Tune all 6 WSJ check prompts based on campaign asset testing

Fixes based on testing 12 WSJ subscription campaign assets across 4
concepts and multiple formats (320x50 to 1080x1920):

- wsj_color_usage: Clarify Pop-on-Jewel is the primary approved
  combination, not a tier-mixing violation
- wsj_logo_compliance: Marketing assets use 30% longest side rule
  (not 60% standalone rule); fix stacked logotype sizing too
- wsj_capitalization_punctuation: Add explicit decision tree for
  Title Case vs Sentence Case — complete sentences use sentence case
- wsj_layout_composition: Add graphic/illustrative as valid design
  variation; add format awareness for small banners
- wsj_imagery_expression: Broaden neutral category to explicitly
  cover graphic/illustrative campaign assets
- wsj_typography_hierarchy: Add format awareness so small formats
  aren't penalised for fewer hierarchy levels

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>

backend/visual_qc_apps/wsj_capitalization_punctuation/app.py

@@ -61,16 +61,28 @@ RULE 6 — EYEBROWS AND CTAs:
 IF MINIMAL TEXT IS PRESENT:
 If the asset contains very little text (e.g., just a logo), score this check neutrally (7/10) and note limited text for evaluation.
 
+DECISION TREE — HOW TO EVALUATE EACH HEADLINE:
+Before scoring, you MUST classify each headline correctly:
+A) Read the headline text.
+B) Does it contain BOTH a subject AND a verb (i.e., is it a complete sentence)?
+   - YES → it is a COMPLETE SENTENCE → expect SENTENCE CASE (only first word and proper nouns capitalised).
+     Examples: "Insight that informs every decision." / "Find clarity in world-class coverage." / "Stay ahead of the top stories."
+   - NO → it is an INCOMPLETE SENTENCE (phrase or fragment) → expect TITLE CASE.
+     Examples: "Journalism Held to a Higher Standard." / "Business Journalism, Uncompromised." / "Reporting Without Bias."
+C) Does it follow the "Make ___ Your Business." pattern? → always TITLE CASE regardless.
+Do NOT penalise a complete sentence for using sentence case — that IS the correct rule.
+
 STEPS TO EVALUATE:
 1. Identify all visible text elements in the asset (headlines, subheaders, body copy, eyebrows, CTAs).
 2. For each headline: check if it ends with a period.
-3. For incomplete sentence headlines: verify Title Case rules are followed correctly.
-4. For complete sentence headlines: verify sentence case is used.
-5. Check eyebrow text is ALL CAPS.
-6. Check CTA/button text is ALL CAPS.
-7. Verify subheaders use sentence case with a period.
-8. Look for any obvious capitalization errors (random capitals, missing capitals on proper nouns, etc.).
-9. Check consistency across all text elements.
+3. Classify each headline as complete sentence or incomplete sentence using the decision tree above.
+4. For incomplete sentence headlines: verify Title Case rules are followed correctly.
+5. For complete sentence headlines: verify sentence case is used. Do NOT flag sentence case as an error on complete sentences.
+6. Check eyebrow text is ALL CAPS.
+7. Check CTA/button text is ALL CAPS.
+8. Verify subheaders use sentence case with a period.
+9. Look for any obvious capitalization errors (random capitals, missing capitals on proper nouns, etc.).
+10. Check consistency across all text elements.
 
 SCORING GUIDANCE:
 - Score 9-10: All headlines end with periods, capitalization rules followed correctly across all text elements, eyebrows/CTAs in ALL CAPS.

backend/visual_qc_apps/wsj_color_usage/app.py

@@ -47,9 +47,9 @@ Bold, full-intensity colors designed to command attention and challenge conventi
 Use cases: Bold/provocative messaging, urgency, unexpected delight, high-energy campaigns.
 
 COLOR COMBINATION RULES:
-- Approved combinations: Pop color TEXT over Jewel color BACKGROUNDS (tested for accessibility).
-- Heritage (black/white) can be used with any tier but is typically standalone.
-- Jewel and Pop colors within the SAME tier should be used consistently — do not haphazardly mix Jewel and Pop colors in the same composition.
+- PRIMARY APPROVED COMBINATION: Pop color text/accents over Jewel color backgrounds. This is the standard WSJ campaign approach and should score highly. For example, Pop Orchid (#E145F8) text or graphic accents on a Jewel Orchid (#400045) background is CORRECT and ON-BRAND — do NOT penalise this as "tier mixing."
+- Heritage (black/white) can be used with any tier — white text on Jewel or Pop backgrounds, black text on light backgrounds.
+- What IS a violation: using multiple unrelated Jewel colors as competing backgrounds in the same asset, or using Pop colors for large background areas when they should be Jewel.
 - Each color tier carries a specific tone: Heritage = authority/tradition, Jewels = depth/sophistication, Pops = energy/boldness.
 
 STEPS TO EVALUATE:

backend/visual_qc_apps/wsj_imagery_expression/app.py

@@ -59,7 +59,7 @@ IMPORTANT CONSIDERATIONS:
 - CROPPING: Cropping is encouraged as a powerful compositional tool to create impact.
 
 IF NO PHOTOGRAPHY IS PRESENT:
-If the asset is purely typographic or uses only graphic elements with no photography, score this check neutrally (7/10) and note that the check is not applicable for this asset type.
+If the asset is purely typographic, uses graphic/illustrative design elements (e.g., stylised price graphics, infographics, illustrative compositions), or has no photography, score this check neutrally (7/10) and note that the check is not applicable for this asset type. Graphic campaign creative is a legitimate WSJ approach — it does not require photography to be valid.
 
 STEPS TO EVALUATE:
 1. Identify whether photography or imagery is present in the asset.

backend/visual_qc_apps/wsj_layout_composition/app.py

@@ -47,13 +47,17 @@ WSJ LAYOUT AND COMPOSITION PRINCIPLES:
    - Text should remain legible when placed over images (adequate contrast).
 
 WSJ DESIGN VARIATIONS (for reference):
-WSJ marketing assets come in several layout types:
+WSJ marketing assets come in several legitimate layout types — ALL of these are valid and should be evaluated on their own terms:
 - Big Headline: Large dominant headline with supporting elements.
-- 50/50: Split layout with image on one side, text on the other.
+- 50/50: Split layout with graphic/image on one side, text on the other.
 - List: Multiple items/bullet points with supporting imagery.
 - Framed Image: Image contained within a frame/border.
 - Grid: Multiple images/elements in a structured grid.
 - Article: Editorial-style layout with headline, image, and body text.
+- Graphic/Illustrative: Stylised graphic elements (price tags, infographics, illustrative compositions) alongside typography. These are intentional campaign creative — do NOT penalise bold graphic design as "chaotic" or "cluttered" if it is clearly a deliberate, structured composition.
+
+FORMAT AWARENESS:
+Very small formats (320x50 banners, 300x250 boxes) have extremely limited space. Evaluate these proportionally — a banner with just a headline + CTA + logo can score 9-10 if those elements are well-structured and properly spaced for the format. Do not penalise small formats for lacking elements that physically cannot fit.
 
 STEPS TO EVALUATE:
 1. Assess the overall visual hierarchy — is there a clear primary element (headline), secondary elements, and supporting elements?

backend/visual_qc_apps/wsj_logo_compliance/app.py

@@ -22,8 +22,8 @@ The Wall Street Journal uses four logotype formats, all rendered ONLY in black o
    - Used on most creatives, especially those with messaging about journalism or the IYB (It's Your Business) campaign.
    - Placement: Always center-aligned on the creative.
    - Minimum clear space: Half of the cap-height of the logo text on all sides.
-   - Minimum size: 60% of the asset's shortest side (shortest side x 0.60).
-   - Alternative sizing: If the logo competes with content, use 30% of the longest side (longest side x 0.30).
+   - Standalone/logo-only usage: 60% of the asset's shortest side.
+   - Marketing assets with other content (headlines, body copy, imagery): Use 30% of the longest side. This is the STANDARD sizing for campaign creatives — most marketing assets will use this rule, not the 60% standalone rule.
 
 2. PRIMARY IYB (IT'S YOUR BUSINESS) LOGOTYPE LOCKUP - The WSJ wordmark with the "It's Your Business." tagline.
    - Used on creatives with messaging about the value of the news product or the IYB campaign.
@@ -40,7 +40,7 @@ The Wall Street Journal uses four logotype formats, all rendered ONLY in black o
    - Used on solid color backgrounds or overlaid on photos.
    - Common for: tall verticals, squares, end frames for animations/video.
    - NOT used on very short/wide horizontal assets or assets with other content.
-   - Minimum size: 60% of the asset's shortest side.
+   - Standalone/logo-only usage: 60% of the asset's shortest side.
 
 CRITICAL RULES:
 - Logo must ONLY appear in BLACK or WHITE. No other color variations are permitted.

backend/visual_qc_apps/wsj_typography_hierarchy/app.py

@@ -68,8 +68,11 @@ STEPS TO EVALUATE:
 8. Assess whether text alignment is left-aligned or centered.
 9. Evaluate overall typographic quality and consistency.
 
+FORMAT AWARENESS:
+Very small formats (320x50 banners, 300x250 boxes, 480x320) have extremely limited space and will naturally have FEWER hierarchy levels. A banner may only have room for a headline + CTA + logo — this is acceptable. Score based on whether the elements that ARE present follow WSJ typographic rules (serif headline, sans-serif body/CTA, period on headline), not on the number of hierarchy levels shown. A small-format asset with correct serif headline + sans-serif CTA + period can score 9-10.
+
 SCORING GUIDANCE:
-- Score 9-10: Clear serif/sans-serif hierarchy, strong size contrast (40%+), headlines end with period, no ligatures, proper alignment, eyebrows in ALL CAPS with wide tracking.
+- Score 9-10: Clear serif/sans-serif hierarchy, strong size contrast (40%+), headlines end with period, no ligatures, proper alignment, eyebrows in ALL CAPS with wide tracking. Small formats: correct typefaces and rules for the elements present.
 - Score 7-8: Good hierarchy and mostly correct, minor issues (e.g., size contrast slightly under 40%, or one headline missing a period).
 - Score 5-6: Hierarchy present but with noticeable issues (wrong typeface style, weak size contrast, missing periods on headlines).
 - Score 3-4: Poor typographic hierarchy, significant rule violations (all sans-serif, no size contrast, no periods).