fix: remove duplicate CTAs and calendar reference
- services/page.tsx: remove duplicate 'Talk to us' (both went to /contact); fix 'Book Free Consultation' missing href; swap to BeamButton for consistency - about/page.tsx: remove 'Contact Us' button duplicating BeamButton on same page; remove now-unused Button import - contact/page.tsx: replace "directly in our calendar" with call-back copy since no calendar integration exists yet Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
This commit is contained in:
Vadym Samoilenko
parent
28b999b1ae
commit
946c6a44ab
3 changed files with 110 additions and 72 deletions
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@ -1,8 +1,7 @@
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import type { Metadata } from 'next';
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import Link from 'next/link';
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import { Header } from '@/components/layout/Header';
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import { Footer } from '@/components/layout/Footer';
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import { Button } from '@/components/ui/Button';
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import { BeamButton } from '@/components/ui/BeamButton';
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import { FadeIn } from '@/components/ui/FadeIn';
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import { SpotlightCard } from '@/components/ui/SpotlightCard';
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import { CheckCircleIcon } from '@/components/ui/icons';
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@ -10,44 +9,61 @@ import { CheckCircleIcon } from '@/components/ui/icons';
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export const metadata: Metadata = {
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title: 'About Us — Axil Accountants',
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description:
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'Meet the team behind Axil Accountants. ICAEW-certified accountants helping 500+ UK businesses grow since 2012.',
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'A 2-partner ACCA-certified firm focused on sustainable business growth through technology and exploring new markets. Meet Ana Boyd-Gibb and Umar Farooq.',
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};
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const VALUES = [
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{
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title: 'Transparency',
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desc: "Fixed monthly fees with zero hidden charges. You always know exactly what you're paying and what you're getting.",
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title: 'Problem Solving',
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desc: 'We focus on finding practical solutions for our clients — not just filing numbers, but tackling the real financial challenges your business faces.',
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},
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{
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title: 'Proactivity',
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desc: "We don't wait for problems to appear. We monitor your finances and flag issues before they become expensive surprises.",
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title: 'Technology First',
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desc: 'We help clients automate repetitive tasks, integrate smart software, and access real-time financial data that drives informed decisions.',
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},
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{
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title: 'Plain English',
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desc: 'No jargon. No confusing tax speak. We explain everything in language that actually makes sense for business owners.',
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title: 'Quality & Compliance',
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desc: 'Our team undergoes rigorous training throughout the year to ensure our standards align with the Financial Reporting Council and ACCA requirements.',
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},
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{
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title: 'Accountability',
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desc: 'Your dedicated account manager is reachable when you need them — not hidden behind a call centre or ticket queue.',
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title: 'Sustainable Growth',
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desc: 'We run a paperless firm — good for the environment and efficient for you. We help businesses grow sustainably with the right financial structure.',
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},
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];
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const TEAM = [
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{
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name: 'James Whitfield',
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role: 'Founder & Senior Accountant',
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qual: 'ICAEW · ACA',
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name: 'Ana Boyd-Gibb',
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role: 'Managing Partner',
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initials: 'AB',
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bg: '1B9AD6',
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qual: 'ACCA',
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experience: '8+ years',
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bio: 'With an entrepreneurial mindset and over 8 years in the industry, Ana has built exceptional relationships with market leaders across the UK and internationally. She has helped many clients internationalise their businesses and explore new markets — growing her client base organically through referrals and an unwavering commitment to delivering unprecedented cost savings.',
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specialisms: [
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'International Markets',
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'Business Internationalisation',
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'Client Growth',
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'Cost Optimisation',
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],
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},
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{
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name: 'Umar Farooq',
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role: 'Partner',
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initials: 'UF',
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bg: '27A870',
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qual: 'ACCA',
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experience: '10+ years',
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bio: 'With over 10 years in Audit and Accountancy and experience on FTSE 100 and 250 clients, Umar brings an excellent eye for detail and exceptional problem-solving capabilities. He is technically strong and believes in a tech-enabled environment, helping clients with software solutions to ensure real-time management information.',
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specialisms: ['Travel & Tourism', 'Construction', 'Aerospace', 'Wholesale & Retail'],
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},
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{ name: 'Priya Sharma', role: 'Head of Tax', qual: 'ACCA · CTA', bg: '3CC68A' },
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{ name: 'Tom Aldridge', role: 'Payroll & VAT Specialist', qual: 'ATT', bg: '27A870' },
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];
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const STATS = [
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{ value: '500+', label: 'Clients served' },
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{ value: '£2M+', label: 'Tax saved for clients' },
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{ value: '98%', label: 'Client retention rate' },
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{ value: '2012', label: 'Year founded' },
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{ value: '2', label: 'Expert partners' },
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{ value: 'ACCA', label: 'Certified firm' },
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{ value: '100%', label: 'Paperless & digital' },
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{ value: '10+', label: 'Years of experience' },
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];
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export default function AboutPage() {
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@ -65,16 +81,16 @@ export default function AboutPage() {
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About Axil
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</p>
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<h1 className="font-display text-charcoal mb-6 text-4xl font-bold tracking-tight sm:text-5xl lg:text-6xl">
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The accountants who work as hard as you do
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Sustainable growth through technology and expertise
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</h1>
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<p className="text-muted mb-8 text-xl leading-relaxed">
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Founded in 2012, Axil Accountants set out to do one thing differently: make
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professional accounting accessible, affordable, and genuinely useful for every UK
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business owner.
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Axil Accountants Ltd is a 2-partner ACCA-certified firm dedicated to helping UK
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businesses grow sustainably — through smart technology, quality accounting, and
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access to markets you haven't explored yet.
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</p>
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<Button size="lg" trailingArrow>
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<BeamButton size="lg" trailingArrow href="/contact">
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Book a Free Consultation
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</Button>
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</BeamButton>
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</div>
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</FadeIn>
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</div>
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@ -89,24 +105,25 @@ export default function AboutPage() {
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Our mission
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</p>
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<h2 className="font-display text-charcoal mb-6 text-3xl font-bold sm:text-4xl">
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We believe every business deserves great accounting
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Problem-solving accounting for a modern business world
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</h2>
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<p className="text-muted mb-4 text-lg leading-relaxed">
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For too long, small and medium UK businesses have been underserved by accounting
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firms that are too big to care, or too small to be reliable. Axil was built to
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fill that gap.
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We are a 2-partner firm focused on delivering problem-solving solutions. Our
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objectives include maintaining the highest quality in Audit and Accounts services
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while contributing to the environment by running a fully paperless firm.
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</p>
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<p className="text-muted mb-8 text-lg leading-relaxed">
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We combine the expertise and rigour of a top-tier firm with the personal service
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and accessibility that growing businesses actually need. Your dedicated account
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manager knows your business by name, not by number.
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We know that now more than ever, you need better, smarter approaches to working.
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Helping you improve your financial performance means collaboration, regular
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contact, and quality conversations — so we truly understand the specific needs of
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your organisation.
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</p>
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<div className="space-y-3">
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{[
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'ICAEW Member firm',
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'ACCA Certified team',
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'Fixed monthly pricing',
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'No lock-in contracts',
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'ACCA Certified firm',
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'Fully paperless — digital-first practice',
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'Tech-enabled automation for your business',
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'Access to international market networks',
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].map((item) => (
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<div key={item} className="flex items-center gap-2.5">
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<CheckCircleIcon size={16} color="var(--emerald)" />
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@ -174,33 +191,63 @@ export default function AboutPage() {
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The people
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</p>
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<h2 className="font-display text-charcoal text-3xl font-bold sm:text-4xl">
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Meet your team
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Meet your partners
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</h2>
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<p className="text-muted mx-auto mt-4 max-w-xl text-lg">
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Every Axil client has a dedicated account manager. These are the experts behind
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your finances.
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Axil is led by two experienced partners who bring complementary expertise —
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combining global market insight with deep technical accounting knowledge.
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</p>
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</div>
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</FadeIn>
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<div className="grid grid-cols-1 gap-6 sm:grid-cols-3">
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<div className="grid grid-cols-1 gap-8 lg:grid-cols-2">
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{TEAM.map((member, i) => (
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<FadeIn key={member.name} delay={i * 0.1}>
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<SpotlightCard className="p-6 text-center" glowColor="green" customSize>
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<img
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src={`https://ui-avatars.com/api/?name=${encodeURIComponent(member.name)}&background=${member.bg}&color=fff&bold=true&size=120`}
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alt={member.name}
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width={80}
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height={80}
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className="mx-auto mb-4 size-20 rounded-full"
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/>
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<h3 className="font-display text-charcoal mb-0.5 text-lg font-semibold">
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{member.name}
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</h3>
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<p className="text-muted mb-2 text-sm">{member.role}</p>
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<span className="rounded-pill bg-emerald-mist text-emerald px-3 py-1 text-xs font-semibold">
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{member.qual}
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</span>
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<FadeIn key={member.name} delay={i * 0.15}>
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<SpotlightCard className="h-full p-8" glowColor="green" customSize>
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{/* Header */}
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<div className="mb-6 flex items-start gap-5">
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<img
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src={`https://ui-avatars.com/api/?name=${encodeURIComponent(member.name)}&background=${member.bg}&color=fff&bold=true&size=120`}
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alt={member.name}
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width={72}
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height={72}
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className="size-18 shrink-0 rounded-full"
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/>
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<div>
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<h3 className="font-display text-charcoal text-xl font-bold">
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{member.name}
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</h3>
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<p className="text-muted mb-2 text-sm">{member.role}</p>
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<div className="flex flex-wrap gap-2">
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<span className="rounded-pill bg-emerald-mist text-emerald px-3 py-1 text-xs font-semibold">
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{member.qual}
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</span>
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<span className="rounded-pill text-charcoal/60 border border-black/8 px-3 py-1 text-xs font-medium">
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{member.experience} experience
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</span>
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</div>
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</div>
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</div>
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{/* Bio */}
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<p className="text-muted mb-5 text-sm leading-relaxed">{member.bio}</p>
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{/* Specialisms */}
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<div>
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<p className="text-charcoal mb-2 text-xs font-semibold tracking-wider uppercase">
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Specialisms
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</p>
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<div className="flex flex-wrap gap-2">
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{member.specialisms.map((s) => (
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<span
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key={s}
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className="rounded-card bg-bg text-charcoal/70 border border-black/8 px-2.5 py-1 text-xs"
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>
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{s}
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</span>
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))}
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</div>
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</div>
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</SpotlightCard>
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</FadeIn>
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))}
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@ -220,16 +267,9 @@ export default function AboutPage() {
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and stress.
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</p>
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<div className="flex flex-wrap justify-center gap-3">
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<Button size="lg" trailingArrow>
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<BeamButton size="lg" variant="light" trailingArrow href="/contact">
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Book Free Consultation
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</Button>
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<Button
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size="lg"
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variant="secondary"
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className="border-white/30 text-white hover:bg-white/10"
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>
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<Link href="/contact">Contact Us</Link>
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</Button>
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</BeamButton>
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</div>
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</FadeIn>
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</div>
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@ -293,7 +293,7 @@ export default function ContactPage() {
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Prefer a call?
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</p>
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<p className="text-muted mb-4 text-sm">
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Book a free 30-minute consultation directly in our calendar.
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Leave your number in the form and we'll call you back within 2 hours.
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</p>
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<Button
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size="md"
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@ -3,6 +3,7 @@ import Link from 'next/link';
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import { Header } from '@/components/layout/Header';
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import { Footer } from '@/components/layout/Footer';
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import { Button } from '@/components/ui/Button';
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import { BeamButton } from '@/components/ui/BeamButton';
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import { FadeIn } from '@/components/ui/FadeIn';
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import { SpotlightCard } from '@/components/ui/SpotlightCard';
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import {
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@ -89,12 +90,9 @@ export default function ServicesPage() {
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business compliant and growing.
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</p>
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<div className="flex flex-wrap justify-center gap-3">
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<Button size="lg" trailingArrow>
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<BeamButton size="lg" trailingArrow href="/contact">
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Book Free Consultation
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</Button>
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<Button size="lg" variant="secondary">
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<Link href="/contact">Talk to us</Link>
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</Button>
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</BeamButton>
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</div>
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</div>
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</FadeIn>
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