43 lines
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1.2 KiB
Text
43 lines
No EOL
1.2 KiB
Text
CREATIVE BRIEF - SOCIAL MEDIA CAMPAIGN
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PROJECT: Summer Social Media Assets
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CLIENT: Test Brand
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DATE: September 2025
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DELIVERABLES OVERVIEW:
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1. SOCIAL MEDIA STATIC IMAGES
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- Instagram Posts: 1080x1080, 1080x1920
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- Facebook Posts: 1200x1200, 1080x1920
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- LinkedIn Posts: 1200x1200
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- Markets: UK, DE, FR, ES, IT
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- Quantity: 25 total assets
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- Format: JPG, PNG
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2. DISPLAY ADVERTISING
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- Banner sizes: 728x90, 300x250, 160x600, 970x250
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- Markets: UK, DE, FR, ES, IT, NL, PL
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- Quantity: 28 total banners
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- Format: JPG
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3. VIDEO CONTENT
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- TikTok Videos: 1080x1920, 15-30 seconds
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- Instagram Reels: 1080x1920, 15-30 seconds
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- YouTube Shorts: 1080x1920, 15-60 seconds
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- Markets: UK, DE, FR
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- Quantity: 9 videos
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- Format: MP4
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TECHNICAL REQUIREMENTS:
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- All static images: RGB color space, 72 DPI
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- All videos: H.264 codec, 30fps
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- File naming: [Brand]_[Format]_[Market]_[Size]_v[Version]
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TIMELINE:
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- First review: September 20, 2025
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- Final delivery: September 30, 2025
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BRAND GUIDELINES:
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- Use brand colors: #FF6B35 (primary), #004225 (secondary)
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- Typography: Helvetica Neue (headings), Arial (body)
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- Logo placement: Top right corner for all assets |