{
  "name": "Amazon Static",
  "description": "Amazon ASD 2025 design guidelines QC profile for static marketing assets. Evaluates layout elements, typography, margins, element placement, and logo correctness per country.",
  "checks": {
    "amazon_required_elements": {
      "enabled": true,
      "weight": 1.67,
      "llm": "Gemini",
      "description": "Verifies all required layout elements are present: Headline, Box (with logo), Subhead, Date, and Legal line"
    },
    "amazon_logo_country": {
      "enabled": true,
      "weight": 1.67,
      "llm": "Gemini",
      "description": "Validates correct Amazon logo or URL logo per country/locale, and correct logo on box (established vs emerging markets)"
    },
    "amazon_typography": {
      "enabled": true,
      "weight": 1.67,
      "llm": "Gemini",
      "description": "Checks Ember Modern Standard Display font usage, leading/tracking, subhead 30-60% of headline, date 20-45% of headline, legal line specs, and fi ligature for Italian"
    },
    "amazon_headline_layout": {
      "enabled": true,
      "weight": 1.67,
      "llm": "Gemini",
      "description": "Verifies headline is left-aligned, largest element, fills width on taller formats, and splits correctly per master guide"
    },
    "amazon_margins": {
      "enabled": true,
      "weight": 1.67,
      "llm": "Gemini",
      "description": "Validates Amazon margin rules: 7% of shortest side, 10% for wide banners, special rules for very wide and small formats"
    },
    "amazon_element_placement": {
      "enabled": true,
      "weight": 1.67,
      "llm": "Gemini",
      "description": "Checks element placement (box, bag, logo), positioning rules, cropping rules (right crop OK but never tape, never bottom), and overlap constraints"
    }
  }
}