Tighten Amazon prompt detection for box tape cropping, margin alignment, and date spacing
- Box placement: tape cut off by asset edge is now a fail (was passing if tape visible on other edges) - Margins: left alignment consistency elevated to critical check with step-by-step comparison method - Typography: headline-to-date spacing uses cap-height reference instead of lenient "only if clearly too tight" Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
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3 changed files with 37 additions and 23 deletions
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@ -58,19 +58,24 @@ NOT ALLOWED (these are genuine failures):
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- The left side of the box (the main face with the smile logo) must not be cropped.
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- An extremely aggressive crop that removes the ENTIRE top of the box, making the box unrecognisable as a box shape, is not acceptable.
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TAPE/FLAP VISIBILITY — EVALUATE CAREFULLY AND FAIRLY:
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The tape/flaps are coloured strips that appear on the edges of the box. They are a design detail, not the primary element.
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TAPE/FLAP VISIBILITY — EVALUATE CAREFULLY:
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The tape/flaps are coloured strips that appear on the edges of the box. They are branded design elements that must be handled correctly.
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CRITICAL RULE: If you can see tape/coloured strips on ANY visible edge of the box (top, bottom, or sides), the tape IS visible and the check PASSES for tape. You do NOT need to see tape on every edge.
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CRITICAL RULE — TAPE CROPPED BY ASSET EDGE IS A FAIL:
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If ANY tape/coloured strip is being CUT OFF by the asset boundary (i.e. the tape starts but is truncated where it meets the edge of the image), this is a FAIL. The tape is a branded element and must not be cropped by the asset edge.
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How to distinguish cropped tape from hidden tape:
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- CROPPED (FAIL): You can see a coloured strip/tape that runs toward the edge of the asset and is TRUNCATED — it clearly continues beyond the image boundary. The tape is cut off mid-way.
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- HIDDEN BY PERSPECTIVE (OK): Due to the 3D angle, tape on a far edge is foreshortened, small, or not visible because of the box's orientation. This is geometry, not cropping.
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How to evaluate:
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1. Look at the box as a whole. Can you see coloured strips (tape) on at least one edge? If YES → tape is visible → PASS this aspect.
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2. The tape often appears on the TOP edge of the box as coloured strips folding over. If you can see these, the tape is visible.
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3. Due to 3D perspective, tape on some edges may appear foreshortened, small, or partially hidden by the box angle. This is NORMAL — do not flag this.
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4. Only flag tape as "not visible" if the box is so heavily cropped that NO tape/coloured strips are visible on ANY edge.
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5. For LANDSCAPE/WIDE formats: the box naturally sits near the right edge. The right-side tape may be partially beyond the asset boundary while the TOP tape remains clearly visible — this is a PASS because the tape IS visible on the top edge.
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1. Look at EACH visible edge of the box. For each edge where tape/coloured strips are visible, check: does the tape extend to the asset boundary and get cut off? If YES on any edge → tape is cropped → FAIL.
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2. If the box sits near the right edge of a landscape format, check specifically whether the right-side tape is being cut off by the asset boundary. A box body extending past the edge is acceptable, but tape being cut off is not.
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3. If tape is fully visible on all visible edges (no truncation at asset boundaries), this is a PASS.
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4. Due to 3D perspective, tape on some edges may appear foreshortened or not visible because of the viewing angle — this is NORMAL and not a cropping issue.
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5. Only flag tape as "not visible" if the box genuinely has no coloured strips/flaps at all.
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COMMON FALSE POSITIVE TO AVOID: Do NOT fail a box just because it sits close to the right edge of a landscape asset. If the box shape is clear, the smile logo is visible, and you can see tape on the top or other visible edges, this is a properly placed box — not a cropping failure.
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COMMON FALSE POSITIVE TO AVOID: Do NOT fail a box just because it sits close to the right edge of a landscape asset. The box BODY extending beyond the asset edge is acceptable. Only fail if the TAPE specifically is being cut off by the edge.
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SMALL FORMAT RULES:
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- If one side of the banner is smaller than 49 pixels: Use the Amazon logo (white) without the box.
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@ -86,16 +91,16 @@ STEPS TO EVALUATE:
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3. Check positioning based on format type (right side for landscape/square, centre or centre-right acceptable for tall/portrait)
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4. Check cropping:
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a. Is the box shape recognisable as a box? (smile logo visible, box form clear)
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b. Can you see tape/coloured strips on at least one visible edge of the box? If yes → tape is visible (PASS)
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b. For EACH visible edge of the box, check: is tape/coloured strip being CUT OFF by the asset boundary? If any tape is truncated at the asset edge → FAIL
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c. Is the bottom of the box cropped by the asset edge? If yes → FAIL
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d. Is the left side/front face of the box cropped? If yes → FAIL
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e. Right-side crop is acceptable as long as the box shape is clear and tape is visible on other edges
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e. Right-side crop of the box BODY (cardboard) is acceptable, but the TAPE on the right side must not be cut off by the asset edge
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5. Check headline interaction: If the box overlaps the headline, is it a small tasteful overlap?
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6. Check that the box does not cover the subhead, date, or legal line
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DECISION CRITERIA:
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- PASS: Box is positioned appropriately for the format type, tape/coloured strips are visible on at least one edge, box bottom is not cropped by asset edge, headline remains legible, and box does not cover non-headline elements
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- FAIL: No tape visible on ANY edge of the box, OR box bottom is cropped by asset edge, OR left side/front face is cropped, OR box is on the wrong side for the format, OR box covers non-headline elements, OR headline legibility is compromised
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- PASS: Box is positioned appropriately for the format type, no tape is being cut off by the asset edge, box bottom is not cropped, headline remains legible, and box does not cover non-headline elements
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- FAIL: Any tape/coloured strip is being CUT OFF by the asset boundary (truncated at the edge), OR box bottom is cropped by asset edge, OR left side/front face is cropped, OR box is on the wrong side for the format, OR box covers non-headline elements, OR headline legibility is compromised
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YOUR OUTPUT:
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Format your response as JSON:
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@ -46,11 +46,19 @@ MARGIN GUIDELINES BY FORMAT:
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- Wide banners: Slightly larger margins (approximately 10% of the shortest side).
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- The box graphic is a decorative element and MAY extend beyond the margins or to the edge — this is acceptable.
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LEFT ALIGNMENT CONSISTENCY (important):
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- All left-aligned text elements (headline, date, and logo/campaign branding like "amazon prime day") should share the SAME left margin position.
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- In a well-composed layout, if you drew a vertical line down the left edge of the headline text, the date text and the logo/branding text below should also start at that same vertical line.
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- If the headline starts at a different left position than the logo/branding at the bottom, the elements are misaligned — this indicates the headline may need to be scaled or repositioned.
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- Misalignment between the headline and the logo/branding is a sign that the headline is too large for the margin, pushing it closer to the left edge than other elements.
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LEFT ALIGNMENT CONSISTENCY — CRITICAL CHECK (this is a primary fail condition):
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All left-aligned text elements (headline, date, and logo/campaign branding like "amazon prime day") MUST share the SAME left margin position.
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HOW TO CHECK THIS — follow these steps carefully:
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1. Look at the logo/campaign branding text at the bottom (e.g. "amazon.ie prime day" or "amazon.de prime day"). Note where its LEFT EDGE sits relative to the left side of the asset. This is the REFERENCE left margin.
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2. Now look at the HEADLINE text at the top. Note where the LEFT EDGE of the first letter sits.
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3. COMPARE: Does the headline's left edge align with the logo's left edge? Imagine dropping a vertical line from the headline's left edge — does it hit the logo's left edge?
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4. If the headline's left edge is noticeably CLOSER to the left asset edge than the logo's left edge, this means the headline is TOO LARGE and is being pushed leftward beyond the proper margin. This is a FAIL.
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5. Similarly, check the date text — its left edge should also align with the logo.
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WHY THIS MATTERS: When a headline is scaled too large, it eats into the left margin more than other elements, creating visible misalignment. A well-composed layout has all left-aligned elements starting at the same vertical position.
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SCORING GUIDANCE: If the headline left edge is even slightly closer to the left asset edge than the logo/branding left edge, this indicates the headline is oversized. Score 3-5 depending on severity. If alignment is consistent, this aspect passes.
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SIGNS OF GOOD MARGINS:
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- Clear visible gap between headline and all edges
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@ -64,7 +72,7 @@ SIGNS OF BAD MARGINS:
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- Content feels cramped or squeezed toward the edges
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- Noticeably less space on one side compared to others (unbalanced)
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- Main text content (not legal line) appearing within a few pixels of any edge
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- Headline left edge does NOT align with logo/branding left edge — the headline is closer to the left edge than the logo below it
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- CRITICAL: Headline left edge does NOT align with logo/branding left edge — the headline starts closer to the left edge than the logo below it. This is the #1 sign of an oversized headline and is an automatic FAIL
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STEPS TO EVALUATE:
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1. Look at the headline text — is there clear space between it and the nearest edges?
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@ -67,10 +67,11 @@ TYPESETTING SPECIFICATIONS:
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ELEMENT SPACING (important — check carefully):
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HEADLINE TO NEXT ELEMENT SPACING:
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- There should be a visible gap between the bottom of the headline text and the top of the next text element below it (date or subhead).
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- Only flag this as a problem if the spacing is CLEARLY too tight — meaning the date/subhead text looks squeezed directly against the headline with almost no visible gap, as if the elements are touching or nearly touching.
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- A moderate gap that is smaller than ideal but still provides visible separation is ACCEPTABLE — do not penalise minor spacing differences.
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- Only FAIL for spacing when the elements genuinely look cramped/crowded with no breathing room at all.
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- There should be a comfortable visible gap between the bottom of the headline text and the top of the next text element below it (date or subhead).
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- The ideal gap should be approximately equal to or greater than the cap-height (height of a capital letter) of the date/subhead text. This gives the headline clear breathing room.
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- If the gap between the headline and the next element is noticeably LESS than the cap-height of the next element's text, the spacing is too tight — score 4-6 depending on severity.
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- If the elements appear to be touching or nearly touching with barely any visible gap, this is a critical spacing failure — score 1-3.
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- Compare the headline-to-date spacing against other vertical spaces in the layout (e.g. line spacing within the headline itself). The headline-to-date gap should be noticeably LARGER than the headline's own line spacing, since it separates distinct content blocks.
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SUBHEAD & DATE SPACING (if both are present):
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Three acceptable spacing options between subhead and date:
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