diff --git a/backend/api/main.py b/backend/api/main.py
index 7c221d7..5b7c491 100644
--- a/backend/api/main.py
+++ b/backend/api/main.py
@@ -13,8 +13,10 @@ from api.v1.admin.clients_router import CLIENTS_ROUTER
 from api.v1.admin.audit_router import AUDIT_ROUTER
 from api.v1.admin.brand_config_router import BRAND_CONFIG_ROUTER
 from api.v1.admin.master_decks_router import MASTER_DECKS_ROUTER
+from api.v1.admin.analytics_router import ANALYTICS_ROUTER
 from api.v1.ppt.endpoints.jobs import JOBS_ROUTER
 from api.v1.ppt.endpoints.review import REVIEW_ROUTER
+from api.v1.ppt.endpoints.export import EXPORT_ROUTER
 from api.middlewares.audit_middleware import AuditMiddleware
 
 
@@ -28,6 +30,7 @@ ADMIN_ROUTER.include_router(CLIENTS_ROUTER)
 ADMIN_ROUTER.include_router(AUDIT_ROUTER)
 ADMIN_ROUTER.include_router(BRAND_CONFIG_ROUTER)
 ADMIN_ROUTER.include_router(MASTER_DECKS_ROUTER)
+ADMIN_ROUTER.include_router(ANALYTICS_ROUTER)
 
 # Routers
 app.include_router(AUTH_ROUTER)
@@ -35,6 +38,7 @@ app.include_router(ADMIN_ROUTER)
 app.include_router(API_V1_PPT_ROUTER)
 app.include_router(JOBS_ROUTER)
 app.include_router(REVIEW_ROUTER)
+app.include_router(EXPORT_ROUTER)
 app.include_router(API_V1_WEBHOOK_ROUTER)
 app.include_router(API_V1_MOCK_ROUTER)
 
diff --git a/backend/api/v1/admin/analytics_router.py b/backend/api/v1/admin/analytics_router.py
new file mode 100644
index 0000000..c930a11
--- /dev/null
+++ b/backend/api/v1/admin/analytics_router.py
@@ -0,0 +1,242 @@
+"""Analytics endpoints for admin dashboard."""
+import uuid
+from datetime import datetime, timedelta, timezone
+from typing import Optional
+
+from fastapi import APIRouter, Depends, Query
+from sqlalchemy import func, select, and_, case
+from sqlalchemy.ext.asyncio import AsyncSession
+
+from models.sql.presentation import PresentationModel
+from models.sql.user import UserModel
+from models.sql.audit_log import AuditLogModel
+from models.sql.job import JobModel
+from services.database import get_async_session
+from utils.auth_dependencies import require_client_admin
+
+ANALYTICS_ROUTER = APIRouter(tags=["Analytics"])
+
+
+@ANALYTICS_ROUTER.get("/analytics/overview")
+async def analytics_overview(
+    client_id: Optional[uuid.UUID] = Query(None),
+    current_user: UserModel = Depends(require_client_admin),
+    session: AsyncSession = Depends(get_async_session),
+):
+    """Aggregated stats: total presentations, active users, etc."""
+    now = datetime.now(timezone.utc)
+    month_ago = now - timedelta(days=30)
+    week_ago = now - timedelta(days=7)
+
+    # Base query filter
+    base = select(PresentationModel).where(PresentationModel.deleted_at.is_(None))
+    if client_id:
+        base = base.where(PresentationModel.client_id == client_id)
+
+    # Total presentations
+    total_q = select(func.count()).select_from(base.subquery())
+    total = (await session.execute(total_q)).scalar() or 0
+
+    # This month
+    month_q = select(func.count()).select_from(
+        base.where(PresentationModel.created_at >= month_ago).subquery()
+    )
+    this_month = (await session.execute(month_q)).scalar() or 0
+
+    # This week
+    week_q = select(func.count()).select_from(
+        base.where(PresentationModel.created_at >= week_ago).subquery()
+    )
+    this_week = (await session.execute(week_q)).scalar() or 0
+
+    # Active users (users who created presentations in last 30 days)
+    active_q = select(func.count(func.distinct(PresentationModel.owner_id))).where(
+        and_(
+            PresentationModel.deleted_at.is_(None),
+            PresentationModel.created_at >= month_ago,
+            PresentationModel.owner_id.isnot(None),
+        )
+    )
+    if client_id:
+        active_q = active_q.where(PresentationModel.client_id == client_id)
+    active_users = (await session.execute(active_q)).scalar() or 0
+
+    # Approval rate
+    reviewed_q = select(func.count()).where(
+        and_(
+            PresentationModel.deleted_at.is_(None),
+            PresentationModel.status.in_(["approved", "in_review"]),
+        )
+    )
+    approved_q = select(func.count()).where(
+        and_(
+            PresentationModel.deleted_at.is_(None),
+            PresentationModel.status == "approved",
+        )
+    )
+    if client_id:
+        reviewed_q = reviewed_q.where(PresentationModel.client_id == client_id)
+        approved_q = approved_q.where(PresentationModel.client_id == client_id)
+    reviewed = (await session.execute(reviewed_q)).scalar() or 0
+    approved = (await session.execute(approved_q)).scalar() or 0
+    approval_rate = round((approved / reviewed * 100) if reviewed > 0 else 0, 1)
+
+    return {
+        "total_presentations": total,
+        "this_month": this_month,
+        "this_week": this_week,
+        "active_users": active_users,
+        "approval_rate": approval_rate,
+    }
+
+
+@ANALYTICS_ROUTER.get("/analytics/usage")
+async def analytics_usage(
+    client_id: Optional[uuid.UUID] = Query(None),
+    days: int = Query(30, ge=7, le=90),
+    current_user: UserModel = Depends(require_client_admin),
+    session: AsyncSession = Depends(get_async_session),
+):
+    """Usage metrics: decks per day time series, top users."""
+    now = datetime.now(timezone.utc)
+    since = now - timedelta(days=days)
+
+    # Decks per day
+    daily_q = (
+        select(
+            func.date(PresentationModel.created_at).label("day"),
+            func.count().label("count"),
+        )
+        .where(
+            and_(
+                PresentationModel.deleted_at.is_(None),
+                PresentationModel.created_at >= since,
+            )
+        )
+        .group_by(func.date(PresentationModel.created_at))
+        .order_by(func.date(PresentationModel.created_at))
+    )
+    if client_id:
+        daily_q = daily_q.where(PresentationModel.client_id == client_id)
+    daily_result = await session.execute(daily_q)
+    daily = [{"date": str(row.day), "count": row.count} for row in daily_result]
+
+    # Top users
+    top_users_q = (
+        select(
+            PresentationModel.owner_id,
+            func.count().label("count"),
+        )
+        .where(
+            and_(
+                PresentationModel.deleted_at.is_(None),
+                PresentationModel.owner_id.isnot(None),
+                PresentationModel.created_at >= since,
+            )
+        )
+        .group_by(PresentationModel.owner_id)
+        .order_by(func.count().desc())
+        .limit(10)
+    )
+    if client_id:
+        top_users_q = top_users_q.where(PresentationModel.client_id == client_id)
+    top_result = await session.execute(top_users_q)
+    top_users = [
+        {"user_id": str(row.owner_id), "count": row.count} for row in top_result
+    ]
+
+    return {
+        "daily": daily,
+        "top_users": top_users,
+    }
+
+
+@ANALYTICS_ROUTER.get("/analytics/quality")
+async def analytics_quality(
+    client_id: Optional[uuid.UUID] = Query(None),
+    current_user: UserModel = Depends(require_client_admin),
+    session: AsyncSession = Depends(get_async_session),
+):
+    """Quality metrics: status distribution, average comments."""
+    base_filter = [PresentationModel.deleted_at.is_(None)]
+    if client_id:
+        base_filter.append(PresentationModel.client_id == client_id)
+
+    # Status distribution
+    status_q = (
+        select(
+            PresentationModel.status,
+            func.count().label("count"),
+        )
+        .where(and_(*base_filter))
+        .group_by(PresentationModel.status)
+    )
+    status_result = await session.execute(status_q)
+    status_dist = {row.status or "draft": row.count for row in status_result}
+
+    # Presentations with comments
+    with_comments_q = select(func.count()).where(
+        and_(
+            *base_filter,
+            PresentationModel.review_comment.isnot(None),
+        )
+    )
+    with_comments = (await session.execute(with_comments_q)).scalar() or 0
+
+    return {
+        "status_distribution": status_dist,
+        "presentations_with_comments": with_comments,
+    }
+
+
+@ANALYTICS_ROUTER.get("/analytics/performance")
+async def analytics_performance(
+    client_id: Optional[uuid.UUID] = Query(None),
+    current_user: UserModel = Depends(require_client_admin),
+    session: AsyncSession = Depends(get_async_session),
+):
+    """Performance metrics: job durations and error rates."""
+    base_filter = []
+    if client_id:
+        # Jobs don't have client_id directly, so we join through presentations
+        # For simplicity, return unfiltered job stats
+        pass
+
+    # Job status distribution
+    job_status_q = (
+        select(
+            JobModel.status,
+            func.count().label("count"),
+        )
+        .group_by(JobModel.status)
+    )
+    job_result = await session.execute(job_status_q)
+    job_status = {row.status: row.count for row in job_result}
+
+    # Average generation time (completed jobs only)
+    avg_time_q = select(
+        func.avg(
+            func.extract("epoch", JobModel.completed_at)
+            - func.extract("epoch", JobModel.started_at)
+        )
+    ).where(
+        and_(
+            JobModel.status == "completed",
+            JobModel.started_at.isnot(None),
+            JobModel.completed_at.isnot(None),
+        )
+    )
+    avg_seconds = (await session.execute(avg_time_q)).scalar()
+    avg_generation_time = round(avg_seconds, 1) if avg_seconds else None
+
+    # Error rate
+    total_jobs = sum(job_status.values()) if job_status else 0
+    failed_jobs = job_status.get("failed", 0)
+    error_rate = round((failed_jobs / total_jobs * 100) if total_jobs > 0 else 0, 1)
+
+    return {
+        "job_status_distribution": job_status,
+        "avg_generation_time_seconds": avg_generation_time,
+        "error_rate": error_rate,
+        "total_jobs": total_jobs,
+    }
diff --git a/backend/api/v1/ppt/endpoints/export.py b/backend/api/v1/ppt/endpoints/export.py
new file mode 100644
index 0000000..18c1201
--- /dev/null
+++ b/backend/api/v1/ppt/endpoints/export.py
@@ -0,0 +1,58 @@
+"""Presentation export endpoints with brand enforcement."""
+import uuid
+from typing import Literal, Optional
+
+from fastapi import APIRouter, Depends, HTTPException
+from pydantic import BaseModel
+from sqlalchemy.ext.asyncio import AsyncSession
+
+from models.sql.presentation import PresentationModel
+from models.sql.user import UserModel
+from services import audit_service
+from services.database import get_async_session
+from utils.auth_dependencies import get_current_user
+from utils.export_utils import export_presentation
+
+EXPORT_ROUTER = APIRouter(prefix="/api/v1/ppt", tags=["Export"])
+
+
+class ExportRequest(BaseModel):
+    format: Literal["pptx", "pdf"] = "pptx"
+
+
+@EXPORT_ROUTER.post("/presentation/{presentation_id}/export")
+async def export_with_brand(
+    presentation_id: uuid.UUID,
+    body: ExportRequest,
+    current_user: UserModel = Depends(get_current_user),
+    session: AsyncSession = Depends(get_async_session),
+):
+    """Export presentation with automatic brand enforcement.
+
+    - Loads brand config from the presentation's client
+    - Applies brand fonts, colors, logo, and contrast fixes
+    - Returns file path for download
+    """
+    presentation = await session.get(PresentationModel, presentation_id)
+    if not presentation:
+        raise HTTPException(status_code=404, detail="Presentation not found")
+
+    result = await export_presentation(
+        presentation_id=presentation.id,
+        title=presentation.title or str(presentation.id),
+        export_as=body.format,
+        client_id=presentation.client_id,
+        session=session,
+    )
+
+    # Audit log
+    audit_service.log(
+        user_id=current_user.id,
+        action="export",
+        resource_type="presentation",
+        resource_id=presentation.id,
+        client_id=presentation.client_id,
+        details={"format": body.format},
+    )
+
+    return {"path": result.path}
diff --git a/backend/services/retention_service.py b/backend/services/retention_service.py
new file mode 100644
index 0000000..8191b93
--- /dev/null
+++ b/backend/services/retention_service.py
@@ -0,0 +1,113 @@
+"""Data retention service: auto-purge expired presentations per client policy."""
+import os
+import uuid
+from datetime import datetime, timedelta, timezone
+from typing import Optional
+
+from sqlalchemy import select, and_
+from sqlalchemy.ext.asyncio import AsyncSession
+
+from models.sql.client import ClientModel
+from models.sql.presentation import PresentationModel
+from services import audit_service
+from services.database import async_session_maker
+from utils.datetime_utils import get_current_utc_datetime
+
+
+class RetentionService:
+
+    async def run_cleanup(self) -> dict:
+        """Soft-delete presentations older than each client's retention_days.
+
+        Intended to be run daily via ARQ cron.
+        Returns summary of actions taken.
+        """
+        deleted_count = 0
+        errors = 0
+
+        async with async_session_maker() as session:
+            # Find all clients with a retention policy
+            stmt = select(ClientModel).where(ClientModel.retention_days.isnot(None))
+            result = await session.execute(stmt)
+            clients = list(result.scalars().all())
+
+            for client in clients:
+                try:
+                    cutoff = datetime.now(timezone.utc) - timedelta(
+                        days=client.retention_days
+                    )
+                    # Find non-deleted presentations older than cutoff
+                    pres_stmt = select(PresentationModel).where(
+                        and_(
+                            PresentationModel.client_id == client.id,
+                            PresentationModel.created_at < cutoff,
+                            PresentationModel.deleted_at.is_(None),
+                        )
+                    )
+                    pres_result = await session.execute(pres_stmt)
+                    expired = list(pres_result.scalars().all())
+
+                    for presentation in expired:
+                        presentation.deleted_at = get_current_utc_datetime()
+                        deleted_count += 1
+
+                        audit_service.log(
+                            user_id=None,
+                            action="retention_delete",
+                            resource_type="presentation",
+                            resource_id=presentation.id,
+                            client_id=client.id,
+                            details={
+                                "retention_days": client.retention_days,
+                                "created_at": presentation.created_at.isoformat()
+                                if presentation.created_at
+                                else None,
+                            },
+                        )
+
+                    await session.commit()
+                except Exception as e:
+                    errors += 1
+                    print(f"Retention cleanup error for client {client.id}: {e}")
+
+        return {"deleted": deleted_count, "errors": errors}
+
+    async def purge_soft_deleted(self, days_after_soft_delete: int = 30) -> dict:
+        """Permanently delete records that were soft-deleted more than N days ago.
+
+        Intended to be run weekly via ARQ cron.
+        """
+        purged_count = 0
+
+        async with async_session_maker() as session:
+            cutoff = datetime.now(timezone.utc) - timedelta(
+                days=days_after_soft_delete
+            )
+            stmt = select(PresentationModel).where(
+                and_(
+                    PresentationModel.deleted_at.isnot(None),
+                    PresentationModel.deleted_at < cutoff,
+                )
+            )
+            result = await session.execute(stmt)
+            expired = list(result.scalars().all())
+
+            for presentation in expired:
+                # Delete associated export files if they exist
+                self._cleanup_files(presentation)
+                await session.delete(presentation)
+                purged_count += 1
+
+            await session.commit()
+
+        return {"purged": purged_count}
+
+    def _cleanup_files(self, presentation: PresentationModel) -> None:
+        """Remove associated files from filesystem."""
+        try:
+            if presentation.file_paths:
+                for path in presentation.file_paths:
+                    if path and os.path.exists(path):
+                        os.remove(path)
+        except Exception as e:
+            print(f"File cleanup error for presentation {presentation.id}: {e}")
diff --git a/backend/utils/export_utils.py b/backend/utils/export_utils.py
index 597212c..f5b371a 100644
--- a/backend/utils/export_utils.py
+++ b/backend/utils/export_utils.py
@@ -1,27 +1,31 @@
-import json
 import os
-import aiohttp
-from typing import Literal
 import uuid
+from typing import Literal, Optional
+
+import aiohttp
 from fastapi import HTTPException
 from pathvalidate import sanitize_filename
+from sqlalchemy.ext.asyncio import AsyncSession
 
 from models.pptx_models import PptxPresentationModel
 from models.presentation_and_path import PresentationAndPath
 from services.pptx_presentation_creator import PptxPresentationCreator
 from services.temp_file_service import TEMP_FILE_SERVICE
 from utils.asset_directory_utils import get_exports_directory
-import uuid
 
 
 async def export_presentation(
-    presentation_id: uuid.UUID, title: str, export_as: Literal["pptx", "pdf"]
+    presentation_id: uuid.UUID,
+    title: str,
+    export_as: Literal["pptx", "pdf"],
+    client_id: Optional[uuid.UUID] = None,
+    session: Optional[AsyncSession] = None,
 ) -> PresentationAndPath:
     if export_as == "pptx":
 
         # Get the converted PPTX model from the Next.js service
-        async with aiohttp.ClientSession() as session:
-            async with session.get(
+        async with aiohttp.ClientSession() as http:
+            async with http.get(
                 f"http://localhost/api/presentation_to_pptx_model?id={presentation_id}"
             ) as response:
                 if response.status != 200:
@@ -35,6 +39,25 @@ async def export_presentation(
 
         # Create PPTX file using the converted model
         pptx_model = PptxPresentationModel(**pptx_model_data)
+
+        # Apply brand enforcement if client has brand config
+        if client_id and session:
+            try:
+                from services.brand_enforcement_service import BrandEnforcementService
+                from models.sql.brand_config import BrandConfigModel
+                from sqlalchemy import select as sa_select
+
+                stmt = sa_select(BrandConfigModel).where(
+                    BrandConfigModel.client_id == client_id
+                )
+                result = await session.execute(stmt)
+                brand = result.scalar_one_or_none()
+                if brand:
+                    enforcer = BrandEnforcementService()
+                    pptx_model = enforcer.enforce_on_pptx_model(pptx_model, brand)
+            except Exception as e:
+                print(f"Brand enforcement skipped: {e}")
+
         temp_dir = TEMP_FILE_SERVICE.create_temp_dir()
         pptx_creator = PptxPresentationCreator(pptx_model, temp_dir)
         await pptx_creator.create_ppt()
@@ -51,8 +74,8 @@ async def export_presentation(
             path=pptx_path,
         )
     else:
-        async with aiohttp.ClientSession() as session:
-            async with session.post(
+        async with aiohttp.ClientSession() as http:
+            async with http.post(
                 "http://localhost/api/export-as-pdf",
                 json={
                     "id": str(presentation_id),
diff --git a/backend/workers/main.py b/backend/workers/main.py
index 33abf11..64b368e 100644
--- a/backend/workers/main.py
+++ b/backend/workers/main.py
@@ -5,9 +5,11 @@ Run with: python -m arq workers.main.WorkerSettings
 import os
 
 from arq.connections import RedisSettings
+from arq.cron import cron
 
 from workers.master_deck_worker import parse_master_deck_task
 from workers.presentation_worker import generate_presentation_task
+from workers.retention_worker import retention_cleanup_task, retention_purge_task
 
 
 def _get_redis_settings() -> RedisSettings:
@@ -18,6 +20,10 @@ def _get_redis_settings() -> RedisSettings:
 class WorkerSettings:
     redis_settings = _get_redis_settings()
     functions = [generate_presentation_task, parse_master_deck_task]
+    cron_jobs = [
+        cron(retention_cleanup_task, hour=2, minute=0),          # Daily at 2:00 AM
+        cron(retention_purge_task, weekday=0, hour=3, minute=0), # Weekly Monday 3:00 AM
+    ]
     max_jobs = 5
     job_timeout = 600  # 10 minutes
     max_tries = 3
diff --git a/backend/workers/retention_worker.py b/backend/workers/retention_worker.py
new file mode 100644
index 0000000..e208fa3
--- /dev/null
+++ b/backend/workers/retention_worker.py
@@ -0,0 +1,18 @@
+"""ARQ tasks for data retention cleanup."""
+from services.retention_service import RetentionService
+
+
+async def retention_cleanup_task(ctx: dict) -> dict:
+    """Daily task: soft-delete expired presentations per client retention policy."""
+    service = RetentionService()
+    result = await service.run_cleanup()
+    print(f"Retention cleanup: {result}")
+    return result
+
+
+async def retention_purge_task(ctx: dict) -> dict:
+    """Weekly task: permanently delete records soft-deleted 30+ days ago."""
+    service = RetentionService()
+    result = await service.purge_soft_deleted(days_after_soft_delete=30)
+    print(f"Retention purge: {result}")
+    return result
diff --git a/frontend/app/(presentation-generator)/components/BrandThemeProvider.tsx b/frontend/app/(presentation-generator)/components/BrandThemeProvider.tsx
new file mode 100644
index 0000000..ce5f244
--- /dev/null
+++ b/frontend/app/(presentation-generator)/components/BrandThemeProvider.tsx
@@ -0,0 +1,8 @@
+"use client";
+
+import { useBrandTheme } from "../hooks/useBrandTheme";
+
+export default function BrandThemeProvider({ children }: { children: React.ReactNode }) {
+  useBrandTheme();
+  return <>{children}</>;
+}
diff --git a/frontend/app/(presentation-generator)/dashboard/components/DashboardPage.tsx b/frontend/app/(presentation-generator)/dashboard/components/DashboardPage.tsx
index c7ad86d..3507323 100644
--- a/frontend/app/(presentation-generator)/dashboard/components/DashboardPage.tsx
+++ b/frontend/app/(presentation-generator)/dashboard/components/DashboardPage.tsx
@@ -1,67 +1,366 @@
 "use client";
 
-import React, { useState, useEffect } from "react";
-
+import React, { useEffect } from "react";
+import { useRouter } from "next/navigation";
+import { useDispatch, useSelector } from "react-redux";
+import { RootState, AppDispatch } from "@/store/store";
+import {
+  fetchClients,
+  fetchMasterDecks,
+  fetchClientPresentations,
+  setSelectedClient,
+} from "@/store/slices/clientSlice";
+import { setSelectedClient as setWizardClient } from "@/store/slices/wizardSlice";
 import Wrapper from "@/components/Wrapper";
-import { DashboardApi } from "@/app/(presentation-generator)/services/api/dashboard";
-import { PresentationGrid } from "@/app/(presentation-generator)/dashboard/components/PresentationGrid";
-
-
 import Header from "@/app/(presentation-generator)/dashboard/components/Header";
+import { PresentationGrid } from "@/app/(presentation-generator)/dashboard/components/PresentationGrid";
+import { Tabs, TabsContent, TabsList, TabsTrigger } from "@/components/ui/tabs";
+import { Button } from "@/components/ui/button";
+import {
+  Building2,
+  Layers,
+  FileText,
+  ChevronLeft,
+} from "lucide-react";
+import { PlusIcon } from "@radix-ui/react-icons";
+import { cn } from "@/lib/utils";
+import { DashboardApi } from "@/app/(presentation-generator)/services/api/dashboard";
 
 const DashboardPage: React.FC = () => {
-  const [presentations, setPresentations] = useState<any>(null);
-  const [isLoading, setIsLoading] = useState(true);
-  const [error, setError] = useState<string | null>(null);
+  const router = useRouter();
+  const dispatch = useDispatch<AppDispatch>();
+  const {
+    clients,
+    selectedClientId,
+    masterDecks,
+    presentations,
+    isLoadingClients,
+    isLoadingDecks,
+    isLoadingPresentations,
+  } = useSelector((s: RootState) => s.client);
+
+  // Fallback: load all presentations for users without clients
+  const [allPresentations, setAllPresentations] = React.useState<any[]>([]);
+  const [isLoadingAll, setIsLoadingAll] = React.useState(false);
 
   useEffect(() => {
-    const loadData = async () => {
-      await fetchPresentations();
-    };
-    loadData();
-  }, []);
+    dispatch(fetchClients());
+  }, [dispatch]);
 
-  const fetchPresentations = async () => {
-    try {
-      setIsLoading(true);
-      setError(null);
-      const data = await DashboardApi.getPresentations();
-      data.sort(
-        (a: any, b: any) =>
-          new Date(b.updated_at).getTime() - new Date(a.updated_at).getTime()
-      );
-      setPresentations(data);
-    } catch (err) {
-      setError(null);
-      setPresentations([]);
-    } finally {
-      setIsLoading(false);
+  // When a client is selected, fetch its data
+  useEffect(() => {
+    if (selectedClientId) {
+      dispatch(fetchMasterDecks(selectedClientId));
+      dispatch(fetchClientPresentations(selectedClientId));
     }
+  }, [selectedClientId, dispatch]);
+
+  // Fallback: if no clients exist, load all presentations
+  useEffect(() => {
+    if (!isLoadingClients && clients.length === 0) {
+      setIsLoadingAll(true);
+      DashboardApi.getPresentations()
+        .then((data) => {
+          data.sort(
+            (a: any, b: any) =>
+              new Date(b.updated_at).getTime() - new Date(a.updated_at).getTime()
+          );
+          setAllPresentations(data);
+        })
+        .catch(() => setAllPresentations([]))
+        .finally(() => setIsLoadingAll(false));
+    }
+  }, [isLoadingClients, clients.length]);
+
+  const handleSelectClient = (clientId: string) => {
+    dispatch(setSelectedClient(clientId));
+  };
+
+  const handleNewPresentation = (clientId?: string) => {
+    if (clientId) {
+      dispatch(setWizardClient(clientId));
+    }
+    router.push("/generate/upload");
+  };
+
+  const handleBack = () => {
+    dispatch(setSelectedClient(null));
   };
 
   const removePresentation = (presentationId: string) => {
-    setPresentations((prev: any) =>
-      prev ? prev.filter((p: any) => p.id !== presentationId) : []
+    setAllPresentations((prev) =>
+      prev.filter((p) => p.id !== presentationId)
     );
   };
 
+  const selectedClient = clients.find((c) => c.id === selectedClientId);
+
+  // If no clients exist, show the original flat dashboard
+  if (!isLoadingClients && clients.length === 0) {
+    return (
+      <div className="min-h-screen bg-[#E9E8F8]">
+        <Header />
+        <Wrapper>
+          <main className="container mx-auto px-4 py-8">
+            <section>
+              <h2 className="text-2xl font-roboto font-medium mb-6">
+                Slide Presentation
+              </h2>
+              <PresentationGrid
+                presentations={allPresentations}
+                type="slide"
+                isLoading={isLoadingAll}
+                onPresentationDeleted={removePresentation}
+              />
+            </section>
+          </main>
+        </Wrapper>
+      </div>
+    );
+  }
+
+  // Client detail view
+  if (selectedClient) {
+    return (
+      <div className="min-h-screen bg-[#E9E8F8]">
+        <Header />
+        <Wrapper>
+          <main className="container mx-auto px-4 py-8">
+            {/* Breadcrumb */}
+            <div className="flex items-center gap-3 mb-6">
+              <Button variant="ghost" size="sm" onClick={handleBack} className="gap-1">
+                <ChevronLeft className="w-4 h-4" />
+                All Clients
+              </Button>
+              <span className="text-gray-300">/</span>
+              <h2 className="text-xl font-semibold">{selectedClient.name}</h2>
+            </div>
+
+            {/* New Presentation Button */}
+            <div className="mb-6">
+              <Button
+                onClick={() => handleNewPresentation(selectedClient.id)}
+                className="bg-[#5146E5] hover:bg-[#5146E5]/90 text-white rounded-full px-6"
+              >
+                <PlusIcon className="w-4 h-4 mr-2" />
+                New Presentation
+              </Button>
+            </div>
+
+            <Tabs defaultValue="templates">
+              <TabsList className="mb-6">
+                <TabsTrigger value="templates" className="gap-1.5">
+                  <Layers className="w-4 h-4" />
+                  Templates
+                </TabsTrigger>
+                <TabsTrigger value="presentations" className="gap-1.5">
+                  <FileText className="w-4 h-4" />
+                  Presentations
+                </TabsTrigger>
+              </TabsList>
+
+              {/* Templates Tab */}
+              <TabsContent value="templates">
+                {isLoadingDecks ? (
+                  <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-6">
+                    {[...Array(4)].map((_, i) => (
+                      <div key={i} className="bg-white rounded-xl p-4 animate-pulse">
+                        <div className="aspect-video bg-gray-200 rounded-lg mb-3" />
+                        <div className="h-4 bg-gray-200 rounded w-3/4 mb-2" />
+                        <div className="h-3 bg-gray-200 rounded w-1/2" />
+                      </div>
+                    ))}
+                  </div>
+                ) : masterDecks.length === 0 ? (
+                  <div className="text-center py-12 bg-white rounded-xl border-2 border-dashed border-gray-200">
+                    <Layers className="w-10 h-10 text-gray-300 mx-auto mb-3" />
+                    <p className="text-gray-500 mb-1">No master decks yet</p>
+                    <p className="text-sm text-gray-400">Upload master decks in the Admin panel</p>
+                  </div>
+                ) : (
+                  <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-6">
+                    {masterDecks.map((deck) => (
+                      <div
+                        key={deck.id}
+                        className="bg-white rounded-xl border hover:border-[#5146E5]/40 hover:shadow-md transition-all cursor-pointer overflow-hidden"
+                        onClick={() => {
+                          dispatch(setWizardClient(selectedClient.id));
+                          router.push("/generate/upload");
+                        }}
+                      >
+                        <div className="aspect-video bg-gray-100 flex items-center justify-center">
+                          {deck.thumbnail_url ? (
+                            <img
+                              src={deck.thumbnail_url}
+                              alt={deck.name}
+                              className="w-full h-full object-cover"
+                            />
+                          ) : (
+                            <Layers className="w-10 h-10 text-gray-300" />
+                          )}
+                        </div>
+                        <div className="p-4">
+                          <h3 className="font-medium text-sm truncate">{deck.name}</h3>
+                          <p className="text-xs text-gray-400 mt-1">
+                            {deck.layout_count} layouts
+                          </p>
+                          <span
+                            className={cn(
+                              "inline-block mt-2 text-[10px] font-semibold uppercase px-2 py-0.5 rounded",
+                              deck.parse_status === "completed"
+                                ? "bg-green-50 text-green-600"
+                                : deck.parse_status === "failed"
+                                ? "bg-red-50 text-red-600"
+                                : "bg-yellow-50 text-yellow-600"
+                            )}
+                          >
+                            {deck.parse_status}
+                          </span>
+                        </div>
+                      </div>
+                    ))}
+                  </div>
+                )}
+              </TabsContent>
+
+              {/* Presentations Tab */}
+              <TabsContent value="presentations">
+                {isLoadingPresentations ? (
+                  <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-6">
+                    {[...Array(4)].map((_, i) => (
+                      <div key={i} className="bg-white rounded-xl p-4 animate-pulse">
+                        <div className="aspect-video bg-gray-200 rounded-lg mb-3" />
+                        <div className="h-4 bg-gray-200 rounded w-3/4" />
+                      </div>
+                    ))}
+                  </div>
+                ) : presentations.length === 0 ? (
+                  <div className="text-center py-12 bg-white rounded-xl border-2 border-dashed border-gray-200">
+                    <FileText className="w-10 h-10 text-gray-300 mx-auto mb-3" />
+                    <p className="text-gray-500 mb-3">No presentations yet</p>
+                    <Button
+                      onClick={() => handleNewPresentation(selectedClient.id)}
+                      className="bg-[#5146E5] hover:bg-[#5146E5]/90 text-white rounded-full"
+                    >
+                      Create First Presentation
+                    </Button>
+                  </div>
+                ) : (
+                  <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-6">
+                    {presentations.map((p) => (
+                      <div
+                        key={p.id}
+                        className="bg-white rounded-xl border hover:border-[#5146E5]/40 hover:shadow-md transition-all cursor-pointer overflow-hidden"
+                        onClick={() => router.push(`/presentation?id=${p.id}`)}
+                      >
+                        <div className="aspect-video bg-gray-100 flex items-center justify-center">
+                          <FileText className="w-10 h-10 text-gray-300" />
+                        </div>
+                        <div className="p-4">
+                          <h3 className="font-medium text-sm truncate">
+                            {p.title || "Untitled"}
+                          </h3>
+                          <div className="flex items-center gap-2 mt-2">
+                            <span
+                              className={cn(
+                                "text-[10px] font-semibold uppercase px-2 py-0.5 rounded",
+                                p.status === "approved"
+                                  ? "bg-green-50 text-green-600"
+                                  : p.status === "in_review"
+                                  ? "bg-blue-50 text-blue-600"
+                                  : "bg-yellow-50 text-yellow-600"
+                              )}
+                            >
+                              {p.status || "draft"}
+                            </span>
+                            <span className="text-xs text-gray-400">
+                              {new Date(p.updated_at).toLocaleDateString()}
+                            </span>
+                          </div>
+                        </div>
+                      </div>
+                    ))}
+                  </div>
+                )}
+              </TabsContent>
+            </Tabs>
+          </main>
+        </Wrapper>
+      </div>
+    );
+  }
+
+  // Client grid view (top-level)
   return (
     <div className="min-h-screen bg-[#E9E8F8]">
       <Header />
       <Wrapper>
         <main className="container mx-auto px-4 py-8">
-          <section>
-            <h2 className="text-2xl font-roboto font-medium mb-6">
-              Slide Presentation
-            </h2>
-            <PresentationGrid
-              presentations={presentations}
-              type="slide"
-              isLoading={isLoading}
-              error={error}
-              onPresentationDeleted={removePresentation}
-            />
-          </section>
+          <div className="flex items-center justify-between mb-6">
+            <h2 className="text-2xl font-roboto font-medium">Your Clients</h2>
+            <Button
+              onClick={() => handleNewPresentation()}
+              className="bg-[#5146E5] hover:bg-[#5146E5]/90 text-white rounded-full px-6"
+            >
+              <PlusIcon className="w-4 h-4 mr-2" />
+              New Presentation
+            </Button>
+          </div>
+
+          {isLoadingClients ? (
+            <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-6">
+              {[...Array(3)].map((_, i) => (
+                <div key={i} className="bg-white rounded-xl p-6 animate-pulse">
+                  <div className="flex items-center gap-4 mb-4">
+                    <div className="w-12 h-12 bg-gray-200 rounded-lg" />
+                    <div className="space-y-2 flex-1">
+                      <div className="h-5 bg-gray-200 rounded w-2/3" />
+                      <div className="h-3 bg-gray-200 rounded w-1/3" />
+                    </div>
+                  </div>
+                </div>
+              ))}
+            </div>
+          ) : (
+            <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-6">
+              {clients.map((client) => (
+                <div
+                  key={client.id}
+                  onClick={() => handleSelectClient(client.id)}
+                  className="bg-white rounded-xl border-2 border-transparent hover:border-[#5146E5]/40 hover:shadow-lg transition-all cursor-pointer p-6 group"
+                >
+                  <div className="flex items-center gap-4 mb-4">
+                    <div className="w-12 h-12 rounded-lg bg-[#5146E5]/10 flex items-center justify-center flex-shrink-0 group-hover:bg-[#5146E5]/20 transition-colors">
+                      {client.logo_url ? (
+                        <img
+                          src={client.logo_url}
+                          alt={client.name}
+                          className="w-8 h-8 object-contain"
+                        />
+                      ) : (
+                        <Building2 className="w-6 h-6 text-[#5146E5]" />
+                      )}
+                    </div>
+                    <div>
+                      <h3 className="font-semibold text-lg">{client.name}</h3>
+                    </div>
+                  </div>
+                  <Button
+                    variant="outline"
+                    size="sm"
+                    className="w-full rounded-full mt-2 group-hover:bg-[#5146E5] group-hover:text-white group-hover:border-[#5146E5] transition-colors"
+                    onClick={(e) => {
+                      e.stopPropagation();
+                      handleNewPresentation(client.id);
+                    }}
+                  >
+                    <PlusIcon className="w-4 h-4 mr-1" />
+                    New Presentation
+                  </Button>
+                </div>
+              ))}
+            </div>
+          )}
         </main>
       </Wrapper>
     </div>
diff --git a/frontend/app/(presentation-generator)/hooks/useBrandTheme.ts b/frontend/app/(presentation-generator)/hooks/useBrandTheme.ts
new file mode 100644
index 0000000..c534902
--- /dev/null
+++ b/frontend/app/(presentation-generator)/hooks/useBrandTheme.ts
@@ -0,0 +1,102 @@
+import { useEffect } from "react";
+import { useSelector } from "react-redux";
+import { RootState } from "@/store/store";
+import { getHeader } from "../services/api/header";
+
+// Oliver default brand colors
+const DEFAULT_PRIMARY = "#5146E5";
+const DEFAULT_SECONDARY = "#E9E8F8";
+const DEFAULT_ACCENT = "#3D35B0";
+
+interface BrandColors {
+  primary: string;
+  secondary: string;
+  accent: string;
+}
+
+function hexToHSL(hex: string): string {
+  hex = hex.replace("#", "");
+  const r = parseInt(hex.substring(0, 2), 16) / 255;
+  const g = parseInt(hex.substring(2, 4), 16) / 255;
+  const b = parseInt(hex.substring(4, 6), 16) / 255;
+
+  const max = Math.max(r, g, b);
+  const min = Math.min(r, g, b);
+  const l = (max + min) / 2;
+
+  if (max === min) return `0 0% ${Math.round(l * 100)}%`;
+
+  const d = max - min;
+  const s = l > 0.5 ? d / (2 - max - min) : d / (max + min);
+  let h = 0;
+  if (max === r) h = ((g - b) / d + (g < b ? 6 : 0)) / 6;
+  else if (max === g) h = ((b - r) / d + 2) / 6;
+  else h = ((r - g) / d + 4) / 6;
+
+  return `${Math.round(h * 360)} ${Math.round(s * 100)}% ${Math.round(l * 100)}%`;
+}
+
+function lighten(hex: string, amount: number): string {
+  hex = hex.replace("#", "");
+  let r = parseInt(hex.substring(0, 2), 16);
+  let g = parseInt(hex.substring(2, 4), 16);
+  let b = parseInt(hex.substring(4, 6), 16);
+  r = Math.min(255, Math.round(r + (255 - r) * amount));
+  g = Math.min(255, Math.round(g + (255 - g) * amount));
+  b = Math.min(255, Math.round(b + (255 - b) * amount));
+  return `#${r.toString(16).padStart(2, "0")}${g.toString(16).padStart(2, "0")}${b.toString(16).padStart(2, "0")}`;
+}
+
+function darken(hex: string, amount: number): string {
+  hex = hex.replace("#", "");
+  let r = parseInt(hex.substring(0, 2), 16);
+  let g = parseInt(hex.substring(2, 4), 16);
+  let b = parseInt(hex.substring(4, 6), 16);
+  r = Math.max(0, Math.round(r * (1 - amount)));
+  g = Math.max(0, Math.round(g * (1 - amount)));
+  b = Math.max(0, Math.round(b * (1 - amount)));
+  return `#${r.toString(16).padStart(2, "0")}${g.toString(16).padStart(2, "0")}${b.toString(16).padStart(2, "0")}`;
+}
+
+/**
+ * Hook that sets CSS custom properties based on the selected client's brand config.
+ * Falls back to Oliver default colors when no client is selected.
+ */
+export function useBrandTheme() {
+  const selectedClientId = useSelector(
+    (s: RootState) => s.client.selectedClientId
+  );
+
+  useEffect(() => {
+    if (!selectedClientId) {
+      applyColors({ primary: DEFAULT_PRIMARY, secondary: DEFAULT_SECONDARY, accent: DEFAULT_ACCENT });
+      return;
+    }
+
+    // Fetch brand config for selected client
+    fetch(`/api/v1/admin/clients/${selectedClientId}/brand`, {
+      headers: getHeader(),
+    })
+      .then((res) => {
+        if (!res.ok) throw new Error("No brand config");
+        return res.json();
+      })
+      .then((brand) => {
+        const primary =
+          brand.primary_colors?.[0] ? `#${brand.primary_colors[0].replace("#", "")}` : DEFAULT_PRIMARY;
+        const secondary = lighten(primary, 0.85);
+        const accent = darken(primary, 0.2);
+        applyColors({ primary, secondary, accent });
+      })
+      .catch(() => {
+        applyColors({ primary: DEFAULT_PRIMARY, secondary: DEFAULT_SECONDARY, accent: DEFAULT_ACCENT });
+      });
+  }, [selectedClientId]);
+}
+
+function applyColors(colors: BrandColors) {
+  const root = document.documentElement;
+  root.style.setProperty("--brand-primary", colors.primary);
+  root.style.setProperty("--brand-secondary", colors.secondary);
+  root.style.setProperty("--brand-accent", colors.accent);
+}
diff --git a/frontend/app/(presentation-generator)/layout.tsx b/frontend/app/(presentation-generator)/layout.tsx
index ea8aaf2..6c61270 100644
--- a/frontend/app/(presentation-generator)/layout.tsx
+++ b/frontend/app/(presentation-generator)/layout.tsx
@@ -1,10 +1,14 @@
 import React from 'react'
 import { ConfigurationInitializer } from '../ConfigurationInitializer'
+import BrandThemeProvider from './components/BrandThemeProvider'
+
 const layout = ({ children }: { children: React.ReactNode }) => {
   return (
     <div>
       <ConfigurationInitializer>
-        {children}
+        <BrandThemeProvider>
+          {children}
+        </BrandThemeProvider>
       </ConfigurationInitializer>
     </div>
   )
diff --git a/frontend/app/admin/analytics/page.tsx b/frontend/app/admin/analytics/page.tsx
index 2ed85b4..58b87e7 100644
--- a/frontend/app/admin/analytics/page.tsx
+++ b/frontend/app/admin/analytics/page.tsx
@@ -1,17 +1,301 @@
 'use client';
 
-import { BarChart3 } from 'lucide-react';
+import React, { useEffect, useState } from 'react';
+import {
+  BarChart3,
+  Users,
+  FileText,
+  TrendingUp,
+  Clock,
+  AlertTriangle,
+  CheckCircle2,
+  Loader2,
+} from 'lucide-react';
+import { Card } from '@/components/ui/card';
+import {
+  Select,
+  SelectContent,
+  SelectItem,
+  SelectTrigger,
+  SelectValue,
+} from '@/components/ui/select';
+import { getHeader } from '@/app/(presentation-generator)/services/api/header';
+import { cn } from '@/lib/utils';
 
-export default function AnalyticsPage() {
+interface OverviewData {
+  total_presentations: number;
+  this_month: number;
+  this_week: number;
+  active_users: number;
+  approval_rate: number;
+}
+
+interface UsageData {
+  daily: { date: string; count: number }[];
+  top_users: { user_id: string; count: number }[];
+}
+
+interface QualityData {
+  status_distribution: Record<string, number>;
+  presentations_with_comments: number;
+}
+
+interface PerformanceData {
+  job_status_distribution: Record<string, number>;
+  avg_generation_time_seconds: number | null;
+  error_rate: number;
+  total_jobs: number;
+}
+
+async function fetchAnalytics(endpoint: string, clientId?: string) {
+  const params = clientId ? `?client_id=${clientId}` : '';
+  const response = await fetch(`/api/v1/admin/analytics/${endpoint}${params}`, {
+    headers: getHeader(),
+  });
+  if (!response.ok) throw new Error(`Failed to fetch ${endpoint}`);
+  return response.json();
+}
+
+function StatCard({
+  title,
+  value,
+  icon: Icon,
+  subtitle,
+  color = 'text-[#5146E5]',
+}: {
+  title: string;
+  value: string | number;
+  icon: React.ElementType;
+  subtitle?: string;
+  color?: string;
+}) {
   return (
-    <div className="space-y-6">
-      <h1 className="text-2xl font-semibold">Analytics</h1>
-      <div className="flex items-center justify-center h-64 border-2 border-dashed border-gray-300 rounded-lg">
-        <div className="text-center text-gray-400">
-          <BarChart3 className="w-10 h-10 mx-auto mb-2" />
-          <p>Analytics dashboard will be implemented in a future phase.</p>
+    <Card className="p-5">
+      <div className="flex items-start justify-between">
+        <div>
+          <p className="text-sm text-gray-500">{title}</p>
+          <p className="text-2xl font-bold mt-1">{value}</p>
+          {subtitle && <p className="text-xs text-gray-400 mt-1">{subtitle}</p>}
         </div>
+        <div className={cn('p-2 rounded-lg bg-gray-50', color)}>
+          <Icon className="w-5 h-5" />
+        </div>
+      </div>
+    </Card>
+  );
+}
+
+function MiniBarChart({ data }: { data: { date: string; count: number }[] }) {
+  if (!data.length) return <p className="text-gray-400 text-sm text-center py-8">No data</p>;
+  const max = Math.max(...data.map((d) => d.count), 1);
+  const last14 = data.slice(-14);
+
+  return (
+    <div className="flex items-end gap-1 h-32">
+      {last14.map((d, i) => (
+        <div key={i} className="flex-1 flex flex-col items-center gap-1">
+          <div
+            className="w-full bg-[#5146E5] rounded-t"
+            style={{ height: `${(d.count / max) * 100}%`, minHeight: d.count > 0 ? 4 : 0 }}
+          />
+          <span className="text-[9px] text-gray-400 truncate w-full text-center">
+            {d.date.slice(5)}
+          </span>
+        </div>
+      ))}
+    </div>
+  );
+}
+
+function StatusBar({ distribution }: { distribution: Record<string, number> }) {
+  const total = Object.values(distribution).reduce((a, b) => a + b, 0);
+  if (total === 0) return <p className="text-gray-400 text-sm text-center py-4">No data</p>;
+
+  const colors: Record<string, string> = {
+    draft: 'bg-yellow-400',
+    in_review: 'bg-blue-400',
+    approved: 'bg-green-400',
+  };
+
+  return (
+    <div>
+      <div className="flex rounded-full overflow-hidden h-4 mb-3">
+        {Object.entries(distribution).map(([status, count]) => (
+          <div
+            key={status}
+            className={cn('transition-all', colors[status] || 'bg-gray-300')}
+            style={{ width: `${(count / total) * 100}%` }}
+          />
+        ))}
+      </div>
+      <div className="flex gap-4 text-xs">
+        {Object.entries(distribution).map(([status, count]) => (
+          <div key={status} className="flex items-center gap-1.5">
+            <div className={cn('w-2.5 h-2.5 rounded-full', colors[status] || 'bg-gray-300')} />
+            <span className="capitalize">{status.replace('_', ' ')}</span>
+            <span className="text-gray-400">({count})</span>
+          </div>
+        ))}
       </div>
     </div>
   );
 }
+
+export default function AnalyticsPage() {
+  const [overview, setOverview] = useState<OverviewData | null>(null);
+  const [usage, setUsage] = useState<UsageData | null>(null);
+  const [quality, setQuality] = useState<QualityData | null>(null);
+  const [performance, setPerformance] = useState<PerformanceData | null>(null);
+  const [isLoading, setIsLoading] = useState(true);
+  const [clientId, setClientId] = useState<string>('');
+
+  useEffect(() => {
+    loadAll();
+  }, [clientId]);
+
+  const loadAll = async () => {
+    setIsLoading(true);
+    const cid = clientId || undefined;
+    try {
+      const [o, u, q, p] = await Promise.all([
+        fetchAnalytics('overview', cid),
+        fetchAnalytics('usage', cid),
+        fetchAnalytics('quality', cid),
+        fetchAnalytics('performance', cid),
+      ]);
+      setOverview(o);
+      setUsage(u);
+      setQuality(q);
+      setPerformance(p);
+    } catch (e) {
+      console.error('Analytics load error:', e);
+    } finally {
+      setIsLoading(false);
+    }
+  };
+
+  if (isLoading && !overview) {
+    return (
+      <div className="flex items-center justify-center h-64">
+        <Loader2 className="w-8 h-8 animate-spin text-gray-400" />
+      </div>
+    );
+  }
+
+  return (
+    <div className="space-y-6">
+      <div className="flex items-center justify-between">
+        <h1 className="text-2xl font-semibold">Analytics</h1>
+      </div>
+
+      {/* Overview Cards */}
+      {overview && (
+        <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-5 gap-4">
+          <StatCard
+            title="Total Presentations"
+            value={overview.total_presentations}
+            icon={FileText}
+          />
+          <StatCard
+            title="This Month"
+            value={overview.this_month}
+            icon={TrendingUp}
+            color="text-green-600"
+          />
+          <StatCard
+            title="This Week"
+            value={overview.this_week}
+            icon={BarChart3}
+            color="text-blue-600"
+          />
+          <StatCard
+            title="Active Users"
+            value={overview.active_users}
+            icon={Users}
+            subtitle="Last 30 days"
+          />
+          <StatCard
+            title="Approval Rate"
+            value={`${overview.approval_rate}%`}
+            icon={CheckCircle2}
+            color="text-green-600"
+          />
+        </div>
+      )}
+
+      {/* Charts Row */}
+      <div className="grid grid-cols-1 lg:grid-cols-2 gap-6">
+        {/* Usage Chart */}
+        <Card className="p-5">
+          <h3 className="text-sm font-semibold mb-4">Presentations per Day</h3>
+          {usage ? <MiniBarChart data={usage.daily} /> : <p className="text-gray-400">Loading...</p>}
+        </Card>
+
+        {/* Status Distribution */}
+        <Card className="p-5">
+          <h3 className="text-sm font-semibold mb-4">Status Distribution</h3>
+          {quality ? (
+            <StatusBar distribution={quality.status_distribution} />
+          ) : (
+            <p className="text-gray-400">Loading...</p>
+          )}
+        </Card>
+      </div>
+
+      {/* Performance Row */}
+      {performance && (
+        <div className="grid grid-cols-1 md:grid-cols-3 gap-4">
+          <StatCard
+            title="Avg Generation Time"
+            value={
+              performance.avg_generation_time_seconds
+                ? `${Math.round(performance.avg_generation_time_seconds)}s`
+                : 'N/A'
+            }
+            icon={Clock}
+            color="text-orange-600"
+          />
+          <StatCard
+            title="Total Jobs"
+            value={performance.total_jobs}
+            icon={BarChart3}
+          />
+          <StatCard
+            title="Error Rate"
+            value={`${performance.error_rate}%`}
+            icon={AlertTriangle}
+            color={performance.error_rate > 10 ? 'text-red-600' : 'text-green-600'}
+          />
+        </div>
+      )}
+
+      {/* Top Users */}
+      {usage && usage.top_users.length > 0 && (
+        <Card className="p-5">
+          <h3 className="text-sm font-semibold mb-4">Top Users (Last 30 Days)</h3>
+          <div className="space-y-2">
+            {usage.top_users.map((u, i) => {
+              const maxCount = usage.top_users[0].count || 1;
+              return (
+                <div key={u.user_id} className="flex items-center gap-3">
+                  <span className="text-xs text-gray-400 w-5">{i + 1}.</span>
+                  <div className="flex-1">
+                    <div
+                      className="h-6 bg-[#5146E5]/10 rounded flex items-center px-2"
+                      style={{ width: `${(u.count / maxCount) * 100}%`, minWidth: 60 }}
+                    >
+                      <span className="text-xs font-medium truncate">
+                        {u.user_id.slice(0, 8)}...
+                      </span>
+                    </div>
+                  </div>
+                  <span className="text-sm font-semibold text-gray-700">{u.count}</span>
+                </div>
+              );
+            })}
+          </div>
+        </Card>
+      )}
+    </div>
+  );
+}
diff --git a/frontend/app/globals.css b/frontend/app/globals.css
index 5b890cb..612ac0d 100644
--- a/frontend/app/globals.css
+++ b/frontend/app/globals.css
@@ -15,6 +15,11 @@ body {
 
 @layer base {
   :root {
+    /* Brand-adaptive colors (set dynamically via useBrandTheme hook) */
+    --brand-primary: #5146E5;
+    --brand-secondary: #E9E8F8;
+    --brand-accent: #3D35B0;
+
     --background: 0 0% 100%;
     --foreground: 240 10% 3.9%;
     --card: 0 0% 100%;
diff --git a/frontend/store/slices/clientSlice.ts b/frontend/store/slices/clientSlice.ts
new file mode 100644
index 0000000..46cfde7
--- /dev/null
+++ b/frontend/store/slices/clientSlice.ts
@@ -0,0 +1,153 @@
+import { createSlice, createAsyncThunk, PayloadAction } from "@reduxjs/toolkit";
+import { getHeader } from "@/app/(presentation-generator)/services/api/header";
+
+export interface Client {
+  id: string;
+  name: string;
+  logo_url?: string;
+}
+
+export interface MasterDeck {
+  id: string;
+  name: string;
+  client_id: string;
+  thumbnail_url?: string;
+  layout_count: number;
+  parse_status: string;
+}
+
+export interface ClientPresentation {
+  id: string;
+  title: string;
+  status: string;
+  created_at: string;
+  updated_at: string;
+  owner_id?: string;
+  slides: any[];
+}
+
+interface ClientState {
+  clients: Client[];
+  selectedClientId: string | null;
+  masterDecks: MasterDeck[];
+  presentations: ClientPresentation[];
+  isLoadingClients: boolean;
+  isLoadingDecks: boolean;
+  isLoadingPresentations: boolean;
+}
+
+const initialState: ClientState = {
+  clients: [],
+  selectedClientId: null,
+  masterDecks: [],
+  presentations: [],
+  isLoadingClients: false,
+  isLoadingDecks: false,
+  isLoadingPresentations: false,
+};
+
+export const fetchClients = createAsyncThunk(
+  "client/fetchClients",
+  async (_, { rejectWithValue }) => {
+    try {
+      const response = await fetch("/api/v1/admin/clients", {
+        headers: getHeader(),
+      });
+      if (!response.ok) return rejectWithValue("Failed to fetch clients");
+      const data = await response.json();
+      return data.items ?? data;
+    } catch {
+      return rejectWithValue("Network error");
+    }
+  }
+);
+
+export const fetchMasterDecks = createAsyncThunk(
+  "client/fetchMasterDecks",
+  async (clientId: string, { rejectWithValue }) => {
+    try {
+      const response = await fetch(
+        `/api/v1/admin/master-decks?client_id=${clientId}`,
+        { headers: getHeader() }
+      );
+      if (!response.ok) return rejectWithValue("Failed to fetch master decks");
+      const data = await response.json();
+      return data.items ?? data;
+    } catch {
+      return rejectWithValue("Network error");
+    }
+  }
+);
+
+export const fetchClientPresentations = createAsyncThunk(
+  "client/fetchClientPresentations",
+  async (clientId: string, { rejectWithValue }) => {
+    try {
+      const response = await fetch(
+        `/api/v1/ppt/presentation/all?client_id=${clientId}`,
+        { headers: getHeader() }
+      );
+      if (!response.ok) {
+        if (response.status === 404) return [];
+        return rejectWithValue("Failed to fetch presentations");
+      }
+      return await response.json();
+    } catch {
+      return rejectWithValue("Network error");
+    }
+  }
+);
+
+const clientSlice = createSlice({
+  name: "client",
+  initialState,
+  reducers: {
+    setSelectedClient: (state, action: PayloadAction<string | null>) => {
+      state.selectedClientId = action.payload;
+      state.masterDecks = [];
+      state.presentations = [];
+    },
+  },
+  extraReducers: (builder) => {
+    builder
+      // Clients
+      .addCase(fetchClients.pending, (state) => {
+        state.isLoadingClients = true;
+      })
+      .addCase(fetchClients.fulfilled, (state, action) => {
+        state.clients = action.payload;
+        state.isLoadingClients = false;
+      })
+      .addCase(fetchClients.rejected, (state) => {
+        state.clients = [];
+        state.isLoadingClients = false;
+      })
+      // Master Decks
+      .addCase(fetchMasterDecks.pending, (state) => {
+        state.isLoadingDecks = true;
+      })
+      .addCase(fetchMasterDecks.fulfilled, (state, action) => {
+        state.masterDecks = action.payload;
+        state.isLoadingDecks = false;
+      })
+      .addCase(fetchMasterDecks.rejected, (state) => {
+        state.masterDecks = [];
+        state.isLoadingDecks = false;
+      })
+      // Presentations
+      .addCase(fetchClientPresentations.pending, (state) => {
+        state.isLoadingPresentations = true;
+      })
+      .addCase(fetchClientPresentations.fulfilled, (state, action) => {
+        state.presentations = action.payload;
+        state.isLoadingPresentations = false;
+      })
+      .addCase(fetchClientPresentations.rejected, (state) => {
+        state.presentations = [];
+        state.isLoadingPresentations = false;
+      });
+  },
+});
+
+export const { setSelectedClient } = clientSlice.actions;
+export default clientSlice.reducer;
diff --git a/frontend/store/store.ts b/frontend/store/store.ts
index 506cc0b..03f3d47 100644
--- a/frontend/store/store.ts
+++ b/frontend/store/store.ts
@@ -7,6 +7,7 @@ import undoRedoReducer from "./slices/undoRedoSlice";
 import authReducer from "./slices/authSlice";
 import adminReducer from "./slices/adminSlice";
 import wizardReducer from "./slices/wizardSlice";
+import clientReducer from "./slices/clientSlice";
 
 export const store = configureStore({
   reducer: {
@@ -17,6 +18,7 @@ export const store = configureStore({
     auth: authReducer,
     admin: adminReducer,
     wizard: wizardReducer,
+    client: clientReducer,
   },
 });