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loreal-spec-tool/specs.json
Phil Dore 21fcf63431 Initial commit — L'Oréal Spec Tool 
238 specs (CH/CZ/DE/NORDICS), dark/light theme, cascading filters,
side-by-side comparison, checklist export, admin panel, bulk import.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
2026-04-27 18:39:10 +01:00

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{
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"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "28851f65-c187-47fc-88fe-b8f1afa61354",
"country": "CZ",
"retailer": "PPD",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Takács Homepage Banner - Tablet",
"dimensions": "768x600px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "NO INFO",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "ee93bc94-f1ac-4a3b-b3d1-3445ddc768fd",
"country": "CZ",
"retailer": "PPD",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Takács Homepage Banner - Tablet Retina",
"dimensions": "1536x1200px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Retina display version (2x resolution)",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "bfb3135e-d5c4-42c0-a2a6-956b336319da",
"country": "CZ",
"retailer": "PPD",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "ZALA BRILL Homepage Banner - Desktop",
"dimensions": "1920x700px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "NO INFO",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "e939d10d-a3e2-4071-aeaf-63949c08fa4d",
"country": "CZ",
"retailer": "PPD",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "ZALA BRILL Homepage Banner - Mobile",
"dimensions": "768x900px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "NO INFO",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "ad7ebf05-17b1-48a4-9ebe-b743ccb5a1bf",
"country": "CZ",
"retailer": "PPD",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "ZAOS Homepage Banner",
"dimensions": "1376x502px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "NO INFO",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "f62a000a-7e00-4433-9788-afe64b4166d5",
"country": "CZ",
"retailer": "SvetKadernictvi",
"contentGrouping": "PDP",
"division": "LDB",
"format": "Product Data - Product Detail Page",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [
"SPREADSHEET"
],
"fileTypesRaw": "SPREADSHEET + DATA FORMAT",
"maxAssets": "NO INFO",
"guidelines": "Mandatory fields for product listing: EAN (European Article Number), Signature (Brand), Ingredients (full ingredient list with INCI nomenclature), Product Name in multiple languages (English, Czech, Slovak, Hungarian), Product Information Short description, Product Information Long description, Product Benefits, Results with specific claims and test data (e.g., '-63% split ends immediately', '1.3x more smoothness', '3.6x amplified shine'), Instruction of Use, Safety Information. All product information must be provided in four languages: English (ENG), Czech (CZ), Slovak (SK), and Hungarian (HU). Product claims must be supported by test data and include test methodology notation (e.g., 'instrumental test', time period specifications). Ingredient lists must follow standard INCI format with separator bullets.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "264acd20-8dc7-471c-8a35-c09446f879a1",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Above Banner",
"dimensions": "410x64px",
"maxWeight": "NO INFO",
"fileTypes": [
"PNG"
],
"fileTypesRaw": "PNG",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 150dpi. Mandatory elements: Product image, Claim/Slogan, 'Advertisement' label ('Anzeige'), yellow CTA button 'Save now' ('Jetzt sparen'). Font: Noto Sans Bold exclusively - no changes to font type or size allowed. Format and CTA button must not be scaled and must be used 1:1. CTA button 'Save now' must not be colored or modified. Design must not exceed the boundary frame, objects must not be cut off on right or left edges. Transparent background required. Safe zone: Maximum display area in mobile view is 410x64px, important content must be placed in the green marked area (410x64px editable area). Banner template must be provided as InDesign file (.indd - see navigation point 'Templates'). Submission of ZIP files as email attachments is not permitted. Mandatory text submission: If mandatory text exists, it must be provided in a separate text or Word file (mandatory text is embedded on the website via a dynamic field on the banner, no 'Mandatory text' label needed on the banner itself).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "bannername.png",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "1ecd472d-0473-4176-8bdd-878e1ae2198c",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Bottom Bar",
"dimensions": "410x108px",
"maxWeight": "NO INFO",
"fileTypes": [
"PNG"
],
"fileTypesRaw": "PNG",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 72dpi. Mandatory elements: Product image, Claim/Slogan, 'Advertisement' label (Anzeige), yellow CTA button 'Save now' (Jetzt sparen). Font: Noto Sans Regular and Bold must be used exclusively - no changes to font types or sizes allowed. Format and CTA button must not be scaled and must be used 1:1. CTA button 'Save now' must not be colored or altered. Design must not extend beyond the boundary frame, objects must not be cut off on right or left edge. Transparent background required. Maximum ad space in mobile view is 410x108px - important content must be placed in the green marked area (410x108px editable area). Color mode: RGB. Also deliver as InDesign file (.indd) - see Templates section. Mandatory legal text (Pflichttext) if applicable must be submitted in separate text/Word file (legal text will be displayed on website via dynamic field on banner).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Transmission of ZIP files via email attachment is inadmissible",
"handledBy": "COUNTRY",
"namingConvention": "bannername.png",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "7519ad19-dd4f-48da-b20e-54a04e28e500",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Category Banner - Desktop",
"dimensions": "1500x300px",
"maxWeight": "NO INFO",
"fileTypes": [
"JPEG",
"JPG"
],
"fileTypesRaw": "JPEG + JPG",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 72dpi. Mandatory elements: Product image, Product name or Headline, Claim or Slogan, 'Advertisement' label, yellow CTA button 'Save now' (Jetzt sparen). Font: Noto Sans Regular and Bold exclusively (no modifications or scaling of fonts allowed). Format and CTA button must not be scaled and must be used 1:1. CTA button 'Save now' must not be colored or altered. Only background colors GRAU_V1, GELB_V1, GRAU_V2, and GELB_V2 may be used. Mobile view safe zone: 750x300px - important content (product image, claim/slogan, advertisement label, yellow CTA button) must be placed within the green marked area. Do not use superscripted numbers or asterisks on the banner; use letters .a) and .b) instead. Deliver also as open ID file (InDesign). Provide Focus PZNs for banner linking. Mandatory legal texts to be provided in separate text or Word file - no 'Legal text' label needed on banner (legal text is dynamically embedded on website).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Submit via .indd file (see templates). Transmission of ZIP files via email attachment is not permitted.",
"handledBy": "COUNTRY",
"namingConvention": "bannername.jpg",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "88fca1f1-9035-4a26-94d8-8c9e61bb6513",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Category Banner - Mobile",
"dimensions": "750x300px",
"maxWeight": "NO INFO",
"fileTypes": [
"JPEG",
"JPG"
],
"fileTypesRaw": "JPEG + JPG",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 72dpi. Maximum display area in mobile view is 750x300px - all important content must be placed within this green marked area. Mandatory elements: Product image, Claim/Slogan, 'Advertisement' label (Anzeige), yellow CTA button 'Save now' (Jetzt sparen). Font: Noto Sans Regular and Bold exclusively (no modifications or scaling of fonts allowed). Format and CTA button must not be scaled and must be used 1:1. CTA button 'Save now' must not be colored or altered. Only background colors GRAU_V1, GELB_V1, GRAU_V2, and GELB_V2 may be used. Do not use superscripted numbers or asterisks on the banner; use letters .a) and .b) instead. Deliver also as open ID file (InDesign). Provide Focus PZNs for banner linking. Mandatory legal texts to be provided in separate text or Word file - no 'Legal text' label needed on banner (legal text is dynamically embedded on website).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Submit via .indd file (see templates). Transmission of ZIP files via email attachment is not permitted.",
"handledBy": "COUNTRY",
"namingConvention": "bannername.jpg",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "28c57182-eaa0-4020-b80e-9a0d469e5cf0",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Homepage Banner - Desktop Large",
"dimensions": "2496x600px",
"maxWeight": "NO INFO",
"fileTypes": [
"WEBP"
],
"fileTypesRaw": "WEBP",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 72dpi. Mandatory elements: Product image, Claim/Slogan, 'Advertisement' label, yellow CTA button 'Save now'. Safe-Zone: All important content including product image, claim/slogan, 'Advertisement' label and yellow CTA button 'Save now' must be placed within the defined safe-zone in the template. Font: Exclusively Noto Sans Regular and Bold - changes to these fonts and their sizes are not permitted. Format and CTA-Button must not be scaled and must be used 1:1. CTA-Button 'Save now' must not be colored or modified. Only four background colors allowed: GREY_V1, YELLOW_V1, GREY_V2, YELLOW_V2. Content must be clearly recognizable in both Desktop and Mobile formats. Banner template provided as InDesign file (.indd). Do not use superscript numbers or asterisks, use bookstave 'a' and 'b'. Mandatory text must be provided separately in text or Word file (no 'Mandatory text' label on banner required - handled dynamically on website).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "ZIP files via email attachment not allowed",
"handledBy": "COUNTRY",
"namingConvention": "bannername_2496x600.webp",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "581d5daa-cdce-479f-9d3f-16a5b9a3d0e5",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Homepage Banner - Desktop Small",
"dimensions": "1248x300px",
"maxWeight": "NO INFO",
"fileTypes": [
"WEBP"
],
"fileTypesRaw": "WEBP",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 72dpi. Mandatory elements: Product image, Claim/Slogan, 'Advertisement' label, yellow CTA button 'Save now'. Safe-Zone: All important content including product image, claim/slogan, 'Advertisement' label and yellow CTA button 'Save now' must be placed within the defined safe-zone in the template. Font: Exclusively Noto Sans Regular and Bold - changes to these fonts and their sizes are not permitted. Format and CTA-Button must not be scaled and must be used 1:1. CTA-Button 'Save now' must not be colored or modified. Only four background colors allowed: GREY_V1, YELLOW_V1, GREY_V2, YELLOW_V2. Content must be clearly recognizable in both Desktop and Mobile formats. Banner template provided as InDesign file (.indd). Do not use superscript numbers or asterisks, use bookstave 'a' and 'b'. Mandatory text must be provided separately in text or Word file (no 'Mandatory text' label on banner required - handled dynamically on website).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "ZIP files via email attachment not allowed",
"handledBy": "COUNTRY",
"namingConvention": "bannername_1248x300.webp",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "9bdb2860-0fef-4c3c-a6b0-707210a81620",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Homepage Banner - Mobile Large",
"dimensions": "1088x300px",
"maxWeight": "NO INFO",
"fileTypes": [
"WEBP"
],
"fileTypesRaw": "WEBP",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 72dpi. Mandatory elements: Product image, Claim/Slogan, 'Advertisement' label, yellow CTA button 'Save now'. Safe-Zone: All important content including product image, claim/slogan, 'Advertisement' label and yellow CTA button 'Save now' must be placed within the defined safe-zone in the template. Font: Exclusively Noto Sans Regular and Bold - changes to these fonts and their sizes are not permitted. Format and CTA-Button must not be scaled and must be used 1:1. CTA-Button 'Save now' must not be colored or modified. Only four background colors allowed: GREY_V1, YELLOW_V1, GREY_V2, YELLOW_V2. Content must be clearly recognizable in both Desktop and Mobile formats. Banner template provided as InDesign file (.indd). Do not use superscript numbers or asterisks, use bookstave 'a' and 'b'. Mandatory text must be provided separately in text or Word file (no 'Mandatory text' label on banner required - handled dynamically on website).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "ZIP files via email attachment not allowed",
"handledBy": "COUNTRY",
"namingConvention": "bannername_1088x300.webp",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "460054f9-cf54-4323-9723-f120d6801ed4",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Homepage Banner - Mobile Small",
"dimensions": "544x150px",
"maxWeight": "NO INFO",
"fileTypes": [
"WEBP"
],
"fileTypesRaw": "WEBP",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 72dpi. Mandatory elements: Product image, Claim/Slogan, 'Advertisement' label, yellow CTA button 'Save now'. Safe-Zone: All important content including product image, claim/slogan, 'Advertisement' label and yellow CTA button 'Save now' must be placed within the defined safe-zone in the template. Font: Exclusively Noto Sans Regular and Bold - changes to these fonts and their sizes are not permitted. Format and CTA-Button must not be scaled and must be used 1:1. CTA-Button 'Save now' must not be colored or modified. Only four background colors allowed: GREY_V1, YELLOW_V1, GREY_V2, YELLOW_V2. Content must be clearly recognizable in both Desktop and Mobile formats. Banner template provided as InDesign file (.indd). Do not use superscript numbers or asterisks, use bookstave 'a' and 'b'. Mandatory text must be provided separately in text or Word file (no 'Mandatory text' label on banner required - handled dynamically on website).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "ZIP files via email attachment not allowed",
"handledBy": "COUNTRY",
"namingConvention": "bannername_544x150.webp",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "7e1342bf-b1d1-4973-b2ca-9a70cbcdefed",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Homepage Banner - Visibility+ Measures",
"dimensions": "750x300px",
"maxWeight": "NO INFO",
"fileTypes": [
"WEBP"
],
"fileTypesRaw": "WEBP",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 72dpi. Mandatory elements: Product image, Claim/Slogan, 'Advertisement' label, yellow CTA button 'Save now'. Safe-Zone: All important content including product image, claim/slogan, 'Advertisement' label and yellow CTA button 'Save now' must be placed within the defined safe-zone in the template. Font: Exclusively Noto Sans Regular and Bold - changes to these fonts and their sizes are not permitted. Format and CTA-Button must not be scaled and must be used 1:1. CTA-Button 'Save now' must not be colored or modified. Only four background colors allowed: GREY_V1, YELLOW_V1, GREY_V2, YELLOW_V2. Content must be clearly recognizable in both Desktop and Mobile formats. Banner template provided as InDesign file (.indd). Do not use superscript numbers or asterisks, use bookstave 'a' and 'b'. Mandatory text must be provided separately in text or Word file (no 'Mandatory text' label on banner required - handled dynamically on website).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "ZIP files via email attachment not allowed",
"handledBy": "COUNTRY",
"namingConvention": "bannername_750x300.webp",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "f0ebfb11-290b-426c-98b5-23dae9e8743b",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "CRM/NEWSLETTER",
"division": "LDB",
"format": "Newsletter Entry Banner",
"dimensions": "750x300px",
"maxWeight": "NO INFO",
"fileTypes": [
"JPEG",
"JPG"
],
"fileTypesRaw": "JPEG + JPG",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 72dpi. Mandatory elements within the maximum ad area of 750x300px (green marked area): Product image, Claim/Slogan, 'Advertisement' label (Anzeige), yellow CTA button 'Save now' (Jetzt sparen). Font: Exclusively Noto Sans Regular and Bold - changes to these fonts and their sizes are not permitted. Format and CTA button must not be scaled and must be used 1:1. CTA button 'Save now' must not be colored or modified. Design must not extend beyond the border frame. Only backgrounds GRAU_V1, GELB_V1, GRAU_V2 and GELB_V2 may be selected. Do not use superscript numbers or asterisks on your banner, instead use letters 'a)' and 'b)'. Also deliver data as open InDesign file. Legal texts (Pflichttexte) are provided separately in text or Word file and do not require 'Legal text' label on banner (legal text is embedded dynamically on website).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Transmission of ZIP files as email attachment is not permitted. InDesign template file available for download.",
"handledBy": "COUNTRY",
"namingConvention": "bannername.jpg",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "346b8d3a-00a2-404c-8247-459a73faeb51",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "CRM/NEWSLETTER",
"division": "LDB",
"format": "Newsletter Flatbanner",
"dimensions": "696x242px",
"maxWeight": "NO INFO",
"fileTypes": [
"JPEG",
"JPG"
],
"fileTypesRaw": "JPEG + JPG",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 72dpi. Mandatory elements: Product image, claim/slogan, 'Advertisement' label (ANZEIGE), yellow CTA button 'Save now' (Jetzt sparen). Font: Noto Sans Regular and Bold exclusively - changes to these fonts and their sizes are not permitted. Format and CTA button must not be scaled and must be used 1:1. CTA button 'Save now' must not be colored or distorted. Design must not extend beyond the boundary frame. Only the backgrounds GREY_V1, YELLOW_V1, GREY_V2, and YELLOW_V2 may be selected. Do not use superscript numbers or asterisks on the banner; use letters 'a)' and 'b)' instead. The maximum ad area in mobile view is 696x242px - important content must be placed in the green marked area (editable safe zone). Color mode: RGB. Also deliver as InDesign file (.indd). Legal text (Pflichttext) is provided separately in a text or Word file and does not need 'Mandatory text' label on the banner (it will be dynamically embedded on the website).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Email attachment as ZIP file (sending ZIP files via email attachment is permitted)",
"handledBy": "COUNTRY",
"namingConvention": "bannername.jpg",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "2640c088-c7ac-4c5b-91c8-dc886b0651d5",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "PDP",
"division": "LDB",
"format": "Category Banner, Start Page Banner, and Product Detail Page Banner - GREY_V1",
"dimensions": "1500x300px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Mandatory elements: Product image, product name ('Your Product Name'), claim or slogan ('Your Claim or also Slogan'), yellow CTA button with text 'Save now' ('jetzt sparen'). Four background colors available: GREY_V1, YELLOW_V1, GREY_V2, YELLOW_V2. Backgrounds are provided as layers in files and must be used exclusively. Example shows GREY_V1 background variant.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "42f771ae-cc0e-49f2-bd00-ae15473abed8",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "PDP",
"division": "LDB",
"format": "Category Banner, Start Page Banner, and Product Detail Page Banner - GREY_V2",
"dimensions": "1500x300px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Mandatory elements: Product image, product name ('Your Product Name'), claim or slogan ('Your Claim or also Slogan'), yellow CTA button with text 'Save now' ('jetzt sparen'). Four background colors available: GREY_V1, YELLOW_V1, GREY_V2, YELLOW_V2. Backgrounds are provided as layers in files and must be used exclusively. Example shows GREY_V2 background variant.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "535ffb78-cb6e-4e11-a02f-4a611287b1ca",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "PDP",
"division": "LDB",
"format": "Category Banner, Start Page Banner, and Product Detail Page Banner - YELLOW_V1",
"dimensions": "1500x300px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Mandatory elements: Product image, product name ('Your Product Name'), claim or slogan ('Your Claim or also Slogan'), yellow CTA button with text 'Save now' ('jetzt sparen'). Four background colors available: GREY_V1, YELLOW_V1, GREY_V2, YELLOW_V2. Backgrounds are provided as layers in files and must be used exclusively. Example shows YELLOW_V1 background variant.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "380ab920-7929-4066-8c10-d8ae16a70c77",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "PDP",
"division": "LDB",
"format": "Category Banner, Start Page Banner, and Product Detail Page Banner - YELLOW_V2",
"dimensions": "1500x300px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Mandatory elements: Product image, product name ('Your Product Name'), claim or slogan ('Your Claim or also Slogan'), yellow CTA button with text 'Save now' ('jetzt sparen'). Four background colors available: GREY_V1, YELLOW_V1, GREY_V2, YELLOW_V2. Backgrounds are provided as layers in files and must be used exclusively. Example shows YELLOW_V2 background variant.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "e0107300-ee93-42bd-a45f-9f0122887010",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "PDP",
"division": "LDB",
"format": "Search and Product Detail Page Banner - Desktop",
"dimensions": "1500x300px",
"maxWeight": "NO INFO",
"fileTypes": [
"JPEG",
"JPG"
],
"fileTypesRaw": "JPEG + JPG",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 72dpi. Mandatory elements: Product image, Claim/Slogan, 'Advertisement' label, yellow CTA button 'Save now'. Font: Noto Sans Regular and Bold exclusively (no modifications or scaling allowed for font and CTA button). Format and CTA button must not be scaled and must maintain 1:1 proportions. CTA button 'Save now' must not be colored or altered. Four background colors available: GRAU_V1, GELB_V1, GRAU_V2, GELB_V2. Color mode: RGB. Search page banners - submission of up to 10 keywords. Submission of focus PZNs for banner linking. PDP Banner Competition Products (CP) - submission of up to 7 focus competitor PZNs (banner will be displayed on 5 competitor PZNs). PDP Banner Own Products (OP) - submission of up to 12 own focus display PZNs (banner will be displayed on 10 own PZNs). Do not use superscripted numbers or asterisks on the banner, use letters a) and b) instead. Also deliver as open InDesign file. File naming: bannername.jpg. Banner template: .indd format (see navigation point 'Templates'). File attachments: Submission of ZIP files via email attachment is not permitted. Mandatory texts: Mandatory texts will be provided in a separate text or Word file and integrated on the banner. No 'Mandatory text' label is necessary on the banner (mandatory text is embedded dynamically via a field on the banner on the website).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "NO INFO (ZIP file submission via email attachment is not permitted)",
"handledBy": "COUNTRY",
"namingConvention": "bannername.jpg",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "ddcec37a-0138-4d01-bdda-fa3c13ac9849",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "PDP",
"division": "LDB",
"format": "Search and Product Detail Page Banner - Mobile",
"dimensions": "750x300px",
"maxWeight": "NO INFO",
"fileTypes": [
"JPEG",
"JPG"
],
"fileTypesRaw": "JPEG + JPG",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 72dpi. Maximum display area in mobile view is 750x300px. Important content must be placed in the visible mobile area (green marked area in example). Mandatory elements: Product image, Claim/Slogan, 'Advertisement' label, yellow CTA button 'Save now'. Font: Noto Sans Regular and Bold exclusively (no modifications or scaling allowed for font and CTA button). Format and CTA button must not be scaled and must maintain 1:1 proportions. CTA button 'Save now' must not be colored or altered. Four background colors available: GRAU_V1, GELB_V1, GRAU_V2, GELB_V2. Color mode: RGB. Search page banners - submission of up to 10 keywords. Submission of focus PZNs for banner linking. PDP Banner Competition Products (CP) - submission of up to 7 focus competitor PZNs (banner will be displayed on 5 competitor PZNs). PDP Banner Own Products (OP) - submission of up to 12 own focus display PZNs (banner will be displayed on 10 own PZNs). Do not use superscripted numbers or asterisks on the banner, use letters a) and b) instead. Also deliver as open InDesign file. File naming: bannername.jpg. Banner template: .indd format (see navigation point 'Templates'). File attachments: Submission of ZIP files via email attachment is not permitted. Mandatory texts: Mandatory texts will be provided in a separate text or Word file and integrated on the banner. No 'Mandatory text' label is necessary on the banner (mandatory text is embedded dynamically via a field on the banner on the website).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "NO INFO (ZIP file submission via email attachment is not permitted)",
"handledBy": "COUNTRY",
"namingConvention": "bannername.jpg",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "60fc2882-7b0d-4520-88f9-1897af6d3fd9",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "RETAIL MEDIA",
"division": "LDB",
"format": "App Push Banner",
"dimensions": "1024x511px",
"maxWeight": "NO INFO",
"fileTypes": [
"JPEG",
"JPG"
],
"fileTypesRaw": "JPEG + JPG",
"maxAssets": "NO INFO",
"guidelines": "Resolution: 72dpi. Mandatory elements: Product image, Claim/Slogan, 'Advertisement' label (Anzeige). The maximum advertising area in mobile view is 1024 x 511 px - important content must be placed in the green marked area. Font: Noto Sans Regular and Bold exclusively - no changes to these fonts or their sizes allowed. Format and CTA button must not be scaled and must be used 1:1. CTA button 'Save now' (Jetzt sparen) must not be colored or altered. Design must not exceed the boundary frame. Only four background colors may be selected: GREY_V1, YELLOW_V1, GREY_V2, and YELLOW_V2. Color mode: RGB. Must also deliver as InDesign file (.indd - see navigation point 'Templates'). File naming: bannername.jpg. File delivery: Transmission of ZIP files via email attachment is not permitted.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "InDesign template download provided. ZIP files via email attachment not permitted.",
"handledBy": "COUNTRY",
"namingConvention": "bannername.jpg",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "a4c7cc10-ae07-4ca5-9dbc-a22cf348e30e",
"country": "DE",
"retailer": "Apodiscounter",
"contentGrouping": "RETAIL MEDIA",
"division": "LDB",
"format": "Sponsored Product Ad Search Page (Advertising Search Page)",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "WKZ templates to be provided ('WKZ VORLAGEN' indicated). Specific requirements not detailed in visible document pages.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "5ca05c54-df77-4a78-b0ad-c436b264cd8c",
"country": "DE",
"retailer": "Aponeo",
"contentGrouping": "CRM/NEWSLETTER",
"division": "LDB",
"format": "Newsletter Large Teaser",
"dimensions": "650x450px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Mood images are preferred when possible. CTA must be integrated. Format is for the large teaser placement in the Aponeo Exclusive Newsletter.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Assets required 4 weeks before send date",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "48b98c9d-9762-4e31-b976-52126adf327a",
"country": "DE",
"retailer": "Aponeo",
"contentGrouping": "CRM/NEWSLETTER",
"division": "LDB",
"format": "Newsletter Product Bullets",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [
"TEXT"
],
"fileTypesRaw": "TEXT",
"maxAssets": "NO INFO",
"guidelines": "Bullets should be short and concise, containing the most important information including: Indication (what the medicine is used for), Target group (who it is suitable for), Effect (what the medicine can achieve). Shop bullets can serve as a template. Pharmacy reviews all product information for factual accuracy, correctness, and non-misleading statements to avoid legal risks. Exaggerations or unproven promises are not permitted, and all information must comply with legal requirements. Responsibility for accuracy lies with the pharmacy.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Assets required 4 weeks before send date",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "aac860b9-07dc-4c31-9590-68b6094a7ab1",
"country": "DE",
"retailer": "Aponeo",
"contentGrouping": "CRM/NEWSLETTER",
"division": "LDB",
"format": "Newsletter Product Tiles",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "Up to 6 products",
"guidelines": "Provide list of up to 6 PZN (pharmaceutical central numbers). In-stock items are preferred.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Assets required 4 weeks before send date",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "d4976d1b-2a73-47a2-a813-739ee9bc08e0",
"country": "DE",
"retailer": "Aponeo",
"contentGrouping": "CRM/NEWSLETTER",
"division": "LDB",
"format": "Newsletter Small Teaser",
"dimensions": "650x250px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Optional smaller teaser for optimal visual presentation. Should complement the large teaser.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Assets required 4 weeks before send date",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "b0c35277-489d-4bc9-a26d-159308605142",
"country": "DE",
"retailer": "Aponeo",
"contentGrouping": "CRM/NEWSLETTER",
"division": "LDB",
"format": "Newsletter Text Content",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [
"TEXT"
],
"fileTypesRaw": "TEXT",
"maxAssets": "NO INFO",
"guidelines": "Text should be engaging and not visually too long. Maximum recommended 100 words. Text must be factually correct, not misleading, and comply with legal requirements. Pharmacy will review all product information to avoid legal risks. Exaggerations or unproven claims are not permitted.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Assets required 4 weeks before send date",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "6c853810-1052-472b-8099-f7858cdd8048",
"country": "DE",
"retailer": "DMG",
"contentGrouping": "RETAIL MEDIA",
"division": "LDB",
"format": "Native Brand Ads - Branded Header",
"dimensions": "1242x300px",
"maxWeight": "max 293KB",
"fileTypes": [
"PNG",
"JPG"
],
"fileTypesRaw": "PNG OR JPG",
"maxAssets": "NO INFO",
"guidelines": "Branding Zone dimensions: 1242x300px. Safe Zone: 1242x300px (entire creative is safe zone). Legal Text Zone: 171x66px. Creative scales automatically with screen size - when width reduces, height also reduces proportionally. Creative is never cropped, only scaled larger or smaller. Do NOT place a CTA on the banner. Product Zone is positioned below the Branding Zone.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "df184908-0805-4708-9904-f64fd027f3c7",
"country": "DE",
"retailer": "DMG",
"contentGrouping": "RETAIL MEDIA",
"division": "LDB",
"format": "Native Brand Ads - Flagship",
"dimensions": "576x200px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Branding Zone dimensions: 576x200px with Safe Zone of 384x200px. Safe Zone must contain all relevant information and key visuals. Clean Zone should not contain relevant information. Legal Text Zone: 83x30px. Do NOT place a CTA on the banner. Height remains constant at 200px, but width of Branding and Product Zones can vary depending on placement size. Responsive behavior: (1) Placement width ≥ 1152px: Creative plays out at full width; (2) 768px < Placement width < 1152px: Creative is cropped on both sides, Brand and Product Zones have equal size; (3) Placement width = 768px: Creative width equals Safe Zone width (384px); (4) Placement width < 768px: Switches to mobile and therefore to Branded Header format.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "2d47ba65-1072-48a3-92d1-7b4fa0404f70",
"country": "DE",
"retailer": "DMG",
"contentGrouping": "RETAIL MEDIA",
"division": "LDB",
"format": "Native Brand Ads - Showcase",
"dimensions": "270x390px",
"maxWeight": "max 293KB",
"fileTypes": [
"PNG",
"JPG"
],
"fileTypesRaw": "PNG OR JPG",
"maxAssets": "NO INFO",
"guidelines": "Branding Zone dimensions: 270x390px with fixed Safe Zone of 180x190px at the top. Safe Zone must contain all relevant information and key visuals that should always be visible. Clean Zone may not be visible depending on screen size and should never contain relevant information or key visuals. Legal Text Zone: 83x30px - legal text link is automatically displayed by system, do not integrate 'Legal text' note on creative beforehand. Product Zone allows selection of up to 3 PZNs. Do NOT place a CTA on the banner. If Branding Zone is smaller than creative, image will be uniformly cropped on both sides and/or bottom. Creative is not clickable.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "e46c83b4-376c-4a65-8c5b-f5cafc421e46",
"country": "DE",
"retailer": "MPK",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Homepage Banner - Desktop",
"dimensions": "500x1000px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Product & Branding Banner on homepage with direct link to product offering. Your product launch becomes the homepage star. Make your product introduction a homepage star.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "43dc03de-b7eb-4771-9f60-2089cfbced39",
"country": "DE",
"retailer": "MPK",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Homepage Highlight - Left Banner",
"dimensions": "500x1000px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "2",
"guidelines": "Banner must not fill more than 50% with web content. Overflowing elements are allowed (see example).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "10674e66-2341-4021-8e7f-974f1570489d",
"country": "DE",
"retailer": "MPK",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Homepage Highlight - Right Banner",
"dimensions": "500x1000px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "2",
"guidelines": "Banner must not fill more than 50% with web content. Overflowing elements are allowed (see example).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "c8f69a22-e038-49d1-b7d3-086f4bb247f0",
"country": "DE",
"retailer": "MPK",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "In-Shop Banner",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Visible on all pages. Freely selectable link (product detail page, brand shop, theme shop).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "67f1097b-c352-4502-bcc0-4115be66ad07",
"country": "DE",
"retailer": "MPK",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Keyword Banner",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Your product in indications and competitive search. Targeting based on minimum 5 indications and 5 brand keywords (search queries) of your choice. MPK extends through affiliate indication expansion (Example: Cold remedy C = cold, sore throat, sniffles, fever). Freely selectable link (product detail page, brand shop, theme shop).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "41450572-bf40-482b-bd46-855c6b668d23",
"country": "DE",
"retailer": "MPK",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Promotional Article & Special Offer Banner",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "max 3 promotions in rotation",
"guidelines": "Mandatory: Label as 'Promotional Article' or 'Special Offer'. High attention-grabbing placement. Strongest performance pages. Promotion or offer must be in the foreground. Visible on all pages.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "9b8bf2d4-81c1-49bb-b160-aa519079a391",
"country": "DE",
"retailer": "MPK",
"contentGrouping": "BANNERS / PROMO BANNERS",
"division": "LDB",
"format": "Startpage Banner - Desktop",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "max 6 banner placements in rotation",
"guidelines": "Your brand, your design, your visibility. Banner advertising directly on the startpage (Big-Slideshow). Link to product detail page or brand shop. Special offer placement. No influence on position.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "00c0785b-0a28-4572-a27d-9134873ae0a8",
"country": "DE",
"retailer": "MPK",
"contentGrouping": "CRM/NEWSLETTER",
"division": "LDB",
"format": "Newsletter Placement",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Mandatory elements: Product name and PZN (pharmaceutical central number), short product description (max 200 characters including spaces; flowing text format), frontal product image. Legal/mandatory text requirements: If advertising a single PZN, the mandatory text can be one click away (in the product description - must be verified in shop beforehand to ensure all necessary information is included). If advertising multiple articles, mandatory text must be included at the very end of the newsletter if required.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "e712e947-6393-4d51-b1ad-e761b1afe04f",
"country": "DE",
"retailer": "MPK",
"contentGrouping": "CRM/NEWSLETTER",
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"format": "Standalone Newsletter - Header Banner",
"dimensions": "600x250px",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Mandatory elements: Product names and PZN (Pharmazentralnummer - pharmaceutical central number), subject line, advertising text (length flexible), mandatory legal text requirements. Legal text handling: For single PZN advertising, mandatory text can be one click away (in product description - must be verified in shop beforehand). For advertising multiple products, mandatory text must be included at the end of newsletter if required. Additional image material may be provided as needed.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "302f36cd-5560-48a6-b95b-09ed26b54afe",
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"format": "Shopping Cart Banner",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Maximum visibility in the shopping cart of your choice. Convince customers before checkout. Your brand placement directly in the shopping cart. High attention-grabbing placement. Targeting based on 5 PZNs of your choice (own or competitive). No click-out.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
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"uploadLink": "NO INFO",
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"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
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"fileTypes": [],
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"guidelines": "More brand at point of sale. Your brand placement in relevant shop environment. High attention-grabbing placement. Targeting based on minimum 5 keywords (search queries) or 5 PZNs of your choice. Display on search results pages or product detail pages.",
"deliveryMethod": "MANUAL",
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"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
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"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "47e8e67d-d86f-4ac9-b4e9-68a81a31b4fd",
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"format": "App Banner",
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"guidelines": "Product requirements: Limited to ONE product only (unlike onsite banners which allow up to three). Must be cut out/isolated (no background). No additional graphic elements such as seals, flags, ingredients, or callouts. No reflections or shadows. Can feature key visual or product. Optional: price-saving badge. Available with Popup-Banner variant.",
"deliveryMethod": "MANUAL",
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"uploadLink": "NO INFO",
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"notes": "",
"updatedAt": "2026-04-27",
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},
{
"id": "81bc017f-0f37-4a45-ae95-6a44e3e098ca",
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"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [
"PNG"
],
"fileTypesRaw": "PNG WITH TRANSPARENT BACKGROUND",
"maxAssets": "1 PZN required, 1 packshot",
"guidelines": "Mandatory: One PZN (product number), one packshot image with transparent background (cutout/isolated product image).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Nextcloud folder structure (quarterly folders)",
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"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "6f751bf5-b643-46c0-b5a0-1cd3aa5c00db",
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"guidelines": "Product requirements: Must be cut out/isolated (no background). Maximum three products depending on banner and package format. No additional graphic elements such as seals, flags, ingredients, or callouts. No reflections or shadows. Two design focus options available: 1) Focus Product - featuring product visuals, 2) Focus Promo - with voucher code, free gift, or 'NEW' badge.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
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"uploadLink": "NO INFO",
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"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "fcdb67e3-e1ae-4f49-bdc9-d37093be7cdc",
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"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
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"guidelines": "Focus Product format. Content requirements: headline, subline, mandatory and asterisk text, bullet lists, CTA. Headline & subline written in mixed spelling. Redcare brand colors apply: font color, highlight CTA, background colors (Background I, II, III), disturber color options.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Nextcloud - organized by quarter folders",
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"uploadLink": "NO INFO",
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"notes": "",
"updatedAt": "2026-04-27",
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},
{
"id": "91746296-3855-4297-bf80-0756489e113f",
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"fileTypes": [],
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"guidelines": "Banner type for product focus campaigns. Part of Reach Boost, ROC, Search Banner, Homepage Superbanner placements.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Nextcloud folder structure (quarterly folders)",
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"namingConvention": "NO INFO",
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"updatedAt": "2026-04-27",
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},
{
"id": "2d78f187-b46d-4f95-b608-9c04d5fc5a0d",
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"fileTypes": [],
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"guidelines": "Banner type for product focus campaigns. Part of Reach Boost, ROC, Search Banner, Homepage Superbanner placements.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Nextcloud folder structure (quarterly folders)",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
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},
{
"id": "80f4a433-9261-4826-88aa-94733b9803ed",
"country": "DE",
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"format": "Onsite Banner - Focus Promo - With Gift/Add-on",
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"fileTypes": [],
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"guidelines": "Banner type for promotional focus with gift or add-on product offerings.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Nextcloud folder structure (quarterly folders)",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
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},
{
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"format": "Onsite Banner - Focus Promo - With Voucher Code",
"dimensions": "NO INFO",
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"fileTypes": [],
"fileTypesRaw": "NO INFO",
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"guidelines": "Banner type for promotional focus with voucher code integration.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Nextcloud folder structure (quarterly folders)",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
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"notes": "",
"updatedAt": "2026-04-27",
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},
{
"id": "6859d762-66a7-40a5-9b26-0a19c9cd114c",
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"fileTypes": [],
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"guidelines": "Focus Promo format with addition/extra offer. Content requirements: headline, subline, mandatory and asterisk text, bullet lists, CTA. Headline & subline written in mixed spelling. Redcare brand colors apply: font color, highlight CTA, background colors (Background I, II, III), disturber color options.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Nextcloud - organized by quarter folders",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
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"updatedAt": "2026-04-27",
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},
{
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"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Focus Promo format with coupon code. Content requirements: headline, subline, mandatory and asterisk text, bullet lists, CTA, coupon code display. Headline & subline written in mixed spelling. Redcare brand colors apply: font color, highlight CTA, background colors (Background I, II, III), disturber color options.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Nextcloud - organized by quarter folders",
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"uploadLink": "NO INFO",
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"notes": "",
"updatedAt": "2026-04-27",
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},
{
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"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
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"maxAssets": "NO INFO",
"guidelines": "Product requirements: Limited to ONE product only. Must be cut out/isolated (no background). No additional graphic elements such as seals, flags, ingredients, or callouts. No reflections or shadows. Can feature key visual or product. Optional: price-saving badge.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
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"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
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"guidelines": "Focus Product format. Content requirements: headline, subline, mandatory and asterisk text, bullet lists, CTA. Headline & subline written in mixed spelling. Redcare brand colors apply: font color, highlight CTA, background colors (Background I, II, III), disturber color options.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Nextcloud - organized by quarter folders",
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"uploadLink": "NO INFO",
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"notes": "",
"updatedAt": "2026-04-27",
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},
{
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"fileTypes": [],
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"guidelines": "Product requirements: Must be cut out/isolated (no background). Maximum three products depending on banner and package format. No additional graphic elements such as seals, flags, ingredients, or callouts. No reflections or shadows. Two design focus options available: 1) Focus Product - featuring product visuals, 2) Focus Promo - with voucher code, free gift, or 'NEW' badge.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
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},
{
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"fileTypes": [],
"fileTypesRaw": "NO INFO",
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"guidelines": "Product requirements: Must be cut out/isolated (no background). Maximum three products depending on banner and package format. No additional graphic elements such as seals, flags, ingredients, or callouts. No reflections or shadows. Example: Three portrait-format vs. two landscape-format products. Two design focus options available: 1) Focus Product - featuring product visuals, 2) Focus Promo - with voucher code, free gift, or 'NEW' badge.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "64ffcbb9-f8f2-441d-8a7e-492d494db3bb",
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"retailer": "ShopApotheke",
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"format": "Superbanner - Reach Boost/ROC/Search Banner/Homepage",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Banner types include: Reach Boost, ROC, Search Banner, Homepage Superb. Content requirements: headline, subline, mandatory and asterisk text, bullet lists, CTA. Headline & subline written in mixed spelling. Font color, highlight CTA, background colors (Background I, II, III), disturber color options available. Redcare brand colors to be used.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Nextcloud - organized by quarter folders",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
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"format": "Brand Store Hero Banner - Desktop",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Avoid using very large images as hero banners. Images will be re-rendered and compressed for various resolutions, which can result in poor visual quality. Instead, consider using horizontal navigation elements that can include smaller images.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
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"dimensions": "NO INFO",
"maxWeight": "max 300KB",
"fileTypes": [
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],
"fileTypesRaw": "PNG (EXEMPTED)",
"maxAssets": "2 (Packshot(s) OR KeyVisual + Logo)",
"guidelines": "Mandatory elements: Packshot(s) OR KeyVisual (PNG, exempted), Logo (PNG, exempted on white). Text requirements: TITLE max 30 characters, Headline max 50 characters, MESSAGE BODY max 140 characters. Important: Key message should be placed within first 30 characters since some Android devices will cut push copy to 30 characters max, but generally several lines are possible. CONTENT section allows several lines: URL, Disclaimer, Editorial copy with no limit for image count or text lengths. Content should offer added value and be formatted with highlights. Must include PZNs/LINK.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Upload in Nextcloud",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
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"retailer": "ShopApotheke",
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"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Design depends on the delivered key visual. Product requirements: Must be cut out/isolated (no background). Limited to ONE product for app formats. No additional graphic elements such as seals, flags, ingredients, or callouts. No reflections or shadows.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "EMAIL",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "20790aff-f7a8-4d45-b31b-8c1fb2b4efe3",
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"format": "Newsletter",
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"maxWeight": "NO INFO",
"fileTypes": [
"PNG"
],
"fileTypesRaw": "PNG WITH TRANSPARENT BACKGROUND (FOR PACKSHOTS)",
"maxAssets": "Maximum 3 packshots",
"guidelines": "Mandatory: Completed Newsletter Briefing template (located in folder), maximum 3 packshots (PNG, cutout/isolated, transparent background).",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Nextcloud folder structure (quarterly folders) - briefing template available in folder",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "24b06993-7c71-4606-847b-e65917d7e69f",
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"division": "LDB",
"format": "Newsletter Entry Banner",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [
"PNG"
],
"fileTypesRaw": "PNG",
"maxAssets": "Max 3 packshots",
"guidelines": "Mandatory: Completed NL briefing (template docx located in folder). Maximum 3 packshots (PNG, cropped, transparent background). Content requirements: headline, subline, mandatory and asterisk text, bullet lists, CTA. Headline & subline written in mixed spelling. Redcare brand colors apply: font color, highlight CTA, background colors (Background I, II, III), disturber color options.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Nextcloud - organized by quarter folders. Briefing template (docx) provided in folder.",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
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},
{
"id": "233f6085-df2d-4a09-8765-42f5370aa2e1",
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"retailer": "ShopApotheke",
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"format": "Push Notification",
"dimensions": "NO INFO",
"maxWeight": "max 300KB",
"fileTypes": [
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],
"fileTypesRaw": "PNG (EXEMPTED)",
"maxAssets": "2 (1 Packshot + 1 Logo)",
"guidelines": "Mandatory elements: One Packshot (PNG, exempted), Logo (PNG, exempted on white), CTA. Text requirements: TITLE max 30 characters, Headline max 50 characters, MESSAGE BODY max 140 characters. Important: Key message should be placed within first 30 characters since some Android devices will cut push copy to 30 characters max, but generally several lines are possible. Must include PZNs/LINK.",
"deliveryMethod": "MANUAL",
"deliveryDetail": "Upload in Nextcloud",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
"imageExample": "NO INFO",
"notes": "",
"updatedAt": "2026-04-27",
"lastVerified": "2026-04-27"
},
{
"id": "05b29cf9-e9a4-494f-a1c2-7a7b23ef134c",
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"retailer": "ShopApotheke",
"contentGrouping": "CRM/NEWSLETTER",
"division": "LDB",
"format": "Stand-Alone Newsletter",
"dimensions": "NO INFO",
"maxWeight": "NO INFO",
"fileTypes": [],
"fileTypesRaw": "NO INFO",
"maxAssets": "NO INFO",
"guidelines": "Maximum 6 product placements using PZNs (must be even number and 8 digits). Header link must use 8-digit PZNs or link to a category. CTA required (examples: 'Order now', 'Buy now', 'Discover now'). Introduction text approximately 300-400 characters maximum. Email subject line suggestion required. Header claim maximum 50 characters including spaces. Pre-header will be filled in by Redcare Pharmacy. Disclaimers must NOT use asterisks (*) - instead use superscript letters. Check product detail pages for current product images/packshots before newsletter planning - images from shop-apotheke.com will be displayed in newsletter. For PDP changes contact: productdata@shop-apotheke.com",
"deliveryMethod": "MANUAL",
"deliveryDetail": "For product detail page changes, contact productdata@shop-apotheke.com",
"handledBy": "COUNTRY",
"namingConvention": "NO INFO",
"uploadLink": "NO INFO",
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},
{
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],
"fileTypesRaw": "PNG",
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{
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"guidelines": "Design depends on message type. Content requirements: headline, subline, mandatory and asterisk text, bullet lists, CTA. Headline & subline written in mixed spelling. Redcare brand colors apply: font color, highlight CTA, background colors (Background I, II, III), disturber color options.",
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{
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"guidelines": "LOGO: The white background in the template serves only as a placeholder – the partner logo does not necessarily have to be displayed on a white background. The specified width of the logo is decisive; the height can vary if needed. GWP (Gift With Purchase): Free gifts can be placed next to the advertised product and can additionally be mentioned in the product name. A more detailed definition of the free gift can be provided in a separate bubble. PRODUCT RANGE OR MULTIPLE PRODUCTS: When displaying a product range or multiple products, a testimonial or image visual can be omitted to clearly focus on the products. In this case, it is sufficient to place only the claim.",
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],
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],
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],
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"guidelines": "Explain your product in one sentence. Example: 'Redken Extreme Strength Repair Mask repairs the hair, prevents split ends, and helps revitalize damaged hair'",
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],
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},
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],
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{
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],
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"guidelines": "To guarantee the safety of products in the EU market. Example: 'In case of contact with eyes, rinse immediately with plenty of water.'",
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},
{
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{
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},
{
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},
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},
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},
{
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},
{
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