Back to Tool
Sign Out

Dow Jones Job Naming Tool

Reference guide and documentation

Naming Convention

Standard format:

[OMGID] - [Domain]-[Subteam]-[Brand]-[Initiative]-[YY]-[Sequence]_[AssetName]_v[Version]

Event format (when Domain = EVNT):

[OMGID] - EVNT-[EventAbbrev]-[YY]-[Sequence]_[AssetName]_v[Version]

Examples:

000000 - PMKT-ACQ-WSJ-BIC-26-01_MetaBanner_v1
000001 - PMKT-ENGRT-WSJ-BIC-26-01_Email_v1
000002 - EVNT-GFF-26-02_Agenda_v3

AI Commands

Use the command bar to create and manage jobs using natural language. The AI understands the Dow Jones naming convention and will map full names to abbreviations.

Create jobs:

Update jobs:

YOLO Mode: Toggle to skip clarifying questions. The AI will make its best guess for any missing information.

Field Reference

Domain

Full NameAbbreviation
Performance MarketingPMKT
BrandBRND
EventEVNT
B2BB2B

Subteam (non-Event only)

Full NameAbbreviation
AcquisitionACQ
B2BB2B
Content MarketingCMKT
Engagement / RetentionENGRT
EnterpriseENT

Brand (non-Event only)

Full NameAbbreviation
Wall Street JournalWSJ
Wall Street Journal+WSJ+
Barron'sBAR
MarketWatchMW
DragonflyDF
Dow Jones EnergyDJE
FactivaFAC
Free ExpressionFE
Global Risk InsightsGRI
NewswiresNWS
Oxford AnalyticaOA
RiskRSK
Risk CenterRSKC
Risk JournalDJRJ
Risk & ComplianceR&C
World ECRWECR

Event (EVNT domain only)

Full NameAbbreviation
Global HorizonsGH
Risk Journal SummitDJRJS
World ECRWECR
Free Expressions Opinion EventFEOE
Future of HealthFOH
Global Food ForumGFF
Journal HouseJH
TechLiveTL
TechLive QatarTLQ
TechLive CyberTLCYB
The Future of EverythingFOE
WSJ Invest LiveWSJIL
Board of Directors CouncilBODC
CCO CouncilCCOC
CEO CouncilCEOC
CFO CouncilCFOC
CMO CouncilCMOC
CPO CouncilCPOC
Technology CouncilTECC
WSJ Leadership InstituteWSJLI

Other Fields

FieldDescriptionExample
OMGID6-digit numeric identifier000000
InitiativeFree-text abbreviationBIC, DEMO, LAUNCH
YY2-digit year26
Sequence2-digit sequence within a group01, 02
AssetNamePascalCase, no spacesMetaBanner, Email
VersionInteger version number1, 2, 3

Tips