||||||||||||||||||||
+|Asset108\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Love Key - Refresh|2|Refreshment of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. This includes the use of GenAi for consumer insights, generating storytelling ideas, for ideation and generating non-final visuals for presentation purposes. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R\&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions|Medium: Refreshment of a Brand Love Key for a Regional Brand (1x Region).|None||56||Group Account Director|Local|0.5||Account Director / Content Team Leader|Local|1.8||Senior Account Manager|Local|4.5||Programme Director|Local|0.7||Senior Project Manager|Local|10.6||Planning Director / Strategy Director|Local|7.2||Senior Planner / Strategist|Local|18.0||Creative Director|Local|0.9||Designer / Creator|Local|9.6||Senior Copywriter|Local|1.6||QA Manager|Local|1.1|||||||||||||||||||||||||||||
+|Asset109|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Love Key - Refresh|3|Refreshment of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R\&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions|Complex: Refreshment of a Brand Love Key for a Global Brand (1x Global).|None||94||Group Account Director|Local|0.8||Account Director|Local|3.0||Senior Account Manager|Local|8.0||Programme Director|Local|1.0||Senior Project Manager|Local|15.8||Strategy Director|Local|10.0||Senior Planner / Strategist|Local|30.0||Creative Director|Local|1.5||Designer / Creator|Local|18.0||Senior Copywriter|Local|4.0||QA Manager|Local|1.5|||||||||||||||||||||||||||||
+|Asset109\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Love Key - Refresh|3|Refreshment of the Brand Love Key that defines the Brand Position. The Brand Love Key is the expression of what the brand stands for. It provides a clear direction of travel across all 6P's and is at the heart of every brief. At its core is the Brand Purpose, which clearly articulates WHY the brand exists and how it makes a positive difference to society. It requires a Brand Deep Dive, including consumer immersions, workshops, storytelling, ideation. This includes the use of GenAi for consumer insights, generating storytelling ideas, for ideation and generating non-final visuals for presentation purposes. Activity: Requires a Brand Deep Dive, including consumer immersions, workshops, storytelling and ideation. It is a collaborative process that engages BD, BB, CMI, Media, R\&D and agencies. It must define a clear contribution to Client's Brand Plan. Output: Presentation Assumptions: 2 rounds of revisions|Complex: Refreshment of a Brand Love Key for a Global Brand (1x Global).|None||77||Group Account Director|Local|0.7||Account Director / Content Team Leader|Local|2.7||Senior Account Manager|Local|7.2||Programme Director|Local|0.9||Senior Project Manager|Local|14.2||Planning Director / Strategy Director|Local|9.0||Senior Planner / Strategist|Local|27.0||Creative Director|Local|1.4||Designer / Creator|Local|10.8||Senior Copywriter|Local|2.2||QA Manager|Local|1.4|||||||||||||||||||||||||||||
+|Asset110|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Book|1|Development of a Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples|Simple: Development of a Brand Book for a Local Brand (1x Local market).|None||223||Group Account Director|Local|3.0||Account Director|Local|14.0||Senior Account Manager|Local|26.0||Programme Director|Local|1.5||Senior Project Manager|Local|19.8||Strategy Director|Local|14.0||Senior Planner / Strategist|Local|35.0||Creative Director|Local|12.0||Senior Art Director|Local|48.0||Designer / Creator|Local|8.0||Senior Copywriter|Local|40.0||QA Manager|Local|2.0|||||||||||||||||||||||||
+|Asset110\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Book|1|Development of a Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). This includes the use of GenAi for Brand Positioning, for creative ideation including language and potential Equity areas, and generating non-final visuals for presentation purposes. Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples|Simple: Development of a Brand Book for a Local Brand (1x Local market).|None||180||Group Account Director|Local|2.7||Account Director / Content Team Leader|Local|12.6||Senior Account Manager|Local|23.4||Programme Director|Local|1.4||Senior Project Manager|Local|17.8||Planning Director / Strategy Director|Local|12.6||Senior Planner / Strategist|Local|31.5||Creative Director|Local|10.8||Senior Art Director|Local|39.1||Designer / Creator|Local|4.8||Senior Copywriter|Local|21.6||QA Manager|Local|1.8|||||||||||||||||||||||||
+|Asset111|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Book|2|Development of a Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples|Medium: Development of a Brand Book for a Regional Brand (1x Region).|None||280||Business Director|Local|2.0||Group Account Director|Local|5.0||Account Director|Local|16.0||Senior Account Manager|Local|32.0||Programme Director|Local|2.0||Senior Project Manager|Local|25.8||Project Manager|Local|4.0||Strategy Director|Local|16.0||Senior Planner / Strategist|Local|50.0||Creative Director|Local|14.0||Senior Art Director|Local|52.0||Designer / Creator|Local|12.0||Senior Copywriter|Local|45.0||QA Manager|Local|4.0|||||||||||||||||
+|Asset111\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Book|2|Development of a Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). This includes the use of GenAi for Brand Positioning, for creative ideation including language and potential Equity areas, and generating non-final visuals for presentation purposes. Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples|Medium: Development of a Brand Book for a Regional Brand (1x Region).|None||228||Business Director|Local|1.8||Group Account Director|Local|4.5||Account Director / Content Team Leader|Local|14.4||Senior Account Manager|Local|28.8||Programme Director|Local|1.8||Senior Project Manager|Local|23.2||Project Manager|Local|3.6||Planning Director / Strategy Director|Local|14.4||Senior Planner / Strategist|Local|45.0||Creative Director|Local|12.6||Senior Art Director|Local|42.4||Designer / Creator|Local|7.2||Senior Copywriter|Local|24.3||QA Manager|Local|3.6|||||||||||||||||
+|Asset112|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Book|3|Development of a Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples|Complex: Development of a Brand Book for a Global Brand (1x Global).|None||347||Business Director|Local|4.0||Group Account Director|Local|8.0||Account Director / Content Team Leader|Local|25.0||Senior Account Manager|Local|40.0||Programme Director|Local|3.0||Senior Project Manager|Local|34.8||Project Manager|Local|5.0||Planning Director / Strategy Director|Local|18.0||Senior Planner / Strategist|Local|60.0||Creative Director|Local|18.0||Senior Art Director|Local|60.0||Designer / Creator|Local|14.0||Senior Copywriter|Local|52.0||QA Manager|Local|5.0|||||||||||||||||
+|Asset112\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Book|3|Development of a Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). This includes the use of GenAi for Brand Positioning, for creative ideation including language and potential Equity areas, and generating non-final visuals for presentation purposes. Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples|Complex: Development of a Brand Book for a Global Brand (1x Global).|None||284||Business Director|Local|3.6||Group Account Director|Local|7.2||Account Director / Content Team Leader|Local|22.5||Senior Account Manager|Local|36.0||Programme Director|Local|2.7||Senior Project Manager|Local|31.3||Project Manager|Local|4.5||Planning Director / Strategy Director|Local|16.2||Senior Planner / Strategist|Local|54.0||Creative Director|Local|16.2||Senior Art Director|Local|48.9||Designer / Creator|Local|8.4||Senior Copywriter|Local|28.1||QA Manager|Local|4.5|||||||||||||||||
+|Asset113|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Book - Refresh|1|Refreshment of an existing Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples|Simple: Refreshment of a Brand Book for a Local Brand (1x Local market).|None||75||Account Director|Local|1.0||Senior Account Manager|Local|3.0||Programme Director|Local|0.5||Senior Project Manager|Local|7.8||Strategy Director|Local|6.0||Senior Planner / Strategist|Local|15.0||Creative Director|Local|3.0||Senior Art Director|Local|28.0||Designer / Creator|Local|2.0||Senior Copywriter|Local|8.0||QA Manager|Local|1.0|||||||||||||||||||||||||||||
+|Asset113\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Book - Refresh|1|Refreshment of an existing Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). This includes the use of GenAi for Brand Positioning, for creative ideation including language and potential Equity areas, and generating non-final visuals for presentation purposes. Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples|Simple: Refreshment of a Brand Book for a Local Brand (1x Local market).|None||62||Account Director / Content Team Leader|Local|0.9||Senior Account Manager|Local|2.7||Programme Director|Local|0.5||Senior Project Manager|Local|7.0||Planning Director / Strategy Director|Local|5.4||Senior Planner / Strategist|Local|13.5||Creative Director|Local|2.7||Senior Art Director|Local|22.8||Designer / Creator|Local|1.2||Senior Copywriter|Local|4.3||QA Manager|Local|0.9|||||||||||||||||||||||||||||
+|Asset114|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Book - Refresh|2|Refreshment of an existing Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples|Medium: Refreshment of a Brand Book for a Regional Brand (1x Region).|None||111||Group Account Director|Local|0.5||Account Director|Local|2.0||Senior Account Manager|Local|5.0||Programme Director|Local|0.8||Senior Project Manager|Local|11.8||Strategy Director|Local|8.0||Senior Planner / Strategist|Local|20.0||Creative Director|Local|6.0||Senior Art Director|Local|36.0||Designer / Creator|Local|4.0||Senior Copywriter|Local|16.0||QA Manager|Local|1.3|||||||||||||||||||||||||
+|Asset114\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Book - Refresh|2|Refreshment of an existing Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). This includes the use of GenAi for Brand Positioning, for creative ideation including language and potential Equity areas, and generating non-final visuals for presentation purposes. Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples|Medium: Refreshment of a Brand Book for a Regional Brand (1x Region).|None||90||Group Account Director|Local|0.5||Account Director / Content Team Leader|Local|1.8||Senior Account Manager|Local|4.5||Programme Director|Local|0.7||Senior Project Manager|Local|10.6||Planning Director / Strategy Director|Local|7.2||Senior Planner / Strategist|Local|18.0||Creative Director|Local|5.4||Senior Art Director|Local|29.3||Designer / Creator|Local|2.4||Senior Copywriter|Local|8.6||QA Manager|Local|1.1|||||||||||||||||||||||||
+|Asset115|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Book - Refresh|3|Refreshment of an existing Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples|Complex: Refreshment of a Brand Book for a Global Brand (1x Global).|None||150||Group Account Director|Local|0.8||Account Director|Local|3.0||Senior Account Manager|Local|8.0||Programme Director|Local|1.0||Senior Project Manager|Local|15.8||Strategy Director|Local|10.0||Senior Planner / Strategist|Local|30.0||Creative Director|Local|10.0||Senior Art Director|Local|40.0||Designer / Creator|Local|6.0||Senior Copywriter|Local|24.0||QA Manager|Local|1.5|||||||||||||||||||||||||
+|Asset115\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Brand Book - Refresh|3|Refreshment of an existing Brand Book that provides durable, multi-sensorial (beyond visual identity i.e. music) creative execution guidelines that facilitate the consistent creative expression and experience of the brand and provides a bridge between brand positioning (the brand love key) and brand execution (BCI and then on to creative expression). This includes the use of GenAi for Brand Positioning, for creative ideation including language and potential Equity areas, and generating non-final visuals for presentation purposes. Activity: Must include: 1) The Brand Positioning, 2) 3-5 Creative principles, each capturing specific, functional or sensorial differentiators, 3) 1-2 Creative Language and 1-2 Equity areas. Hero examples should be included to show how language and equities come together. Output: Presentation Assumptions: Assumes Brand Love Key, BCI, and any other assets to be included are supplied. Exclusions: Third party expenses i.e. production of Hero examples|Complex: Refreshment of a Brand Book for a Global Brand (1x Global).|None||121||Group Account Director|Local|0.7||Account Director / Content Team Leader|Local|2.7||Senior Account Manager|Local|7.2||Programme Director|Local|0.9||Senior Project Manager|Local|14.2||Planning Director / Strategy Director|Local|9.0||Senior Planner / Strategist|Local|27.0||Creative Director|Local|9.0||Senior Art Director|Local|32.6||Designer / Creator|Local|3.6||Senior Copywriter|Local|13.0||QA Manager|Local|1.4|||||||||||||||||||||||||
+|Asset116|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Playbook|1|Development of a Playbook that provides a specific set of guidelines (can be internal, external or both). Activity: A Playbook should consist of an introduction to the subject, shared recent research, a frameworks or guidance around ways of working i.e. how to brief, plan and activate in that area and key takeaways. Playbooks may be channel specific i.e. working with single provider such as YouTube, twitter, Facebook or for a specific digital discipline such across multiple providers i.e. Mobile or Search. Output: Presentation|Simple: Development of a Playbook for a Local Brand (1x Local Market) OR ONE discipline or ONE Channel.|None||144||Group Account Director|Local|1.0||Account Director|Local|8.0||Senior Account Manager|Local|16.0||Programme Director|Local|1.5||Senior Project Manager|Local|19.8||Strategy Director|Local|8.0||Senior Planner / Strategist|Local|16.0||Creative Director|Local|8.0||Senior Designer / Lead Creator|Local|40.0||Senior Copywriter|Local|24.0||QA Manager|Local|2.0|||||||||||||||||||||||||||||
+|Asset116\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Playbook|1|Development of a Playbook that provides a specific set of guidelines (can be internal, external or both). This includes the use of GenAi for guidlines and research, and generating non-final visuals for presentation purposes. Activity: A Playbook should consist of an introduction to the subject, shared recent research, a frameworks or guidance around ways of working i.e. how to brief, plan and activate in that area and key takeaways. Playbooks may be channel specific i.e. working with single provider such as YouTube, twitter, Facebook or for a specific digital discipline such across multiple providers i.e. Mobile or Search. Output: Presentation|Simple: Development of a Playbook for a Local Brand (1x Local Market) OR ONE discipline or ONE Channel.|None||114||Group Account Director|Local|0.9||Account Director / Content Team Leader|Local|7.2||Senior Account Manager|Local|14.4||Programme Director|Local|1.4||Senior Project Manager|Local|17.8||Planning Director / Strategy Director|Local|7.2||Senior Planner / Strategist|Local|14.4||Creative Director|Local|7.2||Senior Designer / Lead Creator|Local|28.8||Senior Copywriter|Local|13.0||QA Manager|Local|1.8|||||||||||||||||||||||||||||
+|Asset117|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Playbook|2|Development of a Playbook that provides a specific set of guidelines (can be internal, external or both). Activity: A Playbook should consist of an introduction to the subject, shared recent research, a frameworks or guidance around ways of working i.e. how to brief, plan and activate in that area and key takeaways. Playbooks may be channel specific i.e. working with single provider such as YouTube, twitter, Facebook or for a specific digital discipline such across multiple providers i.e. Mobile or Search. Output: Presentation|Medium: Development of a Playbook for a Regional Brand (1x Region) OR ONE discipline or ONE Channel.|None||202||Business Director|Local|0.5||Group Account Director|Local|2.0||Account Director|Local|12.0||Senior Account Manager|Local|22.0||Programme Director|Local|2.0||Senior Project Manager|Local|27.8||Project Manager|Local|4.0||Strategy Director|Local|12.0||Senior Planner / Strategist|Local|24.0||Creative Director|Local|12.0||Senior Designer / Lead Creator|Local|50.0||Senior Copywriter|Local|30.0||QA Manager|Local|4.0|||||||||||||||||||||
+|Asset117\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Playbook|2|Development of a Playbook that provides a specific set of guidelines (can be internal, external or both). This includes the use of GenAi for guidlines and research, and generating non-final visuals for presentation purposes. Activity: A Playbook should consist of an introduction to the subject, shared recent research, a frameworks or guidance around ways of working i.e. how to brief, plan and activate in that area and key takeaways. Playbooks may be channel specific i.e. working with single provider such as YouTube, twitter, Facebook or for a specific digital discipline such across multiple providers i.e. Mobile or Search. Output: Presentation|Medium: Development of a Playbook for a Regional Brand (1x Region) OR ONE discipline or ONE Channel.|None||162||Business Director|Local|0.5||Group Account Director|Local|1.8||Account Director / Content Team Leader|Local|10.8||Senior Account Manager|Local|19.8||Programme Director|Local|1.8||Senior Project Manager|Local|25.0||Project Manager|Local|3.6||Planning Director / Strategy Director|Local|10.8||Senior Planner / Strategist|Local|21.6||Creative Director|Local|10.8||Senior Designer / Lead Creator|Local|36.0||Senior Copywriter|Local|16.2||QA Manager|Local|3.6|||||||||||||||||||||
+|Asset118|Strategy & Leadership|Brand|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Playbook|3|Development of a Playbook that provides a specific set of guidelines (can be internal, external or both). Activity: A Playbook should consist of an introduction to the subject, shared recent research, a frameworks or guidance around ways of working i.e. how to brief, plan and activate in that area and key takeaways. Playbooks may be channel specific i.e. working with single provider such as YouTube, twitter, Facebook or for a specific digital discipline such across multiple providers i.e. Mobile or Search. Output: Presentation|Complex: Development of a Playbook for a Global Brand (1x Global) OR ONE discipline or ONE Channel.|None||249||Business Director|Local|1.0||Group Account Director|Local|3.0||Account Director|Local|16.0||Senior Account Manager|Local|30.0||Programme Director|Local|2.5||Senior Project Manager|Local|33.8||Project Manager|Local|4.0||Strategy Director|Local|14.0||Senior Planner / Strategist|Local|30.0||Creative Director|Local|14.0||Senior Designer / Lead Creator|Local|60.0||Senior Copywriter|Local|36.0||QA Manager|Local|5.0|||||||||||||||||||||
+|Asset118\_Pencil Pro|Strategy & Leadership|Brand (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Playbook|3|Development of a Playbook that provides a specific set of guidelines (can be internal, external or both). This includes the use of GenAi for guidlines and research, and generating non-final visuals for presentation purposes. Activity: A Playbook should consist of an introduction to the subject, shared recent research, a frameworks or guidance around ways of working i.e. how to brief, plan and activate in that area and key takeaways. Playbooks may be channel specific i.e. working with single provider such as YouTube, twitter, Facebook or for a specific digital discipline such across multiple providers i.e. Mobile or Search. Output: Presentation|Complex: Development of a Playbook for a Global Brand (1x Global) OR ONE discipline or ONE Channel.|None||201||Business Director|Local|0.9||Group Account Director|Local|2.7||Account Director / Content Team Leader|Local|14.4||Senior Account Manager|Local|27.0||Programme Director|Local|2.3||Senior Project Manager|Local|30.4||Project Manager|Local|3.6||Planning Director / Strategy Director|Local|12.6||Senior Planner / Strategist|Local|27.0||Creative Director|Local|12.6||Senior Designer / Lead Creator|Local|43.2||Senior Copywriter|Local|19.4||QA Manager|Local|4.5|||||||||||||||||||||
+|Asset119|Strategy & Leadership|Strategy|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Social Strategy|1|Development of Social Media Strategy for 1 Brand. Activity: Include analysis on challenges and opportunities for local Social communication, sentiment analysis, reach (organic and paid) analysis, competitor Social presence perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored. Assumes an agreed BCI for the brand. Process not to exceed two rounds of presentation with feedback and one final presentation. Includes competitor analysis, Message guidance incudes overarching 'dos and don'ts' . Output: Full length document; executive summary & cascade-ready document. Assumption: Content Strategy should fall from the 5C framework. Exclusions: Breakdown of activation plan.|Simple: Brand Social Media Strategy for 2 Social Platforms. Overall the strategy covers up to two social media platforms; Competitor analysis for no more than 3 competitor brands - not categories in no more than one market/competitor; Message guidance incudes overarching 'dos and don'ts' includes up to 5 sample social media assets.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- Sample assets will be lightly scamped.||85||Account Director / Content Team Leader|Local|6.0||Senior Project Manager|Local|16.0||Planning Director / Strategy Director|Local|3.0||Strategist|Local|22.0||Creative Director|Local|8.0||Senior Designer / Lead Creator|Local|6.0||Designer / Creator|Oliver+|14.0||Senior Copywriter|Local|8.0||QA Manager|Local|2.0|||||||||||||||||||||||||||||||||||||
+|Asset119\_Pencil Pro|Strategy & Leadership|Strategy (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Social Strategy|1|Development of Social Media Strategy for 1 Brand.<br/>Activity: Include analysis on challenges and opportunities for local Social communication, sentiment analysis, reach (organic and paid) analysis, competitor Social presence perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored. Assumes an agreed BCI for the brand. Process not to exceed two rounds of presentation with feedback and one final presentation. Includes competitor analysis, Message guidance incudes overarching 'dos and don'ts'. GenAI used in message guidance for creative work, content strategy and key themes to be explored.<br/>Output: Full length document; executive summary & cascade-ready document.<br/>Assumption: Content Strategy should fall from the 5C framework.<br/>Exclusions: Breakdown of activation plan.|Simple: Brand Social Media Strategy for 2 Social Platforms. Overall the strategy covers up to two social media platforms; Competitor analysis for no more than 3 competitor brands - not categories in no more than one market/competitor; Message guidance incudes overarching 'dos and don'ts' includes up to 5 sample social media assets.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- Sample assets will be lightly scamped.||68||Account Director / Content Team Leader|Local|5.4||Senior Project Manager|Local|14.4||Planning Director / Strategy Director|Local|2.7||Strategist|Local|19.8||Creative Director|Local|7.2||Senior Designer / Lead Creator|Local|4.3||Designer / Creator|Oliver+|8.4||Senior Copywriter|Local|4.3||QA Manager|Local|1.8|||||||||||||||||||||||||||||||||||||
+|Asset120|Strategy & Leadership|Strategy|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Social Strategy|2|Development of Social Media Strategy for 1 Brand. Activity: Include analysis on challenges and opportunities for local Social communication, sentiment analysis, reach (organic and paid) analysis, competitor Social presence perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored. Assumes an agreed BCI for the brand. Process not to exceed two rounds of presentation with feedback and one final presentation. Includes competitor analysis, Message guidance incudes overarching 'dos and don'ts' . Output: Full length document; executive summary & cascade-ready document. Assumption: Content Strategy should fall from the 5C framework. Exclusions: Breakdown of activation plan.|Medium: Brand Social Media Strategy for 4 Social Platforms. Overall the strategy covers up to four social media platforms; Competitor analysis for no more than 3 competitor brands - not categories in no more than one market/competitor. Message guidance incudes overarching 'dos and don'ts' includes up to 10 sample social media assets.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- Sample assets will be lightly scamped||111||Account Director / Content Team Leader|Local|7.0||Senior Project Manager|Local|19.0||Planning Director / Strategy Director|Local|6.0||Strategist|Local|30.0||Creative Director|Local|10.0||Senior Designer / Lead Creator|Local|8.0||Designer / Creator|Oliver+|18.0||Senior Copywriter|Local|10.0||QA Manager|Local|3.0|||||||||||||||||||||||||||||||||||||
+|Asset120\_Pencil Pro|Strategy & Leadership|Strategy (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Social Strategy|2|Development of Social Media Strategy for 1 Brand.<br/>Activity: Include analysis on challenges and opportunities for local Social communication, sentiment analysis, reach (organic and paid) analysis, competitor Social presence perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored. Assumes an agreed BCI for the brand. Process not to exceed two rounds of presentation with feedback and one final presentation. Includes competitor analysis, Message guidance incudes overarching 'dos and don'ts'. GenAI used in message guidance for creative work, content strategy and key themes to be explored.<br/>Output: Full length document; executive summary & cascade-ready document.<br/>Assumption: Content Strategy should fall from the 5C framework.<br/>Exclusions: Breakdown of activation plan.|Medium: Brand Social Media Strategy for 4 Social Platforms. Overall the strategy covers up to four social media platforms; Competitor analysis for no more than 3 competitor brands - not categories in no more than one market/competitor. Message guidance incudes overarching 'dos and don'ts' includes up to 10 sample social media assets.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- Sample assets will be lightly scamped||89||Account Director / Content Team Leader|Local|6.3||Senior Project Manager|Local|17.1||Planning Director / Strategy Director|Local|5.4||Strategist|Local|27.0||Creative Director|Local|9.0||Senior Designer / Lead Creator|Local|5.8||Designer / Creator|Oliver+|10.8||Senior Copywriter|Local|5.4||QA Manager|Local|2.7|||||||||||||||||||||||||||||||||||||
+|Asset121|Strategy & Leadership|Strategy|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Social Strategy|3|Development of Social Media Strategy for 1 Brand. Activity: Include analysis on challenges and opportunities for local Social communication, sentiment analysis, reach (organic and paid) analysis, competitor Social presence perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored. Assumes an agreed BCI for the brand. Process not to exceed two rounds of presentation with feedback and one final presentation. Includes competitor analysis, Message guidance incudes overarching 'dos and don'ts' . Output: Full length document; executive summary & cascade-ready document. Assumption: Content Strategy should fall from the 5C framework. Exclusions: Breakdown of activation plan.|Complex: Brand Social Media Strategy for 5 Social Platforms. Overall the strategy covers up to five social media platforms; Competitor analysis for no more than 3 competitor brands - not categories in no more than one market/competitor. Message guidance incudes overarching 'dos and don'ts' includes up to 15 sample social media assets.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- Sample assets will be lightly scamped||142||Account Director / Content Team Leader|Local|10.0||Senior Project Manager|Local|26.0||Planning Director / Strategy Director|Local|8.0||Strategist|Local|35.0||Creative Director|Local|12.0||Senior Designer / Lead Creator|Local|10.0||Designer / Creator|Oliver+|24.0||Senior Copywriter|Local|12.0||QA Manager|Local|5.0|||||||||||||||||||||||||||||||||||||
+|Asset121\_Pencil Pro|Strategy & Leadership|Strategy (by Pencil Pro)|Creative development of brand assets e.g. Brand book, Brand Communication Idea, Brand Love Key, Playbook, social strategy.|Social Strategy|3|Development of Social Media Strategy for 1 Brand.<br/>Activity: Include analysis on challenges and opportunities for local Social communication, sentiment analysis, reach (organic and paid) analysis, competitor Social presence perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored. Assumes an agreed BCI for the brand. Process not to exceed two rounds of presentation with feedback and one final presentation. Includes competitor analysis, Message guidance incudes overarching 'dos and don'ts'. GenAI used in message guidance for creative work, content strategy and key themes to be explored.<br/>Output: Full length document; executive summary & cascade-ready document.<br/>Assumption: Content Strategy should fall from the 5C framework.<br/>Exclusions: Breakdown of activation plan.|Complex: Brand Social Media Strategy for 5 Social Platforms. Overall the strategy covers up to five social media platforms; Competitor analysis for no more than 3 competitor brands - not categories in no more than one market/competitor. Message guidance incudes overarching 'dos and don'ts' includes up to 15 sample social media assets.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- Sample assets will be lightly scamped||114||Account Director / Content Team Leader|Local|9.0||Senior Project Manager|Local|23.4||Planning Director / Strategy Director|Local|7.2||Strategist|Local|31.5||Creative Director|Local|10.8||Senior Designer / Lead Creator|Local|7.2||Designer / Creator|Oliver+|14.4||Senior Copywriter|Local|6.5||QA Manager|Local|4.5|||||||||||||||||||||||||||||||||||||
+|Asset182|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Local|1|Development of a new Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed, including addressing research findings if required. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Simple: Development of a new local campaign idea across a SINGLE channel.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||151||Business Director|Local|1.0||Account Director|Local|10.0||Account Manager|Local|2.0||Programme Director|Local|6.0||Senior Project Manager|Local|25.0||Strategy Director|Local|10.0||Planner / Strategist|Local|16.0||Creative Director|Local|10.0||Senior Art Director|Local|12.0||Senior Designer / Lead Creator|Local|32.0||Designer / Creator|Local|2.0||Senior Copywriter|Local|22.0||Executive Producer|Local|2.0||QA Manager|Local|1.0|||||||||||||||||
+|Asset182\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Local|1|Development of a new Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR).<br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed, including addressing research findings if required. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.<br/>Output: Presentation<br/>Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Simple: Development of a new local campaign idea across a SINGLE channel.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||121||Business Director|Local|0.9||Account Director / Content Team Leader|Local|9.0||Account Manager|Local|1.8||Programme Director|Local|5.4||Senior Project Manager|Local|22.5||Planning Director / Strategy Director|Local|9.0||Strategist|Local|14.4||Creative Director|Local|9.0||Senior Art Director|Local|9.8||Senior Designer / Lead Creator|Local|23.0||Designer / Creator|Local|1.2||Senior Copywriter|Local|11.9||Executive Producer|Local|1.7||QA Manager|Local|0.9|||||||||||||||||
+|Asset183|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Local|2|Development of a new Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed, including addressing research findings if required. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Medium: Development of a new local campaign idea for 2-3 channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||218||Business Director|Local|2.0||Account Director|Local|16.0||Account Manager|Local|4.0||Programme Director|Local|10.0||Senior Project Manager|Local|37.0||Strategy Director|Local|16.0||Planner / Strategist|Local|24.0||Creative Director|Local|16.0||Senior Art Director|Local|16.0||Senior Designer / Lead Creator|Local|40.0||Designer / Creator|Local|4.0||Senior Copywriter|Local|27.0||Executive Producer|Local|4.0||QA Manager|Local|1.5|||||||||||||||||
+|Asset183\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Local|2|Development of a new Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR).<br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed, including addressing research findings if required. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.<br/>Output: Presentation<br/>Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Medium: Development of a new local campaign idea for 2-3 channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||176||Business Director|Local|1.8||Account Director / Content Team Leader|Local|14.4||Account Manager|Local|3.6||Programme Director|Local|9.0||Senior Project Manager|Local|33.3||Planning Director / Strategy Director|Local|14.4||Strategist|Local|21.6||Creative Director|Local|14.4||Senior Art Director|Local|13.0||Senior Designer / Lead Creator|Local|28.8||Designer / Creator|Local|2.4||Senior Copywriter|Local|14.6||Executive Producer|Local|3.5||QA Manager|Local|1.4|||||||||||||||||
+|Asset184|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Local|3|Development of a new Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed, including addressing research findings if required. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Complex: Development of a new local campaign idea for 3+ channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- No more than 5 channels||296||Business Director|Local|4.0||Account Director|Local|20.0||Account Manager|Local|6.0||Programme Director|Local|15.0||Senior Project Manager|Local|43.0||Strategy Director|Local|24.0||Planner / Strategist|Local|32.0||Creative Director|Local|24.0||Senior Art Director|Local|20.0||Senior Designer / Lead Creator|Local|55.0||Designer / Creator|Local|8.0||Senior Copywriter|Local|37.0||Executive Producer|Local|6.0||QA Manager|Local|2.0|||||||||||||||||
+|Asset184\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Local|3|Development of a new Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR).<br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed, including addressing research findings if required. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.<br/>Output: Presentation<br/>Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Complex: Development of a new local campaign idea for 3+ channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- No more than 5 channels||239||Business Director|Local|3.6||Account Director / Content Team Leader|Local|18.0||Account Manager|Local|5.4||Programme Director|Local|13.5||Senior Project Manager|Local|38.7||Planning Director / Strategy Director|Local|21.6||Strategist|Local|28.8||Creative Director|Local|21.6||Senior Art Director|Local|16.3||Senior Designer / Lead Creator|Local|39.6||Designer / Creator|Local|4.8||Senior Copywriter|Local|20.0||Executive Producer|Local|5.2||QA Manager|Local|1.8|||||||||||||||||
+|Asset185|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Regional|1|Development of a new Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR) Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + 2 animatic language adapts is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Simple: Development of a new Regional campaign idea across a SINGLE channel.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||217||Business Director|Local|1.0||Account Director|Local|12.0||Account Manager|Local|3.0||Programme Director|Local|8.0||Senior Project Manager|Local|28.0||Project Manager|Local|4.0||Strategy Director|Local|24.0||Planner / Strategist|Local|16.0||Creative Director|Local|24.0||Senior Art Director|Local|18.0||Senior Designer / Lead Creator|Local|40.0||Designer / Creator|Local|4.0||Senior Copywriter|Local|29.0||Executive Producer|Local|4.0||QA Manager|Local|1.5|||||||||||||
+|Asset185\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Regional|1|Development of a new Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR)<br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.<br/>Output: Presentation<br/>Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Simple: Development of a new Regional campaign idea across a SINGLE channel.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||174||Business Director|Local|0.9||Account Director / Content Team Leader|Local|10.8||Account Manager|Local|2.7||Programme Director|Local|7.2||Senior Project Manager|Local|25.2||Project Manager|Local|3.6||Planning Director / Strategy Director|Local|21.6||Strategist|Local|14.4||Creative Director|Local|21.6||Senior Art Director|Local|14.7||Senior Designer / Lead Creator|Local|28.8||Designer / Creator|Local|2.4||Senior Copywriter|Local|15.7||Executive Producer|Local|3.5||QA Manager|Local|1.4|||||||||||||
+|Asset186|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Regional|2|Development of a new Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR) Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + 2 animatic language adapts is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Medium: Development of a new Regional campaign idea for 2-3 channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||301||Business Director|Local|3.0||Account Director|Local|18.0||Account Manager|Local|6.0||Programme Director|Local|14.0||Senior Project Manager|Local|40.0||Project Manager|Local|6.0||Strategy Director|Local|32.0||Planner / Strategist|Local|24.0||Creative Director|Local|32.0||Senior Art Director|Local|25.0||Senior Designer / Lead Creator|Local|50.0||Designer / Creator|Local|6.0||Senior Copywriter|Local|37.0||Executive Producer|Local|6.0||QA Manager|Local|2.0|||||||||||||
+|Asset186\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Regional|2|Development of a new Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR)<br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.<br/>Output: Presentation<br/>Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Medium: Development of a new Regional campaign idea for 2-3 channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||244||Business Director|Local|2.7||Account Director / Content Team Leader|Local|16.2||Account Manager|Local|5.4||Programme Director|Local|12.6||Senior Project Manager|Local|36.0||Project Manager|Local|5.4||Planning Director / Strategy Director|Local|28.8||Strategist|Local|21.6||Creative Director|Local|28.8||Senior Art Director|Local|20.4||Senior Designer / Lead Creator|Local|36.0||Designer / Creator|Local|3.6||Senior Copywriter|Local|20.0||Executive Producer|Local|5.2||QA Manager|Local|1.8|||||||||||||
+|Asset187|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Regional|3|Development of a new Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR) Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + 2 animatic language adapts is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Complex: Development of a new Regional campaign idea for 3+ channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- No more than 4 channels.||399||Business Director|Local|5.0||Account Director|Local|24.0||Account Manager|Local|9.0||Programme Director|Local|20.0||Senior Project Manager|Local|48.0||Project Manager|Local|8.0||Strategy Director|Local|45.0||Planner / Strategist|Local|32.0||Creative Director|Local|40.0||Senior Art Director|Local|33.0||Senior Designer / Lead Creator|Local|65.0||Designer / Creator|Local|10.0||Senior Copywriter|Local|49.0||Executive Producer|Local|8.0||QA Manager|Local|2.5|||||||||||||
+|Asset187\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Regional|3|Development of a new Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR)<br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.<br/>Output: Presentation<br/>Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Complex: Development of a new Regional campaign idea for 3+ channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- No more than 4 channels.||323||Business Director|Local|4.5||Account Director / Content Team Leader|Local|21.6||Account Manager|Local|8.1||Programme Director|Local|18.0||Senior Project Manager|Local|43.2||Project Manager|Local|7.2||Planning Director / Strategy Director|Local|40.5||Strategist|Local|28.8||Creative Director|Local|36.0||Senior Art Director|Local|26.9||Senior Designer / Lead Creator|Local|46.8||Designer / Creator|Local|6.0||Senior Copywriter|Local|26.5||Executive Producer|Local|7.0||QA Manager|Local|2.3|||||||||||||
+|Asset188|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Global|1|Development of a new Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + Simple 1 animatic re-edit/re-purpose + 1 animatic language adapt is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Simple: Development of a new Global campaign idea across a SINGLE channel.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||282||Business Director|Local|1.0||Account Director / Content Team Leader|Local|16.0||Account Manager|Local|4.0||Programme Director|Local|10.0||Senior Project Manager|Local|32.0||Project Manager|Local|8.0||Planning Director / Strategy Director|Local|32.0||Strategist|Local|20.0||Senior Creative Director|Local|8.0||Creative Director|Local|30.0||Senior Art Director|Local|24.0||Senior Designer / Lead Creator|Local|48.0||Designer / Creator|Local|5.0||Conceptual Copywriter|Local|12.0||Senior Copywriter|Local|24.0||Executive Producer|Local|6.0||QA Manager|Local|2.0|||||
+|Asset188\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Global|1|Development of a new Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR).<br/><br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.<br/><br/>Output: Presentation<br/><br/>Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/><br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Simple: Development of a new Global campaign idea across a SINGLE channel.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||228||Business Director|Local|0.9||Account Director / Content Team Leader|Local|14.4||Account Manager|Local|3.6||Programme Director|Local|9.0||Senior Project Manager|Local|28.8||Project Manager|Local|7.2||Planning Director / Strategy Director|Local|28.8||Strategist|Local|18.0||Senior Creative Director|Local|6.4||Creative Director|Local|27.0||Senior Art Director|Local|19.6||Senior Designer / Lead Creator|Local|34.6||Designer / Creator|Local|3.0||Conceptual Copywriter|Local|7.0||Senior Copywriter|Local|13.0||Executive Producer|Local|5.2||QA Manager|Local|1.8|||||
+|Asset189|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Global|2|Development of a new Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + Simple 1 animatic re-edit/re-purpose + 1 animatic language adapt is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Medium: Development of a new Global campaign idea for 2-3 channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||400||Business Director|Local|3.0||Account Director / Content Team Leader|Local|24.0||Account Manager|Local|8.0||Programme Director|Local|15.0||Senior Project Manager|Local|45.0||Project Manager|Local|12.0||Planning Director / Strategy Director|Local|45.0||Strategist|Local|30.0||Senior Creative Director|Local|16.0||Creative Director|Local|40.0||Senior Art Director|Local|32.0||Senior Designer / Lead Creator|Local|65.0||Designer / Creator|Local|8.0||Conceptual Copywriter|Local|16.0||Senior Copywriter|Local|30.0||Executive Producer|Local|8.0||QA Manager|Local|2.5|||||
+|Asset189\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Global|2|Development of a new Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR).<br/><br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.<br/><br/>Output: Presentation<br/><br/>Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/><br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Medium: Development of a new Global campaign idea for 2-3 channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||325||Business Director|Local|2.7||Account Director / Content Team Leader|Local|21.6||Account Manager|Local|7.2||Programme Director|Local|13.5||Senior Project Manager|Local|40.5||Project Manager|Local|10.8||Planning Director / Strategy Director|Local|40.5||Strategist|Local|27.0||Senior Creative Director|Local|12.8||Creative Director|Local|36.0||Senior Art Director|Local|26.1||Senior Designer / Lead Creator|Local|46.8||Designer / Creator|Local|4.8||Conceptual Copywriter|Local|9.3||Senior Copywriter|Local|16.2||Executive Producer|Local|7.0||QA Manager|Local|2.3|||||
+|Asset190|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Global|3|Development of a new Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + Simple 1 animatic re-edit/re-purpose + 1 animatic language adapt is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Complex: Development of a new Global campaign idea for 3+ channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- No more than 4 channels.||511||Business Director|Local|5.0||Account Director / Content Team Leader|Local|32.0||Account Manager|Local|12.0||Programme Director|Local|19.0||Senior Project Manager|Local|60.0||Project Manager|Local|16.0||Planning Director / Strategy Director|Local|60.0||Strategist|Local|40.0||Senior Creative Director|Local|24.0||Creative Director|Local|50.0||Senior Art Director|Local|40.0||Senior Designer / Lead Creator|Local|72.0||Designer / Creator|Local|12.0||Conceptual Copywriter|Local|20.0||Senior Copywriter|Local|36.0||Executive Producer|Local|10.0||QA Manager|Local|3.0|||||
+|Asset190\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|New Campaign Idea Global|3|Development of a new Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL, POS, PR).<br/><br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations markets. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign idea generation and creative routes.<br/><br/>Output: Presentation<br/><br/>Assumptions: Assumes an agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/><br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Complex: Development of a new Global campaign idea for 3+ channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- No more than 4 channels.||418||Business Director|Local|4.5||Account Director / Content Team Leader|Local|28.8||Account Manager|Local|10.8||Programme Director|Local|17.1||Senior Project Manager|Local|54.0||Project Manager|Local|14.4||Planning Director / Strategy Director|Local|54.0||Strategist|Local|36.0||Senior Creative Director|Local|19.2||Creative Director|Local|45.0||Senior Art Director|Local|32.6||Senior Designer / Lead Creator|Local|51.8||Designer / Creator|Local|7.2||Conceptual Copywriter|Local|11.6||Senior Copywriter|Local|19.4||Executive Producer|Local|8.7||QA Manager|Local|2.7|||||
+|Asset191|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Local|1|Refresh of an existing Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in market. The CI refresh will cover a defined period of time and must be objective led. The CI refresh must include a concise summary of a project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Simple: Refresh of an existing Local Campaign Idea across a single channel.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||100||Business Director|Local|1.0||Account Director|Local|12.0||Programme Director|Local|2.0||Senior Project Manager|Local|18.0||Strategy Director|Local|4.0||Senior Planner / Strategist|Local|12.0||Creative Director|Local|6.0||Senior Designer / Lead Creator|Local|26.0||Designer / Creator|Local|1.5||Senior Copywriter|Local|16.0||Executive Producer|Local|0.8||QA Manager|Local|1.0|||||||||||||||||||||||||
+|Asset191\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Local|1|Refresh of an existing Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).<br/><br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in market. The CI refresh will cover a defined period of time and must be objective led. The CI refresh must include a concise summary of a project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation and creative routes.<br/><br/>Output: Presentation<br/><br/>Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/><br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Simple: Refresh of an existing Local Campaign Idea across a single channel.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||79||Business Director|Local|0.9||Account Director / Content Team Leader|Local|10.8||Programme Director|Local|1.8||Senior Project Manager|Local|16.2||Planning Director / Strategy Director|Local|3.6||Senior Planner / Strategist|Local|10.8||Creative Director|Local|5.4||Senior Designer / Lead Creator|Local|18.7||Designer / Creator|Local|0.9||Senior Copywriter|Local|8.6||Executive Producer|Local|0.7||QA Manager|Local|0.9|||||||||||||||||||||||||
+|Asset192|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Local|2|Refresh of an existing Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in market. The CI refresh will cover a defined period of time and must be objective led. The CI refresh must include a concise summary of a project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Medium: Refresh of an existing Local Campaign Idea across two or three channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||140||Business Director|Local|2.5||Account Director|Local|16.0||Programme Director|Local|3.0||Senior Project Manager|Local|26.0||Strategy Director|Local|8.0||Senior Planner / Strategist|Local|16.0||Creative Director|Local|10.0||Senior Designer / Lead Creator|Local|32.0||Designer / Creator|Local|3.0||Senior Copywriter|Local|21.0||Executive Producer|Local|1.3||QA Manager|Local|1.5|||||||||||||||||||||||||
+|Asset192\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Local|2|Refresh of an existing Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).<br/><br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in market. The CI refresh will cover a defined period of time and must be objective led. The CI refresh must include a concise summary of a project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation and creative routes.<br/><br/>Output: Presentation<br/><br/>Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/><br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Medium: Refresh of an existing Local Campaign Idea across two or three channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||112||Business Director|Local|2.3||Account Director / Content Team Leader|Local|14.4||Programme Director|Local|2.7||Senior Project Manager|Local|23.4||Planning Director / Strategy Director|Local|7.2||Senior Planner / Strategist|Local|14.4||Creative Director|Local|9.0||Senior Designer / Lead Creator|Local|23.0||Designer / Creator|Local|1.8||Senior Copywriter|Local|11.3||Executive Producer|Local|1.1||QA Manager|Local|1.4|||||||||||||||||||||||||
+|Asset193|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Local|3|Refresh of an existing Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in market. The CI refresh will cover a defined period of time and must be objective led. The CI refresh must include a concise summary of a project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Complex: Refresh of an existing Local Campaign Idea for more than three channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- No more than 5 channels.||188||Business Director|Local|3.5||Account Director|Local|20.0||Programme Director|Local|5.0||Senior Project Manager|Local|36.0||Strategy Director|Local|10.0||Senior Planner / Strategist|Local|20.0||Creative Director|Local|16.0||Senior Designer / Lead Creator|Local|40.0||Designer / Creator|Local|6.0||Senior Copywriter|Local|28.0||Executive Producer|Local|1.8||QA Manager|Local|2.0|||||||||||||||||||||||||
+|Asset193\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Local|3|Refresh of an existing Local Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).<br/><br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in market. The CI refresh will cover a defined period of time and must be objective led. The CI refresh must include a concise summary of a project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation and creative routes.<br/><br/>Output: Presentation<br/><br/>Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/><br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Complex: Refresh of an existing Local Campaign Idea for more than three channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- No more than 5 channels.||150||Business Director|Local|3.2||Account Director / Content Team Leader|Local|18.0||Programme Director|Local|4.5||Senior Project Manager|Local|32.4||Planning Director / Strategy Director|Local|9.0||Senior Planner / Strategist|Local|18.0||Creative Director|Local|14.4||Senior Designer / Lead Creator|Local|28.8||Designer / Creator|Local|3.6||Senior Copywriter|Local|15.1||Executive Producer|Local|1.5||QA Manager|Local|1.8|||||||||||||||||||||||||
+|Asset194|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Regional|1|Refresh of an existing Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + 2 animatic language adapts is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Simple: Refresh of an existing Regional Campaign Idea across a single channel.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||130||Business Director|Local|1.0||Account Director|Local|16.0||Programme Director|Local|3.0||Senior Project Manager|Local|23.8||Strategy Director|Local|6.0||Senior Planner / Strategist|Local|16.0||Creative Director|Local|8.0||Senior Designer / Lead Creator|Local|32.0||Designer / Creator|Local|2.0||Senior Copywriter|Local|19.0||Executive Producer|Local|2.0||QA Manager|Local|1.5|||||||||||||||||||||||||
+|Asset194\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Regional|1|Refresh of an existing Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).<br/><br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation and creative routes.<br/><br/>Output: Presentation<br/><br/>Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/><br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Simple: Refresh of an existing Regional Campaign Idea across a single channel.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||104||Business Director|Local|0.9||Account Director / Content Team Leader|Local|14.4||Programme Director|Local|2.7||Senior Project Manager|Local|21.4||Planning Director / Strategy Director|Local|5.4||Senior Planner / Strategist|Local|14.4||Creative Director|Local|7.2||Senior Designer / Lead Creator|Local|23.0||Designer / Creator|Local|1.2||Senior Copywriter|Local|10.3||Executive Producer|Local|1.7||QA Manager|Local|1.4|||||||||||||||||||||||||
+|Asset195|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Regional|2|Refresh of an existing Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + 2 animatic language adapts is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Medium: Refresh of an existing Regional Campaign Idea across two or three channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||178||Business Director|Local|2.5||Account Director|Local|22.0||Programme Director|Local|5.0||Senior Project Manager|Local|31.8||Strategy Director|Local|10.0||Senior Planner / Strategist|Local|20.0||Creative Director|Local|12.0||Senior Designer / Lead Creator|Local|40.0||Designer / Creator|Local|4.0||Senior Copywriter|Local|26.0||Executive Producer|Local|3.0||QA Manager|Local|2.0|||||||||||||||||||||||||
+|Asset195\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Regional|2|Refresh of an existing Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).<br/><br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation and creative routes.<br/><br/>Output: Presentation<br/><br/>Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/><br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Medium: Refresh of an existing Regional Campaign Idea across two or three channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||143||Business Director|Local|2.3||Account Director / Content Team Leader|Local|19.8||Programme Director|Local|4.5||Senior Project Manager|Local|28.6||Planning Director / Strategy Director|Local|9.0||Senior Planner / Strategist|Local|18.0||Creative Director|Local|10.8||Senior Designer / Lead Creator|Local|28.8||Designer / Creator|Local|2.4||Senior Copywriter|Local|14.0||Executive Producer|Local|2.6||QA Manager|Local|1.8|||||||||||||||||||||||||
+|Asset196|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Regional|3|Refresh of an existing Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + 2 animatic language adapts is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Complex: Refresh of an existing Regional Campaign Idea for more than three channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- No more than 4 channels.||233||Business Director|Local|3.5||Account Director|Local|30.0||Programme Director|Local|6.0||Senior Project Manager|Local|44.8||Strategy Director|Local|12.0||Senior Planner / Strategist|Local|24.0||Creative Director|Local|18.0||Senior Designer / Lead Creator|Local|48.0||Designer / Creator|Local|7.0||Senior Copywriter|Local|33.0||Executive Producer|Local|4.0||QA Manager|Local|2.5|||||||||||||||||||||||||
+|Asset196\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Regional|3|Refresh of an existing Regional Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).<br/><br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation and creative routes.<br/><br/>Output: Presentation<br/><br/>Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/><br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Complex: Refresh of an existing Regional Campaign Idea for more than three channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- No more than 4 channels.||187||Business Director|Local|3.2||Account Director / Content Team Leader|Local|27.0||Programme Director|Local|5.4||Senior Project Manager|Local|40.3||Planning Director / Strategy Director|Local|10.8||Senior Planner / Strategist|Local|21.6||Creative Director|Local|16.2||Senior Designer / Lead Creator|Local|34.6||Designer / Creator|Local|4.2||Senior Copywriter|Local|17.8||Executive Producer|Local|3.5||QA Manager|Local|2.3|||||||||||||||||||||||||
+|Asset197|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Global|1|Refresh of an existing Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + Simple 1 animatic re-edit/re-purpose + 1 animatic language adapt is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Simple: Refresh of an existing Global Campaign Idea across a single channel.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||144||Business Director|Local|1.0||Account Director|Local|12.0||Programme Director|Local|4.0||Senior Project Manager|Local|30.0||Strategy Director|Local|8.0||Senior Planner / Strategist|Local|20.0||Creative Director|Local|10.0||Senior Designer / Lead Creator|Local|32.0||Designer / Creator|Local|2.0||Senior Copywriter|Local|21.0||Executive Producer|Local|2.0||QA Manager|Local|2.0|||||||||||||||||||||||||
+|Asset197\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Global|1|Refresh of an existing Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).<br/><br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation.<br/><br/>Output: Presentation<br/><br/>Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/><br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Simple: Refresh of an existing Global Campaign Idea across a single channel.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||116||Business Director|Local|0.9||Account Director / Content Team Leader|Local|10.8||Programme Director|Local|3.6||Senior Project Manager|Local|27.0||Planning Director / Strategy Director|Local|7.2||Senior Planner / Strategist|Local|18.0||Creative Director|Local|9.0||Senior Designer / Lead Creator|Local|23.0||Designer / Creator|Local|1.2||Senior Copywriter|Local|11.3||Executive Producer|Local|1.7||QA Manager|Local|1.8|||||||||||||||||||||||||
+|Asset198|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Global|2|Refresh of an existing Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + Simple 1 animatic re-edit/re-purpose + 1 animatic language adapt is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Medium: Refresh of an existing Global Campaign Idea across two or three channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||198||Business Director|Local|2.5||Account Director|Local|18.0||Programme Director|Local|6.0||Senior Project Manager|Local|40.0||Strategy Director|Local|12.0||Senior Planner / Strategist|Local|24.0||Creative Director|Local|16.0||Senior Designer / Lead Creator|Local|40.0||Designer / Creator|Local|4.0||Senior Copywriter|Local|28.0||Executive Producer|Local|4.0||QA Manager|Local|3.0|||||||||||||||||||||||||
+|Asset198\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Global|2|Refresh of an existing Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).<br/><br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation.<br/><br/>Output: Presentation<br/><br/>Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/><br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Medium: Refresh of an existing Global Campaign Idea across two or three channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.||159||Business Director|Local|2.3||Account Director / Content Team Leader|Local|16.2||Programme Director|Local|5.4||Senior Project Manager|Local|36.0||Planning Director / Strategy Director|Local|10.8||Senior Planner / Strategist|Local|21.6||Creative Director|Local|14.4||Senior Designer / Lead Creator|Local|28.8||Designer / Creator|Local|2.4||Senior Copywriter|Local|15.1||Executive Producer|Local|3.5||QA Manager|Local|2.7|||||||||||||||||||||||||
+|Asset199|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Global|3|Refresh of an existing Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR). Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. Output: Presentation Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required. (Quantitative Testing of the brand shortlisted idea and script by means of 1 original animatic + Simple 1 animatic re-edit/re-purpose + 1 animatic language adapt is included in moving image master asset) Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs.|Complex: Refresh of an existing Global Campaign Idea for more than three channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- No more than 4 channels.||258||Business Director|Local|3.5||Account Director|Local|26.0||Programme Director|Local|8.0||Senior Project Manager|Local|50.0||Strategy Director|Local|14.0||Senior Planner / Strategist|Local|28.0||Creative Director|Local|24.0||Senior Designer / Lead Creator|Local|50.0||Designer / Creator|Local|7.0||Senior Copywriter|Local|37.0||Executive Producer|Local|6.0||QA Manager|Local|4.0|||||||||||||||||||||||||
+|Asset199\_Pencil Pro|Campaign Ideation (by Pencil Pro)|Campaign (by Pencil Pro)|Creative development of a new campaign idea or refresh of existing campaign idea|Refresh Existing Campaign Idea Global|3|Refresh of an existing Global Campaign Idea (CI) which drives multi channel communications across a specific number of channels (online, offline, BTL, ATL,POS,PR).<br/><br/>Activity: Up to three creative routes to be presented with supporting visual ideas to help demonstrate the effectiveness & versatility of the overall thought. Two further rounds of amends are included to narrow down to a single idea \[creative route chosen after round one, to produce concept deliverables]. The route once selected must be proven and validated as fully workable idea across the channels selected and confirmed by further testing if needed including addressing research findings if required. Involves strategic and creative input, plus testing in up to 3 locations. The CI will cover a defined period of time and must be objective led. Must include a concise summary of project in PowerPoint format. GenAI used in assisting in campaign refresh idea generation.<br/><br/>Output: Presentation<br/><br/>Assumptions: Assumes an existing Campaign Idea and agreed BCI for the brand already exists. The Campaign Idea must always be consistent to the BCI and includes oversight of research stimulus if required.<br/><br/>Exclusions: Creation, development & execution of final assets related to the brief & media plan - these to be scoped separately. All third party costs|Complex: Refresh of an existing Global Campaign Idea for more than three channels.|Assumptions:<br/>- Testing of assets not included.<br/>- Will be handed over to testing partner.<br/>- No more than 4 channels.||207||Business Director|Local|3.2||Account Director / Content Team Leader|Local|23.4||Programme Director|Local|7.2||Senior Project Manager|Local|45.0||Planning Director / Strategy Director|Local|12.6||Senior Planner / Strategist|Local|25.2||Creative Director|Local|21.6||Senior Designer / Lead Creator|Local|36.0||Designer / Creator|Local|4.2||Senior Copywriter|Local|20.0||Executive Producer|Local|5.2||QA Manager|Local|3.6|||||||||||||||||||||||||
+|Asset200|Campaign Ideation|Campaign|Creative development of a new campaign idea or refresh of existing campaign idea|BET - Brand Experience Toolkit Design|1|BET is a concise summary of a Multimarket brand engagement (campaign or projects) that covers more than 4 markets Activity: Includes the following 6 sections: The Opportunity, Something People want, Engages People with our Brand, Unlock customer support, Drives growth in priority channels, Our commitment Output: Presentation Creative Design Assumptions: BCI and CI in place already.|One Complexity: Brand engagement of >4 Markets|Assumptions:<br/>- Output Creative Design Presentation.<br/>- 2 rounds of revisions.||152||Business Director|Local|2.0||Account Director|Local|16.0||Senior Project Manager|Local|34.0||Strategy Director|Local|10.0||Senior Planner / Strategist|Local|32.0||Creative Director|Local|6.0||Senior Designer / Lead Creator|Local|30.0||Senior Copywriter|Local|20.0||QA Manager|Local|2.0|||||||||||||||||||||||||||||||||||||
+|Asset201B|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Digital Master Film|1|Creative development and production oversight of a Moving Image master (TVC, Cinema, Digital etc) expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: Creative development and oversight of scripts, storyboard and animatic or any other stimulus (if an animatic is not being made) with inspirations to bring alive the thought, visual references for look and feel, music references, etc. The oversight is inclusive of all 3 stages Pre production, Production and Post production. Liaison with Client relevant areas RAP, CMI, etc. (Animatic includes up to 3 round of revisions each between the brands and agencies). Output: Scripts, storyboard and Final editable moving image master and animatic (if applicable) Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, music search, usage rights contracting, post production, allowing for 3 sets of post production at each stage (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. The research findings will be utilised by the campaign approver who is responsible for authorising the gateway to execution to proceed with TVC, Cinema, Digital production. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team|Simple: Unique film for ONE COUNTRY which includes up to 1 animatic or 1 other stimulus (if an animatic is not being made)|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production.<br/><br/>Excludes:<br/>- Excludes TVC productions<br/>- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement<br/>- Excludes all video edits (Creative development only)<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production.||193||Account Director / Content Team Leader|Local|18.2||Project Manager|Local|20.7||Planning Director / Strategy Director|Local|1.0||Senior Planner / Strategist|Local|7.0||Creative Director|Local|28.0||Senior Art Director|Local|70.0||Senior Copywriter|Local|22.4||Executive Producer|Local|4.9||Producer|Local|21.0|||||||||||||||||||||||||||||||||||||
+|Asset202B|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Digital Master Film|2|Creative development and production oversight of a Moving Image master (TVC, Cinema, Digital etc) expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: Creative development and oversight of scripts, storyboard and animatic or any other stimulus (if an animatic is not being made) with inspirations to bring alive the thought, visual references for look and feel, music references, etc. The oversight is inclusive of all 3 stages Pre production, Production and Post production. Liaison with Client relevant areas RAP, CMI, etc. (Animatic includes up to 3 round of revisions each between the brands and agencies). Output: Scripts, storyboard and Final editable moving image master and animatic (if applicable) Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, music search, usage rights contracting, post production, allowing for 3 sets of post production at each stage (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. The research findings will be utilised by the campaign approver who is responsible for authorising the gateway to execution to proceed with TVC, Cinema, Digital production. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team|Medium: Unique film for REGIONAL rollout which includes up to 1 animatic + 2 animatic language adapts (if an animatic is not being made the same applies to other Stimulus)|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production.<br/><br/>Excludes:<br/>- Excludes TVC productions<br/>- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement<br/>- Excludes all video edits (Creative development only)||248||Account Director / Content Team Leader|Local|26.6||Project Manager|Local|26.3||Planning Director / Strategy Director|Local|1.4||Senior Planner / Strategist|Local|11.2||Creative Director|Local|35.0||Senior Art Director|Local|84.0||Senior Copywriter|Local|28.0||Executive Producer|Local|7.7||Producer|Local|28.0|||||||||||||||||||||||||||||||||||||
+|Asset203B|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Digital Master Film|3|Creative development and production oversight of a Moving Image master (TVC, Cinema, Digital etc) expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: Creative development and oversight of scripts, storyboard and animatic or any other stimulus (if an animatic is not being made) with inspirations to bring alive the thought, visual references for look and feel, music references, etc. The oversight is inclusive of all 3 stages Pre production, Production and Post production. Liaison with Client relevant areas RAP, CMI, etc. (Animatic includes up to 3 round of revisions each between the brands and agencies). Output: Scripts, storyboard and Final editable moving image master and animatic (if applicable) Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, music search, usage rights contracting, post production, allowing for 3 sets of post production at each stage (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. The research findings will be utilised by the campaign approver who is responsible for authorising the gateway to execution to proceed with TVC, Cinema, Digital production. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team|Complex: Unique film for GLOBAL rollout which includes up to 1 animatic + 1 Simple animatic re-edit/re-purpose + 1 animatic language adapt (if an animatic is not being made the same applies to other Stimulus)|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production.<br/><br/>Excludes:<br/>- Excludes TVC productions<br/>- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement<br/>- Excludes all video edits (Creative development only)||302||Account Director / Content Team Leader|Local|36.4||Project Manager|Local|31.9||Planning Director / Strategy Director|Local|1.8||Senior Planner / Strategist|Local|14.7||Creative Director|Local|42.0||Senior Art Director|Local|91.0||Senior Copywriter|Local|35.7||Executive Producer|Local|10.5||Producer|Local|38.5|||||||||||||||||||||||||||||||||||||
+|Asset204B|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Digital Master Film - only production oversight|1|Creative production oversight of a Moving Image Master expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production Liaison with Client relevant areas RAP, CMI, etc. Output: Final editable moving image master Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, music search, usage rights contracting, post production, allowing for 3 sets of post production at each stage (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team|Simple: Unique film for ONE COUNTRY.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production.<br/><br/>Excludes:<br/>- Excludes TVC productions<br/>- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement<br/>- Excludes all video edits (Creative development only)||83||Account Director / Content Team Leader|Local|10.0||Project Manager|Local|4.8||Planning Director / Strategy Director|Local|0.5||Senior Planner / Strategist|Local|1.0||Creative Director|Local|10.0||Senior Art Director|Local|20.0||Senior Copywriter|Local|2.0||Executive Producer|Local|5.0||Producer|Local|30.0|||||||||||||||||||||||||||||||||||||
+|Asset205B|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Digital Master Film - only production oversight|2|Creative production oversight of a Moving Image Master expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production Liaison with Client relevant areas RAP, CMI, etc. Output: Final editable moving image master Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, music search, usage rights contracting, post production, allowing for 3 sets of post production at each stage (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team|Medium: Unique film for REGIONAL rollout.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production.<br/><br/>Excludes:<br/>- Excludes TVC productions<br/>- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement<br/>- Excludes all video edits (Creative development only)||111||Account Director / Content Team Leader|Local|14.0||Project Manager|Local|4.8||Planning Director / Strategy Director|Local|0.5||Senior Planner / Strategist|Local|1.0||Creative Director|Local|14.0||Senior Art Director|Local|24.0||Senior Copywriter|Local|4.0||Executive Producer|Local|9.0||Producer|Local|40.0|||||||||||||||||||||||||||||||||||||
+|Asset206B|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Digital Master Film - only production oversight|3|Creative production oversight of a Moving Image Master expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production Liaison with Client relevant areas RAP, CMI, etc. Output: Final editable moving image master Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, music search, usage rights contracting, post production, allowing for 3 sets of post production at each stage (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team|Complex: Unique film for GLOBAL rollout.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production.<br/><br/>Excludes:<br/>- Excludes TVC productions<br/>- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement<br/>- Excludes all video edits (Creative development only)||143||Account Director / Content Team Leader|Local|20.0||Project Manager|Local|4.8||Planning Director / Strategy Director|Local|0.5||Senior Planner / Strategist|Local|1.0||Creative Director|Local|18.0||Senior Art Director|Local|30.0||Senior Copywriter|Local|6.0||Executive Producer|Local|13.0||Producer|Local|50.0|||||||||||||||||||||||||||||||||||||
+|Asset207B|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Digital Master Film - excludes production oversight|1|Creative development ONLY (excludes production oversight) of a Moving Image master (TVC, Cinema, Digital etc) expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: Creative development of 3 scripts, storyboard and animatic or any other stimulus (if an animatic is not being made) with inspirations to bring alive the thought, visual references for look and feel, music references, etc. Liaison with Client relevant areas RAP, CMI, etc. (Animatic includes up to 3 round of revisions each between the brands and agencies) Output: Scripts, storyboard and final editable animatic master Assumptions: Includes creative development, and organisation & management of preview stimulus material. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team|Simple: Unique film for ONE COUNTRY which includes up to 1 animatic or 1 other stimulus (if an animatic is not being made)|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Organisation & management of preview stimClient'sus material.<br/><br/>Excludes:<br/>- Excludes TVC productions<br/>- All third-party production costs, usage costs, translation/transcreation<br/>- Preview stimClient'sus costs.<br/>- All production to be managed through Agency team||193||Account Director / Content Team Leader|Local|16.0||Project Manager|Local|24.8||Planning Director / Strategy Director|Local|1.0||Senior Planner / Strategist|Local|9.0||Creative Director|Local|30.0||Senior Art Director|Local|80.0||Senior Copywriter|Local|30.0||Executive Producer|Local|2.0|||||||||||||||||||||||||||||||||||||||||
+|Asset208B|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Digital Master Film - excludes production oversight|2|Creative development ONLY (excludes production oversight) of a Moving Image master (TVC, Cinema, Digital etc) expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: Creative development of 3 scripts, storyboard and animatic or any other stimulus (if an animatic is not being made) with inspirations to bring alive the thought, visual references for look and feel, music references, etc. Liaison with Client relevant areas RAP, CMI, etc. (Animatic includes up to 3 round of revisions each between the brands and agencies) Output: Scripts, storyboard and final editable animatic master Assumptions: Includes creative development, and organisation & management of preview stimulus material. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team|Medium: Unique film for REGIONAL rollout which includes up to 1 animatic + 2 animatic language adapts (if an animatic is not being made the same applies to other Stimulus)|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Organisation & management of preview stimClient'sus material.<br/><br/>Excludes:<br/>- Excludes TVC productions<br/>- All third-party production costs, usage costs, translation/transcreation<br/>- Preview stimClient'sus costs.<br/>- All production to be managed through Agency team||243||Account Director / Content Team Leader|Local|24.0||Project Manager|Local|32.8||Planning Director / Strategy Director|Local|1.5||Senior Planner / Strategist|Local|15.0||Creative Director|Local|36.0||Senior Art Director|Local|96.0||Senior Copywriter|Local|36.0||Executive Producer|Local|2.0|||||||||||||||||||||||||||||||||||||||||
+|Asset209B|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Digital Master Film - excludes production oversight|3|Creative development ONLY (excludes production oversight) of a Moving Image master (TVC, Cinema, Digital etc) expected to last up to a maximum of 90 seconds based on one (1) chosen creative execution. Activity: Creative development of 3 scripts, storyboard and animatic or any other stimulus (if an animatic is not being made) with inspirations to bring alive the thought, visual references for look and feel, music references, etc. Liaison with Client relevant areas RAP, CMI, etc. (Animatic includes up to 3 round of revisions each between the brands and agencies) Output: Scripts, storyboard and final editable animatic master Assumptions: Includes creative development, and organisation & management of preview stimulus material. Exclusions: All third-party production costs, usage costs and preview stimulus costs. All production to be managed through Agency team|Complex: Unique film for GLOBAL rollout which includes up to 1 animatic + 1 Simple animatic re-edit/re-purpose + 1 animatic language adapt (if an animatic is not being made the same applies to other Stimulus)|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Organisation & management of preview stimClient'sus material.<br/><br/>Excludes:<br/>- Excludes TVC productions<br/>- All third-party production costs, usage costs, translation/transcreation<br/>- Preview stimClient'sus costs.<br/>- All production to be managed through Agency team||289||Account Director / Content Team Leader|Local|32.0||Project Manager|Local|40.8||Planning Director / Strategy Director|Local|2.0||Senior Planner / Strategist|Local|20.0||Creative Director|Local|42.0||Senior Art Director|Local|100.0||Senior Copywriter|Local|45.0||Executive Producer|Local|2.0||Producer|Local|5.0|||||||||||||||||||||||||||||||||||||
+|Asset210A|Audio Visual|Adaptations & Reedits|An adaptation or re-edit of a film or audio file from existing footage, may include additional country, language change, pack change or digital conversion|Digital Film Adapt - Language/country|1|Adaptation of one master moving image for another language / country Activity: Management of adaptation of one master moving image file including required editing and VO, and language adaptation. Output: Final file ready for distribution Assumptions: Sound recording, mixing, overlay and output. Supers versioning and transcreation Including local country clearances. Includes 2 revision rounds and 1 upload to required platform. Exclusions: All third-party production and usage costs. Production to be priced through Agency team.|Simple: Adaptation of one master moving image for one language / country|Assumptions:<br/>- Simple edit changes for titles and supers to localise<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Includes simple titles changes<br/>- Includes sound overlay for audio, if supplied<br/><br/>Excludes:<br/>- Excludes creative changes to script, editing in other footage/new content sequences<br/>- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)||10||Account Director / Content Team Leader|Local|2.0||Project Manager|Local|1.5||Creative Director|Local|1.0||Producer|Local|3.0||Senior Motion Design / Editor|Oliver+|2.0|||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset210A\_Pencil Pro|Audio Visual (by Pencil Pro)|Adaptations & Reedits (by Pencil Pro)|An adaptation or re-edit of a film or audio file from existing footage, may include additional country, language change, pack change or digital conversion|Digital Film Adapt - Language/country|1|Adaptation of one master moving image for another language / country<br/><br/>Activity: Management of adaptation of one master moving image file including required editing and VO, and language adaptation.<br/><br/>Output: Final file ready for distribution<br/><br/>Assumptions: Original Master Template for the video exists within Pencil Pro. Sound recording, mixing, overlay and output. Supers versioning and transcreation Including local country clearances. Includes 2 revision rounds and 1 upload to required platform.<br/><br/>Exclusions: All third-party production and usage costs. Production to be priced through Agency team. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.|Simple: Adaptation of one master moving image for one language / country|Assumptions:<br/>- Simple edit changes for titles and supers to localise<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Includes simple titles changes<br/>- Includes sound overlay for audio, if supplied<br/><br/>Excludes:<br/>- Excludes creative changes to script, editing in other footage/new content sequences<br/>- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)||8||Account Director / Content Team Leader|Local|1.8||Project Manager|Local|1.4||Creative Director|Local|0.9||Producer|Local|2.7||Senior Motion Design / Editor|Oliver+|1.6|||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset213B|Audio Visual|Adaptations & Reedits|An adaptation or re-edit of a film or audio file from existing footage, may include additional country, language change, pack change or digital conversion|Digital Film Re-Edit/Repurpose|1|Development of a re-edit/repurpose of existing master to create a revised edit or new master script for new language. Activity: Creative development and paper edit (e.g. taking still images from existing assets to create new storyboard) of existing assets to supply a new script, or new storyboard and new script plus additional 'pick up' shoot. Supplying final edit & delivery of 1 master film. Output: Final file ready for distribution Assumptions: Includes production oversight of editing of footage from existing assets, or of a small additional shoot, music (if applicable) & VO, post production including sound mix. Usage right contracting, post production, allowing for 3 sets of post production (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Includes management of clearances, 3 sets of post production rounds (e.g. offline/online) for client revisions. Exclusions: Any new footage and all third party costs to be managed through Agency team.|Simple: Editing of same storyline eg reshuffling scenes or cutting scenes.|Assumptions:<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Includes simple edit changes for titles and supers<br/>- Includes sound overlay for audio, if supplied<br/>- Includes editing in other footage/new content sequences, assuming new footage is fit for purpose<br/><br/>Excludes:<br/>- Excludes creative changes to script<br/>- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)||19||Account Director / Content Team Leader|Local|2.0||Project Manager|Local|1.5||Senior Art Director|Local|2.0||Copywriter / Brand Journalist|Oliver+|1.0||Producer|Local|4.0||Senior Motion Design / Editor|Oliver+|3.0||Motion Designer / Editor|Oliver+|5.0|||||||||||||||||||||||||||||||||||||||||||||
+|Asset213B\_Pencil Pro|Audio Visual (by Pencil Pro)|Adaptations & Reedits (by Pencil Pro)|An adaptation or re-edit of a film or audio file from existing footage, may include additional country, language change, pack change or digital conversion|Digital Film Re-Edit/Repurpose|1|Development of a re-edit/repurpose of existing master to create a revised edit or new master script for new language.<br/><br/>Activity: Creative development and paper edit (e.g. taking still images from existing assets to create new storyboard) of existing assets to supply a new script, or new storyboard and new script plus additional 'pick up' shoot. Supplying final edit & delivery of 1 master film.<br/><br/>Output: Final file ready for distribution<br/><br/>Assumptions: Original Master Template for the video exists within Pencil Pro. Includes production oversight of editing of footage from existing assets, or of a small additional shoot, music (if applicable) & VO, post production including sound mix. Usage right contracting, post production, allowing for 3 sets of post production (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Includes management of clearances, 3 sets of post production rounds (e.g. offline/online) for client revisions.<br/><br/>Exclusions: Any new footage and all third party costs to be managed through Agency team. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.|Simple: Editing of same storyline eg reshuffling scenes or cutting scenes.|Assumptions:<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Includes simple edit changes for titles and supers<br/>- Includes sound overlay for audio, if supplied<br/>- Includes editing in other footage/new content sequences, assuming new footage is fit for purpose<br/><br/>Excludes:<br/>- Excludes creative changes to script<br/>- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)||15||Account Director / Content Team Leader|Local|1.8||Project Manager|Local|1.4||Senior Art Director|Local|1.6||Copywriter / Brand Journalist|Oliver+|0.5||Producer|Local|3.6||Senior Motion Design / Editor|Oliver+|2.4||Motion Designer / Editor|Oliver+|4.1|||||||||||||||||||||||||||||||||||||||||||||
+|Asset214B|Audio Visual|Adaptations & Reedits|An adaptation or re-edit of a film or audio file from existing footage, may include additional country, language change, pack change or digital conversion|Digital Film Re-Edit/Repurpose|2|Development of a re-edit/repurpose of existing master to create a revised edit or new master script for new language. Activity: Creative development and paper edit (e.g. taking still images from existing assets to create new storyboard) of existing assets to supply a new script, or new storyboard and new script plus additional 'pick up' shoot. Supplying final edit & delivery of 1 master film. Output: Final file ready for distribution Assumptions: Includes production oversight of editing of footage from existing assets, or of a small additional shoot, music (if applicable) & VO, post production including sound mix. Usage right contracting, post production, allowing for 3 sets of post production (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Includes management of clearances, 3 sets of post production rounds (eg. offline/online) for client revisions. Exclusions: Any new footage and all third party costs to be managed through Agency team.|Medium: Editing to create new messaging including script using multiple assets and new VO recording (if required)|Assumptions:<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Includes simple edit changes for titles and supers<br/>- Includes sound overlay for audio, if supplied<br/>- Includes editing in other footage/new content sequences, assuming new footage is fit for purpose<br/><br/>Excludes:<br/>- Excludes creative changes to script<br/>- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)||25||Account Director / Content Team Leader|Local|3.0||Project Manager|Local|1.5||Senior Art Director|Local|2.5||Copywriter / Brand Journalist|Oliver+|2.0||Producer|Local|5.0||Senior Motion Design / Editor|Oliver+|4.0||Motion Designer / Editor|Oliver+|7.0|||||||||||||||||||||||||||||||||||||||||||||
+|Asset214B\_Pencil Pro|Audio Visual (by Pencil Pro)|Adaptations & Reedits (by Pencil Pro)|An adaptation or re-edit of a film or audio file from existing footage, may include additional country, language change, pack change or digital conversion|Digital Film Re-Edit/Repurpose|2|Development of a re-edit/repurpose of existing master to create a revised edit or new master script for new language.<br/><br/>Activity: Creative development and paper edit (e.g. taking still images from existing assets to create new storyboard) of existing assets to supply a new script, or new storyboard and new script plus additional 'pick up' shoot. Supplying final edit & delivery of 1 master film.<br/><br/>Output: Final file ready for distribution<br/><br/>Assumptions: Original Master Template for the video exists within Pencil Pro. Includes production oversight of editing of footage from existing assets, or of a small additional shoot, music (if applicable) & VO, post production including sound mix. Usage right contracting, post production, allowing for 3 sets of post production (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Includes management of clearances, 3 sets of post production rounds (e.g. offline/online) for client revisions.<br/><br/>Exclusions: Any new footage and all third party costs to be managed through Agency team. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.|Medium: Editing to create new messaging including script using multiple assets and new VO recording (if required)|Assumptions:<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Includes simple edit changes for titles and supers<br/>- Includes sound overlay for audio, if supplied<br/>- Includes editing in other footage/new content sequences, assuming new footage is fit for purpose<br/><br/>Excludes:<br/>- Excludes creative changes to script<br/>- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)||21||Account Director / Content Team Leader|Local|2.7||Project Manager|Local|1.4||Senior Art Director|Local|2.0||Copywriter / Brand Journalist|Oliver+|1.1||Producer|Local|4.5||Senior Motion Design / Editor|Oliver+|3.3||Motion Designer / Editor|Oliver+|5.7|||||||||||||||||||||||||||||||||||||||||||||
+|Asset215B|Audio Visual|Adaptations & Reedits|An adaptation or re-edit of a film or audio file from existing footage, may include additional country, language change, pack change or digital conversion|Digital Film Re-Edit/Repurpose|3|Development of a re-edit/repurpose of existing master to create a revised edit or new master script for new language. Activity: Creative development and paper edit (e.g. taking still images from existing assets to create new storyboard) of existing assets to supply a new script, or new storyboard and new script plus additional 'pick up' shoot. Supplying final edit & delivery of 1 master film. Output: Final file ready for distribution Assumptions: Includes production oversight of editing of footage from existing assets, or of a small additional shoot, music (if applicable) & VO, post production including sound mix. Usage right contracting, post production, allowing for 3 sets of post production (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Includes management of clearances, 3 sets of post production rounds (eg. offline/online) for client revisions. Exclusions: Any new footage and all third party costs to be managed through Agency team.|Complex: Re-edit new for new language is required, new storyboards/ to create new messaging/script and small pick up shoot is required and new VO recording. Includes: organisation & management of small "pick up" eg. additional shots shoot including 1 x PPM, and production oversight for shoot requirements|Assumptions:<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Includes simple edit changes for titles and supers<br/>- Includes sound overlay for audio, if supplied<br/>- Includes editing in other footage/new content sequences, assuming new footage is fit for purpose<br/><br/>Excludes:<br/>- Excludes creative changes to script<br/>- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)||38||Account Director / Content Team Leader|Local|4.0||Project Manager|Local|1.5||Senior Art Director|Local|4.0||Copywriter / Brand Journalist|Oliver+|3.0||Producer|Local|9.0||Senior Motion Design / Editor|Oliver+|6.0||Motion Designer / Editor|Oliver+|10.0|||||||||||||||||||||||||||||||||||||||||||||
+|Asset215B\_Pencil Pro|Audio Visual (by Pencil Pro)|Adaptations & Reedits (by Pencil Pro)|An adaptation or re-edit of a film or audio file from existing footage, may include additional country, language change, pack change or digital conversion|Digital Film Re-Edit/Repurpose|3|Development of a re-edit/repurpose of existing master to create a revised edit or new master script for new language.<br/><br/>Activity: Creative development and paper edit (e.g. taking still images from existing assets to create new storyboard) of existing assets to supply a new script, or new storyboard and new script plus additional 'pick up' shoot. Supplying final edit & delivery of 1 master film.<br/><br/>Output: Final file ready for distribution<br/><br/>Assumptions: Original Master Template for the video exists within Pencil Pro. Includes production oversight of editing of footage from existing assets, or of a small additional shoot, music (if applicable) & VO, post production including sound mix. Usage right contracting, post production, allowing for 3 sets of post production (e.g. offline/online) for client revisions; final edit & delivery of one film in one language. Includes management of clearances, 3 sets of post production rounds (e.g. offline/online) for client revisions.<br/><br/>Exclusions: Any new footage and all third party costs to be managed through Agency team. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.|Complex: Re-edit new for new language is required, new storyboards/ to create new messaging/script and small pick up shoot is required and new VO recording. Includes: organisation & management of small "pick up" eg. additional shots shoot including 1 x PPM, and production oversight for shoot requirements|Assumptions:<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Includes simple edit changes for titles and supers<br/>- Includes sound overlay for audio, if supplied<br/>- Includes editing in other footage/new content sequences, assuming new footage is fit for purpose<br/><br/>Excludes:<br/>- Excludes creative changes to script<br/>- Excludes Research, Colour grading, Translation/transcreation, location, usage (any post-production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes new VO recording, additional music, SFX, audio mixing/sound design, Distribution, Clearance and Rotations, or any other 3rd party costs (if required)||31||Account Director / Content Team Leader|Local|3.6||Project Manager|Local|1.4||Senior Art Director|Local|3.3||Copywriter / Brand Journalist|Oliver+|1.6||Producer|Local|8.0||Senior Motion Design / Editor|Oliver+|4.9||Motion Designer / Editor|Oliver+|8.1|||||||||||||||||||||||||||||||||||||||||||||
+|Asset216|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|How to Video with Production|1|Creation of moving image video including actual production Activity: Creation, storyboard, scripts, casting, production, all usage rights and upload to Client Digital Asset Database. Output: 1 X 120 second video, Tips and tricks, Recipes of up to 120 seconds in length and final delivery master file including all project files and components inclusive of split audio tracks and super less submaster. Assumptions: Talent being an agency pre-negotiated talent / VO artist with all usage rights included. Products, ingredients/final samples are supplied. Exclusions: Specialist Wardrobe or probs Specialist Talent or resulting usage Specialist Crew (i.e. Food Stylist, Set designer or modeller). All third party costs.|Simple: Script is provided. Includes: A single camera set up with standard studio lighting, no distinguishable on screen talent (i.e. Hand Only), addition of Client logos and simple text graphics in post production, scamped storyboard, In camera audio, VO artist, one library music track and basic clean up retouching, shot in a small in-house studio environment and with all usage rights. Adaptation of text or localization of on-screen text and replacement of supplied pack shots in a post. Excludes: Research, Colour grading, Translation/transcreation, location, bespoke Usage.|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Only minimal and simple titles included<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/><br/>Excludes:<br/>- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes all video edits (Creative development only)||40||Account Director / Content Team Leader|Local|0.5||Senior Account Manager|Local|1.0||Project Manager|Oliver+|7.0||Associate Creative Director|Local|6.0||Senior Designer / Lead Creator|Oliver+|16.0||Senior Copywriter|Local|1.0||Copywriter / Brand Journalist|Local|3.0||Senior Producer|Oliver+|5.0|||||||||||||||||||||||||||||||||||||||||
+|Asset216\_Pencil Pro|Audio Visual (by Pencil Pro)|Origination (by Pencil Pro)|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|How to Video with Production|1|Creation of moving image video including actual production<br/><br/>Activity: Creation, storyboard, scripts, casting, production, all usage rights and upload to Client Digital Asset Database. This includes the use of GenAi for concepting, storyboarding and copy/scripting.<br/><br/>Output: 1 X 120 second video, Tips and tricks, Recipes of up to 120 seconds in length and final delivery master file including all project files and components inclusive of split audio tracks and super less submaster.<br/><br/>Assumptions: Talent being an agency pre-negotiated talent / VO artist with all usage rights included. Products, ingredients/final samples are supplied.<br/><br/>Exclusions: Specialist Wardrobe or probs Specialist Talent or resulting usage Specialist Crew (i.e. Food Stylist, Set designer or modeller). All third party costs. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.|Simple: Script is provided. Includes: A single camera set up with standard studio lighting, no distinguishable on screen talent (i.e. Hand Only), addition of Client logos and simple text graphics in post production, scamped storyboard, In camera audio, VO artist, one library music track and basic clean up retouching, shot in a small in-house studio environment and with all usage rights. Adaptation of text or localization of on-screen text and replacement of supplied pack shots in a post. Excludes: Research, Colour grading, Translation/transcreation, location, bespoke Usage.|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Only minimal and simple titles included<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/><br/>Excludes:<br/>- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes all video edits (Creative development only)||31||Account Director / Content Team Leader|Local|0.5||Senior Account Manager|Local|0.9||Project Manager|Oliver+|6.3||Associate Creative Director|Local|5.4||Senior Designer / Lead Creator|Oliver+|11.5||Senior Copywriter|Local|0.5||Copywriter / Brand Journalist|Local|1.6||Senior Producer|Oliver+|4.3|||||||||||||||||||||||||||||||||||||||||
+|Asset217|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|How to Video with Production|2|Creation of moving image video including actual production Activity: Creation, storyboard, scripts, casting, production, all usage rights and upload to Client Digital Asset Database. Output: 1 X 120 second video, Tips and tricks, Recipes of up to 120 seconds in length and final delivery master file including all project files and components inclusive of split audio tracks and super less submaster. Assumptions: Talent being an agency pre-negotiated talent / VO artist with all usage rights included. Products, ingredients/final samples are supplied. Exclusions: Specialist Wardrobe or probs Specialist Talent or resulting usage Specialist Crew (i.e. Food Stylist, Set designer or modeller). All third party costs.|Medium: Script is provided. Includes: A single camera set up with standard studio lighting, one on screen talent from an agency pre-negotiated talent, props, addition of Client logos, simple text graphics and 2D after effects motion graphics animation in post production, scamped storyboard, In camera audio, one library music track, basic clean up retouching when shot in a single location and with all usage rights. Adaptation of text or localization of on-screen text and replacement of supplied pack shots in a post. Excludes: Research, Colour grading, Translation/transcreation, location, bespoke Usage.|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Only minimal and simple titles included<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/><br/>Excludes:<br/>- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes all video edits (Creative development only)||57||Account Director / Content Team Leader|Local|0.8||Senior Account Manager|Local|2.0||Project Manager|Oliver+|10.0||Associate Creative Director|Local|8.0||Senior Designer / Lead Creator|Oliver+|22.0||Senior Copywriter|Local|2.0||Copywriter / Brand Journalist|Local|6.0||Senior Producer|Oliver+|6.0|||||||||||||||||||||||||||||||||||||||||
+|Asset217\_Pencil Pro|Audio Visual (by Pencil Pro)|Origination (by Pencil Pro)|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|How to Video with Production|2|Creation of moving image video including actual production<br/><br/>Activity: Creation, storyboard, scripts, casting, production, all usage rights and upload to Client Digital Asset Database. This includes the use of GenAi for concepting, storyboarding and copy/scripting.<br/><br/>Output: 1 X 120 second video, Tips and tricks, Recipes of up to 120 seconds in length and final delivery master file including all project files and components inclusive of split audio tracks and super less submaster.<br/><br/>Assumptions: Talent being an agency pre-negotiated talent / VO artist with all usage rights included. Products, ingredients/final samples are supplied.<br/><br/>Exclusions: Specialist Wardrobe or probs Specialist Talent or resulting usage Specialist Crew (i.e. Food Stylist, Set designer or modeller). All third party costs. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.|Medium: Script is provided. Includes: A single camera set up with standard studio lighting, one on screen talent from an agency pre-negotiated talent, props, addition of Client logos, simple text graphics and 2D after effects motion graphics animation in post production, scamped storyboard, In camera audio, one library music track, basic clean up retouching when shot in a single location and with all usage rights. Adaptation of text or localization of on-screen text and replacement of supplied pack shots in a post. Excludes: Research, Colour grading, Translation/transcreation, location, bespoke Usage.|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Only minimal and simple titles included<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/><br/>Excludes:<br/>- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes all video edits (Creative development only)||44||Account Director / Content Team Leader|Local|0.7||Senior Account Manager|Local|1.8||Project Manager|Oliver+|9.0||Associate Creative Director|Local|7.2||Senior Designer / Lead Creator|Oliver+|15.8||Senior Copywriter|Local|1.1||Copywriter / Brand Journalist|Local|3.2||Senior Producer|Oliver+|5.2|||||||||||||||||||||||||||||||||||||||||
+|Asset218|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|How to Video with Production|3|Creation of moving image video including actual production Activity: Creation, storyboard, scripts, casting, production, all usage rights and upload to Client Digital Asset Database. Output: 1 X 120 second video, Tips and tricks, Recipes of up to 120 seconds in length and final delivery master file including all project files and components inclusive of split audio tracks and super less submaster. Assumptions: Talent being an agency pre-negotiated talent / VO artist with all usage rights included. Products, ingredients/final samples are supplied. Exclusions: Specialist Wardrobe or probs Specialist Talent or resulting usage Specialist Crew (i.e. Food Stylist, Set designer or modeller). All third party costs.|Complex: Script is not provided. Includes: A single camera set up with standard studio lighting, one on screen talent, VO artist, basic make-up and props, addition of Client logos, simple text graphics and 2D After Effects Motion Graphics Animation in post production, script creation, scamped storyboard, In camera audio, one library music track, basic colour grade when shot in a single location and with all usage rights. Adaptation of text or localization of on-screen text and replacement of supplied pack shots in a post. Excludes: Research, Colour grading, Translation/transcreation, location, bespoke Usage.|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Only minimal and simple titles included<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/><br/>Excludes:<br/>- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes all video edits (Creative development only)||77||Account Director / Content Team Leader|Local|1.0||Senior Account Manager|Local|4.0||Project Manager|Oliver+|13.0||Associate Creative Director|Local|10.0||Senior Designer / Lead Creator|Oliver+|30.0||Senior Copywriter|Local|3.0||Copywriter / Brand Journalist|Local|9.0||Senior Producer|Oliver+|7.0|||||||||||||||||||||||||||||||||||||||||
+|Asset218\_Pencil Pro|Audio Visual (by Pencil Pro)|Origination (by Pencil Pro)|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|How to Video with Production|3|Creation of moving image video including actual production<br/><br/>Activity: Creation, storyboard, scripts, casting, production, all usage rights and upload to Client Digital Asset Database. This includes the use of GenAi for concepting, storyboarding and copy/scripting.<br/><br/>Output: 1 X 120 second video, Tips and tricks, Recipes of up to 120 seconds in length and final delivery master file including all project files and components inclusive of split audio tracks and super less submaster.<br/><br/>Assumptions: Talent being an agency pre-negotiated talent / VO artist with all usage rights included. Products, ingredients/final samples are supplied.<br/><br/>Exclusions: Specialist Wardrobe or probs Specialist Talent or resulting usage Specialist Crew (i.e. Food Stylist, Set designer or modeller). All third party costs. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.|Complex: Script is not provided. Includes: A single camera set up with standard studio lighting, one on screen talent, VO artist, basic make-up and props, addition of Client logos, simple text graphics and 2D After Effects Motion Graphics Animation in post production, script creation, scamped storyboard, In camera audio, one library music track, basic colour grade when shot in a single location and with all usage rights. Adaptation of text or localization of on-screen text and replacement of supplied pack shots in a post. Excludes: Research, Colour grading, Translation/transcreation, location, bespoke Usage.|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Only minimal and simple titles included<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/><br/>Excludes:<br/>- Excludes Research, Colour grading, Translation/transcreation, location, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.<br/>- Excludes all video edits (Creative development only)||59||Account Director / Content Team Leader|Local|0.9||Senior Account Manager|Local|3.6||Project Manager|Oliver+|11.7||Associate Creative Director|Local|9.0||Senior Designer / Lead Creator|Oliver+|21.6||Senior Copywriter|Local|1.6||Copywriter / Brand Journalist|Local|4.9||Senior Producer|Oliver+|6.0|||||||||||||||||||||||||||||||||||||||||
+|Asset219|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Internal Promo Video|1|Creation of a Promotional Video (showreel) for internal use of up to 90 seconds Activity: 2D Motion Graphics driven showreel or sizzle reel style internal comms video Output: Final video file ready for distribution Assumptions: Includes script and storyboard generation (if required), generation of assets, build in 2D motion graphics, approvals and one library music track. Exclusions: All third-party production and usage costs.|Simple: Script, storyboards and assets are supplied.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)<br/>- To create 1 x master ad<br/>- Excludes sound design, VO, audio mixing<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- All assets provided must be layered, editable and fit for purposes<br/><br/>Excludes:<br/>- Excludes all third party fees (if needed)<br/>- Excludes 3D and specialist skills<br/>- Excludes sound design, VO, audio mixing<br/>- Excludes retouching, grading, colour correction etc.<br/>- Excludes Character animation||58||Account Director / Content Team Leader|Local|1.0||Creative Director|Local|4.0||Copywriter / Brand Journalist|Local|1.0||Producer|Oliver+|8.0||Senior Motion Design / Editor|Oliver+|4.0||Motion Designer / Editor|Oliver+|40.0|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset219\_Pencil Pro|Audio Visual (by Pencil Pro)|Origination (by Pencil Pro)|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Internal Promo Video|1|Creation of a Promotional Video (showreel) for internal use of up to 90 seconds Activity: 2D Motion Graphics driven showreel or sizzle reel style internal comms video Output: Final video file ready for distribution Assumptions Includes script and storyboard generation (if required), generation of assets, build in 2D motion graphics, approvals and one library music track. Exclusions: All third-party production and usage costs beyond libarry track.|Simple: Script, storyboards and assets are supplied.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)<br/>- To create 1 x master ad<br/>- Excludes sound design, VO, audio mixing<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- All assets provided must be layered, editable and fit for purposes<br/><br/>Excludes:<br/>- Excludes all third party fees (if needed)<br/>- Excludes 3D and specialist skills<br/>- Excludes sound design, VO, audio mixing<br/>- Excludes retouching, grading, colour correction etc.<br/>- Excludes Character animation||48||Account Director / Content Team Leader|Local|0.9||Creative Director|Local|3.6||Copywriter / Brand Journalist|Local|0.5||Producer|Oliver+|7.1||Senior Motion Design / Editor|Oliver+|3.3||Motion Designer / Editor|Oliver+|32.6|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset220|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Internal Promo Video|2|Creation of a Promotional Video (showreel) for internal use of up to 90 seconds Activity: 2D Motion Graphics driven showreel or sizzle reel style internal comms video Output: Final video file ready for distribution Assumptions: Includes script and storyboard generation (if required), generation of assets, build in 2D motion graphics, approvals and one library music track. Exclusions: All third-party production and usage costs.|Medium: Script and assets are supplied, storyboard is not supplied.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)<br/>- To create 1 x master ad<br/>- Excludes sound design, VO, audio mixing<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- All assets provided must be layered, editable and fit for purposes<br/>- Can include simple character animation for 1 or 2 characters<br/><br/>Excludes:<br/>- Excludes all third party fees (if needed)<br/>- Excludes 3D and specialist skills<br/>- Excludes sound design, VO, audio mixing<br/>- Excludes retouching, grading, colour correction etc.||105||Account Director / Content Team Leader|Local|3.0||Creative Director|Local|5.0||Senior Designer / Lead Creator|Local|4.0||Senior Designer / Lead Creator|Oliver+|16.0||Copywriter / Brand Journalist|Local|1.0||Producer|Oliver+|10.0||Senior Motion Design / Editor|Oliver+|6.0||Motion Designer / Editor|Oliver+|60.0|||||||||||||||||||||||||||||||||||||||||
+|Asset220\_Pencil Pro|Audio Visual (by Pencil Pro)|Origination (by Pencil Pro)|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Internal Promo Video|2|Creation of a Promotional Video (showreel) for internal use of up to 90 seconds Activity: 2D Motion Graphics driven showreel or sizzle reel style internal comms video Output: Final video file ready for distribution Assumptions Includes script and storyboard generation (if required), generation of assets, build in 2D motion graphics, approvals and one library music track. Exclusions: All third-party production and usage costs beyond libarry track.|Medium: Script and assets are supplied, storyboard is not supplied.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)<br/>- To create 1 x master ad<br/>- Excludes sound design, VO, audio mixing<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- All assets provided must be layered, editable and fit for purposes<br/>- Can include simple character animation for 1 or 2 characters<br/><br/>Excludes:<br/>- Excludes all third party fees (if needed)<br/>- Excludes 3D and specialist skills<br/>- Excludes sound design, VO, audio mixing<br/>- Excludes retouching, grading, colour correction etc.||85||Account Director / Content Team Leader|Local|2.7||Creative Director|Local|4.5||Senior Designer / Lead Creator|Local|2.9||Senior Designer / Lead Creator|Oliver+|11.5||Copywriter / Brand Journalist|Local|0.5||Producer|Oliver+|8.9||Senior Motion Design / Editor|Oliver+|4.9||Motion Designer / Editor|Oliver+|48.9|||||||||||||||||||||||||||||||||||||||||
+|Asset221|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Internal Promo Video|3|Creation of a Promotional Video (showreel) for internal use of up to 90 seconds Activity: 2D Motion Graphics driven showreel or sizzle reel style internal comms video Output: Final video file ready for distribution Assumptions Includes script and storyboard generation (if required), generation of assets, build in 2D motion graphics, approvals and one library music track. Exclusions: All third-party production and usage costs beyond libarry track.|Complex: Script, storyboards and assets are not supplied.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)<br/>- To create 1 x master ad<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- All assets provided must be layered, editable and fit for purposes<br/>- Can include some character animation<br/><br/>Excludes:<br/>- Excludes sound design, VO, audio mixing<br/>- Excludes all third party fees (if needed)<br/>- Excludes 3D and specialist skills<br/>- Excludes retouching, grading, colour correction etc.||132||Account Director / Content Team Leader|Local|4.0||Creative Director|Local|9.0||Senior Designer / Lead Creator|Local|4.0||Senior Designer / Lead Creator|Oliver+|16.0||Copywriter / Brand Journalist|Local|3.0||Producer|Oliver+|18.0||Senior Motion Design / Editor|Oliver+|8.0||Motion Designer / Editor|Oliver+|70.0|||||||||||||||||||||||||||||||||||||||||
+|Asset221\_Pencil Pro|Audio Visual (by Pencil Pro)|Origination (by Pencil Pro)|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Internal Promo Video|3|Creation of a Promotional Video (showreel) for internal use of up to 90 seconds Activity: 2D Motion Graphics driven showreel or sizzle reel style internal comms video Output: Final video file ready for distribution Assumptions Includes script and storyboard generation (if required), generation of assets, build in 2D motion graphics, approvals and one library music track. Exclusions: All third-party production and usage costs beyond libarry track.|Complex: Script, storyboards and assets are not supplied.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)<br/>- To create 1 x master ad<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- All assets provided must be layered, editable and fit for purposes<br/>- Can include some character animation<br/><br/>Excludes:<br/>- Excludes sound design, VO, audio mixing<br/>- Excludes all third party fees (if needed)<br/>- Excludes 3D and specialist skills<br/>- Excludes retouching, grading, colour correction etc.||107||Account Director / Content Team Leader|Local|3.6||Creative Director|Local|8.1||Senior Designer / Lead Creator|Local|2.9||Senior Designer / Lead Creator|Oliver+|11.5||Copywriter / Brand Journalist|Local|1.6||Producer|Oliver+|16.0||Senior Motion Design / Editor|Oliver+|6.5||Motion Designer / Editor|Oliver+|57.1|||||||||||||||||||||||||||||||||||||||||
+|Asset222B|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Bumper Ad|1|Creation of a Bumper Video utilizing existing material and content i.e. supplied product and master assets. Activity: Concepting, storyboard, copy/script, production management, build and final version publishing/ upload to relevant platform. Output: Final video file ready for distribution Assumptions: Edit existing footage, music & VO (if applicable), post production including sound mix (if required). Allows for up to three rounds of client revisions. Exclusions: All third-party production and usage costs.|Simple: Creative development and production management of up to 3-6 second Bumper|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Production fees, if needed, including talent, priced through Agency Production<br/>- New footage is sourced from a stock library<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>--Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||28||Account Director / Content Team Leader|Local|1.0||Project Manager|Local|4.0||Strategist|Local|0.5||Creative Director|Local|1.0||Senior Designer / Lead Creator|Local|1.0||Senior Designer / Lead Creator|Oliver+|8.0||Copywriter / Brand Journalist|Local|1.5||Producer|Oliver+|3.0||Motion Designer / Editor|Oliver+|8.0|||||||||||||||||||||||||||||||||||||
+|Asset222B\_Pencil Pro|Audio Visual (by Pencil Pro)|Origination (by Pencil Pro)|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Bumper Ad|1|Creation of a Bumper Video utilizing existing material and content i.e. supplied product and master assets.<br/><br/>Activity: Concepting, storyboard, copy/script, production management, build and final version publishing/ upload to relevant platform. This includes the use of GenAi for concepting, storyboarding and copy/scripting.<br/><br/>Output: Final video file ready for distribution<br/><br/>Assumptions: Edit existing footage, music & VO (if applicable), post production including sound mix (if required). Allows for up to three rounds of client revisions.<br/><br/>Exclusions: All third-party production and usage costs. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.|Simple: Creative development and production management of up to 3-6 second Bumper|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Production fees, if needed, including talent, priced through Agency Production<br/>- New footage is sourced from a stock library<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>--Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||20||Account Director / Content Team Leader|Local|0.9||Project Manager|Local|3.5||Strategist|Local|0.4||Creative Director|Local|0.8||Senior Designer / Lead Creator|Local|0.6||Senior Designer / Lead Creator|Oliver+|4.7||Copywriter / Brand Journalist|Local|0.7||Producer|Oliver+|2.7||Motion Designer / Editor|Oliver+|5.5|||||||||||||||||||||||||||||||||||||
+|Asset223|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Pre-roll Video|2|Creation of a Bumper / Pre-Roll Video utilizing existing material and content i.e. supplied product and master assets. Activity: Concepting, storyboard, copy/script, production management, build and final version publishing/ upload to relevant platform. Output: Final video file ready for distribution Assumptions: Edit existing footage, music & VO (if applicable), post production including sound mix (if required). Allows for up to three rounds of client revisions. Exclusions: All third-party production and usage costs.|Medium: Creative development and production management of up to 6-15 second Pre-roll video.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Production fees, if needed, including talent, priced through Agency Production<br/>- New footage is sourced from a stock library<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>--Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||51||Account Director / Content Team Leader|Local|3.0||Project Manager|Local|5.0||Strategist|Local|0.5||Creative Director|Local|3.0||Senior Designer / Lead Creator|Local|2.0||Senior Designer / Lead Creator|Oliver+|12.0||Copywriter / Brand Journalist|Local|5.0||Producer|Oliver+|6.0||Motion Designer / Editor|Oliver+|14.0|||||||||||||||||||||||||||||||||||||
+|Asset223\_Pencil Pro|Audio Visual (by Pencil Pro)|Origination (by Pencil Pro)|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Pre-roll Video|2|Creation of a Bumper / Pre-Roll Video utilizing existing material and content i.e. supplied product and master assets.<br/><br/>Activity: Concepting, storyboard, copy/script, production management, build and final version publishing/ upload to relevant platform. This includes the use of GenAi for concepting, storyboarding and copy/scripting.<br/><br/>Output: Final video file ready for distribution<br/><br/>Assumptions: Edit existing footage, music & VO (if applicable), post production including sound mix (if required). Allows for up to three rounds of client revisions.<br/><br/>Exclusions: All third-party production and usage costs. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.|Medium: Creative development and production management of up to 6-15 second Pre-roll video.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Production fees, if needed, including talent, priced through Agency Production<br/>- New footage is sourced from a stock library<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>--Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||35||Account Director / Content Team Leader|Local|2.6||Project Manager|Local|4.4||Strategist|Local|0.4||Creative Director|Local|2.4||Senior Designer / Lead Creator|Local|1.2||Senior Designer / Lead Creator|Oliver+|7.0||Copywriter / Brand Journalist|Local|2.2||Producer|Oliver+|5.3||Motion Designer / Editor|Oliver+|9.6|||||||||||||||||||||||||||||||||||||
+|Asset224|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Pre-roll Video|3|Creation of a Bumper / Pre-Roll Video utilizing existing material and content i.e. supplied product and master assets. Activity: Concepting, storyboard, copy/script, production management, build and final version publishing/ upload to relevant platform. Output: Final video file ready for distribution Assumptions: Edit existing footage, music & VO (if applicable), post production including sound mix (if required). Allows for up to three rounds of client revisions. Exclusions: All third-party production and usage costs.|Medium: Creative development and production management of up to 6-15 second Pre-roll video.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Production fees, if needed, including talent, priced through Agency Production<br/>- New footage is sourced from a stock library<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>--Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||67||Account Director / Content Team Leader|Local|4.0||Project Manager|Local|7.0||Strategist|Local|0.5||Creative Director|Local|4.0||Senior Designer / Lead Creator|Local|4.0||Senior Designer / Lead Creator|Oliver+|16.0||Copywriter / Brand Journalist|Local|6.0||Producer|Oliver+|7.0||Motion Designer / Editor|Oliver+|18.0|||||||||||||||||||||||||||||||||||||
+|Asset224\_Pencil Pro|Audio Visual (by Pencil Pro)|Origination (by Pencil Pro)|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Pre-roll Video|3|Creation of a Bumper / Pre-Roll Video utilizing existing material and content i.e. supplied product and master assets.<br/><br/>Activity: Concepting, storyboard, copy/script, production management, build and final version publishing/ upload to relevant platform. This includes the use of GenAi for concepting, storyboarding and copy/scripting.<br/><br/>Output: Final video file ready for distribution<br/><br/>Assumptions: Edit existing footage, music & VO (if applicable), post production including sound mix (if required). Allows for up to three rounds of client revisions.<br/><br/>Exclusions: All third-party production and usage costs. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.|Complex: Creative development and production management of 15-30 seconds Pre-video.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Production fees, if needed, including talent, priced through Agency Production<br/>- New footage is sourced from a stock library<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>--Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||46||Account Director / Content Team Leader|Local|3.5||Project Manager|Local|6.1||Strategist|Local|0.4||Creative Director|Local|3.2||Senior Designer / Lead Creator|Local|2.3||Senior Designer / Lead Creator|Oliver+|9.4||Copywriter / Brand Journalist|Local|2.7||Producer|Oliver+|6.2||Motion Designer / Editor|Oliver+|12.3|||||||||||||||||||||||||||||||||||||
+|Asset228|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Product Demo Video|1|Creation of a Product Demo Video. Activity: Creative ideation and production oversight and management of a Product Demo Video, CGI components and animated text. Output: Final video file ready for distribution Assumptions: Script, storyboards and product assets are supplied. Exclusions: All third-party production and usage costs managed through Agency team..|Simple: Use of existing product/pack assets, some 2D text animation.|Assumptions:<br/>- Costs dependant on storyboard and concept<br/><br/>Excludes:<br/>- Excludes new VO, sound design, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes colour grading, retouching, complex 3D and/or 2D and specialist skills like liquid animation||48||Account Director / Content Team Leader|Local|1.0||Senior Project Manager|Local|6.0||Creative Director|Local|2.0||Senior Designer / Lead Creator|Local|3.0||Designer / Creator|Oliver+|6.0||Copywriter / Brand Journalist|Local|4.0||Producer|Oliver+|8.0||Motion Designer / Editor|Oliver+|18.0|||||||||||||||||||||||||||||||||||||||||
+|Asset228\_Pencil Pro|Audio Visual (by Pencil Pro)|Origination (by Pencil Pro)|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Product Demo Video|1|Creation of a Product Demo Video.<br/><br/>Activity: Creative ideation and production oversight and management of a Product Demo Video, CGI components and animated text. This includes the use of GenAi for concepting, storyboarding and copy/scripting.<br/><br/>Output: Final video file ready for distribution Assumptions: Script, storyboards and product assets are supplied.<br/><br/>Exclusions: All third-party production and usage costs managed through Agency team. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.|Simple: Use of existing product/pack assets, some 2D text animation.|Assumptions:<br/>- Costs dependant on storyboard and concept<br/><br/>Excludes:<br/>- Excludes new VO, sound design, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes colour grading, retouching, complex 3D and/or 2D and specialist skills like liquid animation||34||Account Director / Content Team Leader|Local|0.9||Senior Project Manager|Local|5.3||Creative Director|Local|1.6||Senior Designer / Lead Creator|Local|1.8||Designer / Creator|Oliver+|3.0||Copywriter / Brand Journalist|Local|1.8||Producer|Oliver+|7.1||Motion Designer / Editor|Oliver+|12.3|||||||||||||||||||||||||||||||||||||||||
+|Asset229|Audio Visual|Origination|Creative development of an original moving image, ranging from assets which require full creative input such as TV, Digital, Cinema Film to videos with limited creative input such as Bumper, Pre-roll, Internal Promo, Product Demo and How to Video.|Product Demo Video|2|Creation of a Product Demo Video. Activity: Creative ideation and production oversight and management of a Product Demo Video, CGI components and animated text. Output: Final video file ready for distribution Assumptions: Script, storyboards and product assets are supplied. Exclusions: All third-party production and usage costs managed through Agency team.|Complex: 3D, CGI production demo video using exsiting assets pack/products and or creating new, complex 3D text animation.|Assumptions:<br/>- Costs dependant on storyboard and concept<br/><br/>Excludes:<br/>- Excludes new VO, sound design, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes colour grading, retouching, complex 3D and/or 2D and specialist skills like liquid animation||71||Account Director / Content Team Leader|Local|1.0||Senior Project Manager|Local|8.0||Creative Director|Local|3.0||Senior Designer / Lead Creator|Local|5.0||Designer / Creator|Oliver+|8.0||Copywriter / Brand Journalist|Local|4.0||Producer|Oliver+|12.0||Motion Designer / Editor|Oliver+|20.0||CGI Operator (Medium)|Oliver+|10.0|||||||||||||||||||||||||||||||||||||
+|Asset230|Audio Visual|Cutdowns & Tags|A cut down to a shorter duration film from existing footage or development of an end frame or opening tag ususally for a specific retailer, sponsor or social channel.|Tag-on|1|Creative development of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required. Activity: Adapted visual and audio edit, organisation & management of production, final edit & delivery of one file in one language. Output: Final master file ready for distribution Assumptions: 2 rounds of client revisions Exclusions: All third-party production and usage costs. Production to be priced through Agency team.|Simple: Creation of Audio only for Radio.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)<br/>- To create 1 x master ad<br/>- Creative Development only for a single recording session, of up to 1hr max and 10" cut down<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes sound design, Audio Mixing, Distribution, Clearance and Rotations<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes all Production fees, inlcuding talent. Priced through Agency Production||29||Account Director / Content Team Leader|Local|2.0||Project Manager|Local|3.0||Strategist|Local|1.0||Senior Art Director|Local|4.0||Senior Designer / Lead Creator|Local|2.0||Copywriter / Brand Journalist|Local|12.0||Senior Producer|Local|5.0|||||||||||||||||||||||||||||||||||||||||||||
+|Asset230\_Pencil Pro|Audio Visual (by Pencil Pro)|Cutdowns & Tags (by Pencil Pro)|A cut down to a shorter duration film from existing footage or development of an end frame or opening tag ususally for a specific retailer, sponsor or social channel.|Tag-on|1|Creative development of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required. This includes the use of GenAi for new script ideas.<br/><br/>Activity: Adapted visual and audio edit, organisation & management of production, final edit & delivery of one file in one language.<br/><br/>Output: Final master file ready for distribution Assumptions: 2 rounds of client revisions<br/><br/>Exclusions: No GenAI video. All third-party production and usage costs. Production to be priced through Agency team.|Simple: Creation of Audio only for Radio.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy. (Light creative and strategy oversight provided in scope)<br/>- To create 1 x master ad<br/>- Creative Development only for a single recording session, of up to 1hr max and 10" cut down<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes sound design, Audio Mixing, Distribution, Clearance and Rotations<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes all Production fees, inlcuding talent. Priced through Agency Production||21||Account Director / Content Team Leader|Local|1.8||Project Manager|Local|2.7||Strategist|Local|0.9||Senior Art Director|Local|3.3||Senior Designer / Lead Creator|Local|1.4||Copywriter / Brand Journalist|Local|6.5||Senior Producer|Local|4.3|||||||||||||||||||||||||||||||||||||||||||||
+|Asset231|Audio Visual|Cutdowns & Tags|A cut down to a shorter duration film from existing footage or development of an end frame or opening tag ususally for a specific retailer, sponsor or social channel.|Tag-on|2|Creative development of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required. Activity: Adapted visual and audio edit, organisation & management of production, final edit & delivery of one file in one language. Output: Final master file ready for distribution Assumptions: 2 rounds of client revisions Exclusions: All third-party production and usage costs. Production to be priced through Agency team.|Medium: Creation of Moving Image through re-purposing of existing Moving Image Master.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- New footage is sourced from a stock library<br/>- Production fees, if needed, including talent, priced through Agency Production<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||51||Account Director / Content Team Leader|Local|4.0||Senior Project Manager|Local|12.0||Senior Planner / Strategist|Local|1.0||Creative Director|Local|6.0||Senior Designer / Lead Creator|Local|5.0||Copywriter / Brand Journalist|Local|5.0||Motion Designer / Editor|Oliver+|18.0|||||||||||||||||||||||||||||||||||||||||||||
+|Asset231\_Pencil Pro|Audio Visual (by Pencil Pro)|Cutdowns & Tags (by Pencil Pro)|A cut down to a shorter duration film from existing footage or development of an end frame or opening tag ususally for a specific retailer, sponsor or social channel.|Tag-on|2|Creative development of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required. This includes the use of GenAi for new script ideas.<br/><br/>Activity: Adapted visual and audio edit, organisation & management of production, final edit & delivery of one file in one language.<br/><br/>Output: Final master file ready for distribution Assumptions: 2 rounds of client revisions<br/><br/>Exclusions: No GenAI video. All third-party production and usage costs. Production to be priced through Agency team.|Medium: Creation of Moving Image through re-purposing of existing Moving Image Master.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- New footage is sourced from a stock library<br/>- Production fees, if needed, including talent, priced through Agency Production<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||42||Account Director / Content Team Leader|Local|3.6||Senior Project Manager|Local|10.8||Senior Planner / Strategist|Local|0.9||Creative Director|Local|5.4||Senior Designer / Lead Creator|Local|3.6||Copywriter / Brand Journalist|Local|2.7||Motion Designer / Editor|Oliver+|14.7|||||||||||||||||||||||||||||||||||||||||||||
+|Asset232|Audio Visual|Cutdowns & Tags|A cut down to a shorter duration film from existing footage or development of an end frame or opening tag ususally for a specific retailer, sponsor or social channel.|Tag-on|3|Creative development of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required. Activity: Adapted visual and audio edit, organisation & management of production, final edit & delivery of one file in one language. Output: Final master file ready for distribution Assumptions: 2 rounds of client revisions Exclusions: All third-party production and usage costs. Production to be priced through Agency team.|Complex: Creation of Moving Image requiring new original footage.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- New footage is sourced from a stock library<br/>- Production fees, if needed, including talent, priced through Agency Production<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||82||Account Director / Content Team Leader|Local|8.0||Senior Project Manager|Local|16.0||Senior Planner / Strategist|Local|1.0||Creative Director|Local|8.0||Senior Designer / Lead Creator|Local|10.0||Copywriter / Brand Journalist|Local|6.0||Executive Producer|Local|3.0||Motion Designer / Editor|Oliver+|30.0|||||||||||||||||||||||||||||||||||||||||
+|Asset232\_Pencil Pro|Audio Visual (by Pencil Pro)|Cutdowns & Tags (by Pencil Pro)|A cut down to a shorter duration film from existing footage or development of an end frame or opening tag ususally for a specific retailer, sponsor or social channel.|Tag-on|3|Creative development of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required. This includes the use of GenAi for new script ideas.<br/><br/>Activity: Adapted visual and audio edit, organisation & management of production, final edit & delivery of one file in one language.<br/><br/>Output: Final master file ready for distribution Assumptions: 2 rounds of client revisions<br/><br/>Exclusions: No GenAI video. All third-party production and usage costs. Production to be priced through Agency team.|Complex: Creation of Moving Image requiring new original footage.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- New footage is sourced from a stock library<br/>- Production fees, if needed, including talent, priced through Agency Production<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||67||Account Director / Content Team Leader|Local|7.2||Senior Project Manager|Local|14.4||Senior Planner / Strategist|Local|0.9||Creative Director|Local|7.2||Senior Designer / Lead Creator|Local|7.2||Copywriter / Brand Journalist|Local|3.2||Executive Producer|Local|2.6||Motion Designer / Editor|Oliver+|24.5|||||||||||||||||||||||||||||||||||||||||
+|Asset233|Audio Visual|Adaptations & Reedits|An adaptation or re-edit of a film or audio file from existing footage, may include additional country, language change, pack change or digital conversion|Tag-on Adapt|1|Adaptation of a new script for a 3-5 seconds opening tag , end frame (or audio tag) where no new footage is required. Activity: Adapted visual and audio edit, organisation & management of adaptation, pre?bid document, final edit & delivery of one file in one language. Output: Final file ready for distribution Assumptions: 1 x PPM, edit of existing recorded VO, revision of supers or computer graphics. Messaging focus may vary from among price related news, promotion, range announcement, tie-ups to name a few. 2 rounds of client revisions. Exclusions: All third-party production and usage costs.|One Complexity: Adaptation or localization of a 3-5 seconds tag on where no new footage is required.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- New footage is sourced from a stock library<br/>- Production fees, if needed, including talent, priced through Agency Production<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||18||Senior Account Manager|Local|0.5||Project Manager|Local|3.0||Associate Creative Director|Local|1.0||Senior Designer / Lead Creator|Local|2.0||Copywriter / Brand Journalist|Local|1.0||Senior Producer|Local|0.5||Producer|Oliver+|4.0||Senior Motion Design / Editor|Oliver+|6.0|||||||||||||||||||||||||||||||||||||||||
+|Asset233\_Pencil Pro|Audio Visual (by Pencil Pro)|Adaptations & Reedits (by Pencil Pro)|An adaptation or re-edit of a film or audio file from existing footage, may include additional country, language change, pack change or digital conversion|Tag-on Adapt|1|Adaptation of a new script for a 3-5 seconds opening tag, end frame (or audio tag) where no new footage is required.<br/><br/>Activity: Adapted visual and audio edit, organisation & management of adaptation, pre?bid document, final edit & delivery of one file in one language.<br/><br/>Output: Final file ready for distribution<br/><br/>Assumptions: Original Master Template for the video exists within Pencil Pro. 1 x PPM, edit of existing recorded VO, revision of supers or computer graphics. Messaging focus may vary from among price related news, promotion, range announcement, tie-ups to name a few. 2 rounds of client revisions.<br/><br/>Exclusions: No GenAI video. All third-party production and usage costs.|One Complexity: Adaptation or localization of a 3-5 seconds tag on where no new footage is required.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- New footage is sourced from a stock library<br/>- Production fees, if needed, including talent, priced through Agency Production<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||15||Senior Account Manager|Local|0.5||Project Manager|Local|2.7||Associate Creative Director|Local|0.9||Senior Designer / Lead Creator|Local|1.4||Copywriter / Brand Journalist|Local|0.5||Senior Producer|Local|0.4||Producer|Oliver+|3.6||Senior Motion Design / Editor|Oliver+|4.9|||||||||||||||||||||||||||||||||||||||||
+|Asset234|Audio Visual|Cutdowns & Tags|A cut down to a shorter duration film from existing footage or development of an end frame or opening tag ususally for a specific retailer, sponsor or social channel.|Cut Down|1|Development of a cut down of a master film i.e. 30 sec to 15 sec in the original language. Activity: Cut the master length script & storyboard, organisation & management of production, supplying final edit & delivery of 1 master film in the same language as the original. Output: Final master ready for distribution Assumptions: Edit existing footage, music (if applicable) & VO, post production including sound mix. Allows for up to three rounds of revisions to offline and online edit/storyboard and supply of one cut down version only. Exclusions: Any new footage and all third-party production and usage costs. Production to be priced through Agency team.|One Complexity: Development of a cut down of a master film e.g. 30 sec to 15 sec in the original language.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- New footage is sourced from a stock library<br/>- Production fees, if needed, including talent, priced through Agency Production<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||38||Account Director / Content Team Leader|Local|1.0||Project Manager|Local|3.0||Associate Creative Director|Local|6.0||Senior Designer / Lead Creator|Local|3.0||Copywriter / Brand Journalist|Local|2.0||Producer|Oliver+|7.0||Senior Motion Design / Editor|Oliver+|16.0|||||||||||||||||||||||||||||||||||||||||||||
+|Asset234\_Pencil Pro|Audio Visual (by Pencil Pro)|Cutdowns & Tags (by Pencil Pro)|A cut down to a shorter duration film from existing footage or development of an end frame or opening tag ususally for a specific retailer, sponsor or social channel.|Cut Down|1|Development of a cut down of a master film i.e. 30 sec to 15 sec in the original language.<br/><br/>Activity: Cut the master length script & storyboard, organisation & management of production, supplying final edit & delivery of 1 master film in the same language as the original.<br/><br/>Output: Final master ready for distribution Assumptions: Edit existing footage, music (if applicable) & VO, post production including sound mix. Allows for up to three rounds of revisions to offline and online edit/storyboard and supply of one cut down version only.<br/><br/>Exclusions: announcement, tie-ups to name a few. 2 rounds of client revisions.<br/>Exclusions: No GenAI video. Any new footage and all third-party production and usage costs. Production to be priced through Agency team. AI Generated video. Provided image or video content cannot be adapted or amended using GenAI.|One Complexity: Development of a cut down of a master film e.g. 30 sec to 15 sec in the original language.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All script translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- New footage is sourced from a stock library<br/>- Production fees, if needed, including talent, priced through Agency Production<br/><br/>Excludes:<br/>- Excludes all third party fees, e.g. Studio, equipment, travel, etc.<br/>- Excludes shoot and production of new content<br/>- Excludes grading, colour correction or optimisation of supplied footage. (Assumes existing footage is fit for purpose and fClient'sly editable)<br/>- Excludes VO, sound design, Audio Mixing, Distribution, Clearance and Rotations, usage, talent and 3rd party imagery or fonts<br/>- Excludes all post production related work (colour grading, retouching etc), complex 2d or 3d<br/>- Excludes costs for stock footage||32||Account Director / Content Team Leader|Local|0.9||Project Manager|Local|2.7||Associate Creative Director|Local|5.4||Senior Designer / Lead Creator|Local|2.2||Copywriter / Brand Journalist|Local|1.1||Producer|Oliver+|6.2||Senior Motion Design / Editor|Oliver+|13.0|||||||||||||||||||||||||||||||||||||||||||||
+|Asset237|Static Imagery|Origination|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Product Photography|1|Creative ideation and production oversight of Product photography shoot. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production. Output: Final post produced photography with required usage rights Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files. Exclusions: All third-party production / photography costs and usage costs. All production to be priced through Agency team|Simple: Single Product photogrpahy shoot|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Creative Ideation and development only based on a one day shoot with a maximum of 8 images and 1 camera angle<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/><br/>Excludes:<br/>- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.||33||Account Director / Content Team Leader|Local|1.5||Project Manager|Local|6.0||Creative Director|Local|2.0||Art Director|Local|18.0||Senior Producer|Local|5.0|||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset237\_Pencil Pro|Static Imagery (by Pencil Pro)|Origination (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Product Photography|1|Creative ideation and production oversight of Product photography shoot.<br/>Activity: The oversight is inclusive of all 3 stages Pre production, Production, and using GenAi to generate background imagery for product shots in Post Production stage.<br/>Output: Final post produced photography with required usage rights<br/>Assumptions: Includes organisation & management of full production shoot including 1 x Pre – PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files.<br/>Exclusions: All third-party production / photography costs and usage costs. All production to be priced through Agency team|Simple: Single Product photogrpahy shoot|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Creative Ideation and development only based on a one day shoot with a maximum of 8 images and 1 camera angle<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/><br/>Excludes:<br/>- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.||23||Account Director / Content Team Leader|Local|1.3||Project Manager|Local|5.1||Creative Director|Local|1.4||Art Director|Local|10.5||Senior Producer|Local|4.3|||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset238|Static Imagery|Origination|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Product Photography|2|Creative ideation and production oversight of Product photography shoot. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production. Output: Final post produced photography with required usage rights Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files. Exclusions: All third-party production / photography costs and usage costs. All production to be priced through Agency team|Medium: Product range photography shoot|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Creative Ideation and development only based on a one day shoot with a maximum of 8 images and 1 camera angle<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/><br/>Excludes:<br/>- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.||41||Account Director / Content Team Leader|Local|3.0||Project Manager|Local|8.0||Creative Director|Local|2.0||Art Director|Local|22.0||Senior Producer|Local|6.0|||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset238\_Pencil Pro|Static Imagery (by Pencil Pro)|Origination (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Product Photography|2|Creative ideation and production oversight of Product photography shoot.<br/>Activity: The oversight is inclusive of all 3 stages Pre production, Production, and using GenAi to generate background imagery for product shots in Post Production stage.<br/>Output: Final post produced photography with required usage rights<br/>Assumptions: Includes organisation & management of full production shoot including 1 x Pre – PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files.<br/>Exclusions: All third-party production / photography costs and usage costs. All production to be priced through Agency team|Medium: Product range photography shoot|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Creative Ideation and development only based on a one day shoot with a maximum of 8 images and 1 camera angle<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/><br/>Excludes:<br/>- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.||29||Account Director / Content Team Leader|Local|2.6||Project Manager|Local|6.8||Creative Director|Local|1.4||Art Director|Local|12.9||Senior Producer|Local|5.1|||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset239|Static Imagery|Origination|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Product Photography|3|Creative ideation and production oversight of Product photography shoot. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production. Output: Final post produced photography with required usage rights Assumptions: Includes organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files. Exclusions: All third-party production / photography costs and usage costs. All production to be priced through Agency team|Complex: Product or range photogprahy shoot including capture of elements and components in camera or in post (e.g. textures, ingredients, special effects such as liquid)|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Creative Ideation and development only based on a one day shoot with a maximum of 8 images and 1 camera angle<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/><br/>Excludes:<br/>- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.||56||Account Director / Content Team Leader|Local|4.5||Project Manager|Local|12.0||Creative Director|Local|2.0||Art Director|Local|28.0||Senior Producer|Local|9.0|||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset239\_Pencil Pro|Static Imagery (by Pencil Pro)|Origination (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Product Photography|3|Creative ideation and production oversight of Product photography shoot.<br/>Activity: The oversight is inclusive of all 3 stages Pre production, Production, and using GenAi to generate background imagery for product shots in Post Production stage.<br/>Output: Final post produced photography with required usage rights<br/>Assumptions: Includes organisation & management of full production shoot including 1 x Pre – PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files.<br/>Exclusions: All third-party production / photography costs and usage costs. All production to be priced through Agency team|Complex: Product or range photogprahy shoot including capture of elements and components in camera or in post (e.g. textures, ingredients, special effects such as liquid)|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Creative Ideation and development only based on a one day shoot with a maximum of 8 images and 1 camera angle<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/><br/>Excludes:<br/>- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.||39||Account Director / Content Team Leader|Local|3.8||Project Manager|Local|10.2||Creative Director|Local|1.4||Art Director|Local|16.4||Senior Producer|Local|7.7|||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset240|Static Imagery|Origination|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Talent Photogrpahy - Shoot Mgmt|1|Creative ideation and production oversight of Talent photography shoot. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production. Output: Final post produced photography with required usage rights Assumptions: Includes creative ideation and organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files. Exclusions: All third-party production and usage costs. All production to be priced through Agency team.|Simple: Photography for ONE COUNTRY.|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Creative Ideation and development only based on a one day shoot with a maximum of 4 images, 1 camera angle, 1 location<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/>- Limited to 1 talent cClient'stural group for one country<br/><br/>Excludes:<br/>- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.||57||Account Director / Content Team Leader|Local|3.0||Senior Project Manager|Local|20.0||Creative Director|Local|6.0||Senior Art Director|Local|18.0||Senior Designer / Lead Creator|Local|5.0||Senior Producer|Local|5.0|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset240\_Pencil Pro|Static Imagery (by Pencil Pro)|Origination (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Talent Photogrpahy - Shoot Mgmt|1|Creative ideation and production oversight of Talent photography shoot.<br/>Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production and using GenAi to generate background imagery for Talent shots in Post Production stage.<br/>Output: Final post produced photography with required usage rights<br/>Assumptions: Includes creative ideation and organisation & management of full production shoot including 1 x Pre – PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files.<br/>Exclusions: All third-party production and usage costs. All production to be priced through Agency team.|Simple: Photography for ONE COUNTRY.|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Creative Ideation and development only based on a one day shoot with a maximum of 4 images, 1 camera angle, 1 location<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/>- Limited to 1 talent cClient'stural group for one country<br/><br/>Excludes:<br/>- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.||41||Account Director / Content Team Leader|Local|2.6||Senior Project Manager|Local|17.0||Creative Director|Local|4.1||Senior Art Director|Local|10.7||Senior Designer / Lead Creator|Local|2.3||Senior Producer|Local|4.3|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset241|Static Imagery|Origination|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Talent Photogrpahy - Shoot Mgmt|2|Creative ideation and production oversight of Talent photography shoot. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production. Output: Final post produced photography with required usage rights Assumptions: Includes creative ideation and organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files. Exclusions: All third-party production and usage costs. All production to be priced through Agency team.|Medium: Photography for REGIONAL rollout.|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Creative Ideation and development only based on a one day shoot with a maximum of 4 images, 1 camera angle, 1 location<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/>- Limited to 3 talent cClient'stural groups for one country<br/><br/>Excludes:<br/>- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.||87||Account Director / Content Team Leader|Local|8.0||Senior Project Manager|Local|25.0||Creative Director|Local|10.0||Senior Art Director|Local|30.0||Senior Designer / Lead Creator|Local|7.5||Senior Producer|Local|6.0|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset241\_Pencil Pro|Static Imagery (by Pencil Pro)|Origination (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Talent Photogrpahy - Shoot Mgmt|2|Creative ideation and production oversight of Talent photography shoot.<br/>Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production and using GenAi to generate background imagery for Talent shots in Post Production stage.<br/>Output: Final post produced photography with required usage rights<br/>Assumptions: Includes creative ideation and organisation & management of full production shoot including 1 x Pre – PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files.<br/>Exclusions: All third-party production and usage costs. All production to be priced through Agency team.|Medium: Photography for REGIONAL rollout.|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Creative Ideation and development only based on a one day shoot with a maximum of 4 images, 1 camera angle, 1 location<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/>- Limited to 3 talent cClient'stural groups for one country<br/><br/>Excludes:<br/>- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.||61||Account Director / Content Team Leader|Local|6.8||Senior Project Manager|Local|21.3||Creative Director|Local|6.8||Senior Art Director|Local|17.8||Senior Designer / Lead Creator|Local|3.4||Senior Producer|Local|5.1|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset242|Static Imagery|Origination|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Talent Photogrpahy - Shoot Mgmt|3|Creative ideation and production oversight of Talent photography shoot. Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production. Output: Final post produced photography with required usage rights Assumptions: Includes creative ideation and organisation & management of full production shoot including 1 x Pre ? PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files. Exclusions: All third-party production and usage costs. All production to be priced through Agency team.|Complex: Photography for GLOBAL rollout.|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Creative Ideation and development only based on a one day shoot with a maximum of 4 images, 1 camera angle, 1 location<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/>- Limited to 5 talent cClient'stural groups for one country<br/><br/>Excludes:<br/>- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.||114||Account Director / Content Team Leader|Local|10.0||Senior Project Manager|Local|30.0||Creative Director|Local|15.0||Senior Art Director|Local|40.0||Senior Designer / Lead Creator|Local|10.0||Senior Producer|Local|9.0|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset242\_Pencil Pro|Static Imagery (by Pencil Pro)|Origination (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Talent Photogrpahy - Shoot Mgmt|3|Creative ideation and production oversight of Talent photography shoot.<br/>Activity: The oversight is inclusive of all 3 stages Pre production, Production and Post production and using GenAi to generate background imagery for Talent shots in Post Production stage.<br/>Output: Final post produced photography with required usage rights<br/>Assumptions: Includes creative ideation and organisation & management of full production shoot including 1 x Pre – PPM, 1 x PPM, casting, production set up allowing for multiple locations/studio and/or talent, location set build, usage rights, post production, and 3 x client revisions; final high res files.<br/>Exclusions: All third-party production and usage costs. All production to be priced through Agency team.|Complex: Photography for GLOBAL rollout.|Assumptions:<br/>- No shoot execution or attendance included. Priced separately through Agency production based on specific requirements<br/>- Creative Ideation and development only based on a one day shoot with a maximum of 4 images, 1 camera angle, 1 location<br/>- Includes light producer oversight to provide consClient'station on viability of creative route into production<br/>- Limited to 5 talent cClient'stural groups for one country<br/><br/>Excludes:<br/>- Excludes Retouching, Colour grading, location scouting, bespoke Usage (any post production covered through Agency shoot execution)<br/>- Excludes Complex 3D and 2D animation, retouching and any specialist requirement to generate creative ideation.||80||Account Director / Content Team Leader|Local|8.5||Senior Project Manager|Local|25.5||Creative Director|Local|10.2||Senior Art Director|Local|23.8||Senior Designer / Lead Creator|Local|4.5||Senior Producer|Local|7.7|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset243|Static Imagery|Origination|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Key Visual|1|Creative development of a Key Visual (consists of: Copy - headline that embodies the campaign idea; Visual articulation of the campaign idea Activity: Tagline, copy and visual ideation and presentation, application for different formats (pos, ooh, digital). Includes creative research and client management. Output: Final Key Visuals in layered editable format Assumptions: Creative idea and creative guidance references provided. Includes 3 rounds of client revisions. Exclusions: Production of finished Media Specific Files, Strategy, Proposition Development, Photography, Usage and Talent Fees. Font or Image Purchase.|Simple: Presentation of up to TWO visual routes to scamp stage and design to final layout of one chosen visual route. Assumption: High resolution Imagery is supplied.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Assumes supplied imagery is high resolution and fit for purpose<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes any specialist illustration<br/>- Excludes extensive retouching, CGI, 3D modelling, high end composition work||38||Account Director / Content Team Leader|Local|3.0||Senior Project Manager|Local|5.0||Creative Director|Local|2.0||Art Director|Local|7.0||Senior Designer / Lead Creator|Oliver+|2.0||Designer / Creator|Oliver+|14.0||Senior Copywriter|Local|5.0|||||||||||||||||||||||||||||||||||||||||||||
+|Asset243\_Pencil Pro|Static Imagery (by Pencil Pro)|Origination (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Key Visual|1|Creative development of a Key Visual (consists of: Copy - headline that embodies the campaign idea; Visual articulation of the campaign idea<br/><br/>Activity: Tagline, copy and visual ideation and presentation, application for digital different formats (pos, ooh, digital). Includes creative research and client management. This includes the use of GenAi for concepting and copy.<br/><br/>Output: Final Key Visuals in layered editable format<br/><br/>Assumptions: Creative idea and creative guidance references provided. Includes 3 rounds of client revisions.<br/><br/>Exclusions: Production of finished Media Specific Files, Strategy, Proposition Development, Photography, Usage and Talent Fees. Font or Image Purchase.|Simple: Presentation of up to TWO visual routes to scamp stage and design to final layout of one chosen visual route. Assumption: High resolution Imagery is supplied.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Assumes supplied imagery is high resolution and fit for purpose<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes any specialist illustration<br/>- Excludes extensive retouching, CGI, 3D modelling, high end composition work||24||Account Director / Content Team Leader|Local|2.6||Senior Project Manager|Local|4.4||Creative Director|Local|1.6||Art Director|Local|4.9||Senior Designer / Lead Creator|Oliver+|1.2||Designer / Creator|Oliver+|7.0||Senior Copywriter|Local|2.3|||||||||||||||||||||||||||||||||||||||||||||
+|Asset244|Static Imagery|Origination|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Key Visual|2|Creative development of a Key Visual (consists of: Copy - headline that embodies the campaign idea; Visual articulation of the campaign idea Activity: Tagline, copy and visual ideation and presentation, application for different formats (pos, ooh, digital). Includes creative research and client management. Output: Final Key Visuals in layered editable format Assumptions: Creative idea and creative guidance references provided. Includes 3 rounds of client revisions. Exclusions: Production of finished Media Specific Files, Strategy, Proposition Development, Photography, Usage and Talent Fees. Font or Image Purchase.|Medium: Presentation of up to THREE visual routes to scamp stage and design to final layout of one chosen visual route. Assumption: High resolution Imagery is supplied.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Assumes supplied imagery is high resolution and fit for purpose<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes any specialist illustration<br/>- Excludes extensive retouching, CGI, 3D modelling, high end composition work||61||Account Director / Content Team Leader|Local|5.0||Senior Project Manager|Local|7.0||Creative Director|Local|5.0||Art Director|Local|12.0||Senior Designer / Lead Creator|Oliver+|8.0||Designer / Creator|Oliver+|18.0||Senior Copywriter|Local|6.0|||||||||||||||||||||||||||||||||||||||||||||
+|Asset244\_Pencil Pro|Static Imagery (by Pencil Pro)|Origination (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Key Visual|2|Creative development of a Key Visual (consists of: Copy - headline that embodies the campaign idea; Visual articulation of the campaign idea<br/><br/>Activity: Tagline, copy and visual ideation and presentation, application for digital different formats (pos, ooh, digital). Includes creative research and client management. This includes the use of GenAi for concepting and copy.<br/><br/>Output: Final Key Visuals in layered editable format<br/><br/>Assumptions: Creative idea and creative guidance references provided. Includes 3 rounds of client revisions.<br/><br/>Exclusions: Production of finished Media Specific Files, Strategy, Proposition Development, Photography, Usage and Talent Fees. Font or Image Purchase.|Medium: Presentation of up to THREE visual routes to scamp stage and design to final layout of one chosen visual route. Assumption: High resolution Imagery is supplied.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Assumes supplied imagery is high resolution and fit for purpose<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes any specialist illustration<br/>- Excludes extensive retouching, CGI, 3D modelling, high end composition work||39||Account Director / Content Team Leader|Local|4.4||Senior Project Manager|Local|6.1||Creative Director|Local|3.9||Art Director|Local|8.4||Senior Designer / Lead Creator|Oliver+|4.7||Designer / Creator|Oliver+|9.0||Senior Copywriter|Local|2.7|||||||||||||||||||||||||||||||||||||||||||||
+|Asset245|Static Imagery|Origination|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Key Visual|3|Creative development of a Key Visual (consists of: Copy - headline that embodies the campaign idea; Visual articulation of the campaign idea Activity: Tagline, copy and visual ideation and presentation, application for different formats (pos, ooh, digital). Includes creative research and client management. Output: Final Key Visuals in layered editable format Assumptions: Creative idea and creative guidance references provided. Includes 3 rounds of client revisions. Exclusions: Production of finished Media Specific Files, Strategy, Proposition Development, Photography, Usage and Talent Fees. Font or Image Purchase.|Complex: Presentation of up to THREE visual routes to scamp stage and design to final layout of one chosen visual route AND SOURCING and purchase of required images is required. Assumption: High resolution imagery is NOT supplied|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Assumes supplied imagery is high resolution and fit for purpose<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes any specialist illustration<br/>- Excludes extensive retouching, CGI, 3D modelling, high end composition work||92||Account Director / Content Team Leader|Local|8.0||Senior Project Manager|Local|9.0||Strategist|Local|7.0||Creative Director|Local|7.0||Art Director|Local|14.0||Senior Designer / Lead Creator|Oliver+|12.0||Designer / Creator|Oliver+|28.0||Senior Copywriter|Local|7.0|||||||||||||||||||||||||||||||||||||||||
+|Asset245\_Pencil Pro|Static Imagery (by Pencil Pro)|Origination (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|Key Visual|3|Creative development of a Key Visual (consists of: Copy - headline that embodies the campaign idea; Visual articulation of the campaign idea<br/><br/>Activity: Tagline, copy and visual ideation and presentation, application for digital different formats (pos, ooh, digital). Includes creative research and client management. This includes the use of GenAi for concepting and copy.<br/><br/>Output: Final Key Visuals in layered editable format<br/><br/>Assumptions: Creative idea and creative guidance references provided. Includes 3 rounds of client revisions.<br/><br/>Exclusions: Production of finished Media Specific Files, Strategy, Proposition Development, Photography, Usage and Talent Fees. Font or Image Purchase.|Complex: Presentation of up to THREE visual routes to scamp stage and design to final layout of one chosen visual route AND SOURCING and purchase of required images is required. Assumption: High resolution imagery is NOT supplied|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Assumes supplied imagery is high resolution and fit for purpose<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes any specialist illustration<br/>- Excludes extensive retouching, CGI, 3D modelling, high end composition work||60||Account Director / Content Team Leader|Local|7.0||Senior Project Manager|Local|7.9||Strategist|Local|5.8||Creative Director|Local|5.5||Art Director|Local|9.8||Senior Designer / Lead Creator|Oliver+|7.0||Designer / Creator|Oliver+|14.0||Senior Copywriter|Local|3.1|||||||||||||||||||||||||||||||||||||||||
+|Asset249|Static Imagery|Adaptation|Adapatation of exiting Static Images such as Key Visuals, Photography, Print, OOH or any other staic image.|Key Visual Adapt|1|Adaptation or localisation (static idea) of an approved Key Visual master for 1 channel and 1 language when the new pack shot/product shot is supplied. Activity: Copy & layout change, adaptation of design & headlines, presentation of revised visual. Output: Final file uploaded to required destination. Assumptions: Existing Key Visual Master provided, strategic proposition and creative guidance references provided. 3 rounds of revisions only in 1 language Exclusions: Production of finished Media Specific Files Strategy, Research or Proposition Development Photography, Usage and Talent Fees. Font or Image Purchase.|One Complexity: A key visual adapt or localisation (static idea) of an approved Key Visual master for 1 channel and 1 language when the new pack shot/product shot is supplied.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Assumes supplied master KV is fClient'sly layered, editable and fit for purpose of adaption<br/><br/>Excludes:<br/>- Excludes retouching, CGI, 3D modelling, high end composition work<br/>- Excludes usage, talent and 3rd party imagery or fonts||7||Account Director / Content Team Leader|Local|0.5||Project Manager|Oliver+|1.0||Creative Director|Local|0.8||Senior Designer / Lead Creator|Oliver+|1.0||Designer / Creator|Oliver+|3.0||Copywriter / Brand Journalist|Local|0.5|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset249\_Pencil Pro|Static Imagery (by Pencil Pro)|Adaptation (by Pencil Pro)|Adapatation of exiting Static Images such as Key Visuals, Photography, Print, OOH or any other staic image.|Key Visual Adapt|1|Adaptation or localisation (static idea) of an approved Key Visual master for 1 channel and 1 language when the new pack shot/product shot is supplied.<br/><br/>Activity: Copy & layout change, adaptation of design & headlines, presentation of revised visual. This includes the use of GenAi for concepting and copy.<br/><br/>Output: Final file uploaded to required destination.<br/><br/>Assumptions: Original Master Template for Key Visual exists within Pencil Pro. Existing Key Visual Master provided, strategic proposition and creative guidance references provided. 3 rounds of revisions only in 1 language<br/><br/>Exclusions: Production of finished Media Specific Files Strategy, Research or Proposition Development Photography, Usage and Talent Fees. Font or Image Purchase.|One Complexity: A key visual adapt or localisation (static idea) of an approved Key Visual master for 1 channel and 1 language when the new pack shot/product shot is supplied.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Assumes supplied master KV is fClient'sly layered, editable and fit for purpose of adaption<br/><br/>Excludes:<br/>- Excludes retouching, CGI, 3D modelling, high end composition work<br/>- Excludes usage, talent and 3rd party imagery or fonts||4||Account Director / Content Team Leader|Local|0.4||Project Manager|Oliver+|0.9||Creative Director|Local|0.6||Senior Designer / Lead Creator|Oliver+|0.6||Designer / Creator|Oliver+|1.5||Copywriter / Brand Journalist|Local|0.2|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset262|Digital|eCommerce|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|eCommerce Hero|1|Creation of a new finished Hero Image for eCommerce, using a supplied pack imagery. Activity: Supply of final file with layout & all technical spec's / guidelines supplied. Output: Final eCommerce hero image Assumptions: 2 rounds of revisions Exclusions: All third party costs, provision for additional photography.|Simple: Product Pack shots are supplied as layered PSDs and product information is displayed off pack. Includes: cropping of a supplied High Resolution layered Product Pack shot PSD to guidelines, increase in size and movement of the Brand Lockup, increase in size and movement of the variant (product name), display of off pack volume and format and enhancement and enlargement of the packaging's background Imagery. Exclude - Any creative development, photography, sourcing of product or images. All third party costs|Assumptions:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Exclude colour correction/lighting on product packshot<br/>- Excludes retouching, CGI, 3D modelling, high end composition work||2||Project Manager|Oliver+|0.7||Designer / Creator|Oliver+|1.0|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset262\_Pencil Pro|Digital (by Pencil Pro)|E-commerce (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|eCommerce Hero|1|Creation of a new finished Hero Image for eCommerce, using a supplied pack imagery.<br/><br/>Activity: Supply of final file with layout & all technical spec's / guidelines supplied.<br/><br/>Output: Final eCommerce hero image Assumptions: 2 rounds of revisions<br/><br/>Exclusions: All third party costs, provision for additional photography. Provided images/packshots cannot be adapted or amended using GenAI.|Simple: Product Pack shots are supplied as layered PSDs and product information is displayed off pack. Includes: cropping of a supplied High Resolution layered Product Pack shot PSD to guidelines, increase in size and movement of the Brand Lockup, increase in size and movement of the variant (product name), display of off pack volume and format and enhancement and enlargement of the packaging's background Imagery. Exclude - Any creative development, photography, sourcing of product or images. All third party costs|Assumptions:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Exclude colour correction/lighting on product packshot<br/>- Excludes retouching, CGI, 3D modelling, high end composition work||1||Project Manager|Oliver+|0.6||Designer / Creator|Oliver+|0.4|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset263|Digital|eCommerce|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|eCommerce Hero|2|Creation of a new finished Hero Image for eCommerce, using a supplied pack imagery. Activity: Supply of final file with layout & all technical spec's / guidelines supplied. Output: Final eCommerce hero image Assumptions: 2 rounds of revisions Exclusions: All third party costs, provision for additional photography.|Medium: Product Pack shots are supplied as layered PSDs or require sourcing and product information is displayed as a mixture of on or off pack. Includes: Cropping of a supplied/sourced High Resolution layered PSD to guidelines, increase in size and movement of the Brand Lockup, increase in size and movement of the variant (product name), display of on pack volume/format or a mixture of on/off pack volume and format and enhancement/enlargement of the packaging's background Imagery. Excludes: Any creative development, photography. All third party costs.|Assumptions:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Exclude colour correction/lighting on product packshot<br/>- Excludes retouching, CGI, 3D modelling, high end composition work||3||Project Manager|Oliver+|1.0||Designer / Creator|Oliver+|1.5|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset263\_Pencil Pro|Digital (by Pencil Pro)|E-commerce (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|eCommerce Hero|2|Creation of a new finished Hero Image for eCommerce, using a supplied pack imagery.<br/><br/>Activity: Supply of final file with layout & all technical spec's / guidelines supplied.<br/><br/>Output: Final eCommerce hero image Assumptions: 2 rounds of revisions<br/><br/>Exclusions: All third party costs, provision for additional photography. Provided images/packshots cannot be adapted or amended using GenAI.|Medium: Product Pack shots are supplied as layered PSDs or require sourcing and product information is displayed as a mixture of on or off pack. Includes: Cropping of a supplied/sourced High Resolution layered PSD to guidelines, increase in size and movement of the Brand Lockup, increase in size and movement of the variant (product name), display of on pack volume/format or a mixture of on/off pack volume and format and enhancement/enlargement of the packaging's background Imagery. Excludes: Any creative development, photography. All third party costs.|Assumptions:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Exclude colour correction/lighting on product packshot<br/>- Excludes retouching, CGI, 3D modelling, high end composition work||1||Project Manager|Oliver+|0.9||Designer / Creator|Oliver+|0.6|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset264|Digital|eCommerce|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|eCommerce Hero|3|Creation of a new finished Hero Image for eCommerce, using a supplied pack imagery. Activity: Supply of final file with layout & all technical spec's / guidelines supplied. Output: Final eCommerce hero image Assumptions: 2 rounds of revisions Exclusions: All third party costs, provision for additional photography.|Complex: Product Pack shots are supplied as layered PSDs or require sourcing, product information is displayed as a mixture of on or off pack and retouching to change the composition or colour of an image is required. Includes: High Cropping of a supplied/sourced High Resolution layered PSD to guidelines, increase in size and movement of the Brand Lockup, increase in size and movement of the variant (product name), display of on pack volume/format and enhancement/enlargement of the packaging's background Imagery which can include a change in composition or colour of the Packaging's background imagery which will take less than one hour of retouching to complete. Intense or bespoke retouching will be quoted separately.|Assumptions:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Exclude colour correction/lighting on product packshot<br/>- Excludes retouching, CGI, 3D modelling, high end composition work||3||Project Manager|Oliver+|1.2||Designer / Creator|Oliver+|2.0|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset264\_Pencil Pro|Digital (by Pencil Pro)|E-commerce (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|eCommerce Hero|3|Creation of a new finished Hero Image for eCommerce, using a supplied pack imagery.<br/><br/>Activity: Supply of final file with layout & all technical spec's / guidelines supplied.<br/><br/>Output: Final eCommerce hero image Assumptions: 2 rounds of revisions<br/><br/>Exclusions: All third party costs, provision for additional photography. Provided images/packshots cannot be adapted or amended using GenAI.|Complex: Product Pack shots are supplied as layered PSDs or require sourcing, product information is displayed as a mixture of on or off pack and retouching to change the composition or colour of an image is required. Includes: High Cropping of a supplied/sourced High Resolution layered PSD to guidelines, increase in size and movement of the Brand Lockup, increase in size and movement of the variant (product name), display of on pack volume/format and enhancement/enlargement of the packaging's background Imagery which can include a change in composition or colour of the Packaging's background imagery which will take less than one hour of retouching to complete. Intense or bespoke retouching will be quoted separately.|Assumptions:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Exclude colour correction/lighting on product packshot<br/>- Excludes retouching, CGI, 3D modelling, high end composition work||2||Project Manager|Oliver+|1.0||Designer / Creator|Oliver+|0.8|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset265|Digital|eCommerce|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|eCommerce Hero Adapt/Edit|1|Adaptation, amendment or modification of an existing eCommerce Hero Image to create a new variant. Activity: Language adaptation or amend to on or off pack volume and format information, a change in size and position to the Packaging's background imagery. Output: Final eCommerce hero image Assumptions: 2 rounds of revisions Exclusions: All third party costs, provision for additional photography.|Simple: Adaptation and translation including supply of final PSD file where the product's volume, format are to be updated.|Assumptions:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Exclude colour correction/lighting on product packshot<br/>- Excludes retouching, CGI, 3D modelling, high end composition work||1||Project Manager|Oliver+|0.7||Designer / Creator|Oliver+|0.5|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset265\_Pencil Pro|Digital (by Pencil Pro)|E-commerce (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|eCommerce Hero Adapt/Edit|1|Adaptation, amendment or modification of an existing eCommerce Hero Image to create a new variant.<br/><br/>Activity: Language adaptation or amend to on or off pack volume and format information, a change in size and position to the Packaging's background imagery.<br/><br/>Assumptions: Original Master Template exists within Pencil Pro.<br/><br/>Output: Final eCommerce hero image<br/><br/>Assumptions: 2 rounds of revisions<br/><br/>Exclusions: All third party costs, provision for additional photography. Provided images/packshots cannot be adapted or amended using GenAI.|Simple: Adaptation and translation including supply of final PSD file where the product's volume, format are to be updated.|Assumptions:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Exclude colour correction/lighting on product packshot<br/>- Excludes retouching, CGI, 3D modelling, high end composition work||1||Project Manager|Oliver+|0.6||Designer / Creator|Oliver+|0.2|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset266|Digital|eCommerce|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|eCommerce Hero Adapt/Edit|2|Adaptation, amendment or modification of an existing eCommerce Hero Image to create a new variant. Activity: Language adaptation or amend to on or off pack volume and format information, a change in size and position to the Packaging's background imagery. Output: Final eCommerce hero image Assumptions: 2 rounds of revisions Exclusions: All third party costs, provision for additional photography.|Medium: Adaptation and amendment of image with supply of final PSD file where the product's volume, format, brand lockup, variant information are to be updated.|Assumptions:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Exclude colour correction/lighting on product packshot<br/>- Excludes retouching, CGI, 3D modelling, high end composition work||2||Project Manager|Oliver+|0.8||Designer / Creator|Oliver+|0.8|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset266\_Pencil Pro|Digital (by Pencil Pro)|E-commerce (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|eCommerce Hero Adapt/Edit|2|Adaptation, amendment or modification of an existing eCommerce Hero Image to create a new variant.<br/><br/>Activity: Language adaptation or amend to on or off pack volume and format information, a change in size and position to the Packaging's background imagery.<br/><br/>Assumptions: Original Master Template exists within Pencil Pro.<br/><br/>Output: Final eCommerce hero image<br/><br/>Assumptions: 2 rounds of revisions<br/><br/>Exclusions: All third party costs, provision for additional photography. Provided images/packshots cannot be adapted or amended using GenAI.|Medium: Adaptation and amendment of image with supply of final PSD file where the product's volume, format, brand lockup, variant information are to be updated.|Assumptions:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Exclude colour correction/lighting on product packshot<br/>- Excludes retouching, CGI, 3D modelling, high end composition work||1||Project Manager|Oliver+|0.7||Designer / Creator|Oliver+|0.3|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset267|Digital|eCommerce|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|eCommerce Hero Adapt/Edit|3|Adaptation, amendment or modification of an existing eCommerce Hero Image to create a new variant. Activity: Language adaptation or amend to on or off pack volume and format information, a change in size and position to the Packaging's background imagery. Output: Final eCommerce hero image Assumptions: 2 rounds of revisions Exclusions: All third party costs, provision for additional photography.|Complex: Amendment of image with supply of final PSD file where the product's volume, format, brand lockup, variant information and size or position of background imagery are to be updated.|Assumptions:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Exclude colour correction/lighting on product packshot<br/>- Excludes retouching, CGI, 3D modelling, high end composition work||2||Project Manager|Oliver+|1.2||Designer / Creator|Oliver+|1.3|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset267\_Pencil Pro|Digital (by Pencil Pro)|E-commerce (by Pencil Pro)|Creation of a still image such as Photograph, Key Visual, e-Commerce etc.|eCommerce Hero Adapt/Edit|3|Adaptation, amendment or modification of an existing eCommerce Hero Image to create a new variant.<br/><br/>Activity: Language adaptation or amend to on or off pack volume and format information, a change in size and position to the Packaging's background imagery.<br/><br/>Assumptions: Original Master Template exists within Pencil Pro.<br/><br/>Output: Final eCommerce hero image<br/><br/>Assumptions: 2 rounds of revisions<br/><br/>Exclusions: All third party costs, provision for additional photography. Provided images/packshots cannot be adapted or amended using GenAI.|Complex: Amendment of image with supply of final PSD file where the product's volume, format, brand lockup, variant information and size or position of background imagery are to be updated.|Assumptions:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Exclude colour correction/lighting on product packshot<br/>- Excludes retouching, CGI, 3D modelling, high end composition work||1||Project Manager|Oliver+|1.0||Designer / Creator|Oliver+|0.5|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset268|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|New Web page Design|1|Creation of design and layout for a new web page template. Activity: new design of all required fonts, video and other content. Includes copy creation and content sourcing and purchase of one royalty free image from shutterstock or equivalent level stock library if required. Must demonstrate how this fits into site map and navigation and provide related SEO guidelines and guidelines for development, content authoring, publishing handled by others partners or UL and tagging utilizing existing research. Ensure that the web page template is compliant with site speed benchmark. Platform limitations to be considered. Output: Final responsive design files and layouts. Assumptions: Existing style guide and high resolution still images and/ or moving images supplied. Exclusions: Web Build, Photography, Usage and Talent Fees.|Simple: Examples of simple pages are About Us and Product pages.|Assumptions:<br/>- Existing style guide and high resolution still images and/or moving images supplied.<br/>- SEO Metadata and Keyword Research supplied by other vendors.<br/>- Based on AEM Classic only - all other CMS will be quoted for separately<br/><br/>Excludes::<br/>- Web Build<br/>- Photography<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- TAB Uploads, Content Matrix Completion, PIM Sheet Completion and PIM Sheet Ingestion, UX/UI||17||Account Director / Content Team Leader|Local|0.3||Senior Project Manager|Local|4.5||Senior Art Director|Local|1.0||Designer / Creator|Oliver+|10.0||Senior Copywriter|Local|0.5||Copywriter / Brand Journalist|Local|1.0|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset268\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|New Web page Design|1|Creation of design and layout for a new web page template.<br/>Activity: new design of all required fonts, video and other content. Includes copy creation and content sourcing and purchase of one royalty free image from shutterstock or equivalent level stock library/AI generated image if required. Must demonstrate how this fits into site map and navigation and provide related SEO guidelines and guidelines for development, content authoring, publishing handled by others partners or UL and tagging utilizing existing research. Ensure that the web page template is compliant with site speed benchmark. Platform limitations to be considered.<br/>Output: Final responsive design files and layouts.<br/>Assumptions: Existing style guide and high resolution still images and/ or moving images supplied.<br/>Exclusions: Web Build, Photography, Usage and Talent Fees.|Simple: Examples of simple pages are About Us and Product pages.|Assumptions:<br/>- Existing style guide and high resolution still images and/or moving images supplied.<br/>- SEO Metadata and Keyword Research supplied by other vendors.<br/>- Based on AEM Classic only - all other CMS will be quoted for separately<br/><br/>Excludes::<br/>- Web Build<br/>- Photography<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- TAB Uploads, Content Matrix Completion, PIM Sheet Completion and PIM Sheet Ingestion, UX/UI||9||Account Director / Content Team Leader|Local|0.2||Senior Project Manager|Local|3.8||Senior Art Director|Local|0.6||Designer / Creator|Oliver+|4.0||Senior Copywriter|Local|0.2||Copywriter / Brand Journalist|Local|0.4|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset269|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|New Web page Design|2|Creation of design and layout for a new web page template. Activity: new design of all required fonts, video and other content. Includes copy creation and content sourcing and purchase of one royalty free image from shutterstock or equivalent level stock library if required. Must demonstrate how this fits into site map and navigation and provide related SEO guidelines and guidelines for development, content authoring, publishing handled by others partners or UL and tagging utilizing existing research. Ensure that the web page template is compliant with site speed benchmark. Platform limitations to be considered. Output: Final responsive design files and layouts. Assumptions: Existing style guide and high resolution still images and/ or moving images supplied. Exclusions: Web Build, Photography, Usage and Talent Fees.|Medium: Examples of mid complexity pages are: Landing Page, Campaign Page, Home Page or Story Pages.|Assumptions:<br/>- Existing style guide and high resolution still images and/or moving images supplied.<br/>- SEO Metadata and Keyword Research supplied by other vendors.<br/>- Based on AEM Classic only - all other CMS will be quoted for separately<br/><br/>Excludes::<br/>- Web Build<br/>- Photography<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- TAB Uploads, Content Matrix Completion, PIM Sheet Completion and PIM Sheet Ingestion, UX/UI||27||Account Director / Content Team Leader|Local|0.5||Senior Project Manager|Local|6.5||Senior Art Director|Local|3.0||Designer / Creator|Oliver+|14.0||Senior Copywriter|Local|0.7||Copywriter / Brand Journalist|Local|2.0|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset269\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|New Web page Design|2|Creation of design and layout for a new web page template.<br/>Activity: new design of all required fonts, video and other content. Includes copy creation and content sourcing and purchase of one royalty free image from shutterstock or equivalent level stock library/AI generated image if required. Must demonstrate how this fits into site map and navigation and provide related SEO guidelines and guidelines for development, content authoring, publishing handled by others partners or UL and tagging utilizing existing research. Ensure that the web page template is compliant with site speed benchmark. Platform limitations to be considered.<br/>Output: Final responsive design files and layouts.<br/>Assumptions: Existing style guide and high resolution still images and/ or moving images supplied.<br/>Exclusions: Web Build, Photography, Usage and Talent Fees.|Medium: Examples of mid complexity pages are: Landing Page, Campaign Page, Home Page or Story Pages.|Assumptions:<br/>- Existing style guide and high resolution still images and/or moving images supplied.<br/>- SEO Metadata and Keyword Research supplied by other vendors.<br/>- Based on AEM Classic only - all other CMS will be quoted for separately<br/><br/>Excludes::<br/>- Web Build<br/>- Photography<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- TAB Uploads, Content Matrix Completion, PIM Sheet Completion and PIM Sheet Ingestion, UX/UI||14||Account Director / Content Team Leader|Local|0.4||Senior Project Manager|Local|5.5||Senior Art Director|Local|1.8||Designer / Creator|Oliver+|5.6||Senior Copywriter|Local|0.2||Copywriter / Brand Journalist|Local|0.7|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset270|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|New Web page Design|3|Creation of design and layout for a new web page template. Activity: new design of all required fonts, video and other content. Includes copy creation and content sourcing and purchase of one royalty free image from shutterstock or equivalent level stock library if required. Must demonstrate how this fits into site map and navigation and provide related SEO guidelines and guidelines for development, content authoring, publishing handled by others partners or UL and tagging utilizing existing research. Ensure that the web page template is compliant with site speed benchmark. Platform limitations to be considered. Output: Final responsive design files and layouts. Assumptions: Existing style guide and high resolution still images and/ or moving images supplied. Exclusions: Web Build, Photography, Usage and Talent Fees.|Complex: Examples of high complexity pages are: Complex Headers / Sub- Pages with hierarchy / listings / widgets and social integration e.g. product listing with ratings and reviews / Where to buy / How-to or Recipe Finder. Must include page linking and SEO guidelines.|Assumptions:<br/>- Existing style guide and high resolution still images and/or moving images supplied.<br/>- SEO Metadata and Keyword Research supplied by other vendors.<br/>- Based on AEM Classic only - all other CMS will be quoted for separately<br/><br/>Excludes::<br/>- Web Build<br/>- Photography<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- TAB Uploads, Content Matrix Completion, PIM Sheet Completion and PIM Sheet Ingestion, UX/UI||30||Account Director / Content Team Leader|Local|0.7||Senior Project Manager|Local|5.3||Senior Art Director|Local|4.0||Designer / Creator|Oliver+|16.0||Senior Copywriter|Local|0.8||Copywriter / Brand Journalist|Local|3.0|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset270\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|New Web page Design|3|Creation of design and layout for a new web page template.<br/>Activity: new design of all required fonts, video and other content. Includes copy creation and content sourcing and purchase of one royalty free image from shutterstock or equivalent level stock library/AI generated image if required. Must demonstrate how this fits into site map and navigation and provide related SEO guidelines and guidelines for development, content authoring, publishing handled by others partners or UL and tagging utilizing existing research. Ensure that the web page template is compliant with site speed benchmark. Platform limitations to be considered.<br/>Output: Final responsive design files and layouts.<br/>Assumptions: Existing style guide and high resolution still images and/ or moving images supplied.<br/>Exclusions: Web Build, Photography, Usage and Talent Fees.|Complex: Examples of high complexity pages are: Complex Headers / Sub- Pages with hierarchy / listings / widgets and social integration e.g. product listing with ratings and reviews / Where to buy / How-to or Recipe Finder. Must include page linking and SEO guidelines.|Assumptions:<br/>- Existing style guide and high resolution still images and/or moving images supplied.<br/>- SEO Metadata and Keyword Research supplied by other vendors.<br/>- Based on AEM Classic only - all other CMS will be quoted for separately<br/><br/>Excludes::<br/>- Web Build<br/>- Photography<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- TAB Uploads, Content Matrix Completion, PIM Sheet Completion and PIM Sheet Ingestion, UX/UI||15||Account Director / Content Team Leader|Local|0.6||Senior Project Manager|Local|4.5||Senior Art Director|Local|2.4||Designer / Creator|Oliver+|6.4||Senior Copywriter|Local|0.3||Copywriter / Brand Journalist|Local|1.1|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset271|Digital|Website|Creation of website related assets such as page design, page adaptation, content.|Web Page Design - Adapt/Edit|1|Web page adaptation or edit utilizing existing template. Assumptions: Output is in same language as source, source in local language. SEO and development/content authoring/publishing handled by other partners or UL. Will require team working on project to have understanding of CMS capabilities and limitations before work commences. Approved copy and High resolutions assets (imagery/videos) will be supplied. Includes: Basic content amends to any web-page regardless of complexity: image or video replacement, copy, logo, article or key visual update. Design and copy, asset resize (static images or videos), supply of final assets, review of built page in CMS preview. Page linking and QA including documentation, tagging and publishing Amends: 2 x copy, 2 x design, 1 review/feedback of CMS preview (minor copy/design updates if required following CMS review) Output: layered PSD or similar, cropped assets as JPGs/MP4, word doc or Excel for copy Complexity guide: any existing web-page within CMS used by UL. Exclusions: Meta data/url/alt tags creation, development, web-build, QA, publishing, localisation, translation, usage and talent fees, retouching|One Complexity: Adaptation/localisation of copy, visuals and design to an existing page using an existing template.|Assumptions:<br/>- No website design requirement as this is an adapt/edit to an existing page<br/>- Adapting/editing an existing page in AEM no replace content, links or images only - all other - CMS will be quoted for separately<br/>- This is for one page adapt/edit only<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- PIM Updates and PIM Sheet Ingestion.<br/>- All content creation (copy and images)||6||Account Director / Content Team Leader|Local|0.5||Project Manager|Local|1.3||Senior Art Director|Local|0.3||Designer / Creator|Oliver+|3.0||Copywriter / Brand Journalist|Local|0.5|||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset272|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|Short Article content|1|The creation a written article of up to 250 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final copy in editable format Exclusions: Design or non copy related content generation.|Simple: No research is required. Comprehensive information pack, copy deck or technical information pack is supplied.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.||5||Account Director / Content Team Leader|Local|0.3||Senior Project Manager|Local|1.8||Copywriter / Brand Journalist|Local|3.0|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset272\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|Short Article content|1|The creation a written article of up to 250 words.<br/>Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.<br/>Output: Final copy in editable format<br/>Exclusions: Design or non copy related content generation. No AI generated Images/Video|Simple: No research is required. Comprehensive information pack, copy deck or technical information pack is supplied.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.||3||Account Director / Content Team Leader|Local|0.2||Senior Project Manager|Local|1.5||Copywriter / Brand Journalist|Local|1.1|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset273|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|Short Article content|2|The creation a written article of up to 250 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final copy in editable format Exclusions: Design or non copy related content generation.|Medium: Research is required in part. Comprehensive information pack, copy deck or technical information pack is supplied but 50% of the article will need to be generated via supplier self sourced research.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.||8||Account Director / Content Team Leader|Local|0.5||Senior Project Manager|Local|2.5||Senior Copywriter|Local|0.5||Copywriter / Brand Journalist|Local|4.0|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset273\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|Short Article content|2|The creation a written article of up to 250 words.<br/>Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.<br/>Output: Final copy in editable format<br/>Exclusions: Design or non copy related content generation. No AI generated Images/Video|Medium: Research is required in part. Comprehensive information pack, copy deck or technical information pack is supplied but 50% of the article will need to be generated via supplier self sourced research.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.||4||Account Director / Content Team Leader|Local|0.4||Senior Project Manager|Local|2.1||Senior Copywriter|Local|0.2||Copywriter / Brand Journalist|Local|1.4|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset274|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|Short Article content|3|The creation a written article of up to 250 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final copy in editable format Exclusions: Design or non copy related content generation.|Complex: Research is required in full. No Information Pack or copy deck is available, the article requires specific technical knowledge to complete.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.||10||Account Director / Content Team Leader|Local|0.7||Senior Project Manager|Local|3.2||Senior Copywriter|Local|0.5||Copywriter / Brand Journalist|Local|6.0|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset274\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|Short Article content|3|The creation a written article of up to 250 words.<br/>Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.<br/>Output: Final copy in editable format<br/>Exclusions: Design or non copy related content generation. No AI generated Images/Video|Complex: Research is required in full. No Information Pack or copy deck is available, the article requires specific technical knowledge to complete.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.||6||Account Director / Content Team Leader|Local|0.6||Senior Project Manager|Local|2.7||Senior Copywriter|Local|0.2||Copywriter / Brand Journalist|Local|2.1|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset275|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|Mid-Length Article Content|1|The creation a written article of up to 500 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final approved copy in editable format Exclusions: Design or non copy related content generation.|Simple: No research is required. Comprehensive information pack, copy deck or technical information pack is supplied.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.||6||Account Director / Content Team Leader|Local|0.3||Senior Project Manager|Local|2.0||Copywriter / Brand Journalist|Local|4.0|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset275\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|Mid-Length Article Content|1|The creation a written article of up to 500 words.<br/>Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.<br/>Output: Final approved copy in editable format<br/>Exclusions: Design or non copy related content generation. No AI generated Images/Video|Simple: No research is required. Comprehensive information pack, copy deck or technical information pack is supplied.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.||3||Account Director / Content Team Leader|Local|0.2||Senior Project Manager|Local|1.7||Copywriter / Brand Journalist|Local|1.4|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset276|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|Mid-Length Article Content|2|The creation a written article of up to 500 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final approved copy in editable format Exclusions: Design or non copy related content generation.|Medium: Research is required in part. Comprehensive information pack, copy deck or technical information pack is supplied but 50% of the article will need to be generated via supplier self sourced research.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.||10||Account Director / Content Team Leader|Local|0.5||Senior Project Manager|Local|3.0||Senior Copywriter|Local|0.5||Copywriter / Brand Journalist|Local|6.0|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset276\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|Mid-Length Article Content|2|The creation a written article of up to 500 words.<br/>Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.<br/>Output: Final approved copy in editable format<br/>Exclusions: Design or non copy related content generation. No AI generated Images/Video|Medium: Research is required in part. Comprehensive information pack, copy deck or technical information pack is supplied but 50% of the article will need to be generated via supplier self sourced research.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.||5||Account Director / Content Team Leader|Local|0.4||Senior Project Manager|Local|2.6||Senior Copywriter|Local|0.2||Copywriter / Brand Journalist|Local|2.1|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset277|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|Mid-Length Article Content|3|The creation a written article of up to 500 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final approved copy in editable format Exclusions: Design or non copy related content generation.|Complex: Research is required in full. No Information Pack or copy deck is available, the article requires specific technical knowledge to complete.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.||14||Account Director / Content Team Leader|Local|0.7||Senior Project Manager|Local|4.3||Senior Copywriter|Local|0.8||Copywriter / Brand Journalist|Local|8.0|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset277\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|Mid-Length Article Content|3|The creation a written article of up to 500 words.<br/>Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.<br/>Output: Final approved copy in editable format<br/>Exclusions: Design or non copy related content generation. No AI generated Images/Video|Complex: Research is required in full. No Information Pack or copy deck is available, the article requires specific technical knowledge to complete.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet.||7||Account Director / Content Team Leader|Local|0.6||Senior Project Manager|Local|3.6||Senior Copywriter|Local|0.3||Copywriter / Brand Journalist|Local|2.8|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset278|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|Long Article Content|1|The creation a written article of up to 1000 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final copy in editable format Exclusions: Design or non copy related content generation.|Simple: No research is required. Comprehensive information pack, copy deck or technical information pack is supplied.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet||8||Account Director / Content Team Leader|Local|0.3||Senior Project Manager|Local|2.5||Copywriter / Brand Journalist|Local|5.0|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset278\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|Long Article Content|1|The creation a written article of up to 1000 words.<br/>Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.<br/>Output: Final copy in editable format<br/>Exclusions: Design or non copy related content generation. No AI generated Images/Video.|Simple: No research is required. Comprehensive information pack, copy deck or technical information pack is supplied.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet||4||Account Director / Content Team Leader|Local|0.2||Senior Project Manager|Local|2.1||Copywriter / Brand Journalist|Local|1.8|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset279|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|Long Article Content|2|The creation a written article of up to 1000 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final copy in editable format Exclusions: Design or non copy related content generation.|Medium: Research is required in part. Comprehensive information pack, copy deck or technical information pack is supplied but 50% of the article will need to be generated via supplier self sourced research.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet||13||Account Director / Content Team Leader|Local|0.5||Senior Project Manager|Local|3.8||Senior Copywriter|Local|0.5||Copywriter / Brand Journalist|Local|8.0|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset279\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|Long Article Content|2|The creation a written article of up to 1000 words.<br/>Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.<br/>Output: Final copy in editable format<br/>Exclusions: Design or non copy related content generation. No AI generated Images/Video.|Medium: Research is required in part. Comprehensive information pack, copy deck or technical information pack is supplied but 50% of the article will need to be generated via supplier self sourced research.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet||7||Account Director / Content Team Leader|Local|0.4||Senior Project Manager|Local|3.2||Senior Copywriter|Local|0.2||Copywriter / Brand Journalist|Local|2.8|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset280|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|Long Article Content|3|The creation a written article of up to 1000 words. Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English. Output: Final copy in editable format Exclusions: Design or non copy related content generation.|Complex: Research is required in full. No Information Pack or copy deck is available, the article requires specific technical knowledge to complete.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet||16||Account Director / Content Team Leader|Local|0.7||Senior Project Manager|Local|5.0||Senior Copywriter|Local|0.8||Copywriter / Brand Journalist|Local|10.0|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset280\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|Long Article Content|3|The creation a written article of up to 1000 words.<br/>Activity: Only content of an article (i.e. E-mail/Story web page), copywriting. SEO Key words are included when these are provided. Brief, supporting materials and output in local language/English.<br/>Output: Final copy in editable format<br/>Exclusions: Design or non copy related content generation. No AI generated Images/Video.|Complex: Research is required in full. No Information Pack or copy deck is available, the article requires specific technical knowledge to complete.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet||9||Account Director / Content Team Leader|Local|0.6||Senior Project Manager|Local|4.3||Senior Copywriter|Local|0.3||Copywriter / Brand Journalist|Local|3.6|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset281|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|Article Content Edit|1|Editing existing article content (supplied in plain text), where brief, source text and supporting materials provided. Activity: Amendment, basic rewrite or condensed article copy. The overall copy length is not increased. It Includes copywriting, inclusion of SEO keywords if supplied. Output: Final copy in editable format Assumptions: 2 rounds of revisions to copy Exclusions: Design or research for non copy related content generation; strategy|Simple: Amends/basic re-write of existing short article or condensing of copy to 250 words without losing meaning|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet||3||Senior Account Manager|Local|0.3||Project Manager|Local|0.8||Senior Copywriter|Local|0.3||Copywriter / Brand Journalist|Local|1.8|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset281\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|Article Content Edit|1|Editing existing article content (supplied in plain text), where brief, source text and supporting materials provided.<br/>Activity: Amendment, basic rewrite or condensed article copy. The overall copy length is not increased. It Includes copywriting, inclusion of SEO keywords if supplied.<br/>Output: Final copy in editable format<br/>Assumptions: 2 rounds of revisions to copy<br/>Exclusions: Design or research for non copy related content generation; strategy. No AI generated Images/Video.|Simple: Amends/basic re-write of existing short article or condensing of copy to 250 words without losing meaning|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet||2||Senior Account Manager|Local|0.2||Project Manager|Local|0.7||Senior Copywriter|Local|0.1||Copywriter / Brand Journalist|Local|0.8|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset282|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|Article Content Edit|2|Editing existing article content (supplied in plain text), where brief, source text and supporting materials provided. Activity: Amendment, basic rewrite or condensed article copy. The overall copy length is not increased. It Includes copywriting, inclusion of SEO keywords if supplied. Output: Final copy in editable format Assumptions: 2 rounds of revisions to copy Exclusions: Design or research for non copy related content generation; strategy|Medium: Amends/basic re-write of existing mid-length article or condensing of copy to 500 words without losing meaning.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet||5||Senior Account Manager|Local|0.5||Project Manager|Local|1.2||Senior Copywriter|Local|0.5||Copywriter / Brand Journalist|Local|2.5|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset282\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|Article Content Edit|2|Editing existing article content (supplied in plain text), where brief, source text and supporting materials provided.<br/>Activity: Amendment, basic rewrite or condensed article copy. The overall copy length is not increased. It Includes copywriting, inclusion of SEO keywords if supplied.<br/>Output: Final copy in editable format<br/>Assumptions: 2 rounds of revisions to copy<br/>Exclusions: Design or research for non copy related content generation; strategy. No AI generated Images/Video.|Medium: Amends/basic re-write of existing mid-length article or condensing of copy to 500 words without losing meaning.|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet||3||Senior Account Manager|Local|0.4||Project Manager|Local|1.0||Senior Copywriter|Local|0.2||Copywriter / Brand Journalist|Local|1.1|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset283|Digital|Website|Creation of website related assets such as page design, page adapatation, content.|Article Content Edit|3|Editing existing article content (supplied in plain text), where brief, source text and supporting materials provided. Activity: Amendment, basic rewrite or condensed article copy. The overall copy length is not increased. It Includes copywriting, inclusion of SEO keywords if supplied. Output: Final copy in editable format Assumptions: 2 rounds of revisions to copy Exclusions: Design or research for non copy related content generation; strategy|Complex: Amends/basic re-write of existing long article or condensing of copy to 1,000 words without losing meaning|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet||6||Senior Account Manager|Local|0.7||Project Manager|Local|1.3||Senior Copywriter|Local|0.8||Copywriter / Brand Journalist|Local|3.0|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset283\_Pencil Pro|Digital (by Pencil Pro)|Website (by Pencil Pro)|Creation of website related assets such as page design, page adapatation, content.|Article Content Edit|3|Editing existing article content (supplied in plain text), where brief, source text and supporting materials provided.<br/>Activity: Amendment, basic rewrite or condensed article copy. The overall copy length is not increased. It Includes copywriting, inclusion of SEO keywords if supplied.<br/>Output: Final copy in editable format<br/>Assumptions: 2 rounds of revisions to copy<br/>Exclusions: Design or research for non copy related content generation; strategy. No AI generated Images/Video.|Complex: Amends/basic re-write of existing long article or condensing of copy to 1,000 words without losing meaning|Assumptions:<br/>- Does not include the insertion of copy into either the Content Matrix or PIM Ingestion sheet||3||Senior Account Manager|Local|0.6||Project Manager|Local|1.1||Senior Copywriter|Local|0.3||Copywriter / Brand Journalist|Local|1.3|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset293|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF|1|Creation of a finished standard static/animated HTML5/GIF master Banner Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server. Output: Final Banners ready for distribution Assumptions: Supplied key visual and high resolution images. Exclusions: Campaign Ideation, Photography, Usage and Talent Fees Retouching.|Simple: Requires Standard Static HTML5/GIF Banner up to two frames.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||7||Account Director / Content Team Leader|Local|0.3||Senior Project Manager|Local|0.5||Project Manager|Oliver+|1.0||Strategist|Oliver+|0.2||Creative Director|Oliver+|0.5||Senior Designer / Lead Creator|Local|0.7||Senior Designer / Lead Creator|Oliver+|3.0||Copywriter / Brand Journalist|Oliver+|0.3||Web (Front-End) Developer|Oliver+|0.3|||||||||||||||||||||||||||||||||||||
+|Asset293\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF|1|Creation of a finished standard static/animated HTML5/GIF master Banner<br/>Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server.<br/>Output: Final Banners ready for distribution<br/>Assumptions: Supplied key visual and high resolution images.<br/>Exclusions: Campaign Ideation, Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Simple: Requires Standard Static HTML5/GIF Banner up to two frames.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||4||Account Director / Content Team Leader|Local|0.2||Senior Project Manager|Local|0.4||Project Manager|Oliver+|0.9||Strategist|Oliver+|0.1||Creative Director|Oliver+|0.3||Senior Designer / Lead Creator|Local|0.3||Senior Designer / Lead Creator|Oliver+|1.3||Copywriter / Brand Journalist|Oliver+|0.1||Web (Front-End) Developer|Oliver+|0.2|||||||||||||||||||||||||||||||||||||
+|Asset294|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF|2|Creation of a finished standard static/animated HTML5/GIF master Banner Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server. Output: Final Banners ready for distribution Assumptions: Supplied key visual and high resolution images. Exclusions: Campaign Ideation, Photography, Usage and Talent Fees Retouching.|Medium: Requires Standard Animated HTML5/GIF Banner of up to three frames.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||11||Account Director / Content Team Leader|Local|0.5||Senior Project Manager|Local|0.5||Project Manager|Oliver+|1.8||Strategist|Oliver+|0.5||Creative Director|Oliver+|0.8||Senior Designer / Lead Creator|Local|1.3||Senior Designer / Lead Creator|Oliver+|5.0||Copywriter / Brand Journalist|Oliver+|0.5||Web (Front-End) Developer|Oliver+|0.5|||||||||||||||||||||||||||||||||||||
+|Asset294\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF|2|Creation of a finished standard static/animated HTML5/GIF master Banner<br/>Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server.<br/>Output: Final Banners ready for distribution<br/>Assumptions: Supplied key visual and high resolution images.<br/>Exclusions: Campaign Ideation, Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Medium: Requires Standard Animated HTML5/GIF Banner of up to three frames.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||7||Account Director / Content Team Leader|Local|0.4||Senior Project Manager|Local|0.4||Project Manager|Oliver+|1.5||Strategist|Oliver+|0.4||Creative Director|Oliver+|0.5||Senior Designer / Lead Creator|Local|0.6||Senior Designer / Lead Creator|Oliver+|2.3||Copywriter / Brand Journalist|Oliver+|0.2||Web (Front-End) Developer|Oliver+|0.3|||||||||||||||||||||||||||||||||||||
+|Asset295|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF|3|Creation of a finished standard static/animated HTML5/GIF master Banner Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server. Output: Final Banners ready for distribution Assumptions: Supplied key visual and high resolution images. Exclusions: Campaign Ideation, Photography, Usage and Talent Fees Retouching.|Complex: Requires Standard Animated (excl. Video) HTML5/GIF Banner of up to five frames.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||15||Account Director / Content Team Leader|Local|0.7||Senior Project Manager|Local|0.5||Project Manager|Oliver+|2.8||Strategist|Oliver+|0.7||Creative Director|Oliver+|1.0||Senior Designer / Lead Creator|Local|1.5||Senior Designer / Lead Creator|Oliver+|7.0||Copywriter / Brand Journalist|Oliver+|0.7||Web (Front-End) Developer|Oliver+|0.7|||||||||||||||||||||||||||||||||||||
+|Asset295\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF|3|Creation of a finished standard static/animated HTML5/GIF master Banner<br/>Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server.<br/>Output: Final Banners ready for distribution<br/>Assumptions: Supplied key visual and high resolution images.<br/>Exclusions: Campaign Ideation, Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Complex: Requires Standard Animated (excl. Video) HTML5/GIF Banner of up to five frames.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||9||Account Director / Content Team Leader|Local|0.6||Senior Project Manager|Local|0.4||Project Manager|Oliver+|2.3||Strategist|Oliver+|0.5||Creative Director|Oliver+|0.7||Senior Designer / Lead Creator|Local|0.7||Senior Designer / Lead Creator|Oliver+|3.1||Copywriter / Brand Journalist|Oliver+|0.2||Web (Front-End) Developer|Oliver+|0.4|||||||||||||||||||||||||||||||||||||
+|Asset296|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF - Package (3)|1|Creation of a Package of three (3) standard static/animated HTML5/GIF master Banners. Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server. Output: Final Banners ready for distribution Assumptions: Supplied key visual and high resolution images. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.|Simple: Requires three Standard Static HTML5/GIF Banners of up to two frames (each) derived from a single storyboard.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||14||Account Director / Content Team Leader|Local|0.5||Senior Project Manager|Local|1.1||Project Manager|Oliver+|2.1||Strategist|Oliver+|0.4||Creative Director|Oliver+|1.1||Senior Designer / Lead Creator|Local|1.4||Senior Designer / Lead Creator|Oliver+|6.3||Copywriter / Brand Journalist|Oliver+|0.5||Web (Front-End) Developer|Oliver+|0.7|||||||||||||||||||||||||||||||||||||
+|Asset296\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF - Package (3)|1|Creation of a Package of three (3) standard static/animated HTML5/GIF master Banners.<br/>Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server.<br/>Output: Final Banners ready for distribution<br/>Assumptions: Supplied key visual and high resolution images.<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Simple: Requires three Standard Static HTML5/GIF Banners of up to two frames (each) derived from a single storyboard.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||8||Account Director / Content Team Leader|Local|0.4||Senior Project Manager|Local|0.9||Project Manager|Oliver+|1.8||Strategist|Oliver+|0.3||Creative Director|Oliver+|0.7||Senior Designer / Lead Creator|Local|0.6||Senior Designer / Lead Creator|Oliver+|2.8||Copywriter / Brand Journalist|Oliver+|0.2||Web (Front-End) Developer|Oliver+|0.4|||||||||||||||||||||||||||||||||||||
+|Asset297|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF - Package (3)|2|Creation of a Package of three (3) standard static/animated HTML5/GIF master Banners. Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server. Output: Final Banners ready for distribution Assumptions: Supplied key visual and high resolution images. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.|Medium: Requires three Standard Animated HTML5/GIF Banner of up to three frames (each) derived from a single storyboard.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||24||Account Director / Content Team Leader|Local|1.1||Senior Project Manager|Local|1.1||Project Manager|Oliver+|3.7||Strategist|Oliver+|1.1||Creative Director|Oliver+|1.6||Senior Designer / Lead Creator|Local|2.6||Senior Designer / Lead Creator|Oliver+|10.5||Copywriter / Brand Journalist|Oliver+|1.1||Web (Front-End) Developer|Oliver+|1.1|||||||||||||||||||||||||||||||||||||
+|Asset297\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF - Package (3)|2|Creation of a Package of three (3) standard static/animated HTML5/GIF master Banners.<br/>Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server.<br/>Output: Final Banners ready for distribution<br/>Assumptions: Supplied key visual and high resolution images.<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Medium: Requires three Standard Animated HTML5/GIF Banner of up to three frames (each) derived from a single storyboard.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||14||Account Director / Content Team Leader|Local|0.9||Senior Project Manager|Local|0.9||Project Manager|Oliver+|3.1||Strategist|Oliver+|0.8||Creative Director|Oliver+|1.1||Senior Designer / Lead Creator|Local|1.2||Senior Designer / Lead Creator|Oliver+|4.7||Copywriter / Brand Journalist|Oliver+|0.4||Web (Front-End) Developer|Oliver+|0.7|||||||||||||||||||||||||||||||||||||
+|Asset298|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF - Package (3)|3|Creation of a Package of three (3) standard static/animated HTML5/GIF master Banners. Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server. Output: Final Banners ready for distribution Assumptions: Supplied key visual and high resolution images. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.|Complex: Requires three Standard Animated (excl. Video) HTML5/GIF Banner of up to five frames (each) derived from a single storyboard.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||32||Account Director / Content Team Leader|Local|1.4||Senior Project Manager|Local|1.1||Project Manager|Oliver+|5.8||Strategist|Oliver+|1.4||Creative Director|Oliver+|2.1||Senior Designer / Lead Creator|Local|3.2||Senior Designer / Lead Creator|Oliver+|14.7||Copywriter / Brand Journalist|Oliver+|1.4||Web (Front-End) Developer|Oliver+|1.4|||||||||||||||||||||||||||||||||||||
+|Asset298\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF - Package (3)|3|Creation of a Package of three (3) standard static/animated HTML5/GIF master Banners.<br/>Activity: Design, Copy and Storyboard creation, build, Quality Assurance, tracking code and final version publishing or upload to an ad server.<br/>Output: Final Banners ready for distribution<br/>Assumptions: Supplied key visual and high resolution images.<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Complex: Requires three Standard Animated (excl. Video) HTML5/GIF Banner of up to five frames (each) derived from a single storyboard.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||19||Account Director / Content Team Leader|Local|1.2||Senior Project Manager|Local|0.9||Project Manager|Oliver+|4.9||Strategist|Oliver+|1.1||Creative Director|Oliver+|1.4||Senior Designer / Lead Creator|Local|1.4||Senior Designer / Lead Creator|Oliver+|6.6||Copywriter / Brand Journalist|Oliver+|0.5||Web (Front-End) Developer|Oliver+|0.9|||||||||||||||||||||||||||||||||||||
+|Asset299|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF - Adapt/Edit|1|Adaptation of one HMTL5 banner with standard animation which doesn't include a video or any functionalities. Activity: Resize, content changes such as image, pack, copy localisation, where templates are used. Includes localization into a single language and upload to ad server platform. Output: Final Banners ready for distribution Assumptions: 2 rounds of revisions Exclusions: Ingest cost and any retouching.|Simple: Includes simple adaptation, transcreation, size changes within the same aspect ratio.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||3||Account Director / Content Team Leader|Local|0.2||Project Manager|Oliver+|1.0||Creative Director|Oliver+|0.3||Designer / Creator|Oliver+|1.3||Junior Designer / Artworker|Oliver+|0.3||Copywriter / Brand Journalist|Oliver+|0.2||Web (Front-End) Developer|Oliver+|0.3|||||||||||||||||||||||||||||||||||||||||||||
+|Asset299\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF - Adapt/Edit|1|Adaptation of one HMTL5 banner with standard animation which doesn't include a video or any functionalities.<br/>Activity: Resize, content changes such as image, pack, copy localisation, where templates are used. Includes localization into a single language and upload to ad server platform.<br/>Output: Final Banners ready for distribution<br/>Assumptions: 2 rounds of revisions. Master must exist in Pencil Pro.<br/>Exclusions: Ingest cost and any retouching. AI Generated images/video.|Simple: Includes simple adaptation, transcreation, size changes within the same aspect ratio.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||2||Account Director / Content Team Leader|Local|0.1||Project Manager|Oliver+|0.9||Creative Director|Oliver+|0.2||Designer / Creator|Oliver+|0.5||Junior Designer / Artworker|Oliver+|0.1||Copywriter / Brand Journalist|Oliver+|0.1||Web (Front-End) Developer|Oliver+|0.2|||||||||||||||||||||||||||||||||||||||||||||
+|Asset300|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF - Adapt/Edit|2|Adaptation of one HMTL5 banner with standard animation which doesn't include a video or any functionalities. Activity: Resize, content changes such as image, pack, copy localisation, where templates are used. Includes localization into a single language and upload to ad server platform. Output: Final Banners ready for distribution Assumptions: 2 rounds of revisions Exclusions: Ingest cost and any retouching.|Medium: Includes medium complexity adaptation, size changes within a similar aspect ratio where some design input is needed.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||5||Account Director / Content Team Leader|Local|0.2||Project Manager|Oliver+|1.5||Creative Director|Oliver+|0.5||Designer / Creator|Oliver+|1.8||Junior Designer / Artworker|Oliver+|0.3||Copywriter / Brand Journalist|Oliver+|0.2||Web (Front-End) Developer|Oliver+|0.3|||||||||||||||||||||||||||||||||||||||||||||
+|Asset300\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF - Adapt/Edit|2|Adaptation of one HMTL5 banner with standard animation which doesn't include a video or any functionalities.<br/>Activity: Resize, content changes such as image, pack, copy localisation, where templates are used. Includes localization into a single language and upload to ad server platform.<br/>Output: Final Banners ready for distribution<br/>Assumptions: 2 rounds of revisions. Master must exist in Pencil Pro.<br/>Exclusions: Ingest cost and any retouching. AI Generated images/video.|Medium: Includes medium complexity adaptation, size changes within a similar aspect ratio where some design input is needed.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||3||Account Director / Content Team Leader|Local|0.1||Project Manager|Oliver+|1.3||Creative Director|Oliver+|0.3||Designer / Creator|Oliver+|0.7||Junior Designer / Artworker|Oliver+|0.1||Copywriter / Brand Journalist|Oliver+|0.1||Web (Front-End) Developer|Oliver+|0.2|||||||||||||||||||||||||||||||||||||||||||||
+|Asset301|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF - Adapt/Edit|3|Adaptation of one HMTL5 banner with standard animation which doesn't include a video or any functionalities. Activity: Resize, content changes such as image, pack, copy localisation, where templates are used. Includes localization into a single language and upload to ad server platform. Output: Final Banners ready for distribution Assumptions: 2 rounds of revisions Exclusions: Ingest cost and any retouching.|Complex: Includes high complexity adaptation, transcreation, size changes within disproportionate aspect ratios where design and creative input is needed.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||6||Account Director / Content Team Leader|Local|0.2||Project Manager|Oliver+|2.0||Creative Director|Oliver+|0.7||Designer / Creator|Oliver+|2.5||Junior Designer / Artworker|Oliver+|0.3||Copywriter / Brand Journalist|Oliver+|0.2||Web (Front-End) Developer|Oliver+|0.7|||||||||||||||||||||||||||||||||||||||||||||
+|Asset301\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Standard Banner HTML5/GIF - Adapt/Edit|3|Adaptation of one HMTL5 banner with standard animation which doesn't include a video or any functionalities.<br/>Activity: Resize, content changes such as image, pack, copy localisation, where templates are used. Includes localization into a single language and upload to ad server platform.<br/>Output: Final Banners ready for distribution<br/>Assumptions: 2 rounds of revisions. Master must exist in Pencil Pro.<br/>Exclusions: Ingest cost and any retouching. AI Generated images/video.|Complex: Includes high complexity adaptation, transcreation, size changes within disproportionate aspect ratios where design and creative input is needed.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided<br/>- Excludes video, 3D modeling and CGI<br/>- Excludes usage, talent and 3rd party imagery or fonts||4||Account Director / Content Team Leader|Local|0.1||Project Manager|Oliver+|1.7||Creative Director|Oliver+|0.4||Designer / Creator|Oliver+|1.0||Junior Designer / Artworker|Oliver+|0.1||Copywriter / Brand Journalist|Oliver+|0.1||Web (Front-End) Developer|Oliver+|0.4|||||||||||||||||||||||||||||||||||||||||||||
+|Asset302|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Video|1|Creation of new original commercial advertising Rich Media (HTML5) Banner with video and/or expandable. Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: Supplied KV and high resolution images with video provided. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.|Simple: Requires one supplied video in each banner|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||13||Account Director / Content Team Leader|Local|0.7||Senior Project Manager|Local|1.3||Project Manager|Oliver+|3.0||Strategist|Oliver+|0.3||Senior Designer / Lead Creator|Local|1.0||Senior Designer / Lead Creator|Oliver+|5.0||Copywriter / Brand Journalist|Oliver+|0.7||Web (Front-End) Developer|Oliver+|0.8|||||||||||||||||||||||||||||||||||||||||
+|Asset302\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Video|1|Creation of new original commercial advertising Rich Media (HTML5) Banner with video and/or expandable.<br/>Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar.<br/>Output: Final Banners ready for distribution<br/>Assumptions: Supplied KV and high resolution images with video provided.<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Simple: Requires one supplied video in each banner|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||8||Account Director / Content Team Leader|Local|0.6||Senior Project Manager|Local|1.1||Project Manager|Oliver+|2.6||Strategist|Oliver+|0.2||Senior Designer / Lead Creator|Local|0.5||Senior Designer / Lead Creator|Oliver+|2.3||Copywriter / Brand Journalist|Oliver+|0.2||Web (Front-End) Developer|Oliver+|0.5|||||||||||||||||||||||||||||||||||||||||
+|Asset303|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Video|2|Creation of new original commercial advertising Rich Media (HTML5) Banner with video and/or expandable. Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: Supplied KV and high resolution images with video provided. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.|Medium: Requires one supplied video and an expandable element.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||18||Account Director / Content Team Leader|Local|0.8||Senior Project Manager|Local|1.8||Project Manager|Oliver+|4.5||Strategist|Oliver+|0.5||Senior Designer / Lead Creator|Local|1.5||Senior Designer / Lead Creator|Oliver+|7.0||Copywriter / Brand Journalist|Oliver+|0.8||Web (Front-End) Developer|Oliver+|1.0|||||||||||||||||||||||||||||||||||||||||
+|Asset303\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Video|2|Creation of new original commercial advertising Rich Media (HTML5) Banner with video and/or expandable.<br/>Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar.<br/>Output: Final Banners ready for distribution<br/>Assumptions: Supplied KV and high resolution images with video provided.<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Medium: Requires one supplied video and an expandable element.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||11||Account Director / Content Team Leader|Local|0.6||Senior Project Manager|Local|1.5||Project Manager|Oliver+|3.8||Strategist|Oliver+|0.4||Senior Designer / Lead Creator|Local|0.7||Senior Designer / Lead Creator|Oliver+|3.1||Copywriter / Brand Journalist|Oliver+|0.3||Web (Front-End) Developer|Oliver+|0.6|||||||||||||||||||||||||||||||||||||||||
+|Asset304|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Video|3|Creation of new original commercial advertising Rich Media (HTML5) Banner with video and/or expandable. Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: Supplied KV and high resolution images with video provided. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.|Complex: Requires one video element, one expandable element and one interactive element.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||25||Account Director / Content Team Leader|Local|1.0||Senior Project Manager|Local|2.3||Project Manager|Oliver+|7.0||Strategist|Oliver+|0.5||Senior Designer / Lead Creator|Local|2.0||Senior Designer / Lead Creator|Oliver+|9.0||Copywriter / Brand Journalist|Oliver+|1.0||Web (Front-End) Developer|Oliver+|1.8|||||||||||||||||||||||||||||||||||||||||
+|Asset304\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Video|3|Creation of new original commercial advertising Rich Media (HTML5) Banner with video and/or expandable.<br/>Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar.<br/>Output: Final Banners ready for distribution<br/>Assumptions: Supplied KV and high resolution images with video provided.<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Complex: Requires one video element, one expandable element and one interactive element.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||16||Account Director / Content Team Leader|Local|0.9||Senior Project Manager|Local|1.9||Project Manager|Oliver+|6.0||Strategist|Oliver+|0.4||Senior Designer / Lead Creator|Local|0.9||Senior Designer / Lead Creator|Oliver+|4.1||Copywriter / Brand Journalist|Oliver+|0.4||Web (Front-End) Developer|Oliver+|1.1|||||||||||||||||||||||||||||||||||||||||
+|Asset305|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Video - Package (3)|1|Creation of 3 new original commercial advertising rich media (HTML5) banner package with video and/or expandable. Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: Supplied KV and high resolution images with video provided. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching|Simple: Package requires one supplied video in each banner.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||26||Account Director / Content Team Leader|Local|1.4||Senior Project Manager|Local|2.6||Project Manager|Oliver+|6.3||Strategist|Oliver+|0.5||Senior Designer / Lead Creator|Local|2.1||Senior Designer / Lead Creator|Oliver+|10.5||Copywriter / Brand Journalist|Oliver+|1.4||Web (Front-End) Developer|Oliver+|1.6|||||||||||||||||||||||||||||||||||||||||
+|Asset305\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Video - Package (3)|1|Creation of 3 new original commercial advertising rich media (HTML5) banner package with video and/or expandable.<br/>Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar.<br/>Output: Final Banners ready for distribution<br/>Assumptions: Supplied KV and high resolution images with video provided.<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Simple: Package requires one supplied video in each banner.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||16||Account Director / Content Team Leader|Local|1.2||Senior Project Manager|Local|2.2||Project Manager|Oliver+|5.4||Strategist|Oliver+|0.4||Senior Designer / Lead Creator|Local|0.9||Senior Designer / Lead Creator|Oliver+|4.7||Copywriter / Brand Journalist|Oliver+|0.5||Web (Front-End) Developer|Oliver+|1.0|||||||||||||||||||||||||||||||||||||||||
+|Asset306|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Video - Package (3)|2|Creation of 3 new original commercial advertising rich media (HTML5) banner package with video and/or expandable. Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: Supplied KV and high resolution images with video provided. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching|Medium: Package requires one supplied video and an expandable element (each).|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||37||Account Director / Content Team Leader|Local|1.6||Senior Project Manager|Local|3.7||Project Manager|Oliver+|9.5||Strategist|Oliver+|1.1||Senior Designer / Lead Creator|Local|3.2||Senior Designer / Lead Creator|Oliver+|14.7||Copywriter / Brand Journalist|Oliver+|1.6||Web (Front-End) Developer|Oliver+|2.1|||||||||||||||||||||||||||||||||||||||||
+|Asset306\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Video - Package (3)|2|Creation of 3 new original commercial advertising rich media (HTML5) banner package with video and/or expandable.<br/>Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar.<br/>Output: Final Banners ready for distribution<br/>Assumptions: Supplied KV and high resolution images with video provided.<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Medium: Package requires one supplied video and an expandable element (each).|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||23||Account Director / Content Team Leader|Local|1.3||Senior Project Manager|Local|3.1||Project Manager|Oliver+|8.0||Strategist|Oliver+|0.8||Senior Designer / Lead Creator|Local|1.4||Senior Designer / Lead Creator|Oliver+|6.6||Copywriter / Brand Journalist|Oliver+|0.6||Web (Front-End) Developer|Oliver+|1.3|||||||||||||||||||||||||||||||||||||||||
+|Asset307|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Video - Package (3)|3|Creation of 3 new original commercial advertising rich media (HTML5) banner package with video and/or expandable. Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: Supplied KV and high resolution images with video provided. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching|Complex: Package requires one video element, one expandable element and one interactive element (each).|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||51||Account Director / Content Team Leader|Local|2.1||Senior Project Manager|Local|4.7||Project Manager|Oliver+|14.7||Strategist|Oliver+|1.1||Senior Designer / Lead Creator|Local|4.2||Senior Designer / Lead Creator|Oliver+|18.9||Copywriter / Brand Journalist|Oliver+|2.1||Web (Front-End) Developer|Oliver+|3.7|||||||||||||||||||||||||||||||||||||||||
+|Asset307\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Video - Package (3)|3|Creation of 3 new original commercial advertising rich media (HTML5) banner package with video and/or expandable.<br/>Activity: Concepting, storyboard, copy/script, content, graphic, build, tracking code and final version publishing/ upload to ad server platform. Toolkit with 3 rich media HTML files and layered PSDs or similar.<br/>Output: Final Banners ready for distribution<br/>Assumptions: Supplied KV and high resolution images with video provided.<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Complex: Package requires one video element, one expandable element and one interactive element (each).|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||33||Account Director / Content Team Leader|Local|1.8||Senior Project Manager|Local|4.0||Project Manager|Oliver+|12.5||Strategist|Oliver+|0.8||Senior Designer / Lead Creator|Local|1.9||Senior Designer / Lead Creator|Oliver+|8.5||Copywriter / Brand Journalist|Oliver+|0.8||Web (Front-End) Developer|Oliver+|2.3|||||||||||||||||||||||||||||||||||||||||
+|Asset308|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner - Adapt/Edit|1|Adaptation of a single rich media (HTML5) banner containing video or additional functionality i.e. expansion. Activity: Copy and label changes (not in the video), size changes, transcreation, upload to ad server platform. Output: Final Banners ready for distribution Assumptions: 2 rounds of revisions Exclusions: Any ingest or editing of the video within a video banner. Aspect ratio changes. None / minimal design changes.|Simple: Includes simple adaptation, transcreation, size changes within the same aspect ratio, .|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||7||Account Manager|Local|0.2||Senior Project Manager|Local|0.3||Project Manager|Oliver+|1.3||Designer / Creator|Oliver+|3.5||Copywriter / Brand Journalist|Oliver+|0.8||Web (Front-End) Developer|Oliver+|0.7|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset308\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner - Adapt/Edit|1|Adaptation of a single rich media (HTML5) banner containing video or additional functionality i.e. expansion.<br/>Activity: Copy and label changes (not in the video), size changes, transcreation, upload to ad server platform.<br/>Output: Final Banners ready for distribution<br/>Assumptions: 2 rounds of revisions. Master must exist in Pencil Pro.<br/>Exclusions: Any ingest or editing of the video within a video banner. Aspect ratio changes. None / minimal design changes. AI Generated images/video .|Simple: Includes simple adaptation, transcreation, size changes within the same aspect ratio, .|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||4||Account Manager|Local|0.1||Senior Project Manager|Local|0.2||Project Manager|Oliver+|1.1||Designer / Creator|Oliver+|1.4||Copywriter / Brand Journalist|Oliver+|0.3||Web (Front-End) Developer|Oliver+|0.4|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset309|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner - Adapt/Edit|2|Adaptation of a single rich media (HTML5) banner containing video or additional functionality i.e. expansion. Activity: Copy and label changes (not in the video), size changes, transcreation, upload to ad server platform. Output: Final Banners ready for distribution Assumptions: 2 rounds of revisions Exclusions: Any ingest or editing of the video within a video banner. Aspect ratio changes. None / minimal design changes.|Medium: Includes medium complexity adaptation, transcreation, size changes within a similar aspect ratio where some design input is needed.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||9||Account Manager|Local|0.3||Senior Project Manager|Local|0.3||Project Manager|Oliver+|1.8||Designer / Creator|Oliver+|4.5||Copywriter / Brand Journalist|Oliver+|1.0||Web (Front-End) Developer|Oliver+|0.8|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset309\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner - Adapt/Edit|2|Adaptation of a single rich media (HTML5) banner containing video or additional functionality i.e. expansion.<br/>Activity: Copy and label changes (not in the video), size changes, transcreation, upload to ad server platform.<br/>Output: Final Banners ready for distribution<br/>Assumptions: 2 rounds of revisions. Master must exist in Pencil Pro.<br/>Exclusions: Any ingest or editing of the video within a video banner. Aspect ratio changes. None / minimal design changes. AI Generated images/video .|Medium: Includes medium complexity adaptation, transcreation, size changes within a similar aspect ratio where some design input is needed.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||5||Account Manager|Local|0.2||Senior Project Manager|Local|0.3||Project Manager|Oliver+|1.5||Designer / Creator|Oliver+|1.8||Copywriter / Brand Journalist|Oliver+|0.4||Web (Front-End) Developer|Oliver+|0.5|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset310|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner - Adapt/Edit|3|Adaptation of a single rich media (HTML5) banner containing video or additional functionality i.e. expansion. Activity: Copy and label changes (not in the video), size changes, transcreation, upload to ad server platform. Output: Final Banners ready for distribution Assumptions: 2 rounds of revisions Exclusions: Any ingest or editing of the video within a video banner. Aspect ratio changes. None / minimal design changes.|Complex: Includes high complexity adaptation, transcreation, size changes within disproportionate aspect ratios where design and creative input is needed.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||12||Account Manager|Local|0.5||Senior Project Manager|Local|0.5||Project Manager|Oliver+|2.3||Senior Designer / Lead Creator|Local|1.0||Designer / Creator|Oliver+|5.5||Copywriter / Brand Journalist|Oliver+|1.3||Web (Front-End) Developer|Oliver+|1.0|||||||||||||||||||||||||||||||||||||||||||||
+|Asset310\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner - Adapt/Edit|3|Adaptation of a single rich media (HTML5) banner containing video or additional functionality i.e. expansion.<br/>Activity: Copy and label changes (not in the video), size changes, transcreation, upload to ad server platform.<br/>Output: Final Banners ready for distribution<br/>Assumptions: 2 rounds of revisions. Master must exist in Pencil Pro.<br/>Exclusions: Any ingest or editing of the video within a video banner. Aspect ratio changes. None / minimal design changes. AI Generated images/video .|Complex: Includes high complexity adaptation, transcreation, size changes within disproportionate aspect ratios where design and creative input is needed.|Assumptions:<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only.<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>--Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes retouching<br/>- Excludes sourcing of any assets, or any changes/retouching to imagery or editing of video content provided<br/>- Excludes video, 3D modeling and CGI||6||Account Manager|Local|0.4||Senior Project Manager|Local|0.4||Project Manager|Oliver+|1.9||Senior Designer / Lead Creator|Local|0.5||Designer / Creator|Oliver+|2.2||Copywriter / Brand Journalist|Oliver+|0.5||Web (Front-End) Developer|Oliver+|0.6|||||||||||||||||||||||||||||||||||||||||||||
+|Asset311|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Application|1|Creation of a finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities. Activity: Concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with rich media HTML file and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: KV and finished high resolution images supplied and includes 2 rounds of client revisions Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.|Simple: Includes application programming that allows A/B Capability of one interaction and one result, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.|Assumptions:<br/>- Does not include CGI, 3D modelling<br/>- 3 Frame Maximum<br/>- Strategy Not Included<br/>- Upload/build in client-approved creative automation tool platform only<br/>- All design work to be done in Photoshop<br/>- Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format\[MOV, AVI] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each uploadLength: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes any changes to video content provided||24||Account Director / Content Team Leader|Local|1.3||Senior Project Manager|Local|2.0||Project Manager|Oliver+|3.8||Strategist|Local|2.0||Creative Director|Local|1.0||Senior Designer / Lead Creator|Local|1.3||Designer / Creator|Oliver+|6.0||Copywriter / Brand Journalist|Oliver+|3.0||Senior Producer|Local|0.3||Senior Web (Front-End) Developer|Oliver+|3.0|||||||||||||||||||||||||||||||||
+|Asset311\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Application|1|Creation of a finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities.<br/>Activity: Concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with rich media HTML file and layered PSDs or similar.<br/>Output: Final Banners ready for distribution<br/>Assumptions: KV and finished high resolution images supplied and includes 2 rounds of client revisions<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Simple: Includes application programming that allows A/B Capability of one interaction and one result, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.|Assumptions:<br/>- Does not include CGI, 3D modelling<br/>- 3 Frame Maximum<br/>- Strategy Not Included<br/>- Upload/build in client-approved creative automation tool platform only<br/>- All design work to be done in Photoshop<br/>- Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format\[MOV, AVI] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each uploadLength: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes any changes to video content provided||14||Account Director / Content Team Leader|Local|1.1||Senior Project Manager|Local|1.7||Project Manager|Oliver+|3.2||Strategist|Local|1.5||Creative Director|Local|0.7||Senior Designer / Lead Creator|Local|0.6||Designer / Creator|Oliver+|2.4||Copywriter / Brand Journalist|Oliver+|1.1||Senior Producer|Local|0.3||Senior Web (Front-End) Developer|Oliver+|1.9|||||||||||||||||||||||||||||||||
+|Asset312|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Application|2|Creation of a finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities. Activity: Concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with rich media HTML file and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: KV and finished high resolution images supplied. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.|Medium: Includes application programming that allows A/B capability of one interaction and up to three results, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.|Assumptions:<br/>- Does not include CGI, 3D modelling<br/>- 3 Frame Maximum<br/>- Strategy Not Included<br/>- Upload/build in client-approved creative automation tool platform only<br/>- All design work to be done in Photoshop<br/>- Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format\[MOV, AVI] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each uploadLength: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes any changes to video content provided||31||Account Director / Content Team Leader|Local|1.5||Senior Project Manager|Local|3.0||Project Manager|Oliver+|4.8||Strategist|Local|2.8||Creative Director|Local|2.0||Senior Designer / Lead Creator|Local|1.5||Designer / Creator|Oliver+|7.0||Copywriter / Brand Journalist|Oliver+|3.0||Senior Producer|Local|0.7||Senior Web (Front-End) Developer|Oliver+|5.0|||||||||||||||||||||||||||||||||
+|Asset312\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Application|2|Creation of a finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities.<br/>Activity: Concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with rich media HTML file and layered PSDs or similar.<br/>Output: Final Banners ready for distribution<br/>Assumptions: KV and finished high resolution images supplied and includes 2 rounds of client revisions<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Medium: Includes application programming that allows A/B capability of one interaction and up to three results, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.|Assumptions:<br/>- Does not include CGI, 3D modelling<br/>- 3 Frame Maximum<br/>- Strategy Not Included<br/>- Upload/build in client-approved creative automation tool platform only<br/>- All design work to be done in Photoshop<br/>- Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format\[MOV, AVI] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each uploadLength: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes any changes to video content provided||20||Account Director / Content Team Leader|Local|1.3||Senior Project Manager|Local|2.6||Project Manager|Oliver+|4.0||Strategist|Local|2.1||Creative Director|Local|1.4||Senior Designer / Lead Creator|Local|0.7||Designer / Creator|Oliver+|2.8||Copywriter / Brand Journalist|Oliver+|1.1||Senior Producer|Local|0.6||Senior Web (Front-End) Developer|Oliver+|3.1|||||||||||||||||||||||||||||||||
+|Asset313|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Application|3|Creation of a finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities. Activity: Concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with rich media HTML file and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: KV and finished high resolution images supplied. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.|Complex: Includes application programming that allows A/B Capability of multiple interactions and results including the creation of games, integration to a API, design, copy and storyboard creation and the inclusion of video. Please specify quantity of interactions and assumptions in comments. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.|Assumptions:<br/>- Up to 5 interactions and resClient'sts<br/>- Video must be supplied<br/>- Does not include CGI, 3D modelling<br/>- 3 Frame Maximum<br/>- Strategy Not Included<br/>- Upload/build in client-approved creative automation tool platform only<br/>- All design work to be done in Photoshop<br/>- Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format\[MOV, AVI] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes any changes to video content provided||43||Account Director / Content Team Leader|Local|2.0||Senior Project Manager|Local|4.0||Project Manager|Oliver+|5.8||Strategist|Local|3.3||Creative Director|Local|3.0||Senior Designer / Lead Creator|Local|1.8||Designer / Creator|Oliver+|10.0||Copywriter / Brand Journalist|Oliver+|4.0||Senior Producer|Local|0.8||Senior Web (Front-End) Developer|Oliver+|8.0|||||||||||||||||||||||||||||||||
+|Asset313\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Application|3|Creation of a finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities.<br/>Activity: Concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with rich media HTML file and layered PSDs or similar.<br/>Output: Final Banners ready for distribution<br/>Assumptions: KV and finished high resolution images supplied and includes 2 rounds of client revisions<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Complex: Includes application programming that allows A/B Capability of multiple interactions and results including the creation of games, integration to a API, design, copy and storyboard creation and the inclusion of video. Please specify quantity of interactions and assumptions in comments. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.|Assumptions:<br/>- Up to 5 interactions and resClient'sts<br/>- Video must be supplied<br/>- Does not include CGI, 3D modelling<br/>- 3 Frame Maximum<br/>- Strategy Not Included<br/>- Upload/build in client-approved creative automation tool platform only<br/>- All design work to be done in Photoshop<br/>- Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format\[MOV, AVI] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes any changes to video content provided||26||Account Director / Content Team Leader|Local|1.7||Senior Project Manager|Local|3.4||Project Manager|Oliver+|4.9||Strategist|Local|2.5||Creative Director|Local|2.0||Senior Designer / Lead Creator|Local|0.8||Designer / Creator|Oliver+|4.0||Copywriter / Brand Journalist|Oliver+|1.4||Senior Producer|Local|0.6||Senior Web (Front-End) Developer|Oliver+|5.0|||||||||||||||||||||||||||||||||
+|Asset314|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Application - Package (3)|1|Creation of a Package of three (3) finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities. Activity: Three different sizes derived from campaign Idea, concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: KV and finished high resolution images supplied. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.|Simple: Includes (per banner) application programming that allows A/B Capability of one interaction and one result, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.|Assumptions:<br/>- Does not include CGI, 3D modelling<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only<br/>- 3 Frame Maximum<br/>- Excludes any changes to video content provided<br/>- Exclusions: Campaign Ideation, Photography, 3rd party Images, Usage and Talent Fees, Retouching and fonts.<br/>- Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format\[MOV, AVI] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each uploadLength: Minimuim 3 seconds||50||Account Director / Content Team Leader|Local|2.6||Senior Project Manager|Local|4.2||Project Manager|Oliver+|7.9||Strategist|Local|4.2||Creative Director|Local|2.1||Senior Designer / Lead Creator|Local|2.6||Designer / Creator|Oliver+|12.6||Copywriter / Brand Journalist|Oliver+|6.3||Senior Producer|Local|0.7||Senior Web (Front-End) Developer|Oliver+|6.3|||||||||||||||||||||||||||||||||
+|Asset314\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Application - Package (3)|1|Creation of a Package of three (3) finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities.<br/>Activity: Three different sizes derived from campaign Idea, concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with 3 rich media HTML files and layered PSDs or similar.<br/>Output: Final Banners ready for distribution<br/>Assumptions: KV and finished high resolution images supplied.<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Simple: Includes (per banner) application programming that allows A/B Capability of one interaction and one result, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.|Assumptions:<br/>- Does not include CGI, 3D modelling<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only<br/>- 3 Frame Maximum<br/>- Excludes any changes to video content provided<br/>- Exclusions: Campaign Ideation, Photography, 3rd party Images, Usage and Talent Fees, Retouching and fonts.<br/>- Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format\[MOV, AVI] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each uploadLength: Minimuim 3 seconds||30||Account Director / Content Team Leader|Local|2.2||Senior Project Manager|Local|3.6||Project Manager|Oliver+|6.7||Strategist|Local|3.2||Creative Director|Local|1.4||Senior Designer / Lead Creator|Local|1.2||Designer / Creator|Oliver+|5.0||Copywriter / Brand Journalist|Oliver+|2.3||Senior Producer|Local|0.6||Senior Web (Front-End) Developer|Oliver+|4.0|||||||||||||||||||||||||||||||||
+|Asset315|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Application - Package (3)|2|Creation of a Package of three (3) finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities. Activity: Three different sizes derived from campaign Idea, concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: KV and finished high resolution images supplied. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.|Medium: Includes (per banner) application programming that allows A/B capability of one interaction and up to three results, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.|Assumptions:<br/>- Does not include CGI, 3D modelling<br/>- 3 Frame Maximum<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only<br/>- Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format\[MOV, AVI] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes any changes to video content provided<br/>- Exclusions: Campaign Ideation, Photography, 3rd party Images, Usage and Talent Fees, Retouching and fonts.||65||Account Director / Content Team Leader|Local|3.2||Senior Project Manager|Local|6.3||Project Manager|Oliver+|10.0||Strategist|Local|5.8||Creative Director|Local|4.2||Senior Designer / Lead Creator|Local|3.2||Designer / Creator|Oliver+|14.7||Copywriter / Brand Journalist|Oliver+|6.3||Senior Producer|Local|1.4||Senior Web (Front-End) Developer|Oliver+|10.5|||||||||||||||||||||||||||||||||
+|Asset315\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Application - Package (3)|2|Creation of a Package of three (3) finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities.<br/>Activity: Three different sizes derived from campaign Idea, concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with 3 rich media HTML files and layered PSDs or similar.<br/>Output: Final Banners ready for distribution<br/>Assumptions: KV and finished high resolution images supplied.<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Medium: Includes (per banner) application programming that allows A/B capability of one interaction and up to three results, integration to an existing API via an existing dynamic template, design, copy and storyboard creation and the inclusion of one supplied video. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.|Assumptions:<br/>- Does not include CGI, 3D modelling<br/>- 3 Frame Maximum<br/>- All design work to be done in Photoshop<br/>- Upload/build in client-approved creative automation tool platform only<br/>- Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format\[MOV, AVI] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Excludes any changes to video content provided<br/>- Exclusions: Campaign Ideation, Photography, 3rd party Images, Usage and Talent Fees, Retouching and fonts.||41||Account Director / Content Team Leader|Local|2.7||Senior Project Manager|Local|5.4||Project Manager|Oliver+|8.5||Strategist|Local|4.4||Creative Director|Local|2.8||Senior Designer / Lead Creator|Local|1.4||Designer / Creator|Oliver+|5.9||Copywriter / Brand Journalist|Oliver+|2.3||Senior Producer|Local|1.2||Senior Web (Front-End) Developer|Oliver+|6.6|||||||||||||||||||||||||||||||||
+|Asset316|Digital|Display|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Application - Package (3)|3|Creation of a Package of three (3) finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities. Activity: Three different sizes derived from campaign Idea, concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with 3 rich media HTML files and layered PSDs or similar. Output: Final Banners ready for distribution Assumptions: KV and finished high resolution images supplied. Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching.|Complex: Includes (per banner) application programming that allows A/B Capability of multiple interactions and results including the creation of games, integration to a API, design, copy and storyboard creation and the inclusion of video. Please specify quantity of interactions and assumptions in comments. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.|Assumptions:<br/>- Up to 5 interactions and resClient'sts<br/>- 3 Frame Maximum<br/>- Video must be supplied<br/>- Upload/build in client-approved creative automation tool platform only<br/>- Does not include CGI, 3D modelling<br/>- All design work to be done in Photoshop<br/>- Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format\[MOV, AVI] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Exclusions: Campaign Ideation, Photography, 3rd party Images, Usage and Talent Fees, Retouching and fonts.||89||Account Director / Content Team Leader|Local|4.2||Senior Project Manager|Local|8.4||Project Manager|Oliver+|12.1||Strategist|Local|6.8||Creative Director|Local|6.3||Senior Designer / Lead Creator|Local|3.7||Designer / Creator|Oliver+|21.0||Copywriter / Brand Journalist|Oliver+|8.4||Senior Producer|Local|1.6||Senior Web (Front-End) Developer|Oliver+|16.8|||||||||||||||||||||||||||||||||
+|Asset316\_Pencil Pro|Digital (by Pencil Pro)|Display (by Pencil Pro)|Creative development of display media for on-line application such as banners, banners with video, banners with applications.|Rich Media Banner with Application - Package (3)|3|Creation of a Package of three (3) finished rich media HTML 5 Master Banner with multiple action application programming and API capabilities.<br/>Activity: Three different sizes derived from campaign Idea, concepting, storyboard, content creation, animation, graphics, fonts, text scripting, build, tracking code and final version publishing/ upload to ad server platform. Video placement is proportional to the size of the supplied video. Toolkit with 3 rich media HTML files and layered PSDs or similar.<br/>Output: Final Banners ready for distribution<br/>Assumptions: KV and finished high resolution images supplied.<br/>Exclusions: Campaign Ideation Photography, Usage and Talent Fees Retouching. AI Generated images/video.|Complex: Includes (per banner) application programming that allows A/B Capability of multiple interactions and results including the creation of games, integration to a API, design, copy and storyboard creation and the inclusion of video. Please specify quantity of interactions and assumptions in comments. Examples of APIs: Google Maps, Instagram, Twitter, Facebook, YouTube.|Assumptions:<br/>- Up to 5 interactions and resClient'sts<br/>- 3 Frame Maximum<br/>- Video must be supplied<br/>- Upload/build in client-approved creative automation tool platform only<br/>- Does not include CGI, 3D modelling<br/>- All design work to be done in Photoshop<br/>- Video source video file specifications:<br/>- Accepted video formats : MP4 (any other source format\[MOV, AVI] will need to be converted at a bespoke cost<br/>- File size: Up to 60mb for each upload<br/>- Length: Minimuim 3 seconds<br/><br/>Excludes:<br/>- Exclusions: Campaign Ideation, Photography, 3rd party Images, Usage and Talent Fees, Retouching and fonts.||55||Account Director / Content Team Leader|Local|3.6||Senior Project Manager|Local|7.1||Project Manager|Oliver+|10.3||Strategist|Local|5.2||Creative Director|Local|4.3||Senior Designer / Lead Creator|Local|1.7||Designer / Creator|Oliver+|8.4||Copywriter / Brand Journalist|Oliver+|3.0||Senior Producer|Local|1.3||Senior Web (Front-End) Developer|Oliver+|10.6|||||||||||||||||||||||||||||||||
+|Asset323|Digital|Social|Creative development of Social assets e.g community page management and social posts|Social Post|1|Creation of a Social Post for any standard social platform that can either form a story/theme or be a set of individual posts Output: Finished Social Post, supply of the digital file and liaison with the media agency or publishing platform Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions. Exclusions: All third party and usage costs.|Simple: Imagery/video is provided. Includes creation of new copy. Excludes retouching|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- This cost is only for 1 static image post for copy change only and no layout/design/resize image.<br/>- Client to provide video exact size<br/>- Copy change to provided static image/video only<br/><br/>Excludes:<br/>- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.<br/>- Excludes new content production, eg Shoot.<br/>- Excludes editing of video content||2||Account Manager|Local|0.2||Project Manager|Oliver+|1.0||Strategist|Local|0.2||Creative Director|Local|0.2||Designer / Creator|Oliver+|0.3||Copywriter / Brand Journalist|Oliver+|0.5|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset323\_Pencil Pro|Digital (by Pencil Pro)|Social (by Pencil Pro)|Creative development of Social assets e.g community page management and social posts|Social Post|1|Creation of a Social Post for any standard social platform that can either form a story/theme or be a set of individual posts<br/>Output: Finished Social Post, supply of the digital file and liaison with the media agency or publishing platform<br/>Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions.<br/>Exclusions: All third party and usage costs. AI Generated images/video.|Simple: Imagery/video is provided. Includes creation of new copy using GenAI. Excludes retouching for images/videos|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- This cost is only for 1 static image post for copy change only and no layout/design/resize image.<br/>- Client to provide video exact size<br/>- Copy change to provided static image/video only<br/><br/>Excludes:<br/>- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.<br/>- Excludes new content production, eg Shoot.<br/>- Excludes editing of video content||2||Account Manager|Local|0.1||Project Manager|Oliver+|0.9||Strategist|Local|0.1||Creative Director|Local|0.1||Designer / Creator|Oliver+|0.1||Copywriter / Brand Journalist|Oliver+|0.2|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset324|Digital|Social|Creative development of Social assets e.g community page management and social posts|Social Post|2|Creation of a Social Post for any standard social platform that can either form a story/theme or be a set of individual posts Output: Finished Social Post, supply of the digital file and liaison with the media agency or publishing platform Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions. Exclusions: All third party and usage costs.|Medium: Imagery/video is provided, copy and design /retouching is required. Includes creation of new copy, adaptation or amendment of supplied visual when supplied in a layered format or retouching needed (does not exceed 3 hours)|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- 1 set = 1 image for social post (exclude carousel/stories type) provided key visual asset to adapt to social post<br/>- Basic video editing only<br/><br/>Excludes:<br/>- Excludes new content production, eg Shoot.<br/>- Exclude the creation of the video for social post||6||Account Manager|Local|0.3||Project Manager|Oliver+|1.3||Strategist|Local|0.3||Creative Director|Local|0.3||Senior Designer / Lead Creator|Local|0.5||Senior Designer / Lead Creator|Oliver+|2.5||Designer / Creator|Oliver+|0.5||Copywriter / Brand Journalist|Oliver+|0.7|||||||||||||||||||||||||||||||||||||||||
+|Asset324\_Pencil Pro|Digital (by Pencil Pro)|Social (by Pencil Pro)|Creative development of Social assets e.g community page management and social posts|Social Post|2|Creation of a Social Post for any standard social platform that can either form a story/theme or be a set of individual posts<br/>Output: Finished Social Post, supply of the digital file and liaison with the media agency or publishing platform<br/>Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions.<br/>Exclusions: All third party and usage costs. AI Generated images/video.|Medium: Imagery/video is provided, copy and design /retouching is required. Includes creation of new copy using GenAI, adaptation or amendment of supplied visual when supplied in a layered format or retouching needed (does not exceed 3 hours).<br/><br/>Video content must be of simple editing, eg cropping/masking/copy changes.<br/>Provided image content cannot be adapted or amended using GenAI.|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- 1 set = 1 image for social post (exclude carousel/stories type) provided key visual asset to adapt to social post<br/>- Basic video editing only<br/><br/>Excludes:<br/>- Excludes new content production, eg Shoot.<br/>- Exclude the creation of the video for social post||3||Account Manager|Local|0.2||Project Manager|Oliver+|1.1||Strategist|Local|0.2||Creative Director|Local|0.2||Senior Designer / Lead Creator|Local|0.2||Senior Designer / Lead Creator|Oliver+|1.1||Designer / Creator|Oliver+|0.2||Copywriter / Brand Journalist|Oliver+|0.2|||||||||||||||||||||||||||||||||||||||||
+|Asset325|Digital|Social|Creative development of Social assets e.g community page management and social posts|Social Post|3|Creation of a Social Post for any standard social platform that can either form a story/theme or be a set of individual posts Output: Finished Social Post, supply of the digital file and liaison with the media agency or publishing platform Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions. Exclusions: All third party and usage costs.|Complex: No imagery/video provided, design/retouching and sourcing/purchase of imagery/video is required. Includes creation of new copy, sourcing and/or purchase of content or one royalty free stock image using Shutterstock or similar library, creation of an accompanying visual layout where retouching need does not exceed 3 hours|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- 1 set = 1 image for social post (exclude carousel/stories type)<br/>- Client to provide reference / similar design / concept direction<br/>- To adapt similar design/concept provided by client<br/>- Basic video editing only<br/><br/>Excludes:<br/>- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.<br/>- Excludes new content production, eg Shoot.<br/>- Excludes the creation of the video for social post||10||Account Manager|Local|0.5||Project Manager|Oliver+|1.5||Strategist|Local|0.3||Creative Director|Local|0.5||Senior Designer / Lead Creator|Local|1.0||Senior Designer / Lead Creator|Oliver+|5.0||Designer / Creator|Oliver+|0.5||Copywriter / Brand Journalist|Oliver+|1.0|||||||||||||||||||||||||||||||||||||||||
+|Asset325\_Pencil Pro|Digital (by Pencil Pro)|Social (by Pencil Pro)|Creative development of Social assets e.g community page management and social posts|Social Post|3|Creation of a Social Post for any standard social platform that can either form a story/theme or be a set of individual posts<br/>Output: Finished Social Post, supply of the digital file and liaison with the media agency or publishing platform<br/>Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions.<br/>Exclusions: All third party and usage costs. AI Generated images/video.|Complex: No imagery/video provided, design/retouching and sourcing/purchase of imagery/video is required. Includes creation of new GenAI copy, sourcing and/or purchase of content or one royalty free stock image using Shutterstock or similar library or GenAi image creation/generation, creation of an accompanying visual layout where retouching need does not exceed 3 hours<br/><br/>Video content must be of simple editing, eg cropping/masking/copy changes.<br/>New image generation can be made in GenAI, but excludes any imagery of talent or product packshot|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- 1 set = 1 image for social post (exclude carousel/stories type)<br/>- Client to provide reference / similar design / concept direction<br/>- To adapt similar design/concept provided by client<br/>- Basic video editing only<br/><br/>Excludes:<br/>- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.<br/>- Excludes new content production, eg Shoot.<br/>- Excludes the creation of the video for social post||6||Account Manager|Local|0.4||Project Manager|Oliver+|1.3||Strategist|Local|0.3||Creative Director|Local|0.3||Senior Designer / Lead Creator|Local|0.5||Senior Designer / Lead Creator|Oliver+|2.3||Designer / Creator|Oliver+|0.2||Copywriter / Brand Journalist|Oliver+|0.4|||||||||||||||||||||||||||||||||||||||||
+|Asset326|Digital|Social|Creative development of Social assets e.g community page management and social posts|Social Post - Package (3)|1|Creation of a Package of three (3) Social Posts for any standard social platform that can either form a story/theme or be a set of individual posts. Output: Finished Package of three (3) Social Posts, supply of the digital file and liaison with the media agency or publishing platform. Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions Exclusions: All third party and usage costs.|Simple: Imagery/video is provided. Includes creation of new copy. Excludes retouching|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- This cost is only for 1 static image post for copy change only and no layout/design/resize image.<br/>- Client to provide video exact size<br/>- Copy change to provided static image/video only<br/><br/>Excludes:<br/>- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.<br/>- Excludes new content production, eg Shoot.<br/>- Excludes editing of video content||5||Account Manager|Local|0.4||Project Manager|Oliver+|2.1||Strategist|Local|0.4||Creative Director|Local|0.4||Designer / Creator|Oliver+|0.5||Copywriter / Brand Journalist|Oliver+|1.1|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset326\_Pencil Pro|Digital (by Pencil Pro)|Social (by Pencil Pro)|Creative development of Social assets e.g community page management and social posts|Social Post - Package (3)|1|Creation of a Package of three (3) Social Posts for any standard social platform that can either form a story/theme or be a set of individual posts.<br/>Output: Finished Package of three (3) Social Posts, supply of the digital file and liaison with the media agency or publishing platform.<br/>Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions<br/>Exclusions: All third party and usage costs. AI Generated images/video.|Simple: Imagery/video is provided. Includes creation of new copy. Excludes retouching|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- This cost is only for 1 static image post for copy change only and no layout/design/resize image.<br/>- Client to provide video exact size<br/>- Copy change to provided static image/video only<br/><br/>Excludes:<br/>- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.<br/>- Excludes new content production, eg Shoot.<br/>- Excludes editing of video content||3||Account Manager|Local|0.3||Project Manager|Oliver+|1.8||Strategist|Local|0.3||Creative Director|Local|0.2||Designer / Creator|Oliver+|0.2||Copywriter / Brand Journalist|Oliver+|0.4|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset327|Digital|Social|Creative development of Social assets e.g community page management and social posts|Social Post - Package (3)|2|Creation of a Package of three (3) Social Posts for any standard social platform that can either form a story/theme or be a set of individual posts. Output: Finished Package of three (3) Social Posts, supply of the digital file and liaison with the media agency or publishing platform. Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions Exclusions: All third party and usage costs.|Medium: Imagery/video is provided, copy and design /retouching is required. Includes creation of new copy, adaptation or amendment of supplied visual when supplied in a layered format or retouching needed (does not exceed 3 hours)|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- 1 set = 1 image for social post (exclude carousel/stories type) provided key visual asset to adapt to social post<br/>- Basic video editing only<br/><br/>Excludes:<br/>- Excludes new content production, eg Shoot.<br/>- Exclude the creation of the video for social post||13||Account Manager|Local|0.5||Project Manager|Oliver+|2.6||Strategist|Local|0.5||Creative Director|Local|0.5||Senior Designer / Lead Creator|Local|1.1||Senior Designer / Lead Creator|Oliver+|5.3||Designer / Creator|Oliver+|1.1||Copywriter / Brand Journalist|Oliver+|1.4|||||||||||||||||||||||||||||||||||||||||
+|Asset327\_Pencil Pro|Digital (by Pencil Pro)|Social (by Pencil Pro)|Creative development of Social assets e.g community page management and social posts|Social Post - Package (3)|2|Creation of a Package of three (3) Social Posts for any standard social platform that can either form a story/theme or be a set of individual posts.<br/>Output: Finished Package of three (3) Social Posts, supply of the digital file and liaison with the media agency or publishing platform.<br/>Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions<br/>Exclusions: All third party and usage costs. AI Generated images/video.|Medium: Imagery/video is provided, copy and design /retouching is required. Includes creation of new copy, adaptation or amendment of supplied visual when supplied in a layered format or retouching needed (does not exceed 3 hours)|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- 1 set = 1 image for social post (exclude carousel/stories type) provided key visual asset to adapt to social post<br/>- Basic video editing only<br/><br/>Excludes:<br/>- Excludes new content production, eg Shoot.<br/>- Exclude the creation of the video for social post||7||Account Manager|Local|0.4||Project Manager|Oliver+|2.2||Strategist|Local|0.4||Creative Director|Local|0.4||Senior Designer / Lead Creator|Local|0.5||Senior Designer / Lead Creator|Oliver+|2.4||Designer / Creator|Oliver+|0.4||Copywriter / Brand Journalist|Oliver+|0.5|||||||||||||||||||||||||||||||||||||||||
+|Asset328|Digital|Social|Creative development of Social assets e.g community page management and social posts|Social Post - Package (3)|3|Creation of a Package of three (3) Social Posts for any standard social platform that can either form a story/theme or be a set of individual posts. Output: Finished Package of three (3) Social Posts, supply of the digital file and liaison with the media agency or publishing platform. Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions Exclusions: All third party and usage costs.|Complex: No imagery/video provided, design/retouching and sourcing/purchase of imagery/video is required. Includes creation of new copy, sourcing and/or purchase of content or one royalty free stock image using Shutterstock or similar library, creation of an accompanying visual layout where retouching need does not exceed 3 hours|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- 1 set = 1 image for social post (exclude carousel/stories type)<br/>- Client to provide reference / similar design / concept direction<br/>- To adapt similar design/concept provided by client<br/>- Basic video editing only<br/><br/>Excludes:<br/>- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.<br/>- Excludes new content production, eg Shoot.<br/>- Excludes the creation of the video for social post||22||Account Manager|Local|1.1||Project Manager|Oliver+|3.2||Strategist|Local|0.7||Creative Director|Local|1.1||Senior Designer / Lead Creator|Local|2.1||Senior Designer / Lead Creator|Oliver+|10.5||Designer / Creator|Oliver+|1.1||Copywriter / Brand Journalist|Oliver+|2.1|||||||||||||||||||||||||||||||||||||||||
+|Asset328\_Pencil Pro|Digital (by Pencil Pro)|Social (by Pencil Pro)|Creative development of Social assets e.g community page management and social posts|Social Post - Package (3)|3|Creation of a Package of three (3) Social Posts for any standard social platform that can either form a story/theme or be a set of individual posts.<br/>Output: Finished Package of three (3) Social Posts, supply of the digital file and liaison with the media agency or publishing platform.<br/>Assumptions: Existing campaign idea, KV and high resolution asset supplied. Includes 2 rounds of client revisions<br/>Exclusions: All third party and usage costs. AI Generated images/video.|Complex: No imagery/video provided, design/retouching and sourcing/purchase of imagery/video is required. Includes creation of new GenAI copy, sourcing and/or purchase of content or one royalty free stock image using Shutterstock or similar library or GenAi image creation/generation, creation of an accompanying visual layout where retouching need does not exceed 3 hours<br/><br/>Video content must be of simple editing, eg cropping/masking/copy changes.<br/>New image generation can be made in GenAI, but excludes any imagery of talent or product packshot|Assumptions:<br/>- Based upon a provided pre-existing campaign idea and strategy.<br/>- 1 set = 1 image for social post (exclude carousel/stories type)<br/>- Client to provide reference / similar design / concept direction<br/>- To adapt similar design/concept provided by client<br/>- Basic video editing only<br/><br/>Excludes:<br/>- Excludes imagery/video stock purchases, VO, usage, talent and 3rd party imagery or fonts.<br/>- Excludes new content production, eg Shoot.<br/>- Excludes the creation of the video for social post||12||Account Manager|Local|0.9||Project Manager|Oliver+|2.7||Strategist|Local|0.5||Creative Director|Local|0.7||Senior Designer / Lead Creator|Local|0.9||Senior Designer / Lead Creator|Oliver+|4.7||Designer / Creator|Oliver+|0.4||Copywriter / Brand Journalist|Oliver+|0.8|||||||||||||||||||||||||||||||||||||||||
+|Asset335|Digital|Social|Creative development of Social assets e.g community page management and social posts|Social Post - Adapt/Edit|1|Adaptation, amendment or translated localisation of an existing Social Post Output: Content adaptation, supply of the digital file and liaison with the media agency or publishing platform. Exclusions: All third party and usage costs.|Simple: Includes adaptation or amendment to copy and resize to same aspect ratio.|Assumptions:<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Master asset provided and fit for purpose (layered)<br/>- Copy or resize only<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Exclude the creation/re-editing of the video for social post<br/>- Excludes design/layout changes||1||Account Manager|Local|0.2||Project Manager|Oliver+|0.7||Designer / Creator|Oliver+|0.3||Copywriter / Brand Journalist|Oliver+|0.3|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset335\_Pencil Pro|Digital (by Pencil Pro)|Social (by Pencil Pro)|Creative development of Social assets e.g community page management and social posts|Social Post - Adapt/Edit|1|Adaptation, amendment or translated localisation of an existing Social Post<br/>Output: Content adaptation, supply of the digital file and liaison with the media agency or publishing platform.<br/>Assumptions: Master must exist in Pencil Pro.<br/>Exclusions: All third party and usage costs. AI image/Video generation.|Simple: Includes adaptation or amendment to copy and resize to same aspect ratio.|Assumptions:<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Master asset provided and fit for purpose (layered)<br/>- Copy or resize only<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Exclude the creation/re-editing of the video for social post<br/>- Excludes design/layout changes||1||Account Manager|Local|0.1||Project Manager|Oliver+|0.6||Designer / Creator|Oliver+|0.1||Copywriter / Brand Journalist|Oliver+|0.1|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset336|Digital|Social|Creative development of Social assets e.g community page management and social posts|Social Post - Adapt/Edit|2|Adaptation, amendment or translated localisation of an existing Social Post Output: Content adaptation, supply of the digital file and liaison with the media agency or publishing platform. Exclusions: All third party and usage costs.|Medium: Includes adaptation or amendment to copy and visual or design change to disproporional aspect ratio.|Assumptions:<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Minimal changes on layout position and copy changes only<br/>- Master asset provided and fit for purpose (layered)<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes the creation/re-editing of the video for social post||2||Account Manager|Local|0.3||Project Manager|Oliver+|0.8||Designer / Creator|Oliver+|1.0||Copywriter / Brand Journalist|Oliver+|0.3|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset336\_Pencil Pro|Digital (by Pencil Pro)|Social (by Pencil Pro)|Creative development of Social assets e.g community page management and social posts|Social Post - Adapt/Edit|2|Adaptation, amendment or translated localisation of an existing Social Post<br/>Output: Content adaptation, supply of the digital file and liaison with the media agency or publishing platform.<br/>Assumptions: Master must exist in Pencil Pro.<br/>Exclusions: All third party and usage costs. AI image/Video generation.|Medium: Includes adaptation or amendment to copy and visual or design change to disproporional aspect ratio.|Assumptions:<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Minimal changes on layout position and copy changes only<br/>- Master asset provided and fit for purpose (layered)<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes the creation/re-editing of the video for social post||1||Account Manager|Local|0.2||Project Manager|Oliver+|0.6||Designer / Creator|Oliver+|0.4||Copywriter / Brand Journalist|Oliver+|0.1|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset337|Digital|Social|Creative development of Social assets e.g community page management and social posts|Social Post - Adapt/Edit|3|Adaptation, amendment or translated localisation of an existing Social Post Output: Content adaptation, supply of the digital file and liaison with the media agency or publishing platform. Exclusions: All third party and usage costs.|Complex: Includes adaptation or amendment to copy, visual and design change. Resize to disproportional aspect ratio.|Assumptions:<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Minimal changes on layout position and copy changes only<br/>- Master asset provided and fit for purpose (layered)<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes the creation/re-editing of the video for social post||4||Account Manager|Local|0.5||Project Manager|Oliver+|1.0||Designer / Creator|Oliver+|1.7||Copywriter / Brand Journalist|Oliver+|0.5|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset337\_Pencil Pro|Digital (by Pencil Pro)|Social (by Pencil Pro)|Creative development of Social assets e.g community page management and social posts|Social Post - Adapt/Edit|3|Adaptation, amendment or translated localisation of an existing Social Post<br/>Output: Content adaptation, supply of the digital file and liaison with the media agency or publishing platform.<br/>Assumptions: Master must exist in Pencil Pro.<br/>Exclusions: All third party and usage costs. AI image/Video generation.|Complex: Includes adaptation or amendment to copy, visual and design change. Resize to disproportional aspect ratio.|Assumptions:<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements.<br/>- Minimal changes on layout position and copy changes only<br/>- Master asset provided and fit for purpose (layered)<br/><br/>Excludes:<br/>- Excludes retouching<br/>- Excludes the creation/re-editing of the video for social post||2||Account Manager|Local|0.4||Project Manager|Oliver+|0.9||Designer / Creator|Oliver+|0.7||Copywriter / Brand Journalist|Oliver+|0.2|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset437|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display & Social & Video) - Master|1|Creation of Templates, Master Creatives & Components for Digital Advertising (Display & Social & Video Bumper) Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative ""core"" and ""variable"" components, master creative asset built in Adobe CC or similar to format-specific ad specification standards. NOTE: Digital Advertising Master Creatives must only be built at Digital Advertising Format level, NOT audience-variation level. Variable Components such as photography and copy are designed ready to be used to vary the Master Creative in Adapt/Edit stage. Output: Final Templates and Master Creatives for key formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) and Core/Variable Components uploaded to a campaign-specific 'TAB Collection'' (on Client's ""The Asset bank"") and loaded into Creative Automation platform ready for automated adapt/edit. Assumptions: Asset Requirements (via media team), campaign creative KV and finished high resolution assets (for use in editing / build of modular digital advertising) supplied. Exclusions: Campaign Ideation, photography or video production (shoot/editing prior to use in asset design), usage fees.|Simple: Creation of Master Creative (x1 per Format), and Core / Variable Components for 1 Audience (e.g., Broad/Category Audience).Total 8 Creatives: 8 Masters: 4x Display Banners ; 2x Social Video Posts ; 1x Static Social Post ; 1x Video Bumper.|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||129||Account Director / Content Team Leader|Local|1.0||Senior Project Manager|Local|2.0||Project Manager|Oliver+|14.0||Content Manager|Oliver+|21.0||Strategist|Local|2.0||Creative Director|Local|3.5||Senior Designer / Lead Creator|Oliver+|24.0||Designer / Creator|Oliver+|8.0||Copywriter / Brand Journalist|Local|1.0||Copywriter / Brand Journalist|Oliver+|7.0||Motion Designer / Editor|Oliver+|16.0||Web Designer|Oliver+|21.0||QA Manager|Oliver+|8.0|||||||||||||||||||||
+|Asset437\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display & Social & Video) - Master|1|Creation of Templates, Master Creatives & Components for Digital Advertising (Display & Social & Video Bumper)<br/><br/>Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative ""core"" and ""variable"" components, master creative asset built in Adobe CC or similar to format-specific ad specification standards.<br/><br/>This includes - where required - concepting, storyboard, wireframe, creation of required creative ""core"" and ""variable"" components. In cases where master design has been pre-built outside of the creative automation tool, then this must meet format-specific ad specification standards.<br/><br/>NOTE: Digital Advertising Master Creatives must only be built at Digital Advertising Format level, NOT audience-variation level. Variable Components such as photography and copy are designed ready to be used to vary the Master Creative in Adapt/Edit stage.<br/><br/>Output: Final Templates and Master Creatives for key formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) and Core/Variable Components uploaded to a campaign-specific 'TAB Collection'' (on Client's ""The Asset bank"") and loaded into Creative Automation platform ready for automated adapt/edit.<br/><br/>Assumptions: Asset Requirements (via media team), campaign creative KV and finished high resolution assets (for use in editing / build of modular digital advertising) supplied.<br/><br/>Exclusions: Campaign Ideation, photography or video production (shoot/editing prior to use in asset design), usage fees.|Simple: Creation of Master Creative (x1 per Format), and Core / Variable Components for 1 Audience (e.g., Broad/Category Audience).Total 8 Creatives: 8 Masters: 4x Display Banners ; 2x Social Video Posts ; 1x Static Social Post ; 1x Video Bumper.|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||85||Account Director / Content Team Leader|Local|0.9||Senior Project Manager|Local|1.7||Project Manager|Oliver+|11.9||Content Manager|Oliver+|21.0||Strategist|Local|1.5||Creative Director|Local|2.4||Senior Designer / Lead Creator|Oliver+|10.8||Designer / Creator|Oliver+|3.2||Copywriter / Brand Journalist|Local|0.4||Copywriter / Brand Journalist|Oliver+|2.5||Motion Designer / Editor|Oliver+|8.9||Web Designer|Oliver+|13.9||QA Manager|Oliver+|6.4|||||||||||||||||||||
+|Asset438|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display & Social & Video) - Master|2|Creation of Templates, Master Creatives & Components for Digital Advertising (Display & Social & Video Bumper) Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative ""core"" and ""variable"" components, master creative asset built in Adobe CC or similar to format-specific ad specification standards. NOTE: Digital Advertising Master Creatives must only be built at Digital Advertising Format level, NOT audience-variation level. Variable Components such as photography and copy are designed ready to be used to vary the Master Creative in Adapt/Edit stage. Output: Final Templates and Master Creatives for key formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) and Core/Variable Components uploaded to a campaign-specific 'TAB Collection'' (on Client's ""The Asset bank"") and loaded into Creative Automation platform ready for automated adapt/edit. Assumptions: Asset Requirements (via media team), campaign creative KV and finished high resolution assets (for use in editing / build of modular digital advertising) supplied. Exclusions: Campaign Ideation, photography or video production (shoot/editing prior to use in asset design), usage fees.|Medium: Creation of Master Creative (x1 per Format), and Core / Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment).Total 16 Creatives: 8 Masters: 4x Display Banners; 2x Social Video Post; 1x Static Social Post; 1x Video Bumper.8 Adapts: 4x Display Banners; 2x Social Video Post; 1x Static Social Post; 1x Video Bumper.|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||196||Account Director / Content Team Leader|Local|1.5||Senior Project Manager|Local|3.5||Project Manager|Oliver+|19.0||Content Manager|Oliver+|36.0||Strategist|Local|2.0||Creative Director|Local|5.8||Senior Designer / Lead Creator|Oliver+|32.0||Designer / Creator|Oliver+|12.0||Copywriter / Brand Journalist|Local|1.0||Copywriter / Brand Journalist|Oliver+|9.0||Motion Designer / Editor|Oliver+|24.0||Web Designer|Oliver+|36.0||QA Manager|Oliver+|14.0|||||||||||||||||||||
+|Asset438\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display & Social & Video) - Master|2|Creation of Templates, Master Creatives & Components for Digital Advertising (Display & Social & Video Bumper)<br/><br/>Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative ""core"" and ""variable"" components, master creative asset built in Adobe CC or similar to format-specific ad specification standards.<br/><br/>This includes - where required - concepting, storyboard, wireframe, creation of required creative ""core"" and ""variable"" components. In cases where master design has been pre-built outside of the creative automation tool, then this must meet format-specific ad specification standards.<br/><br/>NOTE: Digital Advertising Master Creatives must only be built at Digital Advertising Format level, NOT audience-variation level. Variable Components such as photography and copy are designed ready to be used to vary the Master Creative in Adapt/Edit stage.<br/><br/>Output: Final Templates and Master Creatives for key formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) and Core/Variable Components uploaded to a campaign-specific 'TAB Collection'' (on Client's ""The Asset bank"") and loaded into Creative Automation platform ready for automated adapt/edit.<br/><br/>Assumptions: Asset Requirements (via media team), campaign creative KV and finished high resolution assets (for use in editing / build of modular digital advertising) supplied.<br/><br/>Exclusions: Campaign Ideation, photography or video production (shoot/editing prior to use in asset design), usage fees.|Medium: Creation of Master Creative (x1 per Format), and Core / Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment).Total 16 Creatives: 8 Masters: 4x Display Banners; 2x Social Video Post; 1x Static Social Post; 1x Video Bumper.8 Adapts: 4x Display Banners; 2x Social Video Post; 1x Static Social Post; 1x Video Bumper.|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||133||Account Director / Content Team Leader|Local|1.3||Senior Project Manager|Local|3.0||Project Manager|Oliver+|16.2||Content Manager|Oliver+|36.0||Strategist|Local|1.5||Creative Director|Local|3.9||Senior Designer / Lead Creator|Oliver+|14.4||Designer / Creator|Oliver+|4.8||Copywriter / Brand Journalist|Local|0.4||Copywriter / Brand Journalist|Oliver+|3.2||Motion Designer / Editor|Oliver+|13.3||Web Designer|Oliver+|23.8||QA Manager|Oliver+|11.2|||||||||||||||||||||
+|Asset439|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display & Social & Video) - Master|3|Creation of Templates, Master Creatives & Components for Digital Advertising (Display & Social & Video Bumper) Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative ""core"" and ""variable"" components, master creative asset built in Adobe CC or similar to format-specific ad specification standards. NOTE: Digital Advertising Master Creatives must only be built at Digital Advertising Format level, NOT audience-variation level. Variable Components such as photography and copy are designed ready to be used to vary the Master Creative in Adapt/Edit stage. Output: Final Templates and Master Creatives for key formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) and Core/Variable Components uploaded to a campaign-specific 'TAB Collection'' (on Client's ""The Asset bank"") and loaded into Creative Automation platform ready for automated adapt/edit. Assumptions: Asset Requirements (via media team), campaign creative KV and finished high resolution assets (for use in editing / build of modular digital advertising) supplied. Exclusions: Campaign Ideation, photography or video production (shoot/editing prior to use in asset design), usage fees.|Complex: Creation of Master Creative (key formats), and Core / Variable Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments).Total 32 Creatives: 8 Masters: 4x Display Banners; 2x Social Video Post; 1x Static Social Post; 1x Video Bumper. 24 Adapts: 12x Display Banners; 6x Social Video Post; 3x Static Social Post; 3x Video Bumper.|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||258||Account Director / Content Team Leader|Local|2.0||Senior Project Manager|Local|6.0||Project Manager|Oliver+|24.0||Content Manager|Oliver+|48.0||Strategist|Local|2.0||Creative Director|Local|9.5||Senior Designer / Lead Creator|Oliver+|38.0||Designer / Creator|Oliver+|16.0||Copywriter / Brand Journalist|Local|1.0||Copywriter / Brand Journalist|Oliver+|11.0||Motion Designer / Editor|Oliver+|34.0||Web Designer|Oliver+|48.0||QA Manager|Oliver+|18.0|||||||||||||||||||||
+|Asset439\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display & Social & Video) - Master|3|Creation of Templates, Master Creatives & Components for Digital Advertising (Display & Social & Video Bumper)<br/><br/>Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative ""core"" and ""variable"" components, master creative asset built in Adobe CC or similar to format-specific ad specification standards.<br/><br/>This includes - where required - concepting, storyboard, wireframe, creation of required creative ""core"" and ""variable"" components. In cases where master design has been pre-built outside of the creative automation tool, then this must meet format-specific ad specification standards.<br/><br/>NOTE: Digital Advertising Master Creatives must only be built at Digital Advertising Format level, NOT audience-variation level. Variable Components such as photography and copy are designed ready to be used to vary the Master Creative in Adapt/Edit stage.<br/><br/>Output: Final Templates and Master Creatives for key formats (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) and Core/Variable Components uploaded to a campaign-specific 'TAB Collection'' (on Client's ""The Asset bank"") and loaded into Creative Automation platform ready for automated adapt/edit.<br/><br/>Assumptions: Asset Requirements (via media team), campaign creative KV and finished high resolution assets (for use in editing / build of modular digital advertising) supplied.<br/><br/>Exclusions: Campaign Ideation, photography or video production (shoot/editing prior to use in asset design), usage fees.|Complex: Creation of Master Creative (key formats), and Core / Variable Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments).Total 32 Creatives: 8 Masters: 4x Display Banners; 2x Social Video Post; 1x Static Social Post; 1x Video Bumper. 24 Adapts: 12x Display Banners; 6x Social Video Post; 3x Static Social Post; 3x Video Bumper.|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||176||Account Director / Content Team Leader|Local|1.7||Senior Project Manager|Local|5.1||Project Manager|Oliver+|20.4||Content Manager|Oliver+|48.0||Strategist|Local|1.5||Creative Director|Local|6.4||Senior Designer / Lead Creator|Oliver+|17.1||Designer / Creator|Oliver+|6.4||Copywriter / Brand Journalist|Local|0.4||Copywriter / Brand Journalist|Oliver+|4.0||Motion Designer / Editor|Oliver+|18.9||Web Designer|Oliver+|31.7||QA Manager|Oliver+|14.4|||||||||||||||||||||
+|Asset440|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display & Social & Video) - Adapt/Edit|1|Adaptation of a Modular Digital Advertising Creative Kit (Display & Social & Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.|Simple: Adaptation of Master Creative (per Format) using Variable Components for 1 Audience (e.g., Broad/Category Audience). Total 8 outputs: 4 Display Banners Broad Audience\_2 Social Video Post Broad Audience\_1 Static Social Image Post Broad Audience\_1 Video 6s Bumper Broad Audience.|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||54||Account Manager|Local|0.3||Senior Project Manager|Local|0.5||Project Manager|Oliver+|6.0||Content Manager|Oliver+|14.0||Creative Director|Local|0.8||Senior Designer / Lead Creator|Oliver+|1.0||Designer / Creator|Oliver+|2.0||Senior Copywriter|Local|0.8||Copywriter / Brand Journalist|Oliver+|4.0||Motion Designer / Editor|Oliver+|8.0||Web Designer|Oliver+|14.0||QA Manager|Oliver+|3.0|||||||||||||||||||||||||
+|Asset440\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display & Social & Video) - Adapt/Edit|1|Adaptation of a Modular Digital Advertising Creative Kit (Display & Social & Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool<br/><br/>Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper)<br/><br/>Assumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Simple: Adaptation of Master Creative (per Format) using Variable Components for 1 Audience (e.g., Broad/Category Audience). Total 8 outputs: 4 Display Banners Broad Audience\_2 Social Video Post Broad Audience\_1 Static Social Image Post Broad Audience\_1 Video 6s Bumper Broad Audience.|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||39||Account Manager|Local|0.2||Senior Project Manager|Local|0.4||Project Manager|Oliver+|5.1||Content Manager|Oliver+|14.0||Creative Director|Local|0.5||Senior Designer / Lead Creator|Oliver+|0.5||Designer / Creator|Oliver+|0.8||Senior Copywriter|Local|0.3||Copywriter / Brand Journalist|Oliver+|1.4||Motion Designer / Editor|Oliver+|4.4||Web Designer|Oliver+|9.2||QA Manager|Oliver+|2.4|||||||||||||||||||||||||
+|Asset441|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display & Social & Video) - Adapt/Edit|2|Adaptation of a Modular Digital Advertising Creative Kit (Display & Social & Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.|Medium: Creation of Master Creative (x1 per Format), and Core / Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment). Total 16 outputs: 4 Display Banners Broad Audience\_4 Display Banners 1 x Category Audience\_ 2 Social Video Post Broad Audience\_2 Social Video Post 1 x Category Audience\_1 Static Social Image Post Broad Audience\_1 Static Social Image Post 1 x Category Audience\_1 Video 6s Bumper Broad Audience\_1 Video 6s Bumper 1 x Category Audience|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||73||Account Manager|Local|0.3||Senior Project Manager|Local|0.8||Project Manager|Oliver+|8.0||Content Manager|Oliver+|16.0||Creative Director|Local|1.5||Senior Designer / Lead Creator|Oliver+|1.3||Designer / Creator|Oliver+|3.0||Senior Copywriter|Local|1.0||Copywriter / Brand Journalist|Oliver+|6.0||Motion Designer / Editor|Oliver+|14.0||Web Designer|Oliver+|16.0||QA Manager|Oliver+|5.0|||||||||||||||||||||||||
+|Asset441\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display & Social & Video) - Adapt/Edit|2|Adaptation of a Modular Digital Advertising Creative Kit (Display & Social & Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool<br/><br/>Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper)<br/><br/>Assumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Medium: Creation of Master Creative (x1 per Format), and Core / Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment). Total 16 outputs: 4 Display Banners Broad Audience\_4 Display Banners 1 x Category Audience\_ 2 Social Video Post Broad Audience\_2 Social Video Post 1 x Category Audience\_1 Static Social Image Post Broad Audience\_1 Static Social Image Post 1 x Category Audience\_1 Video 6s Bumper Broad Audience\_1 Video 6s Bumper 1 x Category Audience|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||51||Account Manager|Local|0.2||Senior Project Manager|Local|0.6||Project Manager|Oliver+|6.8||Content Manager|Oliver+|16.0||Creative Director|Local|1.0||Senior Designer / Lead Creator|Oliver+|0.6||Designer / Creator|Oliver+|1.2||Senior Copywriter|Local|0.4||Copywriter / Brand Journalist|Oliver+|2.2||Motion Designer / Editor|Oliver+|7.8||Web Designer|Oliver+|10.6||QA Manager|Oliver+|4.0|||||||||||||||||||||||||
+|Asset442|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display & Social & Video) - Adapt/Edit|3|Adaptation of a Modular Digital Advertising Creative Kit (Display & Social & Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.|Complex: Creation of Master Creative (key formats), and Core / Variable Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments).|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||101||Account Manager|Local|0.5||Senior Project Manager|Local|1.3||Project Manager|Oliver+|10.0||Content Manager|Oliver+|22.0||Creative Director|Local|2.0||Senior Designer / Lead Creator|Oliver+|2.0||Designer / Creator|Oliver+|5.0||Senior Copywriter|Local|1.5||Copywriter / Brand Journalist|Oliver+|8.0||Motion Designer / Editor|Oliver+|20.0||Web Designer|Oliver+|22.0||QA Manager|Oliver+|7.0|||||||||||||||||||||||||
+|Asset442\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display & Social & Video) - Adapt/Edit|3|Adaptation of a Modular Digital Advertising Creative Kit (Display & Social & Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool<br/><br/>Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner, 9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post, 16:9 Video 6s Bumper)<br/><br/>Assumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Complex: Creation of Master Creative (key formats), and Core / Variable Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments).|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||71||Account Manager|Local|0.4||Senior Project Manager|Local|1.1||Project Manager|Oliver+|8.5||Content Manager|Oliver+|22.0||Creative Director|Local|1.4||Senior Designer / Lead Creator|Oliver+|0.9||Designer / Creator|Oliver+|2.0||Senior Copywriter|Local|0.5||Copywriter / Brand Journalist|Oliver+|2.9||Motion Designer / Editor|Oliver+|11.1||Web Designer|Oliver+|14.5||QA Manager|Oliver+|5.6|||||||||||||||||||||||||
+|Asset443|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display) - Master|1|Creation of a Template, Master Creative & Components for Digital Advertising (Display) Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (MPU, Half Page, Skyscraper, Standard Banner) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.|Simple: Creation of Master Creative (x1 per Format), and Core / Variable Components for 1 Audience (e.g. Broad/Category Audience) Total 4 outputs. 4 Display Banners Broad Audience|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||54||Account Director / Content Team Leader|Local|0.5||Senior Project Manager|Local|1.0||Project Manager|Oliver+|5.0||Content Manager|Oliver+|4.0||Strategist|Local|2.0||Creative Director|Local|1.5||Senior Designer / Lead Creator|Oliver+|13.5||Designer / Creator|Oliver+|6.0||Copywriter / Brand Journalist|Local|6.0||Motion Designer / Editor|Oliver+|8.0||Web Designer|Oliver+|4.0||QA Manager|Oliver+|2.0|||||||||||||||||||||||||
+|Asset443\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display) - Master|1|Creation of a Template, Master Creative & Components for Digital Advertising (Display)<br/><br/>Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.<br/><br/>Output: Final Template for key formats (MPU, Half Page, Skyscraper, Standard Banner) and Components uploaded to required destination (TAB or tool)<br/><br/>Assumptions: Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Campaign Ideation, photography / AI Image generation or video production (shoot/editing prior to use in asset design) / AI Video generation, usage fees.|Simple: Creation of Master Creative (x1 per Format), and Core / Variable Components for 1 Audience (e.g. Broad/Category Audience) Total 4 outputs. 4 Display Banners Broad Audience|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||31||Account Director / Content Team Leader|Local|0.4||Senior Project Manager|Local|0.9||Project Manager|Oliver+|4.3||Content Manager|Oliver+|4.0||Strategist|Local|1.5||Creative Director|Local|1.0||Senior Designer / Lead Creator|Oliver+|6.1||Designer / Creator|Oliver+|2.4||Copywriter / Brand Journalist|Local|2.1||Motion Designer / Editor|Oliver+|4.4||Web Designer|Oliver+|2.6||QA Manager|Oliver+|1.6|||||||||||||||||||||||||
+|Asset444|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display) - Master|2|Creation of a Template, Master Creative & Components for Digital Advertising (Display) Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (MPU, Half Page, Skyscraper, Standard Banner) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.|Medium: Creation of Master Creative (x1 per Format), and Core / Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment). Total 8 Outputs: 4 Display Banners Broad Audience\_4 Display Banners Category Audience|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||74||Account Director / Content Team Leader|Local|0.5||Senior Project Manager|Local|1.0||Project Manager|Oliver+|6.5||Content Manager|Oliver+|6.0||Strategist|Local|2.0||Creative Director|Local|2.8||Senior Designer / Lead Creator|Oliver+|15.5||Designer / Creator|Oliver+|8.0||Copywriter / Brand Journalist|Local|8.0||Motion Designer / Editor|Oliver+|14.0||Web Designer|Oliver+|6.0||QA Manager|Oliver+|4.0|||||||||||||||||||||||||
+|Asset444\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display) - Master|2|Creation of a Template, Master Creative & Components for Digital Advertising (Display)<br/><br/>Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.<br/><br/>Output: Final Template for key formats (MPU, Half Page, Skyscraper, Standard Banner) and Components uploaded to required destination (TAB or tool)<br/><br/>Assumptions: Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Campaign Ideation, photography / AI Image generation or video production (shoot/editing prior to use in asset design) / AI Video generation, usage fees.|Medium: Creation of Master Creative (x1 per Format), and Core / Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment). Total 8 Outputs: 4 Display Banners Broad Audience\_4 Display Banners Category Audience|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||44||Account Director / Content Team Leader|Local|0.4||Senior Project Manager|Local|0.9||Project Manager|Oliver+|5.5||Content Manager|Oliver+|6.0||Strategist|Local|1.5||Creative Director|Local|1.9||Senior Designer / Lead Creator|Oliver+|7.0||Designer / Creator|Oliver+|3.2||Copywriter / Brand Journalist|Local|2.8||Motion Designer / Editor|Oliver+|7.8||Web Designer|Oliver+|4.0||QA Manager|Oliver+|3.2|||||||||||||||||||||||||
+|Asset445|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display) - Master|3|Creation of a Template, Master Creative & Components for Digital Advertising (Display) Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (MPU, Half Page, Skyscraper, Standard Banner) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.|Complex: Creation of Master Creative (x1 per Format), and Core / Variable Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||105||Account Director / Content Team Leader|Local|1.0||Senior Project Manager|Local|1.5||Project Manager|Oliver+|10.0||Content Manager|Oliver+|10.0||Strategist|Local|2.0||Creative Director|Local|5.0||Senior Designer / Lead Creator|Oliver+|19.0||Designer / Creator|Oliver+|10.0||Copywriter / Brand Journalist|Local|10.0||Motion Designer / Editor|Oliver+|20.0||Web Designer|Oliver+|10.0||QA Manager|Oliver+|6.0|||||||||||||||||||||||||
+|Asset445\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display) - Master|3|Creation of a Template, Master Creative & Components for Digital Advertising (Display)<br/><br/>Activity: Creation of a Master Creative for key Digital Advertising Formats (MPU, Half Page, Skyscraper, Standard Banner) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.<br/><br/>Output: Final Template for key formats (MPU, Half Page, Skyscraper, Standard Banner) and Components uploaded to required destination (TAB or tool)<br/><br/>Assumptions: Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Campaign Ideation, photography / AI Image generation or video production (shoot/editing prior to use in asset design) / AI Video generation, usage fees.|Complex: Creation of Master Creative (x1 per Format), and Core / Variable Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||64||Account Director / Content Team Leader|Local|0.9||Senior Project Manager|Local|1.3||Project Manager|Oliver+|8.5||Content Manager|Oliver+|10.0||Strategist|Local|1.5||Creative Director|Local|3.4||Senior Designer / Lead Creator|Oliver+|8.5||Designer / Creator|Oliver+|4.0||Copywriter / Brand Journalist|Local|3.6||Motion Designer / Editor|Oliver+|11.1||Web Designer|Oliver+|6.6||QA Manager|Oliver+|4.8|||||||||||||||||||||||||
+|Asset446|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display) - Adapt/Edit|1|Adaptation of a Modular Digital Advertising Creative Kit (Display) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool. Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.|Simple: Adaptation of Master Creative (per Format) using Variable Components for 1 Audience (e.g. Broad/Category Audience). Total 4 outputs: 4 Display Banners Broad Audience|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||12||Account Manager|Local|0.5||Project Manager|Oliver+|2.5||Content Manager|Oliver+|2.0||Creative Director|Local|0.3||Senior Designer / Lead Creator|Oliver+|1.5||Copywriter / Brand Journalist|Local|0.5||Copywriter / Brand Journalist|Oliver+|2.5||Web Designer|Oliver+|2.0||QA Manager|Oliver+|0.7|||||||||||||||||||||||||||||||||||||
+|Asset446\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display) - Adapt/Edit|1|Adaptation of a Modular Digital Advertising Creative Kit (Display) for one country / language<br/><br/>Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool.<br/><br/>Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner)<br/><br/>Assumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Simple: Adaptation of Master Creative (per Format) using Variable Components for 1 Audience (e.g. Broad/Category Audience). Total 4 outputs: 4 Display Banners Broad Audience|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||8||Account Manager|Local|0.4||Project Manager|Oliver+|2.1||Content Manager|Oliver+|2.0||Creative Director|Local|0.2||Senior Designer / Lead Creator|Oliver+|0.7||Copywriter / Brand Journalist|Local|0.2||Copywriter / Brand Journalist|Oliver+|0.9||Web Designer|Oliver+|1.3||QA Manager|Oliver+|0.5|||||||||||||||||||||||||||||||||||||
+|Asset447|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display) - Adapt/Edit|2|Adaptation of a Modular Digital Advertising Creative Kit (Display) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool. Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.|Medium: Adaptation of Master Creative (per Format) using Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||22||Account Manager|Local|0.8||Project Manager|Oliver+|4.5||Content Manager|Oliver+|4.0||Creative Director|Local|0.5||Senior Designer / Lead Creator|Oliver+|2.5||Copywriter / Brand Journalist|Local|1.0||Copywriter / Brand Journalist|Oliver+|3.0||Web Designer|Oliver+|4.0||QA Manager|Oliver+|1.3|||||||||||||||||||||||||||||||||||||
+|Asset447\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display) - Adapt/Edit|2|Adaptation of a Modular Digital Advertising Creative Kit (Display) for one country / language<br/><br/>Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool.<br/><br/>Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner)<br/><br/>Assumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Medium: Adaptation of Master Creative (per Format) using Variable Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||15||Account Manager|Local|0.6||Project Manager|Oliver+|3.8||Content Manager|Oliver+|4.0||Creative Director|Local|0.3||Senior Designer / Lead Creator|Oliver+|1.1||Copywriter / Brand Journalist|Local|0.4||Copywriter / Brand Journalist|Oliver+|1.1||Web Designer|Oliver+|2.6||QA Manager|Oliver+|1.1|||||||||||||||||||||||||||||||||||||
+|Asset448|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display) - Adapt/Edit|3|Adaptation of a Modular Digital Advertising Creative Kit (Display) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool. Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.|Complex: Adaptation of Master Creative (per Format) using Variable Components (e.g. 1 Broad/Category Audience + 3 Audience Segments)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||37||Account Manager|Local|1.3||Project Manager|Oliver+|6.5||Content Manager|Oliver+|8.0||Creative Director|Local|0.8||Senior Designer / Lead Creator|Oliver+|4.5||Copywriter / Brand Journalist|Local|1.5||Copywriter / Brand Journalist|Oliver+|4.5||Web Designer|Oliver+|8.0||QA Manager|Oliver+|2.0|||||||||||||||||||||||||||||||||||||
+|Asset448\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Display) - Adapt/Edit|3|Adaptation of a Modular Digital Advertising Creative Kit (Display) for one country / language<br/><br/>Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool.<br/><br/>Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (MPU, Half Page, Skyscraper, Standard Banner)<br/><br/>Assumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Complex: Adaptation of Master Creative (per Format) using Variable Components (e.g. 1 Broad/Category Audience + 3 Audience Segments)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||26||Account Manager|Local|1.1||Project Manager|Oliver+|5.5||Content Manager|Oliver+|8.0||Creative Director|Local|0.5||Senior Designer / Lead Creator|Oliver+|2.0||Copywriter / Brand Journalist|Local|0.5||Copywriter / Brand Journalist|Oliver+|1.6||Web Designer|Oliver+|5.3||QA Manager|Oliver+|1.6|||||||||||||||||||||||||||||||||||||
+|Asset449|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Social) - Master|1|Creation of a Template, Master Creative & Components for Digital Advertising (Social) Activity: Creation of a Master Creative for key Digital Advertising Formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.|Simple: Creation of Master Creative (key formats), and Core / Test Components for 1 Audience (e.g. Broad/Category Audience)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||37||Account Director / Content Team Leader|Local|0.5||Senior Project Manager|Local|1.0||Project Manager|Oliver+|6.0||Content Manager|Oliver+|2.5||Strategist|Local|2.0||Creative Director|Local|1.0||Senior Designer / Lead Creator|Oliver+|5.0||Designer / Creator|Oliver+|1.5||Copywriter / Brand Journalist|Local|6.0||Motion Designer / Editor|Oliver+|8.0||Web Designer|Oliver+|2.5||QA Manager|Oliver+|1.0|||||||||||||||||||||||||
+|Asset449\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Social) - Master|1|Creation of a Template, Master Creative & Components for Digital Advertising (Social)<br/><br/>Activity: Creation of a Master Creative for key Digital Advertising Formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.<br/><br/>Output: Final Template for key formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) and Components uploaded to required destination (TAB or tool)<br/><br/>Assumptions: Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.|Simple: Creation of Master Creative (key formats), and Core / Test Components for 1 Audience (e.g. Broad/Category Audience)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||23||Account Director / Content Team Leader|Local|0.4||Senior Project Manager|Local|0.9||Project Manager|Oliver+|5.1||Content Manager|Oliver+|2.5||Strategist|Local|1.5||Creative Director|Local|0.7||Senior Designer / Lead Creator|Oliver+|2.3||Designer / Creator|Oliver+|0.6||Copywriter / Brand Journalist|Local|2.1||Motion Designer / Editor|Oliver+|4.4||Web Designer|Oliver+|1.7||QA Manager|Oliver+|0.8|||||||||||||||||||||||||
+|Asset450|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Social) - Master|2|Creation of a Template, Master Creative & Components for Digital Advertising (Social) Activity: Creation of a Master Creative for key Digital Advertising Formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.|Medium: Creation of Master Creative (key formats), and Core / Test Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||62||Account Director / Content Team Leader|Local|1.0||Senior Project Manager|Local|1.3||Project Manager|Oliver+|7.5||Content Manager|Oliver+|4.0||Strategist|Local|2.0||Creative Director|Local|1.3||Senior Designer / Lead Creator|Oliver+|15.8||Designer / Creator|Oliver+|2.0||Copywriter / Brand Journalist|Local|8.0||Motion Designer / Editor|Oliver+|14.0||Web Designer|Oliver+|4.0||QA Manager|Oliver+|1.5|||||||||||||||||||||||||
+|Asset450\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Social) - Master|2|Creation of a Template, Master Creative & Components for Digital Advertising (Social)<br/><br/>Activity: Creation of a Master Creative for key Digital Advertising Formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.<br/><br/>Output: Final Template for key formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) and Components uploaded to required destination (TAB or tool)<br/><br/>Assumptions: Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.|Medium: Creation of Master Creative (key formats), and Core / Test Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||37||Account Director / Content Team Leader|Local|0.9||Senior Project Manager|Local|1.1||Project Manager|Oliver+|6.4||Content Manager|Oliver+|4.0||Strategist|Local|1.5||Creative Director|Local|0.8||Senior Designer / Lead Creator|Oliver+|7.1||Designer / Creator|Oliver+|0.8||Copywriter / Brand Journalist|Local|2.8||Motion Designer / Editor|Oliver+|7.8||Web Designer|Oliver+|2.6||QA Manager|Oliver+|1.2|||||||||||||||||||||||||
+|Asset451|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Social) - Master|3|Creation of a Template, Master Creative & Components for Digital Advertising (Social) Activity: Creation of a Master Creative for key Digital Advertising Formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.|Complex: Creation of Master Creative (key formats), and Core / Test Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||105||Account Director / Content Team Leader|Local|1.0||Senior Project Manager|Local|2.5||Project Manager|Oliver+|11.0||Content Manager|Oliver+|6.0||Strategist|Local|2.0||Creative Director|Local|1.5||Senior Designer / Lead Creator|Oliver+|28.0||Designer / Creator|Oliver+|4.0||Copywriter / Brand Journalist|Local|10.0||Motion Designer / Editor|Oliver+|30.0||Web Designer|Oliver+|6.0||QA Manager|Oliver+|3.0|||||||||||||||||||||||||
+|Asset451\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Social) - Master|3|Creation of a Template, Master Creative & Components for Digital Advertising (Social)<br/><br/>Activity: Creation of a Master Creative for key Digital Advertising Formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.<br/><br/>Output: Final Template for key formats (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) and Components uploaded to required destination (TAB or tool)<br/><br/>Assumptions: Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.|Complex: Creation of Master Creative (key formats), and Core / Test Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||62||Account Director / Content Team Leader|Local|0.9||Senior Project Manager|Local|2.1||Project Manager|Oliver+|9.4||Content Manager|Oliver+|6.0||Strategist|Local|1.5||Creative Director|Local|1.0||Senior Designer / Lead Creator|Oliver+|12.6||Designer / Creator|Oliver+|1.6||Copywriter / Brand Journalist|Local|3.6||Motion Designer / Editor|Oliver+|16.7||Web Designer|Oliver+|4.0||QA Manager|Oliver+|2.4|||||||||||||||||||||||||
+|Asset452|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Social) - Adapt/Edit|1|Adaptation of a Modular Digital Advertising Creative Kit (Social) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.|Simple: Adaptation of Template (key formats), and Components for 1 Audience (e.g. Broad/Category Audience)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||17||Account Manager|Local|0.5||Senior Project Manager|Local|0.8||Project Manager|Oliver+|2.0||Content Manager|Oliver+|1.5||Creative Director|Local|0.3||Senior Designer / Lead Creator|Oliver+|2.8||Copywriter / Brand Journalist|Local|0.5||Copywriter / Brand Journalist|Oliver+|2.0||Motion Designer / Editor|Oliver+|4.0||Web Designer|Oliver+|1.5||QA Manager|Oliver+|0.8|||||||||||||||||||||||||||||
+|Asset452\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Social) - Adapt/Edit|1|Adaptation of a Modular Digital Advertising Creative Kit (Social) for one country / language<br/><br/>Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool<br/><br/>Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post)<br/><br/>Assumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Simple: Adaptation of Template (key formats), and Components for 1 Audience (e.g. Broad/Category Audience)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||10||Account Manager|Local|0.4||Senior Project Manager|Local|0.6||Project Manager|Oliver+|1.7||Content Manager|Oliver+|1.5||Creative Director|Local|0.2||Senior Designer / Lead Creator|Oliver+|1.2||Copywriter / Brand Journalist|Local|0.2||Copywriter / Brand Journalist|Oliver+|0.7||Motion Designer / Editor|Oliver+|2.2||Web Designer|Oliver+|1.0||QA Manager|Oliver+|0.6|||||||||||||||||||||||||||||
+|Asset453|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Social) - Adapt/Edit|2|Adaptation of a Modular Digital Advertising Creative Kit (Social) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.|Medium: Adaptation of Template (key formats), and Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||26||Account Manager|Local|0.8||Senior Project Manager|Local|1.0||Project Manager|Oliver+|3.0||Content Manager|Oliver+|2.5||Creative Director|Local|0.5||Senior Designer / Lead Creator|Oliver+|3.8||Copywriter / Brand Journalist|Local|0.8||Copywriter / Brand Journalist|Oliver+|3.0||Motion Designer / Editor|Oliver+|7.0||Web Designer|Oliver+|2.5||QA Manager|Oliver+|1.3|||||||||||||||||||||||||||||
+|Asset453\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Social) - Adapt/Edit|2|Adaptation of a Modular Digital Advertising Creative Kit (Social) for one country / language<br/><br/>Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool<br/><br/>Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post)<br/><br/>Assumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Medium: Adaptation of Template (key formats), and Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||16||Account Manager|Local|0.6||Senior Project Manager|Local|0.9||Project Manager|Oliver+|2.6||Content Manager|Oliver+|2.5||Creative Director|Local|0.3||Senior Designer / Lead Creator|Oliver+|1.7||Copywriter / Brand Journalist|Local|0.3||Copywriter / Brand Journalist|Oliver+|1.1||Motion Designer / Editor|Oliver+|3.9||Web Designer|Oliver+|1.7||QA Manager|Oliver+|1.0|||||||||||||||||||||||||||||
+|Asset454|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Social) - Adapt/Edit|3|Adaptation of a Modular Digital Advertising Creative Kit (Social) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.|Complex: Adaptation of Template (key formats), and Components for 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||40||Account Manager|Local|1.0||Senior Project Manager|Local|1.5||Project Manager|Oliver+|4.0||Content Manager|Oliver+|4.0||Creative Director|Local|0.8||Senior Designer / Lead Creator|Oliver+|4.3||Copywriter / Brand Journalist|Local|1.0||Copywriter / Brand Journalist|Oliver+|4.5||Motion Designer / Editor|Oliver+|12.0||Web Designer|Oliver+|4.0||QA Manager|Oliver+|2.5|||||||||||||||||||||||||||||
+|Asset454\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Social) - Adapt/Edit|3|Adaptation of a Modular Digital Advertising Creative Kit (Social) for one country / language<br/><br/>Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool<br/><br/>Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (9:16 Vertical Social Video Post, 1:1 or 4:5 Social Moving Billboard, 1:1 or 4:5 Static Social Image Post)<br/><br/>Assumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Complex: Adaptation of Template (key formats), and Components for 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||25||Account Manager|Local|0.9||Senior Project Manager|Local|1.3||Project Manager|Oliver+|3.4||Content Manager|Oliver+|4.0||Creative Director|Local|0.5||Senior Designer / Lead Creator|Oliver+|1.9||Copywriter / Brand Journalist|Local|0.4||Copywriter / Brand Journalist|Oliver+|1.6||Motion Designer / Editor|Oliver+|6.7||Web Designer|Oliver+|2.6||QA Manager|Oliver+|2.0|||||||||||||||||||||||||||||
+|Asset455|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Video) - Master|1|Creation of a Template, Master Creative & Components for Digital Advertising (Video) Activity: Creation of a Master Creative for key Digital Advertising Formats (16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (16:9 Video 6s Bumper) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.|Simple: Creation of Master Creative (key formats), and Core / Test Components for 1 Audience (e.g. Broad/Category Audience)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||29||Account Director / Content Team Leader|Local|0.3||Senior Project Manager|Local|0.5||Project Manager|Oliver+|5.5||Strategist|Local|1.0||Creative Director|Local|1.0||Senior Designer / Lead Creator|Oliver+|6.0||Copywriter / Brand Journalist|Local|0.5||Copywriter / Brand Journalist|Oliver+|3.5||Motion Designer / Editor|Oliver+|10.0||QA Manager|Oliver+|0.7|||||||||||||||||||||||||||||||||
+|Asset455\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Video) - Master|1|Creation of a Template, Master Creative & Components for Digital Advertising (Video)<br/><br/>Activity: Creation of a Master Creative for key Digital Advertising Formats (16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.<br/><br/>Output: Final Template for key formats (16:9 Video 6s Bumper) and Components uploaded to required destination (TAB or tool)<br/><br/>Assumptions: Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.|Simple: Creation of Master Creative (key formats), and Core / Test Components for 1 Audience (e.g. Broad/Category Audience)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||17||Account Director / Content Team Leader|Local|0.2||Senior Project Manager|Local|0.4||Project Manager|Oliver+|4.7||Strategist|Local|0.8||Creative Director|Local|0.7||Senior Designer / Lead Creator|Oliver+|2.7||Copywriter / Brand Journalist|Local|0.2||Copywriter / Brand Journalist|Oliver+|1.3||Motion Designer / Editor|Oliver+|5.5||QA Manager|Oliver+|0.5|||||||||||||||||||||||||||||||||
+|Asset456|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Video) - Master|2|Creation of a Template, Master Creative & Components for Digital Advertising (Video) Activity: Creation of a Master Creative for key Digital Advertising Formats (16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (16:9 Video 6s Bumper) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.|Medium: Creation of Master Creative (key formats), and Core / Test Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||45||Account Director / Content Team Leader|Local|0.3||Senior Project Manager|Local|0.8||Project Manager|Oliver+|8.0||Strategist|Local|1.0||Creative Director|Local|1.5||Senior Designer / Lead Creator|Oliver+|8.0||Copywriter / Brand Journalist|Local|0.5||Copywriter / Brand Journalist|Oliver+|5.5||Motion Designer / Editor|Oliver+|18.0||QA Manager|Oliver+|1.3|||||||||||||||||||||||||||||||||
+|Asset456\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Video) - Master|2|Creation of a Template, Master Creative & Components for Digital Advertising (Video)<br/><br/>Activity: Creation of a Master Creative for key Digital Advertising Formats (16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.<br/><br/>Output: Final Template for key formats (16:9 Video 6s Bumper) and Components uploaded to required destination (TAB or tool)<br/><br/>Assumptions: Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.|Medium: Creation of Master Creative (key formats), and Core / Test Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||26||Account Director / Content Team Leader|Local|0.2||Senior Project Manager|Local|0.6||Project Manager|Oliver+|6.8||Strategist|Local|0.8||Creative Director|Local|1.0||Senior Designer / Lead Creator|Oliver+|3.6||Copywriter / Brand Journalist|Local|0.2||Copywriter / Brand Journalist|Oliver+|2.0||Motion Designer / Editor|Oliver+|10.0||QA Manager|Oliver+|1.1|||||||||||||||||||||||||||||||||
+|Asset457|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Video) - Master|3|Creation of a Template, Master Creative & Components for Digital Advertising (Video) Activity: Creation of a Master Creative for key Digital Advertising Formats (16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool. Output: Final Template for key formats (16:9 Video 6s Bumper) and Components uploaded to required destination (TAB or tool) Assumptions: Asset Map, KV and finished high resolution assets supplied. Exclusions: Campaign Ideation, photography or video production, usage fees.|Complex: Creation of Master Creative (key formats), and Core / Test Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||65||Account Director / Content Team Leader|Local|0.5||Senior Project Manager|Local|1.0||Project Manager|Oliver+|10.5||Strategist|Local|1.0||Creative Director|Local|2.0||Senior Designer / Lead Creator|Oliver+|11.5||Copywriter / Brand Journalist|Local|0.5||Copywriter / Brand Journalist|Oliver+|7.5||Motion Designer / Editor|Oliver+|28.0||QA Manager|Oliver+|2.7|||||||||||||||||||||||||||||||||
+|Asset457\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Video) - Master|3|Creation of a Template, Master Creative & Components for Digital Advertising (Video)<br/><br/>Activity: Creation of a Master Creative for key Digital Advertising Formats (16:9 Video 6s Bumper) including concepting, storyboard, wireframe, creation of required creative content components, and final master build in relevant dynamic creative optimization tool.<br/><br/>Output: Final Template for key formats (16:9 Video 6s Bumper) and Components uploaded to required destination (TAB or tool)<br/><br/>Assumptions: Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.|Complex: Creation of Master Creative (key formats), and Core / Test Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||38||Account Director / Content Team Leader|Local|0.4||Senior Project Manager|Local|0.9||Project Manager|Oliver+|8.9||Strategist|Local|0.8||Creative Director|Local|1.4||Senior Designer / Lead Creator|Oliver+|5.2||Copywriter / Brand Journalist|Local|0.2||Copywriter / Brand Journalist|Oliver+|2.7||Motion Designer / Editor|Oliver+|15.5||QA Manager|Oliver+|2.1|||||||||||||||||||||||||||||||||
+|Asset458|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Video) - Adapt/Edit|1|Adaptation of a Modular Digital Advertising Creative Kit (Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (16:9 Video 6s Bumper) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.|Simple: Adaptation of Template (key formats), and Components for 1 Audience (e.g. Broad/Category Audience)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||13||Account Manager|Local|0.5||Project Manager|Oliver+|2.3||Creative Director|Local|0.3||Senior Designer / Lead Creator|Oliver+|2.3||Copywriter / Brand Journalist|Local|0.3||Copywriter / Brand Journalist|Oliver+|3.0||Motion Designer / Editor|Oliver+|4.0||QA Manager|Oliver+|0.5|||||||||||||||||||||||||||||||||||||||||
+|Asset458\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Video) - Adapt/Edit|1|Adaptation of a Modular Digital Advertising Creative Kit (Video) for one country / language<br/><br/>Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool<br/><br/>Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (16:9 Video 6s Bumper)<br/><br/>Assumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Simple: Adaptation of Template (key formats), and Components for 1 Audience (e.g. Broad/Category Audience)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||7||Account Manager|Local|0.4||Project Manager|Oliver+|1.9||Creative Director|Local|0.2||Senior Designer / Lead Creator|Oliver+|1.0||Copywriter / Brand Journalist|Local|0.1||Copywriter / Brand Journalist|Oliver+|1.1||Motion Designer / Editor|Oliver+|2.2||QA Manager|Oliver+|0.4|||||||||||||||||||||||||||||||||||||||||
+|Asset459|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Video) - Adapt/Edit|2|Adaptation of a Modular Digital Advertising Creative Kit (Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (16:9 Video 6s Bumper) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.|Medium: Adaptation of Template (key formats), and Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||19||Account Manager|Local|0.8||Project Manager|Oliver+|4.0||Creative Director|Local|0.3||Senior Designer / Lead Creator|Oliver+|3.3||Copywriter / Brand Journalist|Local|0.3||Copywriter / Brand Journalist|Oliver+|3.8||Motion Designer / Editor|Oliver+|6.0||QA Manager|Oliver+|1.0|||||||||||||||||||||||||||||||||||||||||
+|Asset459\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Video) - Adapt/Edit|2|Adaptation of a Modular Digital Advertising Creative Kit (Video) for one country / language<br/><br/>Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool<br/><br/>Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (16:9 Video 6s Bumper)<br/><br/>Assumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Medium: Adaptation of Template (key formats), and Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||11||Account Manager|Local|0.6||Project Manager|Oliver+|3.4||Creative Director|Local|0.2||Senior Designer / Lead Creator|Oliver+|1.5||Copywriter / Brand Journalist|Local|0.1||Copywriter / Brand Journalist|Oliver+|1.3||Motion Designer / Editor|Oliver+|3.3||QA Manager|Oliver+|0.8|||||||||||||||||||||||||||||||||||||||||
+|Asset460|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Video) - Adapt/Edit|3|Adaptation of a Modular Digital Advertising Creative Kit (Video) for one country / language Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (16:9 Video 6s Bumper) Assumptions: Template, Master and Proposed Core / Variable Components supplied, 2 rounds of revisions Exclusions: Any editing of video content. None / minimal design changes.|Complex: Adaptation of Template (key formats), and Components for 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||25||Account Manager|Local|1.0||Project Manager|Oliver+|5.3||Creative Director|Local|0.5||Senior Designer / Lead Creator|Oliver+|4.3||Copywriter / Brand Journalist|Local|0.3||Copywriter / Brand Journalist|Oliver+|4.8||Motion Designer / Editor|Oliver+|7.5||QA Manager|Oliver+|1.8|||||||||||||||||||||||||||||||||||||||||
+|Asset460\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Video) - Adapt/Edit|3|Adaptation of a Modular Digital Advertising Creative Kit (Video) for one country / language<br/><br/>Activity: Copy and creative component content changes (not in the video), size changes, transcreation and upload/build in relevant dynamic creative optimization tool<br/><br/>Output: Final Digital Advertising Masters and Components built into DCO tool, ready for media trafficking, with any new/adpated variable Components uploaded to 'Digital Advertising Asset Folder' on TAB or Sharepoint (16:9 Video 6s Bumper)<br/><br/>Assumptions: Master Template exists within Pencil Pro. Templates, Master Creatives and Proposed Core / Variable Components supplied or previously uploaded into Creative Automation tool, 2 rounds of revisions. Asset Map, KV and finished high resolution assets supplied.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Complex: Adaptation of Template (key formats), and Components for 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments)|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||15||Account Manager|Local|0.9||Project Manager|Oliver+|4.5||Creative Director|Local|0.3||Senior Designer / Lead Creator|Oliver+|1.9||Copywriter / Brand Journalist|Local|0.1||Copywriter / Brand Journalist|Oliver+|1.7||Motion Designer / Editor|Oliver+|4.2||QA Manager|Oliver+|1.4|||||||||||||||||||||||||||||||||||||||||
+|Asset461|Strategy & Leadership|Brand||Workshop|1|e.g.Brand Strategy day, Planning Day, Category/Brand Innovation, Any other. Attendance of core team members to prepare, lead, and partake in a workshop - per day. Mid to senior team attendance responsible for brand strategy.|Simple: Attend/participate (attendance + pre-read) with 1-3 senior business, strategic and creative leads from agency. No pre-workshop consulting on agenda and formatand no content creation required.|Assumption:<br/>- Excludes any T\&E||34||Account Director|Local|12.0||Project Manager|Local|2.0||Senior Planner / Strategist|Local|12.0||Creative Director|Local|8.0|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset462|Strategy & Leadership|Brand||Workshop|2|e.g.Brand Strategy day, Planning Day, Category/Brand Innovation, Any other. Attendance of core team members to prepare, lead, and partake in a workshop - per day. Mid to senior team attendance responsible for brand strategy.|Medium: Attend/participate/consult (attendance + pre-read) with 3-5 senior business, strategic and creative leads from agency. Also includes limited pre-workshop consulting on agenda and format (no content creation).|Assumption:<br/>- Excludes any T\&E||54||Account Director|Local|12.0||Project Manager|Local|5.0||Strategy Director|Local|4.0||Senior Planner / Strategist|Local|16.0||Creative Director|Local|12.0||Senior Designer / Lead Creator|Local|5.0|||||||||||||||||||||||||||||||||||||||||||||||||
+|Asset463|Strategy & Leadership|Brand||Workshop|3|e.g.Brand Strategy day, Planning Day, Category/Brand Innovation, Any other. Attendance of core team members to prepare, lead, and partake in a workshop - per day. Mid to senior team attendance responsible for brand strategy.|Complex: Lead or Co-Lead (preparation, attendance + pre-read, follow-up/summarize) with 5+ senior business, strategic and creative leads from agency. Includes pre-workshop consulting on agenda, objectives, format and content creation and co-ownership of results/outcomes.|Assumption:<br/>- Excludes any T\&E||110||Business Director|Local|8.0||Group Account Director|Local|10.0||Account Director|Local|16.0||Project Manager|Local|8.0||Strategy Director|Local|8.0||Senior Planner / Strategist|Local|30.0||Creative Director|Local|20.0||Senior Designer / Lead Creator|Local|10.0|||||||||||||||||||||||||||||||||||||||||
+|Asset509|Strategy & Leadership|Strategy||Chanel Strategy - Ecommerce - LOCAL ONLY|1|Development of a market-specific eCommerce strategy to drive Brand growth with online shoppers with a specific Customer.|Simple: Development of a local eCommerce strategy for 1 eCommerce Customer. Includes strategic guidance for 1 brand on how to get the basics right to win. Includes strategic guidance on how to maximise availability and ease of discovery; optimising the digital shelf; increase conversion rates|None||51||Account Director|Local|3.0||Senior Project Manager|Local|8.0||Strategy Director|Local|2.0||Senior Planner / Strategist|Local|18.0||Creative Director|Local|3.0||Senior Designer / Lead Creator|Local|10.0||Senior Copywriter|Local|5.0||QA Manager|Local|1.5|||||||||||||||||||||||||||||||||||||||||
+|Asset509\_Pencil Pro|Strategy & Leadership|Strategy (by Pencil Pro)||Chanel Strategy - Ecommerce - LOCAL ONLY|1|Development of a market-specific eCommerce strategy to drive Brand growth with online shoppers with a specific Customer. This includes the use of GenAi to help analyse data, competitior activity, help develop an Ecommerce stratgey and non-final visuals for presentation purpose.|Simple: Development of a local eCommerce strategy for 1 eCommerce Customer. Includes strategic guidance for 1 brand on how to get the basics right to win. Includes strategic guidance on how to maximise availability and ease of discovery; optimising the digital shelf; increase conversion rates|None||42||Account Director / Content Team Leader|Local|2.7||Senior Project Manager|Local|7.2||Planning Director / Strategy Director|Local|1.8||Senior Planner / Strategist|Local|16.2||Creative Director|Local|2.7||Senior Designer / Lead Creator|Local|7.2||Senior Copywriter|Local|2.7||QA Manager|Local|1.4|||||||||||||||||||||||||||||||||||||||||
+|Asset510|Strategy & Leadership|Strategy||Chanel Strategy - Ecommerce - LOCAL ONLY|2|Development of a market-specific eCommerce strategy to drive Brand growth with online shoppers with a specific Customer.|Medium: Includes strategic guidance for 1 brand with 1 eCommerce Customer on how to accelerate performance and drive traffic & repeat sales. Guidances might include how to best deliver enhanced content for the Customer, Always on strategy, grow customer base and build closer retailer partnerships.|None||68||Account Director|Local|5.0||Senior Project Manager|Local|11.0||Strategy Director|Local|4.0||Senior Planner / Strategist|Local|22.0||Creative Director|Local|5.0||Senior Designer / Lead Creator|Local|12.0||Senior Copywriter|Local|6.0||QA Manager|Local|3.0|||||||||||||||||||||||||||||||||||||||||
+|Asset510\_Pencil Pro|Strategy & Leadership|Strategy (by Pencil Pro)||Chanel Strategy - Ecommerce - LOCAL ONLY|2|Development of a market-specific eCommerce strategy to drive Brand growth with online shoppers with a specific Customer. This includes the use of GenAi to help analyse data, competitior activity, help develop an Ecommerce stratgey and non-final visuals for presentation purpose.|Medium: Includes strategic guidance for 1 brand with 1 eCommerce Customer on how to accelerate performance and drive traffic & repeat sales. Guidances might include how to best deliver enhanced content for the Customer, Always on strategy, grow customer base and build closer retailer partnerships.|None||57||Account Director / Content Team Leader|Local|4.5||Senior Project Manager|Local|9.9||Planning Director / Strategy Director|Local|3.6||Senior Planner / Strategist|Local|19.8||Creative Director|Local|4.5||Senior Designer / Lead Creator|Local|8.6||Senior Copywriter|Local|3.2||QA Manager|Local|2.7|||||||||||||||||||||||||||||||||||||||||
+|Asset511|Strategy & Leadership|Strategy||Chanel Strategy - Ecommerce - LOCAL ONLY|3|Development of a market-specific eCommerce strategy to drive Brand growth with online shoppers with a specific Customer.|Complex: Includes strategic guidance for 1 brand on how to innovate and transform performance with 1 eCommerce Customer. Guidances might include how to leverage future technology to help shoppers buy your brand; ROI optimised and truly omni-channel content; as well as using eCommerce to inspire Customer specific NPD.|None||88||Account Director|Local|7.0||Senior Project Manager|Local|14.0||Strategy Director|Local|8.0||Senior Planner / Strategist|Local|26.0||Creative Director|Local|7.0||Senior Designer / Lead Creator|Local|15.0||Senior Copywriter|Local|7.0||QA Manager|Local|4.0|||||||||||||||||||||||||||||||||||||||||
+|Asset511\_Pencil Pro|Strategy & Leadership|Strategy (by Pencil Pro)||Chanel Strategy - Ecommerce - LOCAL ONLY|3|Development of a market-specific eCommerce strategy to drive Brand growth with online shoppers with a specific Customer. This includes the use of GenAi to help analyse data, competitior activity, help develop an Ecommerce stratgey and non-final visuals for presentation purpose.|Complex: Includes strategic guidance for 1 brand on how to innovate and transform performance with 1 eCommerce Customer. Guidances might include how to leverage future technology to help shoppers buy your brand; ROI optimised and truly omni-channel content; as well as using eCommerce to inspire Customer specific NPD.|None||74||Account Director / Content Team Leader|Local|6.3||Senior Project Manager|Local|12.6||Planning Director / Strategy Director|Local|7.2||Senior Planner / Strategist|Local|23.4||Creative Director|Local|6.3||Senior Designer / Lead Creator|Local|10.8||Senior Copywriter|Local|3.8||QA Manager|Local|3.6|||||||||||||||||||||||||||||||||||||||||
+|Asset515|Strategy & Leadership|Strategy|Development of a Consumer Relationship Management strategy or componets thereof e.g. E-mail or SMS templates or adapatations.|CRM/PRM Strategy|3|Development of eCRM Strategy for 1 Brand -Typically involves Account Services, Planning / BI and Content teams (Creative, Project Mgmt basis requirements) -Activities include analysis on challenges and opportunities for local CRM, competitor perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize|Complex: CRM Strategy for 3 or more Platforms -Involvement of Creative / Content resources for concept adaption to local reality and creative ideas for CRM activity -Breakdown of activation plan along with platform suggestions (incl. new platform suggestions if relevant)|Assumption:<br/>- No more than 5 platforms||168||Account Director|Local|16.0||Senior Project Manager|Local|25.0||Strategy Director|Local|12.0||Senior Planner / Strategist|Local|48.0||Creative Director|Local|14.0||Senior Designer / Lead Creator|Local|35.0||Senior Copywriter|Local|14.0||QA Manager|Local|4.0|||||||||||||||||||||||||||||||||||||||||
+|Asset515\_Pencil Pro|Strategy & Leadership|Strategy (by Pencil Pro)|Development of a Consumer Relationship Management strategy or componets thereof e.g. E-mail or SMS templates or adapatations.|CRM/PRM Strategy|3|Development of eCRM Strategy for 1 Brand -Typically involves Account Services, Planning / BI and Content teams (Creative, Project Mgmt basis requirements) -Activities include analysis on challenges and opportunities for local CRM, competitor perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize. This includes the use of GenAi to help analyse data, competitior activity, help develop an eCRM stratgey and non-final visuals for presentation purpose.|Complex: CRM Strategy for 3 or more Platforms -Involvement of Creative / Content resources for concept adaption to local reality and creative ideas for CRM activity -Breakdown of activation plan along with platform suggestions (incl. new platform suggestions if relevant)|Assumption:<br/>- No more than 5 platforms||140||Account Director / Content Team Leader|Local|14.4||Senior Project Manager|Local|22.5||Planning Director / Strategy Director|Local|10.8||Senior Planner / Strategist|Local|43.2||Creative Director|Local|12.6||Senior Designer / Lead Creator|Local|25.2||Senior Copywriter|Local|7.6||QA Manager|Local|3.6|||||||||||||||||||||||||||||||||||||||||
+|Asset516|Strategy & Leadership|Strategy|Development of a Consumer Relationship Management strategy or componets thereof e.g. E-mail or SMS templates or adapatations.|CRM/PRM Strategy|2|Development of eCRM Strategy for 1 Brand -Typically involves Account Services, Planning / BI and Content teams (Creative, Project Mgmt basis requirements) -Activities include analysis on challenges and opportunities for local CRM, competitor perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize|Medium: -CRM strategy for 2 platforms -Involvement of Creative / Content resources for concept adaption to local reality -No breakdown of activation plan|None||115||Account Director|Local|10.0||Senior Project Manager|Local|18.0||Strategy Director|Local|10.0||Senior Planner / Strategist|Local|36.0||Creative Director|Local|10.0||Senior Designer / Lead Creator|Local|20.0||Senior Copywriter|Local|8.0||QA Manager|Local|3.0|||||||||||||||||||||||||||||||||||||||||
+|Asset516\_Pencil Pro|Strategy & Leadership|Strategy (by Pencil Pro)|Development of a Consumer Relationship Management strategy or componets thereof e.g. E-mail or SMS templates or adapatations.|CRM/PRM Strategy|2|Development of eCRM Strategy for 1 Brand -Typically involves Account Services, Planning / BI and Content teams (Creative, Project Mgmt basis requirements) -Activities include analysis on challenges and opportunities for local CRM, competitor perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize. This includes the use of GenAi to help analyse data, competitior activity, help develop an eCRM stratgey and non-final visuals for presentation purpose.|Medium: -CRM strategy for 2 platforms -Involvement of Creative / Content resources for concept adaption to local reality -No breakdown of activation plan|None||97||Account Director / Content Team Leader|Local|9.0||Senior Project Manager|Local|16.2||Planning Director / Strategy Director|Local|9.0||Senior Planner / Strategist|Local|32.4||Creative Director|Local|9.0||Senior Designer / Lead Creator|Local|14.4||Senior Copywriter|Local|4.3||QA Manager|Local|2.7|||||||||||||||||||||||||||||||||||||||||
+|Asset517|Strategy & Leadership|Strategy|Development of a Consumer Relationship Management strategy or componets thereof e.g. E-mail or SMS templates or adapatations.|CRM/PRM Strategy|1|Development of eCRM Strategy for 1 Brand -Typically involves Account Services, Planning / BI and Content teams (Creative, Project Mgmt basis requirements) -Activities include analysis on challenges and opportunities for local CRM, competitor perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize|Simple: -CRM strategy for 1 platform only -No involvement of Creative resources needed -No breakdown of activation plan|None||57||Account Director|Local|6.0||Senior Project Manager|Local|9.0||Strategy Director|Local|4.0||Senior Planner / Strategist|Local|25.0||Creative Director|Local|6.0||Senior Designer / Lead Creator|Local|4.0||Senior Copywriter|Local|2.0||QA Manager|Local|1.0|||||||||||||||||||||||||||||||||||||||||
+|Asset517\_Pencil Pro|Strategy & Leadership|Strategy (by Pencil Pro)|Development of a Consumer Relationship Management strategy or componets thereof e.g. E-mail or SMS templates or adapatations.|CRM/PRM Strategy|1|Development of eCRM Strategy for 1 Brand -Typically involves Account Services, Planning / BI and Content teams (Creative, Project Mgmt basis requirements) -Activities include analysis on challenges and opportunities for local CRM, competitor perspectives, message guidance for creative work, content strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize. This includes the use of GenAi to help analyse data, competitior activity, help develop an eCRM stratgey and non-final visuals for presentation purpose.|Simple: -CRM strategy for 1 platform only -No involvement of Creative resources needed -No breakdown of activation plan|None||50||Account Director / Content Team Leader|Local|5.4||Senior Project Manager|Local|8.1||Planning Director / Strategy Director|Local|3.6||Senior Planner / Strategist|Local|22.5||Creative Director|Local|5.4||Senior Designer / Lead Creator|Local|2.9||Senior Copywriter|Local|1.1||QA Manager|Local|0.9|||||||||||||||||||||||||||||||||||||||||
+|Asset518|Strategy & Leadership|Strategy||Precision Marketing Objectives and Roadmap|1|Development of data driven Precision Marketing Roadmap strategy for 1 Brand that enables the identification of core segments for a given brand /category and alignment on segment sizing and segment communications needs. Activities include analysis on challenges and opportunities for local data driven marketing, segmentation strategy, message guidance for creative work, contact strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize|Simple: Refresh/Revisit of existing data-driven strategy -Involvement of Creative / Content resources for concept adaption to local reality -No breakdown of activation plan|None||62||Account Director|Local|6.0||Senior Project Manager|Local|9.0||Strategy Director|Local|8.0||Senior Planner / Strategist|Local|23.0||Creative Director|Local|5.0||Senior Designer / Lead Creator|Local|6.0||Senior Copywriter|Local|3.0||QA Manager|Local|1.5|||||||||||||||||||||||||||||||||||||||||
+|Asset519|Strategy & Leadership|Strategy||Precision Marketing Objectives and Roadmap|2|Development of data driven Precision Marketing Roadmap strategy for 1 Brand that enables the identification of core segments for a given brand /category and alignment on segment sizing and segment communications needs. Activities include analysis on challenges and opportunities for local data driven marketing, segmentation strategy, message guidance for creative work, contact strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize|Medium: Data driven strategy -Involvement of Creative / Content resources for concept adaption to local reality -No breakdown of activation plan|None||88||Account Director|Local|8.0||Senior Project Manager|Local|14.0||Strategy Director|Local|14.0||Senior Planner / Strategist|Local|30.0||Creative Director|Local|7.0||Senior Designer / Lead Creator|Local|8.0||Senior Copywriter|Local|4.0||QA Manager|Local|3.0|||||||||||||||||||||||||||||||||||||||||
+|Asset520|Strategy & Leadership|Strategy||Precision Marketing Objectives and Roadmap|3|Development of data driven Precision Marketing Roadmap strategy for 1 Brand that enables the identification of core segments for a given brand /category and alignment on segment sizing and segment communications needs. Activities include analysis on challenges and opportunities for local data driven marketing, segmentation strategy, message guidance for creative work, contact strategy, regional / territory strategy and key themes to be explored -Assumes an agreed BCI / CI for the brand and a maximum of 3 rounds of iterations to finalize|Complex: Data driven strategy -Involvement of Creative / Content resources for concept adaption to local reality - Includes initial expressionsof activation plan for perspective. (Does not include development of creative assets to be costed separately according to asset list.)|None||133||Account Director|Local|11.0||Senior Project Manager|Local|20.0||Project Manager|Local|8.0||Strategy Director|Local|18.0||Senior Planner / Strategist|Local|45.0||Creative Director|Local|9.0||Senior Designer / Lead Creator|Local|12.0||Senior Copywriter|Local|6.0||QA Manager|Local|4.0|||||||||||||||||||||||||||||||||||||
+|Asset530|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Static Social) - Master|1|Creation of Templates, Master Creatives & Components for Digital Advertising (Social Static Post)|Simple: Creation of Master Creative and Core / Test Components for 1 Audience (e.g. Broad/Category Audience) Output: Final Template for 1:1 or 4:5 Static Social Image Post and Components Total Outputs:3|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||8||Account Director / Content Team Leader|Local|0.3||Senior Project Manager|Local|0.3||Project Manager|Oliver+|1.8||Content Manager|Oliver+|1.0||Strategist|Local|0.8||Creative Director|Local|0.3||Senior Designer / Lead Creator|Oliver+|1.5||Designer / Creator|Oliver+|0.4||Copywriter / Brand Journalist|Local|0.6||Web Designer|Oliver+|1.0||QA Manager|Oliver+|0.3|||||||||||||||||||||||||||||
+|Asset530\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Static Social) - Master|1|Creation of Templates, Master Creatives & Components for Digital Advertising (Social Static Post)<br/><br/>Exclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.|Simple: Creation of Master Creative and Core / Test Components for 1 Audience (e.g. Broad/Category Audience) Output: Final Template for 1:1 or 4:5 Static Social Image Post and Components Total Outputs:3|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||6||Account Director / Content Team Leader|Local|0.2||Senior Project Manager|Local|0.2||Project Manager|Oliver+|1.5||Content Manager|Oliver+|1.0||Strategist|Local|0.6||Creative Director|Local|0.2||Senior Designer / Lead Creator|Oliver+|0.7||Designer / Creator|Oliver+|0.2||Copywriter / Brand Journalist|Local|0.2||Web Designer|Oliver+|0.7||QA Manager|Oliver+|0.2|||||||||||||||||||||||||||||
+|Asset531|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Static Social) - Master|2|Creation of Templates, Master Creatives & Components for Digital Advertising (Social Static Post)|Medium: Creation of Master Creative and Core / Test Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment) Output: Final Template for 1:1 or 4:5 Static Social Image Post and Components Total Outputs:6|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||13||Account Director / Content Team Leader|Local|0.5||Senior Project Manager|Local|0.3||Project Manager|Oliver+|2.3||Content Manager|Oliver+|1.5||Strategist|Local|0.8||Creative Director|Local|0.3||Senior Designer / Lead Creator|Oliver+|4.0||Designer / Creator|Oliver+|0.5||Copywriter / Brand Journalist|Local|0.8||Web Designer|Oliver+|1.5||QA Manager|Oliver+|0.5|||||||||||||||||||||||||||||
+|Asset531\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Static Social) - Master|2|Creation of Templates, Master Creatives & Components for Digital Advertising (Social Static Post)<br/><br/>Exclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.|Medium: Creation of Master Creative and Core / Test Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment) Output: Final Template for 1:1 or 4:5 Static Social Image Post and Components Total Outputs:6|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||9||Account Director / Content Team Leader|Local|0.4||Senior Project Manager|Local|0.3||Project Manager|Oliver+|1.9||Content Manager|Oliver+|1.5||Strategist|Local|0.6||Creative Director|Local|0.2||Senior Designer / Lead Creator|Oliver+|1.8||Designer / Creator|Oliver+|0.2||Copywriter / Brand Journalist|Local|0.3||Web Designer|Oliver+|1.0||QA Manager|Oliver+|0.4|||||||||||||||||||||||||||||
+|Asset532|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Static Social) - Master|3|Creation of Templates, Master Creatives & Components for Digital Advertising (Social Static Post)|Complex: Creation of Master Creative and Core / Test Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments) Output: Final Template for 1:1 or 4:5 Static Social Image Post and Components Total Outputs:12|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||21||Account Director / Content Team Leader|Local|0.8||Senior Project Manager|Local|0.8||Project Manager|Oliver+|3.3||Content Manager|Oliver+|2.5||Strategist|Local|0.8||Creative Director|Local|0.5||Senior Designer / Lead Creator|Oliver+|7.0||Designer / Creator|Oliver+|1.0||Copywriter / Brand Journalist|Local|1.0||Web Designer|Oliver+|2.5||QA Manager|Oliver+|1.0|||||||||||||||||||||||||||||
+|Asset532\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Static Social) - Master|3|Creation of Templates, Master Creatives & Components for Digital Advertising (Social Static Post)<br/><br/>Exclusions: Campaign Ideation, photography / AI Image Generation or video production / AI Video generation, usage fees.|Complex: Creation of Master Creative and Core / Test Components 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments) Output: Final Template for 1:1 or 4:5 Static Social Image Post and Components Total Outputs:12|Based on:<br/>Final assets built in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- All translations, if needed, are already supplied, or if required, to be costed separately depending on regional requirements<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts||14||Account Director / Content Team Leader|Local|0.6||Senior Project Manager|Local|0.6||Project Manager|Oliver+|2.8||Content Manager|Oliver+|2.5||Strategist|Local|0.6||Creative Director|Local|0.3||Senior Designer / Lead Creator|Oliver+|3.1||Designer / Creator|Oliver+|0.4||Copywriter / Brand Journalist|Local|0.4||Web Designer|Oliver+|1.7||QA Manager|Oliver+|0.8|||||||||||||||||||||||||||||
+|Asset533|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Static Social) - Adapt/Edit|1|Adaptation of a Modular Digital Advertising Creative Kit (Static Social Post) for one country / language. Activity:  Copy and creative component content changes, size changes, transcreation and upload/build in relevant dynamic creative optimization tool.|Simple: Adaptation of Template and Components for 1 Audience (e.g. Broad/Category Audience) Output: All required Local Market variations of Digital Advertising Formats with any new/adapted variable Components uploaded to campaign-specific "TAB Collection" (1:1 or 4:5 Static Social Image Post). Final output: 3|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||4||Account Manager|Local|0.3||Senior Project Manager|Local|0.2||Project Manager|Oliver+|0.8||Content Manager|Oliver+|0.5||Creative Director|Local|0.1||Senior Designer / Lead Creator|Oliver+|0.8||Copywriter / Brand Journalist|Local|0.6||Web Designer|Oliver+|0.5||QA Manager|Oliver+|0.3|||||||||||||||||||||||||||||||||||||
+|Asset533\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Static Social) - Adapt/Edit|1|Adaptation of a Modular Digital Advertising Creative Kit (Static Social Post) for one country / language. Activity:  Copy and creative component content changes, size changes, transcreation and upload/build in relevant dynamic creative optimization tool.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Simple: Adaptation of Template and Components for 1 Audience (e.g. Broad/Category Audience) Output: All required Local Market variations of Digital Advertising Formats with any new/adapted variable Components uploaded to campaign-specific "TAB Collection" (1:1 or 4:5 Static Social Image Post). Final output: 3|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||3||Account Manager|Local|0.2||Senior Project Manager|Local|0.2||Project Manager|Oliver+|0.6||Content Manager|Oliver+|0.5||Creative Director|Local|0.1||Senior Designer / Lead Creator|Oliver+|0.3||Copywriter / Brand Journalist|Local|0.2||Web Designer|Oliver+|0.3||QA Manager|Oliver+|0.2|||||||||||||||||||||||||||||||||||||
+|Asset534|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Static Social) - Adapt/Edit|2|Adaptation of a Modular Digital Advertising Creative Kit (Static Social Post) for one country / language. Activity:  Copy and creative component content changes, size changes, transcreation and upload/build in relevant dynamic creative optimization tool.|Medium: Adaptation of Template and Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment) Output: All required Local Market variations of Digital Advertising Formats with any new/adapted variable Components uploaded to campaign-specific "TAB Collection" (1:1 or 4:5 Static Social Image Post). Final output: 6|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||6||Account Manager|Local|0.3||Senior Project Manager|Local|0.3||Project Manager|Oliver+|1.0||Content Manager|Oliver+|1.0||Creative Director|Local|0.2||Senior Designer / Lead Creator|Oliver+|1.3||Copywriter / Brand Journalist|Local|0.8||Web Designer|Oliver+|1.0||QA Manager|Oliver+|0.5|||||||||||||||||||||||||||||||||||||
+|Asset534\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Static Social) - Adapt/Edit|2|Adaptation of a Modular Digital Advertising Creative Kit (Static Social Post) for one country / language. Activity:  Copy and creative component content changes, size changes, transcreation and upload/build in relevant dynamic creative optimization tool.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Medium: Adaptation of Template and Components for 2 Audiences (e.g. Broad/Category Audience + 1 Audience Segment) Output: All required Local Market variations of Digital Advertising Formats with any new/adapted variable Components uploaded to campaign-specific "TAB Collection" (1:1 or 4:5 Static Social Image Post). Final output: 6|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||4||Account Manager|Local|0.3||Senior Project Manager|Local|0.2||Project Manager|Oliver+|0.9||Content Manager|Oliver+|1.0||Creative Director|Local|0.1||Senior Designer / Lead Creator|Oliver+|0.6||Copywriter / Brand Journalist|Local|0.3||Web Designer|Oliver+|0.7||QA Manager|Oliver+|0.4|||||||||||||||||||||||||||||||||||||
+|Asset535|Digital Modular|Modular Creative|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Static Social) - Adapt/Edit|3|Adaptation of a Modular Digital Advertising Creative Kit (Static Social Post) for one country / language. Activity:  Copy and creative component content changes, size changes, transcreation and upload/build in relevant dynamic creative optimization tool.|Complex: Adaptation of Template and Components for 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments) Output: All required Local Market variations of Digital Advertising Formats with any new/adapted variable Components uploaded to campaign-specific "TAB Collection" (1:1 or 4:5 Static Social Image Post). Final output: 12|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||10||Account Manager|Local|0.5||Senior Project Manager|Local|0.4||Project Manager|Oliver+|1.3||Content Manager|Oliver+|2.0||Creative Director|Local|0.3||Senior Designer / Lead Creator|Oliver+|1.3||Copywriter / Brand Journalist|Local|1.0||Web Designer|Oliver+|2.0||QA Manager|Oliver+|1.0|||||||||||||||||||||||||||||||||||||
+|Asset535\_Pencil Pro|Digital Modular (by Pencil Pro)|Modular Creative (by Pencil Pro)|Creation or Adaptation of a Template, Master Creative & Components for Digital Advertising (Display & Social & Video)|Creative Kit (Static Social) - Adapt/Edit|3|Adaptation of a Modular Digital Advertising Creative Kit (Static Social Post) for one country / language. Activity:  Copy and creative component content changes, size changes, transcreation and upload/build in relevant dynamic creative optimization tool.<br/><br/>Exclusions: Any editing of video content or AI Video generation. None / minimal design changes. Any AI Image Generation. Usage fees.|Complex: Adaptation of Template and Components for 4 Audiences (e.g. 1 Broad/Category Audience + 3 Audience Segments) Output: All required Local Market variations of Digital Advertising Formats with any new/adapted variable Components uploaded to campaign-specific "TAB Collection" (1:1 or 4:5 Static Social Image Post). Final output: 12|Based on:<br/>Final master campaign ID provided in client-approved creative automation tool (all other system requirements will be costed separately), where all system limitations i.e. space and character limits for text are adhered to (any special requirements will be costed separately).<br/><br/>- All source files provided, fClient'sly layered, editable and fit for purpose<br/>- All Assets to be provided to Agency in the form of a TAB ID or TAB Collection.<br/>- Display: formats are standard Display assets only which can be animated or static (excludes video/rich media formats)<br/>- Display and Social Assets: Up to 4 frame animations<br/>- Video: Accepted video formats : MP4 (any other source format \[MOV, AVI, etc] will need to be converted at a bespoke cost<br/>- Video: Up to 6 seconds max length<br/><br/>Includes:<br/>- Up to 5 variable components<br/>- Cut-out and basic retouching (small blemishes and corrections) of variable components where applicable<br/>- One visual lock-up to be translated to all assets<br/><br/>Excludes:<br/>- Illustrations<br/>- Data analysis<br/>- Excludes any creative changes to provided assets prior to use in ModClient'sar placement, e.g. video cut downs, 2D, 3D animation or modelling, CGI, grading, colour correction, audio remix.<br/>- Excludes usage, talent and 3rd party imagery or fonts<br/>- Excludes sourcing of any assets, or any changes to imagery/video content provided||7||Account Manager|Local|0.4||Senior Project Manager|Local|0.3||Project Manager|Oliver+|1.1||Content Manager|Oliver+|2.0||Creative Director|Local|0.2||Senior Designer / Lead Creator|Oliver+|0.6||Copywriter / Brand Journalist|Local|0.4||Web Designer|Oliver+|1.3||QA Manager|Oliver+|0.8|||||||||||||||||||||||||||||||||||||

index.html

@@ -0,0 +1,58 @@
+
+<!DOCTYPE html>
+<html lang="en">
+  <head>
+    <meta charset="UTF-8" />
+    <meta name="viewport" content="width=device-width, initial-scale=1.0" />
+    <title>Build-A-Squad | Neo-Brutalist Staffing Tool</title>
+    <script src="https://cdn.tailwindcss.com"></script>
+    <link rel="preconnect" href="https://fonts.googleapis.com">
+    <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
+    <link href="https://fonts.googleapis.com/css2?family=Public+Sans:wght@400;700;900&display=swap" rel="stylesheet">
+    <style>
+      body {
+        font-family: 'Public Sans', sans-serif;
+        background-color: #F3F3F3;
+      }
+      .neo-brutal {
+        border: 4px solid black;
+        box-shadow: 6px 6px 0px 0px rgba(0,0,0,1);
+      }
+      .neo-brutal-small {
+        border: 3px solid black;
+        box-shadow: 4px 4px 0px 0px rgba(0,0,0,1);
+      }
+      .neo-brutal-interactive:hover {
+        transform: translate(-2px, -2px);
+        box-shadow: 8px 8px 0px 0px rgba(0,0,0,1);
+      }
+      .neo-brutal-interactive:active {
+        transform: translate(2px, 2px);
+        box-shadow: 2px 2px 0px 0px rgba(0,0,0,1);
+      }
+      input, select, textarea {
+        border: 3px solid black !important;
+      }
+      input:focus, select:focus, textarea:focus {
+        outline: none;
+        box-shadow: 3px 3px 0px 0px #F5C518;
+      }
+    </style>
+  <script type="importmap">
+{
+  "imports": {
+    "lucide-react": "https://esm.sh/lucide-react@^0.564.0",
+    "react-dom/": "https://esm.sh/react-dom@^19.2.4/",
+    "react/": "https://esm.sh/react@^19.2.4/",
+    "react": "https://esm.sh/react@^19.2.4",
+    "@google/genai": "https://esm.sh/@google/genai@^1.41.0"
+  }
+}
+</script>
+<link rel="stylesheet" href="/index.css">
+</head>
+  <body>
+    <div id="root"></div>
+  <script type="module" src="/index.tsx"></script>
+</body>
+</html>

index.tsx

@@ -0,0 +1,16 @@
+
+import React from 'react';
+import ReactDOM from 'react-dom/client';
+import App from './App';
+
+const rootElement = document.getElementById('root');
+if (!rootElement) {
+  throw new Error("Could not find root element to mount to");
+}
+
+const root = ReactDOM.createRoot(rootElement);
+root.render(
+  <React.StrictMode>
+    <App />
+  </React.StrictMode>
+);

metadata.json

@@ -0,0 +1,7 @@
+{
+  "name": "Build-A-Squad",
+  "description": "An agency-focused squad sizing calculator with neo-brutalist design, enabling automated staffing projections based on asset volume inputs and scoping analysis.",
+  "requestFramePermissions": [
+    "camera"
+  ]
+}

mockData.ts

@@ -0,0 +1,13 @@
+
+import { Asset } from './types';
+import assetsJson from './data/assets.json';
+import staffingRoutesJson from './data/staffingRoutes.json';
+import roleDisciplineMapJson from './data/roleDisciplineMap.json';
+
+export const ASSETS_DATA: Asset[] = assetsJson as Asset[];
+export const STAFFING_ROUTES = staffingRoutesJson as Record<string, Record<string, number>>;
+export const ROLE_DISCIPLINE_MAP = roleDisciplineMapJson as Record<string, string>;
+
+export const DISCIPLINES = Array.from(new Set(Object.values(ROLE_DISCIPLINE_MAP)));
+export const ROLES = Object.keys(ROLE_DISCIPLINE_MAP);
+export const CATEGORIES = Array.from(new Set(ASSETS_DATA.map(a => a.category)));

package.json

@@ -0,0 +1,25 @@
+{
+  "name": "build-a-squad",
+  "private": true,
+  "version": "0.0.0",
+  "type": "module",
+  "scripts": {
+    "dev": "vite",
+    "build": "vite build",
+    "preview": "vite preview",
+    "parse-catalog": "tsx scripts/parse-assets.ts"
+  },
+  "dependencies": {
+    "@google/genai": "^1.41.0",
+    "lucide-react": "^0.564.0",
+    "react": "^19.2.4",
+    "react-dom": "^19.2.4"
+  },
+  "devDependencies": {
+    "@types/node": "^22.14.0",
+    "@vitejs/plugin-react": "^5.0.0",
+    "tsx": "^4.21.0",
+    "typescript": "~5.8.2",
+    "vite": "^6.2.0"
+  }
+}

scripts/parse-assets.ts

@@ -0,0 +1,317 @@
+/**
+ * Asset Catalog Parser
+ *
+ * Parses `documents/Latest Asset List.md` (pipe-delimited markdown table)
+ * and outputs three JSON files into `data/`:
+ *   - assets.json        — full Asset[] catalog
+ *   - staffingRoutes.json — Record<uniques, Record<role, hours>>
+ *   - roleDisciplineMap.json — Record<role, discipline>
+ *
+ * Run:   npm run parse-catalog
+ * When:  After updating `documents/Latest Asset List.md` or the source CSV
+ * Check: Review console output for asset count (~334), staffing route count,
+ *        and any roles flagged as UNKNOWN discipline.
+ */
+
+import * as fs from 'fs';
+import * as path from 'path';
+import { fileURLToPath } from 'url';
+
+const __filename = fileURLToPath(import.meta.url);
+const __dirname = path.dirname(__filename);
+
+// ---------------------------------------------------------------------------
+// Types
+// ---------------------------------------------------------------------------
+
+interface Asset {
+  uniques: string;
+  catalogId: string;
+  category: string;
+  subCategory: string;
+  assetName: string;
+  complexityLevel: string;
+  description: string;
+  complexityDescription: string;
+  studioCaveats: string;
+  isMaster: boolean;
+}
+
+// ---------------------------------------------------------------------------
+// Base role → discipline map (from existing app data)
+// ---------------------------------------------------------------------------
+
+const BASE_ROLE_DISCIPLINE_MAP: Record<string, string> = {
+  "Business Director": "Account Management",
+  "Account Director / Content Team Leader": "Account Management",
+  "Account Director": "Account Management",
+  "Account Manager": "Account Management",
+  "Senior Account Manager": "Account Management",
+  "Group Account Director": "Account Management",
+  "Programme Director": "Delivery",
+  "Senior Project Manager": "Delivery",
+  "Project Manager": "Delivery",
+  "Project Manager ": "Delivery",
+  "Strategy Director": "Strategy",
+  "Planning Director / Strategy Director": "Strategy",
+  "Senior Planner / Strategist": "Strategy",
+  "Planner / Strategist": "Strategy",
+  "Strategist": "Strategy",
+  "Strategist ": "Strategy",
+  "Executive Creative Director": "Creative",
+  "Senior Creative Director": "Creative",
+  "Creative Director": "Creative",
+  "Creative Director ": "Creative",
+  "Associate Creative Director": "Creative",
+  "Senior Designer / Lead Creator": "Creative",
+  "Senior Designer / Lead Creator ": "Creative",
+  "Designer / Creator": "Creative",
+  "Designer / Creator ": "Creative",
+  "Senior Art Director": "Creative",
+  "Art Director": "Creative",
+  "Senior Copywriter": "Editorial",
+  "Conceptual Copywriter": "Editorial",
+  "Copywriter / Brand Journalist": "Editorial",
+  "Copywriter / Brand Journalist ": "Editorial",
+  "Executive Producer": "Production",
+  "Producer": "Production",
+  "Producer ": "Production",
+  "Senior Producer": "Production",
+  "Senior Motion Design / Editor": "Production",
+  "Motion Designer / Editor": "Production",
+  "Motion Designer / Editor ": "Production",
+  "Web (Front-End) Developer": "Tech",
+  "Web (Front-End) Developer ": "Tech",
+  "Senior Web (Front-End) Developer": "Tech",
+  "Content Manager": "Tech",
+  "Content Manager ": "Tech",
+  "Web Designer": "Tech",
+  "Web Designer ": "Tech",
+  "CGI Operator (Medium)": "Tech",
+  "QA Manager": "QA",
+  "QA Manager ": "QA",
+};
+
+// ---------------------------------------------------------------------------
+// Constants
+// ---------------------------------------------------------------------------
+
+const COMPLEXITY_MAP: Record<string, string> = {
+  '1': 'Simple',
+  '2': 'Medium',
+  '3': 'Complex',
+};
+
+// ---------------------------------------------------------------------------
+// Helpers
+// ---------------------------------------------------------------------------
+
+/** Remove markdown escapes: `\_` → `_`, `\&` → `&`, `\[` → `[`, `\]` → `]` */
+function unescapeMarkdown(text: string): string {
+  return text
+    .replace(/\\_/g, '_')
+    .replace(/\\&/g, '&')
+    .replace(/\\\[/g, '[')
+    .replace(/\\\]/g, ']');
+}
+
+/** Replace `<br/>` with newlines and unescape markdown. */
+function cleanText(text: string): string {
+  return unescapeMarkdown(text.replace(/<br\/>/g, '\n').trim());
+}
+
+/**
+ * Determine whether an asset is a "master" (origination) or not.
+ * Returns `false` for adaptations/reedits/edits.
+ */
+function determineIsMaster(subCategory: string, assetName: string): boolean {
+  if (/adaptation|reedits/i.test(subCategory)) return false;
+  if (/\b(?:Adapt|Re-?Edit|Re-?purpose|Edit)\b/i.test(assetName)) return false;
+  return true;
+}
+
+/**
+ * Auto-classify a role name into a discipline by keyword matching.
+ * Used only as a fallback for roles not in the base map.
+ */
+function classifyRole(roleName: string): string {
+  const name = roleName.trim().toLowerCase();
+
+  // Tech (check before Creative to avoid "web designer" → Creative)
+  if (/web designer/i.test(name)) return 'Tech';
+  if (/content manager/i.test(name)) return 'Tech';
+  if (/developer/i.test(name)) return 'Tech';
+  if (/\bcgi\b/i.test(name)) return 'Tech';
+
+  // QA
+  if (/\bqa\b|quality assurance/i.test(name)) return 'QA';
+
+  // Production (check before Editorial to prioritise "motion" / "editor" correctly)
+  if (/producer/i.test(name)) return 'Production';
+  if (/motion/i.test(name)) return 'Production';
+
+  // Editorial
+  if (/copywriter|brand journalist/i.test(name)) return 'Editorial';
+
+  // Creative
+  if (/creative director|designer|art director|creator/i.test(name)) return 'Creative';
+
+  // Strategy
+  if (/strateg|planner/i.test(name)) return 'Strategy';
+
+  // Delivery
+  if (/project manager|programme director/i.test(name)) return 'Delivery';
+
+  // Account Management
+  if (/business director|account director|account manager|group account/i.test(name)) return 'Account Management';
+
+  return 'UNKNOWN';
+}
+
+// ---------------------------------------------------------------------------
+// Main
+// ---------------------------------------------------------------------------
+
+const mdPath = path.resolve(__dirname, '../documents/Latest Asset List.md');
+const content = fs.readFileSync(mdPath, 'utf-8');
+const lines = content.split('\n');
+
+const assets: Asset[] = [];
+const staffingRoutes: Record<string, Record<string, number>> = {};
+const allRoles = new Set<string>();
+const seenUniques = new Set<string>();
+
+// Data rows start at line 5 (1-indexed) → index 4 (0-indexed).
+// Lines 1-4 are: title, blank, header row, separator row.
+for (let i = 4; i < lines.length; i++) {
+  const line = lines[i];
+  if (!line || !line.startsWith('|')) continue;
+
+  const cols = line.split('|');
+
+  // Column mapping (after split on |, index 0 is empty before first pipe)
+  const rawCatalogId = cols[1]?.trim() ?? '';
+  if (!rawCatalogId) continue;
+
+  const catalogId = unescapeMarkdown(rawCatalogId);
+  const category = cols[2]?.trim() ?? '';
+  const subCategory = cols[3]?.trim() ?? '';
+  // cols[4] = sub-category description (not in Asset interface)
+  const assetName = unescapeMarkdown(cols[5]?.trim() ?? '');
+  const complexityRaw = cols[6]?.trim() ?? '';
+  const complexityLevel = COMPLEXITY_MAP[complexityRaw] ?? complexityRaw;
+  const description = cleanText(cols[7] ?? '');
+  const complexityDescription = cleanText(cols[8] ?? '');
+  let studioCaveats = cleanText(cols[9] ?? '');
+  if (studioCaveats === 'None') studioCaveats = '';
+
+  const uniques = `${catalogId} - ${assetName} - ${complexityLevel}`;
+
+  if (seenUniques.has(uniques)) {
+    console.warn(`  DUPLICATE skipped: ${uniques}`);
+    continue;
+  }
+  seenUniques.add(uniques);
+
+  const isMaster = determineIsMaster(subCategory, assetName);
+
+  assets.push({
+    uniques,
+    catalogId,
+    category,
+    subCategory,
+    assetName,
+    complexityLevel,
+    description,
+    complexityDescription,
+    studioCaveats,
+    isMaster,
+  });
+
+  // --- Staffing routes ---
+  // Role groups start at col index 13, repeating in blocks of 4:
+  //   [Role, Location, Hours, <empty separator>]
+  const roles: Record<string, number> = {};
+  for (let j = 13; j + 2 < cols.length; j += 4) {
+    const roleName = cols[j]?.trim() ?? '';
+    const location = cols[j + 1]?.trim() ?? '';
+    const hoursStr = cols[j + 2]?.trim() ?? '';
+
+    if (!roleName || !hoursStr) continue;
+    const hours = parseFloat(hoursStr);
+    if (isNaN(hours) || hours === 0) continue;
+
+    // Append trailing space for Oliver+ location to distinguish from Local
+    const roleKey = location === 'Oliver+' ? `${roleName} ` : roleName;
+
+    roles[roleKey] = (roles[roleKey] ?? 0) + hours;
+    allRoles.add(roleKey);
+  }
+
+  if (Object.keys(roles).length > 0) {
+    staffingRoutes[uniques] = roles;
+  }
+}
+
+// ---------------------------------------------------------------------------
+// Build merged role → discipline map
+// ---------------------------------------------------------------------------
+
+const roleDisciplineMap: Record<string, string> = { ...BASE_ROLE_DISCIPLINE_MAP };
+const unknownRoles: string[] = [];
+
+for (const role of allRoles) {
+  if (!roleDisciplineMap[role]) {
+    const discipline = classifyRole(role);
+    roleDisciplineMap[role] = discipline;
+    if (discipline === 'UNKNOWN') {
+      unknownRoles.push(role);
+    } else {
+      console.log(`  New role classified: "${role}" → ${discipline}`);
+    }
+  }
+}
+
+// ---------------------------------------------------------------------------
+// Write output
+// ---------------------------------------------------------------------------
+
+const dataDir = path.resolve(__dirname, '../data');
+fs.mkdirSync(dataDir, { recursive: true });
+
+fs.writeFileSync(
+  path.join(dataDir, 'assets.json'),
+  JSON.stringify(assets, null, 2),
+);
+fs.writeFileSync(
+  path.join(dataDir, 'staffingRoutes.json'),
+  JSON.stringify(staffingRoutes, null, 2),
+);
+fs.writeFileSync(
+  path.join(dataDir, 'roleDisciplineMap.json'),
+  JSON.stringify(roleDisciplineMap, null, 2),
+);
+
+// ---------------------------------------------------------------------------
+// Summary
+// ---------------------------------------------------------------------------
+
+console.log('\n--- Parse Complete ---');
+console.log(`  Assets:          ${assets.length}`);
+console.log(`  Staffing routes: ${Object.keys(staffingRoutes).length}`);
+console.log(`  Unique roles:    ${allRoles.size}`);
+console.log(`  Disciplines:     ${[...new Set(Object.values(roleDisciplineMap))].join(', ')}`);
+
+if (unknownRoles.length > 0) {
+  console.warn(`\n  ⚠ UNKNOWN discipline roles (need manual classification):`);
+  for (const r of unknownRoles) {
+    console.warn(`    - "${r}"`);
+  }
+}
+
+const categories = [...new Set(assets.map(a => a.category))];
+console.log(`\n  Categories (${categories.length}):`);
+for (const c of categories) {
+  const count = assets.filter(a => a.category === c).length;
+  console.log(`    ${c}: ${count} assets`);
+}

tsconfig.json

@@ -0,0 +1,30 @@
+{
+  "compilerOptions": {
+    "target": "ES2022",
+    "experimentalDecorators": true,
+    "useDefineForClassFields": false,
+    "module": "ESNext",
+    "lib": [
+      "ES2022",
+      "DOM",
+      "DOM.Iterable"
+    ],
+    "skipLibCheck": true,
+    "types": [
+      "node"
+    ],
+    "moduleResolution": "bundler",
+    "isolatedModules": true,
+    "moduleDetection": "force",
+    "allowJs": true,
+    "jsx": "react-jsx",
+    "paths": {
+      "@/*": [
+        "./*"
+      ]
+    },
+    "resolveJsonModule": true,
+    "allowImportingTsExtensions": true,
+    "noEmit": true
+  }
+}

types.ts

@@ -0,0 +1,48 @@
+
+export interface Asset {
+  uniques: string; // Unique identifier: "Asset101 - Brand Communication Idea (BCI) - Simple"
+  catalogId: string;
+  category: string;
+  subCategory: string;
+  assetName: string;
+  complexityLevel: string;
+  description: string;
+  complexityDescription: string;
+  studioCaveats: string;
+  isMaster: boolean;
+}
+
+export interface RoleHours {
+  roleTitle: string;
+  discipline: string;
+  hours: number;
+}
+
+export interface SelectedAsset extends Asset {
+  volume: number;
+}
+
+export interface RoleProjection {
+  discipline: string;
+  roleTitle: string;
+  totalHours: number;
+  calculatedFte: number;
+  manualOverride?: number;
+}
+
+export interface ManualStaff {
+  discipline: string;
+  roleTitle: string;
+  quantity: number;
+}
+
+export interface Scenario {
+  id: string;
+  name: string;
+  selectedAssets: SelectedAsset[];
+  overrides: Record<string, number>;
+  manualStaff: ManualStaff[];
+  totalFte: number;
+  totalHours: number;
+  timestamp: number;
+}

vite.config.ts

@@ -0,0 +1,24 @@
+import path from 'path';
+import { defineConfig, loadEnv } from 'vite';
+import react from '@vitejs/plugin-react';
+
+export default defineConfig(({ mode }) => {
+    const env = loadEnv(mode, '.', '');
+    return {
+      base: '/build-a-squad/',
+      server: {
+        port: 3000,
+        host: '0.0.0.0',
+      },
+      plugins: [react()],
+      define: {
+        'process.env.API_KEY': JSON.stringify(env.GEMINI_API_KEY),
+        'process.env.GEMINI_API_KEY': JSON.stringify(env.GEMINI_API_KEY)
+      },
+      resolve: {
+        alias: {
+          '@': path.resolve(__dirname, '.'),
+        }
+      }
+    };
+});