feat(seo): react-helmet-async, JSON-LD, robots.txt, sitemap, llms.txt

- HelmetProvider wraps App; PageMeta component for per-page title/description/OG/noindex - Index.tsx: Organization + SoftwareApplication JSON-LD structured data - Login, Register: noindex meta - public/robots.txt: Allow /, Disallow app routes, Sitemap pointer - public/sitemap.xml: static sitemap for landing sections - public/llms.txt: Cohorta description for ChatGPT Search / Perplexity Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
2026-05-24 14:29:42 +01:00 · 2026-05-24 14:29:42 +01:00 · 14f63a3e0c
commit 14f63a3e0c
parent 31d25a9293
10 changed files with 193 additions and 0 deletions
--- a/package-lock.json
+++ b/package-lock.json
@ -58,6 +58,7 @@
        "react": "^18.3.1",
        "react-day-picker": "^8.10.1",
        "react-dom": "^18.3.1",
+        "react-helmet-async": "^3.0.0",
        "react-hook-form": "^7.53.0",
        "react-i18next": "^17.0.8",
        "react-resizable-panels": "^2.1.3",
@ -6001,6 +6002,26 @@
        "react": "^18.3.1"
      }
    },
+    "node_modules/react-fast-compare": {
+      "version": "3.2.2",
+      "resolved": "https://registry.npmjs.org/react-fast-compare/-/react-fast-compare-3.2.2.tgz",
+      "integrity": "sha512-nsO+KSNgo1SbJqJEYRE9ERzo7YtYbou/OqjSQKxV7jcKox7+usiUVZOAC+XnDOABXggQTno0Y1CpVnuWEc1boQ==",
+      "license": "MIT"
+    },
+    "node_modules/react-helmet-async": {
+      "version": "3.0.0",
+      "resolved": "https://registry.npmjs.org/react-helmet-async/-/react-helmet-async-3.0.0.tgz",
+      "integrity": "sha512-nA3IEZfXiclgrz4KLxAhqJqIfFDuvzQwlKwpdmzZIuC1KNSghDEIXmyU0TKtbM+NafnkICcwx8CECFrZ/sL/1w==",
+      "license": "Apache-2.0",
+      "dependencies": {
+        "invariant": "^2.2.4",
+        "react-fast-compare": "^3.2.2",
+        "shallowequal": "^1.1.0"
+      },
+      "peerDependencies": {
+        "react": "^16.6.0 || ^17.0.0 || ^18.0.0 || ^19.0.0"
+      }
+    },
    "node_modules/react-hook-form": {
      "version": "7.53.1",
      "resolved": "https://registry.npmjs.org/react-hook-form/-/react-hook-form-7.53.1.tgz",
@ -6364,6 +6385,12 @@
        "node": ">=10"
      }
    },
+    "node_modules/shallowequal": {
+      "version": "1.1.0",
+      "resolved": "https://registry.npmjs.org/shallowequal/-/shallowequal-1.1.0.tgz",
+      "integrity": "sha512-y0m1JoUZSlPAjXVtPPW70aZWfIL/dSP7AFkRnniLCrK/8MDKog3TySTBmckD+RObVxH0v4Tox67+F14PdED2oQ==",
+      "license": "MIT"
+    },
    "node_modules/shebang-command": {
      "version": "2.0.0",
      "resolved": "https://registry.npmjs.org/shebang-command/-/shebang-command-2.0.0.tgz",
--- a/package.json
+++ b/package.json
@ -64,6 +64,7 @@
    "react": "^18.3.1",
    "react-day-picker": "^8.10.1",
    "react-dom": "^18.3.1",
+    "react-helmet-async": "^3.0.0",
    "react-hook-form": "^7.53.0",
    "react-i18next": "^17.0.8",
    "react-resizable-panels": "^2.1.3",
--- a/public/llms.txt
+++ b/public/llms.txt
@ -0,0 +1,41 @@
+# Cohorta
+
+> AI-powered synthetic focus groups for product research and user insights
+
+Cohorta is a SaaS platform that lets product teams, UX researchers, and marketers run AI-moderated focus groups with synthetic personas — without recruiting real participants.
+
+## What Cohorta does
+
+- **Synthetic persona generation**: Create detailed AI personas from a single research brief. Each persona has demographics, psychographics, OCEAN personality traits, behavioral attributes, and a realistic backstory.
+- **AI-moderated focus groups**: Run asynchronous focus group sessions where AI personas discuss your research topics, react to stimuli (mockups, documents, pricing pages), and provide nuanced qualitative feedback.
+- **Thematic analysis**: Automatically extract key themes, sentiment, and insights from focus group transcripts.
+- **Discussion guide generation**: AI generates a structured discussion guide based on your research objectives.
+
+## Use cases
+
+- Product concept testing before building
+- Pricing sensitivity research
+- UX evaluation of wireframes and prototypes
+- Brand perception testing
+- Feature prioritisation research
+- Market segmentation insights
+
+## Key facts
+
+- Results in minutes, not weeks — no participant recruitment
+- UK-hosted infrastructure, GDPR-compliant
+- Pay-per-project credit system (credits never expire)
+- Free trial: 50 credits on signup, no card required
+- Supports Azure OpenAI (GPT-5.4) and compatible models
+
+## Pricing
+
+- Starter: $49 / 50 credits — ~25 AI personas or 1 focus group run
+- Pro: $199 / 220 credits — ~110 AI personas or 5 focus group runs
+- Scale: $499 / 600 credits — ~300 AI personas or 15 focus group runs
+
+## Company
+
+Made by AImpress Ltd, UK.
+Contact: hello@ai-impress.com
+Website: https://cohorta.ai-impress.com
--- a/public/robots.txt
+++ b/public/robots.txt
@ -0,0 +1,11 @@
+User-agent: *
+Allow: /
+Disallow: /app/
+Disallow: /dashboard
+Disallow: /synthetic-users
+Disallow: /focus-groups
+Disallow: /admin
+Disallow: /usage
+Disallow: /billing
+
+Sitemap: https://cohorta.ai-impress.com/sitemap.xml
--- a/public/sitemap.xml
+++ b/public/sitemap.xml
@ -0,0 +1,33 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
+  <url>
+    <loc>https://cohorta.ai-impress.com/</loc>
+    <changefreq>weekly</changefreq>
+    <priority>1.0</priority>
+  </url>
+  <url>
+    <loc>https://cohorta.ai-impress.com/#pricing</loc>
+    <changefreq>weekly</changefreq>
+    <priority>0.8</priority>
+  </url>
+  <url>
+    <loc>https://cohorta.ai-impress.com/#product</loc>
+    <changefreq>monthly</changefreq>
+    <priority>0.7</priority>
+  </url>
+  <url>
+    <loc>https://cohorta.ai-impress.com/about</loc>
+    <changefreq>monthly</changefreq>
+    <priority>0.5</priority>
+  </url>
+  <url>
+    <loc>https://cohorta.ai-impress.com/privacy</loc>
+    <changefreq>yearly</changefreq>
+    <priority>0.3</priority>
+  </url>
+  <url>
+    <loc>https://cohorta.ai-impress.com/terms</loc>
+    <changefreq>yearly</changefreq>
+    <priority>0.3</priority>
+  </url>
+</urlset>
--- a/src/App.tsx
+++ b/src/App.tsx
@ -2,6 +2,7 @@
 import { Toaster } from "@/components/ui/sonner";
 import { TooltipProvider } from "@/components/ui/tooltip";
 import { QueryClient, QueryClientProvider } from "@tanstack/react-query";
+import { HelmetProvider } from 'react-helmet-async';
 import { BrowserRouter, Routes, Route, Navigate } from "react-router-dom";
 import Index from "./pages/Index";
 import NotFound from "./pages/NotFound";
@ -35,6 +36,7 @@ import "./styles/backButton.css";
 const queryClient = new QueryClient();

 const App = () => (
+  <HelmetProvider>
  <QueryClientProvider client={queryClient}>
    <BrowserRouter basename={import.meta.env.BASE_URL}>
      <AuthProvider>
@ -96,6 +98,7 @@ const App = () => (
      </AuthProvider>
    </BrowserRouter>
  </QueryClientProvider>
+  </HelmetProvider>
 );

 export default App;
--- a/src/components/PageMeta.tsx
+++ b/src/components/PageMeta.tsx
@ -0,0 +1,37 @@
+import { Helmet } from 'react-helmet-async';
+
+interface PageMetaProps {
+  title?: string;
+  description?: string;
+  noindex?: boolean;
+  ogImage?: string;
+}
+
+const SITE_NAME = 'Cohorta';
+const BASE_URL = 'https://cohorta.ai-impress.com';
+const DEFAULT_DESCRIPTION =
+  'Run AI-moderated focus groups with synthetic personas. Get real research insights in minutes, not weeks — no recruits, no scheduling, no bias.';
+const DEFAULT_OG_IMAGE = `${BASE_URL}/og-image.png`;
+
+export default function PageMeta({
+  title,
+  description = DEFAULT_DESCRIPTION,
+  noindex = false,
+  ogImage = DEFAULT_OG_IMAGE,
+}: PageMetaProps) {
+  const fullTitle = title ? `${title} — ${SITE_NAME}` : `${SITE_NAME} — AI-Powered Synthetic Focus Groups`;
+
+  return (
+    <Helmet>
+      <title>{fullTitle}</title>
+      <meta name="description" content={description} />
+      {noindex && <meta name="robots" content="noindex, nofollow" />}
+      <meta property="og:title" content={fullTitle} />
+      <meta property="og:description" content={description} />
+      <meta property="og:image" content={ogImage} />
+      <meta name="twitter:title" content={fullTitle} />
+      <meta name="twitter:description" content={description} />
+      <meta name="twitter:image" content={ogImage} />
+    </Helmet>
+  );
+}
--- a/src/pages/Index.tsx
+++ b/src/pages/Index.tsx
@ -1,3 +1,5 @@
+import { Helmet } from 'react-helmet-async';
+import PageMeta from '@/components/PageMeta';
 import Hero from '@/components/landing/Hero';
 import CompassBg from '@/components/landing/CompassBg';
 import StatsBand from '@/components/landing/StatsBand';
@ -11,9 +13,43 @@ import Pricing from '@/components/landing/Pricing';
 import FAQ from '@/components/landing/FAQ';
 import FinalCTA from '@/components/landing/FinalCTA';

+const JSON_LD = [
+  {
+    '@context': 'https://schema.org',
+    '@type': 'Organization',
+    name: 'AImpress Ltd',
+    url: 'https://cohorta.ai-impress.com',
+    logo: 'https://cohorta.ai-impress.com/favicon.svg',
+    contactPoint: { '@type': 'ContactPoint', email: 'hello@ai-impress.com' },
+  },
+  {
+    '@context': 'https://schema.org',
+    '@type': 'SoftwareApplication',
+    name: 'Cohorta',
+    url: 'https://cohorta.ai-impress.com',
+    applicationCategory: 'BusinessApplication',
+    operatingSystem: 'Web',
+    description:
+      'AI-powered synthetic focus groups for product research. Generate AI personas and run moderated sessions in minutes.',
+    offers: [
+      { '@type': 'Offer', name: 'Starter', price: '49', priceCurrency: 'USD' },
+      { '@type': 'Offer', name: 'Pro', price: '199', priceCurrency: 'USD' },
+      { '@type': 'Offer', name: 'Scale', price: '499', priceCurrency: 'USD' },
+    ],
+  },
+];
+
 export default function Index() {
  return (
    <div className="bg-background overflow-hidden relative">
+      <PageMeta />
+      <Helmet>
+        {JSON_LD.map((schema, i) => (
+          <script key={i} type="application/ld+json">
+            {JSON.stringify(schema)}
+          </script>
+        ))}
+      </Helmet>
      <CompassBg />
      <Hero />
      <StatsBand />
--- a/src/pages/Login.tsx
+++ b/src/pages/Login.tsx
@ -1,4 +1,5 @@
 import { useState, useEffect } from 'react';
+import PageMeta from '@/components/PageMeta';
 import { useNavigate, useLocation, Link } from 'react-router-dom';
 import { z } from 'zod';
 import { useForm } from 'react-hook-form';
@ -158,6 +159,7 @@ export default function Login() {

  return (
    <div className="flex min-h-screen overflow-hidden bg-background">
+      <PageMeta title="Log in" noindex />

      {/* Left: form */}
      <div className="flex-1 flex items-center justify-center px-6 py-12">
--- a/src/pages/Register.tsx
+++ b/src/pages/Register.tsx
@ -1,4 +1,5 @@
 import { useState, useEffect } from 'react';
+import PageMeta from '@/components/PageMeta';
 import { useNavigate, Link, useSearchParams } from 'react-router-dom';
 import { z } from 'zod';
 import { useForm } from 'react-hook-form';
@ -206,6 +207,7 @@ export default function Register() {

  return (
    <div className="flex min-h-screen overflow-hidden bg-background">
+      <PageMeta title="Create account" noindex />

      {/* Left: form */}
      <div className="flex-1 flex items-center justify-center px-6 py-12">